How to communicate a Crisis.

In this episode, we meet with Professor May O Lwin, an expert in strategic communication and health communication. She is the Chair and President’s Chair Professor of Communication Studies at Wee Kim Wee School of Communication and Information at NTU. She has recently taken on the position of a Visiting Advisor to the National Centre for Infectious Diseases (NCID) Singapore.
She shared her experiences with handling the communications during Zika and COVID. The 'info-demic' outburst, uncovered many call-for-actions, behavioural changes and coping mechanisms. She highlighted how strategic communication was crucial in circulating accurate and appropriate information during times of crisis. She explained the various ways of communication and being able to respond accurately and promptly during a crisis situation.