Will Gen Z Abandon Reality for a Virtual One? || IBT UK Weekend

Today we are at the virtual reality experience venue, Navrtar to uncover the rapidly expanding world of VR gaming. Here we analyse the growth potential of the industry as well as compare it to traditional leisure activities.
Traditional media and entertainment has the advantage of superior funding, but this has not stopped Gen Z from embracing a virtual reality. As NFL viewership figures flag and blockbuster films flop, a gap in the market for a new form of entertainment has emerged and quickly filled by gaming and virtual reality.
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