Lesson 20 - Salon Branding and Design Ideas: Why Color Matters for your Salon's Logo and Marketing

Your brand identity is a core element of your salon or spa brand. And color plays a primary role in how others perceive your business.
In this video, John Hallberg of The Salon Business shares tenets of color theory and how specific colors convey attitudes and emotions without us even realizing it. Use these tools to help develop your branding and marketing color palette.
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