WHY did the MCDONALD'S FRANCHISE fail in JAMAICA? A brief case study.
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- čas přidán 7. 07. 2024
- Why Did McDonald's Fail in Jamaica?
The story of McDonald's in Jamaica is a complex and multifaceted tale that offers valuable insights into the challenges of global franchising. McDonald's, the iconic American fast-food chain, entered the Jamaican market with high hopes but ultimately faced numerous obstacles that led to its failure. This essay will explore the journey of McDonald's in Jamaica, from its inception and growth to its operational challenges and eventual closure, while comparing its experience with other international fast-food franchises operating on the island.
#mcdonalds #fastfood #jamaica
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We Jamaicans were a lot healthier when we ate our native food instead of the unhealthy American food.
Fast food. Not necessarily American food.
Its an American corporation!
@stepahead5944 it's American. Fast food is one of Americas largest exports. Wtf you talking about seriously
But you sure like and want the American tourist dollars 😂 go figure
@isabellathepinkpoodle639 doesn't change the fact its unhealthy wtf
Now if only Jamaica could get rid of the rest of the heart attack high cholesterol killer American food franchise
Not KCF
KFC is one of them. Chicken fried in seed oils which is highly inflammatory to the body. Fries have unhealthy sugar added and fried in seed oils. Horrible for the body.
Jerk chicken is much healthier for the body.
Jamaican people are foreign minded, which makes them believe anything foreign is better. In fact Jamaican cooking is much healthier.
Our own food is worse
@marlenedacas6319 how suh?
@@marlenedacas6319wat..u can’t cook it, don’t…lol..lol.
GOOD, GREAT AND WONDERFUL IT'S GONE WE DON'T NEED THAT FOOLISHNESS ON THE ISLAND
You wonder why Americans are sick.
Agreed, we Jamaicans were a lot healthier when we ate out native food instead of the unhealthy American food. 😈
@@JC-ug7qsblame the vegetable oil and processed snacks and dry food
None of them shit is in Belize. Mcdonald, KFC, Burger King, Subway, Popeyes , Domino's Pizza, Taco Bell. None a that shit is in Belize.@@xperted___pt234
Factz , you children will only become
weak and obese.
🏆🎯🏆
The loss of McDonald to Jamaica is a blessing. Those fast food outlets serve literal "junk" food that are very unhealthy for consumers.
oxtails is very healthy for the heart
@@AcademiaAcademia-uh2th Begone troll! 🐷🐷
@@QuadriviumNumbers hit dawg
The truth is their hamburgers were too small. They were roasted by the competition, who referred to it as their itty bitty burgers. Jamaicans love value for money.
Their burgers were too tiny. Jamaicans love a lot of food
Wendy’s burger tiny and don’t taste good yet they are still here. I don’t understand how. I prefer MacDonalds
Not true. It failed because, mad cow disease hit America and the U.K. and McD's insisted on using American beef unlike the others which use Jamaican grass fed mad cow free cattle.
😮 that was it
@@camilliarowe3053
I remember seeing Mcdonald on my first trip to Jamaica in 1979. Good there gone. No loss.
That was a non-affiliated McDonalds @ 65 Half Way Tree road, started by Mr. Chang, from the same family that owns Sugar and Spice. When the real franchise came to Jamaica in 1995 the had to operate under the moniker Golden Arches and a civil case broke out over the use of the name McDonalds. 🤔🤔🤔
@@EPROM512 Yes I was commenting on it. they came and saw the man in operation and went and sued him but he won the case because he was not doing fast food and his logo and sign were different. Jamaicans started boycotting and hence they had to lift up and go from Jamaica.
@jestinalewis7999 That wasn't the reason the franchise left, the lawsuit was finished in 1998, McDonald's did not leave until 2005. The upcoming video will shed light on all of that.
@jestinalewis7999 and yes The Jamaican McDonald's did indeed win the lawsuit.
@@jestinalewis7999 he made a great burger. Had on in 1979
How can Jamaicans allow such nonsense food including KFC when they have an abundance of real food all over the island...i totally understand brother Bob's statement "in the abundance of water the fool is thirsty" .
The real reason why McDonald's failed in Jamaica is because of two reasons. 1. The price was too high . 2 the products were too tiny for the high prices
Blow wooo
Great stuff. You may want to consider doing a piece on the link between the epidemic of heart disease and obesity in Jamaica and the growth of American fast-food chains. It's ironic that, in Jamaica, they are viewed as synonymous with progress, whereas, in the States, there is a growing stigma because of their negative impact on the health of poor black and minority communities.
They don't make white or rich communities healthy. There's still a mcdonalds in every neighborhood rich, middle class, or poor. They have a negative impact and stigma in all communities. Especially after all the food documentaries hit netflix about 10-15 years ago.
This is a bit off topic but years ago my parents were going through a nasty divorce. My father is a deadbeat and a cheater/ abusive narcissist. Because of the divorce me and mom got thrown out of the apartment we were living in an ended up homeless for 2 years. One day my mom took me to McDonald's and to my shock it was a surprise birthday party with all my classmates. They had a birthday party special back then for kids which was extremely expensive. I knew because of our circumstances my mother probably had been saving for months to be able to afford it. After so much trauma she did something to cheer me up. I was 6 years old now 28 and i will always cherish that memory. I know they left because it was too expensive for the average jamaican to afford but what ill say is that McDonald's will always have a special place in my heart. 💞
That's true they did birthday packages
Sounds like an emotional attachment your health is your health we need to get rid of the rest😢
Touching story, God bless your mother, she really tried! I understand that McDonald's will have a special place in your heart and memories!
That doesnt mean you should use it as a reason to eat their junk into obesity and heart diease.
mines too
Good! all franchises worldwide need shutting down! filthy 'food'!
Wow 😮😮😮. Seriously? And how about the jobs? Stop talking nonsense.
@@crubie3 oh bye, aint nobody is making a living wage off McDonald's , BK and Wendys
Junk food is not beneficial to anyone's health so good bye!!
True, neither is KFC that Jamaicans have made into Jamaica's national dish 😢. It's a shame...Note how many people on the island eat KFC, instead of cooking healthy dishes.
@HummingbirdJa when we were in Jamaica as children KFC was special occasion..nowadays it's an everyday meal and it's not healthy but you can't tell them that...
@HummingbirdJa wish we had some jerk franchises
I remembered,they even had trade mark issues where another local restaurant was called the same name with a slightly different spelling.The other issue was that,they did not want to use locally produced procurements in the products.This is another area where there compititors win in Ja,all seasoning and vegetables was sourced locally thus enhancing the taste.These are the other factors that contributed
What was the name, McDowell's?
Small burgers that did not appeal to the Jamaican taste plus the inability to use the McDonald's name which was already registered in Jamaica by a long standing restaurant in Kingston
They came to Trinidad and Tobago in the late 90s early 2000s . It failed and went away but then came back about a decade later and they have been going strong since. Starbucks is another one doing really well in Trinidad.
Mc failed in Ghana 🇬🇭 too. The franchise is banned and is illegal in some countries
Good for them! They didn’t allow that poison to stay in Jamaica!
Thank God for hearing and answering our prayers 🙏🏽🙏🏽🙏🏽🥳🥳🥳🤗🤗🤗
Boy, if I ever went to the Jamaican Paradise, no Taco Bell, no Wendy's, no Burger King and no Kentucky. I would want my belly full of good yardie food everytime.
Interesting video brother.
Blessings from UK 🙏🏼
@@leeakram6257 KFC was in Jamaica from over 50 yrs ago before migrated to Canada. Jamaicans made it their own way and after tasting KFC in North America and Trinidad Jamaica flavour is the best,
@@lizbenjamin6995 I did hear it was good..... 🙂
@@leeakram6257 Jamaicans added their own seasonings to the Colonels, plus we Jamaicans rinse chicken with lime and vinegar. You know we can falla book recipe always add to it😁😂😂
@@lizbenjamin6995 Yes, i know about the lime, lemon and vinegar washing of the meat etc. I've had Jamaican cooking lessons because i love the food that much. Never been taught the KFC style though 🙂
Blessings from UK
I'd say macdonalds would be a comfort things for tourists that's all.
They should consider a small little corner near the airport that's all.
He is missing a lot of points. I know the family that owned these franchises. They did not run it well and had exclusive rights.
Thank you for watching. Stay blessed
Taco Bell never entered Jamaica.
@daydaykilla Yes they did, half way tree almost across from where McDonald's was.
@@EliteJamaica I saw on Google it never was there.
@daydaykilla its somewhere I went bro, the left in 2005, I understand you not finding it on Google because I didn't either. But if you do a wider search you will or contact me for the link @876 466 5776. Bless
@@daydaykillaThen, what is it doing on the island... Is it a merge?
Another excellent video my bro. Love the presentation and clarity pon the situation 💯🇯🇲
Blessings Fam, thanks for watching, stay blessed.
Ofcourse it fail!! Ronald McDonald can't fry dumpling!!
🤣🤣🤣🤣
Im puertorrican and can tell you why. Because Jamaican food is the best one on the planet!
😂😂😂
*FACTS!!!*
Who remembers that there was another 'McDonald's' near Half
Way Tree, but it wasn't the 'Golden Arches' brand, but someone named 'McDonald' owned it.
Didn't last long. Tastee took over that spot.
That was the Mcdonald who made the golden arc changes their name.
That McDonald's was a real restaurant -- not a fastfood restaurant. I had a summer job during high school break, working for a dry cleaner that used to pick up and drop laundry across St. Andrew and Spanishtown. I used to pick up and drop off the striped grey-white uniforms and table linen from that McDonald's. I was 15 years old, driving arround in a van picking up and dropping off laundry for different companies. It was my first job ever and was a lot of fun. The driver was very nice to me -- he treated me like I was his own son. I love Jamaica and Jamaicans in Jamaica. They are the nicest people.
The owner of Tastee, Vincent Chang was the owner of the Jamaican McDonald's.
@@palootto4021..it was a pink colored building..I remembered it as I passed it daily to go to my high school...Tastee patty was the favorite lunch item back then...those were the good old days...
@vivienne876 Holy Childhood?
God has blessed Jamaica with so very many healthy and delicious fruits and plants. Perhaps a blessing in disguise macdonalds leaving JA.
This is not the McDonalds of the 60’s. Anyway you can’t fool Jamaicans whom eat some of the healthiest most power giving foods in this world Get rid of all them McDonald and Fast death food franchises. We want our women cooking and families eating together again.
Love 🇬🇧
Last I checked, diabetes, cancer,and heart attacks exist in Jamaica. Give us a break😮
That’s the problem your women aren’t cooking
Yes, I knew there were McDonald's outlets in Jamaica, when we happened upon a trailer of one, in the Town of Junction St Elizabeth. It was in the same area as Shoppers fair, in 02. We enjoyed visiting it each day sometimes mornings too. I eventually found out that McDonald's had failed to break into the market and thus, had pulled out of Ja. Thank you for explaining what had transpired.
Thank you for watching
Now, McOxtail could've been a thing.
No McJerky LOL.
lol
😂😂😂
The funny thing many decades ago there was an Oxtail Depot in Lauderhill FL. Horrible service and slow, but they had the best prices on Oxtails and burnt goat heads. And with the Oxtails, I could buy selected individual pieces so I could pick those pieces if I want to make an oxtaiul crew and use all of the fatter and bigger pieces of the tail.
@kfelix2934 When was the last time you saw an Ox? I think we are actually eating Kangaroo Tails.
I knew McDonald's was in Jamaica but I wasn't sure why they failed. Thanks as always.
Blessings family, thanks for watching
Yardies love KFC 🤣🤣🤣🤣🤣
@@staminadon 🤣🤣🤣🤣
@@staminadon KFC a go gi dem bang belly. 🤣🤣🤣
Mickey D refused to sell chicken foot
Why anyone is Jamaica would eat mcdonald's over local cuisine is a madness.
African America here.I had no Idea that there was a McDonalds in KINGSTON.i saw the one in Montego Bay.
Continue the great work mi boss …. Been watching for 2 years now
I see the growth
Blessings Family, and thank you for the support over the years. Stay blessed
From miami
Excellent treatise on this topic.
I heard that they did not want to use local beef!
That is a fact
You’re not thinking why they didn’t wants to, because of the ingredients inside their items.
All I can say to my black folks, you’re what you eat foods is medicine.
I heard they were being "blacklisted" on access to local beef and chicken.
That helped push them out as well.. because mad cow disease was affecting cows overseas, Juici beef and Burger King capitalised on this marketing as using 100% local beef which helped with their sale numbers during that time
You did a good research,well done
Their was another locally owned franchise going by the same name before and when McDonald's came to Jamaica it started a court battle.
That video coming next
First time I went to a Macdonald was as a child attending a friends birthday party. They had a play room with slides 🛝 and other things for us kids. I will never forget. Shortly after Macdonalds closed down Burger King took over a few of their empty buildings and ran with the kids play area idea that was brought in by McDonalds.
Thank you for wisdom
Great move, getting rid of that s**t.
I always wondered why Jamaican well anywhere for that matter craved foods from other countries. The government’s only sending the worst stuff that most Americans don’t eat because they becoming in lighten about what’s happening. Well as they always say the grass is greener on the other side. We have the best foods in Jamaica, like coconut water but people drink man made things instead.
Agreed, we Jamaicans were a lot healthier when we ate our native food instead of the unhealthy American food. 😢
@@JC-ug7qs I totally agree , did you over 100 countries rejected pork meat from the big first world country. Nothing is real anymore even the turmeric power is mixed with other ingredients.
Agreed like wtf is veggie chunks 🤣🤣🤣
I always wondered what happened. Looking forward to part 2.
Blessings calligraphy
Thank you my bro. Keep these interesting topics coming
Thank you for watching
*Reason Mc Donald's failed because of the difficulty in doing business in JA, the foolishness business ppl have to deal with.....BTW, the restaurant was NOT in Ocho Rios, it was a trailer next to cool oasis in St Ann's bay*
Yes there was a McDonald's here before the foreign one came. Right at the corner of Cargill ave and halfway tree road. I dont know id it's still there. But there was a court case between the foreign one and the local one about the name. The local one won. It's tastee now. 1 Cargill ave
That was owned byTastees Patties . and the spelling was different . BurgerKing was killing them with a larger burgers and better prices also Maconalds the burger meat was imported
Great content! As usual! Thanks again brother! Awesome!
Blessings bro
LOVE DIS!!!!!!!!!!!!!!!!!!1
GOING TO PUT DIS ON A CD!!!!!!!!!!!!!!
I WAS A CREW MEMBER OF MCDONALD'S!!!!!1
Ok, but are you really gonna put it on a cd?
Back then when a burger was big and u couldn't eat it off
Lol, fi real bro
I took my kids to Macdonalds Half Way Tree ( beside Courts) All the while.. Always wondered why they closed...
I remember when they opened the first one in Kingston. My father took me and my sister from Clarendon.
I call it a win
I remember not being able to have my birthday party in their fun house I think around my 7th or 8th birthday because the location at the entrance of Duhaney Park would be closing right before. As a child around that time I was so upset
Love your presentation 🎉
Thank you so much, and thanks for watching
They were in junction st bess as well for a couple of months I think 🤷♂️they were in a bus in the shoppers fair car park. They left the same time they pulled out of Jamaica
Elite👍👍👍👍🇯🇲🇯🇲🇯🇲
Thanks for watching
Support the brother . We learning .
Would have been nice to here about the local brands
The way i saw it, they came into a market dominated by Burger King and KFC, opened way too many outlets, was too expensive and the burgers were woefully small. Even Taco Bell fizzled out quickly. Ppl like to have their money's worth.
Great idea to do a vid about this! Big up (Big Mac Down....lol)
Blessings
Wonderful to hear!!! KFC NEEDS TO GO TOO!
Hi Alex, Great video thank you! Really informative and I learnt something new. Bless up! 😊
Blessings and thanks for watching
Thanks for sharing this interesting video ❤❤😂 🙏🙏🙏
Thank you for watching.
Because Jamaicans want healthy food and don’t support awful multinational corporations
I wish that were completely true. However, we Jamaicans will line up to buy KFC. We are just picky about the poison we eat.
There use to be a McDonalds right at the intersection of Moylness Road and Washington Blvd. They left Jamaica 🇯🇲 the same year i did. It became a Juicy Beef after that. The 33, 32, 16 and 47 buses 🚌 went by it and if I'm not mistaken their was a McDonald's in Half Way Tree before they built the Bus Park.
The McDonald's in Hwt is beside courts on constant spring road.
They can never match Jamaican cooking so I'm not surprised they failed here.
There was also an allegation about fake chickens.
Not sure about the fake chickens part.
I was on the island during that era and Mother's Chicken was the only chain food I ate there. I was 20 and I wasn't even eating that nonsense here in the states.
Use to go to the one in ironshore Montego Bay
I always thought that Jamaican restaurants, mainly the ones in the states give you more value for the money. Although there are mostly independent places, the three that come to mind are golden crust, Dutch pot, and a staple in NYC, Jamaican flavors.
Give thanks. They’re not a food company. It’s a property company; hence the food being plastic.
I believe that Barbados must be one of the few places in the world that McDonalds experienced failure, and now Jamaica. The problem they had here was in the prices they charged. It was almost like what you would expect to pay in a fine dining restaurant while all you got was a bun of in a box with some fried minced meat.
I remember a McDonald’s being in Greater Portmore, I would sometimes wonder why it was removed. I was born in 1997. I’m surprised someone actually made a video answering my question as I was too lazy and cared too little to research it myself 👍🏽
Last time I had one was in mobay in 2004. It was early in the am on my way to a trip.
Ok
Probably just ahead of its time. In this current economic climate, I believe they would do well enough to stick around.
Yes I remember when it was here.
The McBeef pattie and the McConch Fritters were me favorite,mon!!!! Followed by McRice and Peas , McOxtail and the McFestival bread jerk chicken sandwich!!!!
Memba dem days deh a primary school 1 was out by duhany park plaza
Real talk fam, thanks for watching
One was at west gate montego bay .
I lived all over kgn in the turbulent 70's and early 80's, so the Arch that was across the building between Ivy Green cres. And d rd that take u down to RJR, what is was? Me woulda swear it was a Mc Donalds.
You are so right. I remember it well, not many people do. It actually had an arch. I'm from that same 70's era.
I was in the UK a few years ago and was surprised to see McDonald's there had Jerk Chicken burgers.
What year was that
@@Blackisciple 2018
@@devonperry they should bring that back
I used to visit the one in Mandeville when in vacation
So far nobody mentioned "Tops", which was the original name of KFC in Ja. So, when you said KFC sstarted operating in 1975 that was just under the KFC name. When I moved to Kingston in 1969 there was a Tops serving KFC chicken in Crossroads, and if my memory serves me right there was one in Mandiville too.
--Æ.
That will be covered in the history of KFC video.
@@EliteJamaica I see; thanks. I'll go check it out.
Another thing... There was a long-time restaurant named McDonald's in Kingston, which had sued for name infringement. How was that settled?
--Æ.
Loved it when Mcdonalds was hee in Jamaica
Miss it
Nah...Burger King tastes better😅
Well done
I had my birthday party at the McDonald's in Montego Bay location.
This is interesting and a tad confusing, because McDs is in countries I wouldn't suspect. Russia and China for example. Each country they're in they have customized food items to appeal to the local culture of each country there. Doesn't sound like they were willing to adjust to JA, and high prices, oh well. In the past I heard they failed back home because it was expensive and not filling.
Kfc should be next
Hearing a Jamaican ordering McDonald’s would be funny
I believe that there was a lawsuit that McDonald's brought against a local restaurant with a similar name. They lost that lawsuit.
Coming in part 2, but that isn't the reason they left
@@EliteJamaicaCan't wait ..Wonder if you ago do one on workers bank and the evolution of banking in Jamaica,I knowam pushing it.?.Just kidding
@westkingston3135 good idea
@@EliteJamaica Alright, deh yah a wait. 🙌
I remember a McDonald's restaurant in Montego Bay. I always wondered why the franchise closed down. I thought it was due to increasing crime, as MoBay had begun to become a crime hot-spot by then.
An organized presentation, not common for some Jamaican vloggers.
Blessings, Thanks for watching
Mandeville had a McDonald's the breakfast meal wasn't bad initially, i remember they use alot of packaging for one meal.. price got high plus Juici and Mother's ramping up they're breakfast menu which was just better
Man I never miss them
One did deb a Westgate/upper Barnett Street Montego Bay and another place i can't remember, a burger king deh deh now. Dem did get too expensive and the food neva too hot. I think the fries were ok though.
That's all it was.
Fries, ice cream and maybe a cookie.
@@Ann-hm7gj true
In Colombia McDonald's is only in the malls, and they are smaller.
Good video here's a sub and like 🎉
Thanks for watching
Burger King was already here too
Yea burger King came 1985. Thanks for your feedback.
Because your (trying) to make everyone HUMONGOUS!!
I always wondered why there was no McDs in JA.
KFC went out of business in Quebec Canada long time ago
I think they should give it another chance
Jamaican and FAST Foods in the same sentence does not go well. I remember in Broward a fats food joint showed up and if you got your order in the mic with them screaming at you in less than 10min and your food in less than 15min , that was quick.