Ford CEO Makes HUGE MISTAKE, Now Dealers CAN'T SELL TRUCKS!
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- čas přidán 6. 09. 2024
- Ford's CEO and dealerships are in BIG TROUBLE. The flagship F 150 truck is having huge problems. This makes trucks like the Toyota Tundra, Toyota Tacoma, Chevrolet trucks and RAM more desirable. Is it still worth it to buy Ford F 150? 2023 is already shaping up to be a huge mess for Ford. Several F-150 Lightnings went up in flames while sitting in a Dearborn Michigan parking lot. The Ford Bronco seems to have a new recall every few weeks. And New Ford Trucks are just sitting on dealer lots as long as 746 days. Ford dealers are in big trouble and CEO Jim Farley seems to be in complete denial that anything is actually going wrong with the brand.
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#ford #fordf150 #trucks
100k for a POS full of recalls forcing us to use the dealership for service that can't even tie their own shoes. No thanks.
🤣 that's soo true
Ford doesn't care if they bankrupt themselves or not because they know that Biden will run to them with a blank check and a pen to bail them out. Imagine going to a casino knowing that you can never lose money. We've seen this movie before. I hope this time Americans will rise up against bail outs for these government welfare leeches.
If you don't have a trade-in with crazy resale value these trucks are unobtainable. They're giving us $71K trade toward a $89K truck. I'm financially comfortable but without that kind'a deal NFW would I pay what they are asking. It's crippling. Add $90 a month for every % of interest rate as well,,, remember that. That $71K trade -in is a POS is the only reason I'm getting rid of it.
@@Dive-Bar-Casanova You say you're "financially comfortable" ok well, how did you wind up with negative equity like that? We lost our almost paid off Mitsubishi last November to a deer accident. So we needed to buy something and I didn't look forward to buying anything at that time because I knew the used and new car market was nuts. Best thing I could find was a 2023 Kia Soul LX for $22k. Toyota and Honda didn't have much inventory and what they had on the lot was way overpriced. So we took the $10k equity check from the Mitsubishi and put it towards the $22k Kia. We had $60k in the bank in cash at the time and we could have purchased anything we wanted but the $22k Kia gets us around so I'm just trying to fathom your situation with a vehicle that costs several tens of thousands of dollars. I checked online to see the Kia's value and even though the 2023 doesn't come up in KBB because I guess they don't have enough data yet, pricing it as a 2022 with the same miles it comes back over $19k trade in and $21k private party which is insane but means we have plenty of equity so we can trade out if we wanted to but we tend to keep our cars for at least 10 years.
Go tundra and rams
90k for an Expedition is absolutely insane. Car manufacturers have gone off the rails with their prices.
@J Ross - Agreed. My first family car I bought was a New 2001 Expedition. Well equipped with 4x4, leather, power everything, and a sunroof for about 35K. How does a young family buy a 90K vehicle? Or pay 60K for used one?
$156K for a loaded Escalade, $135K for a loaded Grand Wagoneer. I don't need a mortgage payment for a vehicle. I'll keep buying used...
Expeditions are insane lol
Part of the plan.
Trying to price normal people out of the new car market, then institute laws to make ICE engine mileage rules that will eliminate used cars (remember cash for clunkers from the first Obama Admin.?)
They want you using the bus
Just wait for at least a 50% off sale.
Yeah keep holding out - everyone!
"Ford CEO makes massive damaging decisions!" This CEO will still walk away with a contractual 57 million dollar golden parachute! If I make bad decisions at work, I just get fired! ☹️
Yup all the employees will suffer cuts nothing else with change
No. They just remind you of that time you made a mistake, what was it,3 years ago. Can’t ever forget. But you’re right. You aint getting that sweetheart farewell package like Eisner got at Disney last decade.
Wish I could get fired like that too.
Dealerships created this problem, Dealerships are NOT the Company! Blame the Dealerships, not the Ford company, there is incorrect information in this report, and it is not just Ford Dealerships, GM and Chrysler Dealerships also are faced with the same problems. but it's the Companies that can fix it.
@@Cherokee10g - It wasn't my intention to throw Ford under the bus - the big three are all guilty! As a matter of fact, I'd say that Government Motors is probably the worst offender! They actually utilized the pandemic as justification to permanently hike their prices forever. As a matter of fact, GM has been candid about reducing throughput if not totally shutting down lines. Per their statements, they've done so not based on supply chain constraints, but rather to focus on top margin products!
@@Cherokee10g Eliminate the 3rd party (dealers) profiting off high interest loans. These places survive off the interest payments they did nothing to earn. All interest is money the dealers didn't work for. Hey look we found another sucker to pay 1.5-2.5 times the sticker price of the car (after all the associated fees on top of the interest). Dealers are legal scam artists.
This is across the board. I’m tired of the “there’s a shortage” no there isn’t. I work at a dealership. Some are just scummy.
Yeaaah it ain’t just Ford
Yeah I would drive by multiple dealerships on the way to work hearing radio ads from a few places about the truck shortage and how they have trucks unlike anybody else. But every dealership I passed had a parking lot full of trucks
@@KNR90 that part. We literally just sell. No gimmicks, everyone makes money trust me. There’s no reason to be scummy if you have good sales people and good management. Everyone I swear makes decent money and the world keep turning. Some dealers just get stuck trying to be the #1 in the country and for what??
@@cjr21 your response is completely irrelevant to what you are replying to
@@alexwhiteman2628 Not dodge though baby. Them truck prices are better than any other manufacturer
It's like the industry decided since people are living in their vehicles we might as well charge the price of a house.
😂 exactly!
A+
They need to name a new model "the nomad".
AMEN
Ha!! Good one!!
$80K for ANY vehicle is insane.
80k for what should be an economy vehicle is insane.
I'd even say 45k for any vehicle is insane but thats me.
Just give me a nice used Civic for $8k and nothing electric!
$40k for a ⛽️ gas guzzler is insane. You don't need for work , you don't need it. Don't cry when you need over 100 bucks for fill-up...😢
Think about this, in 1969 a brand new Cadillac cost was between $6,000.00 and $8,000.00 I was the guy that slapped the Sticker Price on the New Cadillacs, and Pickup trucks was as cheap as $2,000 and $3,000, brand new.
Update: Ford Motor have given a warning to the Dealerships, Ford Motor did not approve of or OK the Dealerships to raise prices on their vehicles! It's is also noted that Ford's main reason for so many Trucks being parked away and not being sold is the company fail to purchase chips from China, G.M is one Company that beat them to it. Ford had about 40,000 or more trucks sitting with no "CHIPS" no CHIPs no sale! It's appears that some parts of this story is not factual.
As a decades long employee, I can say that we employees are part of the problem. It used to be that you got hired in, and you did your best. Now they hire Temps, treat everyone like trash, pay people nothing. Why should they care?
Exactly! I should have expanded on that more or found someone to interview.
Why would they Care about you If they can pay a mexican less than half you get?
This is bad news for you, but good news for the mexicans.
that is for sure, Burger King in my town pays more then GM Spring hill to start
UAW allows temps and low pay? Since when??
Sadly this seems to be the way things are happening everywhere Sir, not only your line of work, people are just losing their morals and not taking pride in their profession anymore. I am a retired combat medic and i seen it happening in the military and now on the civilian side in the healthcare system, things are going down hill quick, I cant even find a decent Barber anymore. ❤Much love brother and I am right there with you and i think the only way to change it is by raising our children to take pride in what they do down to the details.
Great video, It’s completely insane, older trucks are better than new trucks. This is no longer nostalgia. They needed to get back to basics - simple vehicles made well.
Insanity is a min-truck like my daily driver since new 86 Toyota mini-truck of 37 years and 483,000 miles can not be made today because of some Federal EPA BS rule that says it's too small and would have to get like 80 MPG to be made by their formula. The fact it gets 32 MPG highway at 65 MPH, better than many cars, it doesn't fit the formula. Insane.
That’s why you buy a Toyota. I see them with 350k+ miles all the time.
It's called safety. The eighties vehicles were like beer cans compared to today's newer vehicles.@@MikeHudson-px2gc
"simple vehicles well made" is something Ford abandoned 30 years ago
@@MikeHudson-px2gcyeah exactly what I was going to say. The regulations are forcing a lot of this.
I love seeing all these dealers (all brands) having so many cars on their lots. Drive up the cost to consumers and this is what happens. This is great to see.
They still only have 50% of the inventory they had 2 years ago.
@@theupscriber65 That may be true. In my area I've seen the same cars on the lot going on 5+ glorious months.
@@fanboyofeverything31 you out there checking VIN numbers?
@@theupscriber65 I have done that yes. You can also see them in the same spot day after day. I drive my son to school daily and there are a ton of dealers on the way.
Yep. They have lied cheated to people all these years and now are just used vehicle lots.
When I worked at a Ford plant over forty years ago; many of my coworkers informed the company of various design and mechanical flaws and the company just ignored their concerns. Instead; when the company explained the huge layoffs of the early 1980's, they blamed the workers of having drug and alcohol problems for the cause of their faulty cars and trucks.
Of course they're always going to blame the workers the workers do not decide on the design that comes from the top they can only put together what they're told
This right here why Toyota took over the truck market
Well... IF the union workers actually worked, the company might have better products, but for those of us that know union workers in Dearborn, we know they clock in, sneak out to Hooters, drink beer and eat wings for the next 7 hours, then go clock out and go home. Then, when the week's at it's end and their production goals aren't met, they get called in for OT, time and a half on Saturday, double time on Sunday, and that's when they actually try to catch up.
Weird how companies that are non-union (Toyota, Honda, Nissan, Audi, Mecedes Benz) how so much better quality than the Hooters crowd, eh?
Not defending fords by no means, but dealing with the Wayne assembly plant....it was riddled with drug users that the union kept protecting when they would get busted
@Ziggy_Moonglow we didn't come back to clock in. We just made all the parts for the day in the first 2 hours then left. Our supervisor clocked us out at the end of the day.
Price gouging is, I hope, going to be the downfall of most over priced CEO's across all industries.
Barry Ulrich - Don't pay attention to the grandstanding socialists propagandists. The severe inflation and every plunging, nearly worthless US dollar value has quickly pushed good quality hard assets out of reach in price. Bank accounts and retirement accounts have lost 10-12% and falling. For example after the Democrats waged all out war on the US energy industry and created major shortages, California governor announced he was going to end the "price gouging" on gas prices and go after refiners. Short supply + big demand = high prices. Homes and vehicles costs + low earning power with virtually no spendable income of working class = severe austerity. But wait, there is hope! The government will come to the rescue, right?
Price gouging is the market working. If they get the price, that's what it's worth. If they don't, they will need to lower the price or go out of business.
NOT BEFOR THE 4 WEELER .. DO NOT GO DOWN ... 4 WEELER . IS SELL FOR 31.000 K ..... HOW CANT YOU SELL A CAR BELOW THEN 30K
What’s wrong snowflake your minimum wage job not paying the bills? Your life sucks so you want everyone else to fall.
Sadly you can expect our Democrat president to bail them out. Again
Always was a Ford truck buyer, bought quite a few Pickups and Econoline Vans when I was in business. Retired now and was looking to replace my 1995 F250, work truck. I could not find a 150 on the lot that was under 65k, all were 4x4 and 4 door trucks. I would think a few basic trucks without all the options would still sell if they were on dealers' lots. They had a couple 150's in the showroom over 100k, I guess I need to keep the '95.
If you are buying anything later than a 2000 anything ,, goooood luck , the image war is hard to keep up with , 1995 ,,perfect
Just re do the 95 for sure!!
I replaced my '95 Ranger with a 2010 Ranger. It was super clean inside and immaculate under the hood. The '95 cost about $7k when I got it and the '10 cost me about $9.5k. If I get 330k miles out of this one too, I'll consider that a good investment.
@@kevinm.8682 $16500 for 30 years, 660k miles and an indefinite supply of cheap repair parts when needed..... Now that's hard to beat!!
Ford does special orders for commercial pickup trucks that have an 8 foot bed and only three seater. But you have to order that online, fill out the application at the dealership and then wait 5 months for the “special order” to arrive at the dealership.
And that is why contractors are choosing older trucks instead of newer trucks.
$30k needs to be the target price for new vehicles. The car manufacturers are insane with these 6 figure prices.
@@ligmasack9038 Sexist much?
It is a lot, but you have to factor in that an EV should last almost 2X the lifespan of an ICE. A friend has a Tesla Model X and he's rounding 200,000 miles and the car still looks new-ish. Aside from tires, he told me the maintenance has been next to nothing.
@@tswrench I'm not buying that. It's going to depreciate--no matter how well made. My in-laws have an older Prius, and they've had to replace the battery--which was over two thousand dollars. They're retired, and trying not to need a new car. Cars and trucks are made to be used, which means they're going to get damaged, and parts will wear out. Charging for a car as if it's a small house is ridiculous. You could call Uber a LOT before you spend 100K.
What I'm waiting to see, is when these car manufacturers start charging monthly fees for features and upgrades. Want parking assist? Pay the fee. Want heated seats turned on? Pay the fee. This is the plan they're already counting on, so they can continue to steal money from people who buy from them.
I just had a friend sell a 2 story house for $60k, it was very old, but still a good house. And they want $100k for a truck, that is ridiculous.
@@cariwaldick4898 -- Of course these EVs depreciate, just like all cars depreciate: as soon as you drive 'em off the lot. However, if you're accustomed to spending between $35K and $45K for a vehicle, and an EV outlasts it by 3X, then then the difference in pricing is a wash.
I'm not running out to buy anything in the $70K and up range, though. I'll bide my time and strike when the market is right. As of today, I've only seen 4 Rivian R1Ts on the road, but I inspected one up close, and they are impressive.
There are fewer parts on an EV, requiring far less maintenance, with hardly any fluids to speak of. They can build a much stronger, more ride-stabilized vehicle when they're not having to shoe horn a bunch of junk into an engine bay, and muck around with exhaust and EC systems.
$2000 for a battery isn't that steep. I paid around $1100 for a fuel pump, water pump and window motor/regulator for my F-150. Besides, Tesla's "million mile battery" will be available in 2 to 4 years from now, and others will follow suit.
You are right about the a la carte pricing structure, or value-added functionality. Self-driving features on Teslas don't come standard, and .they don't come cheap, neither. I imagine that emerging competition within the marketplace will iron that out. Hell, the Rivians just got something like a 20% or better range increase with an over the air software tweak.
We are in the very early stages of this revolution--the bleeding edge--so to speak. And, there's a mania revolving around EV Trucks at the moment (the worst time to buy). I believe there will be a lot more innovation coming down the pike where EVs and other alternate types of vehicles are concerned, and consumers will eventually regain the upper hand in the market. Timing is everything. Choose wisely.
The comment about high end luxury vehicles is spot on. I worked construction and contracting for years and the only things I wanted in a truck were RELIABILITY/DURABILITY, power steering brakes, a/c heat, power windows. I didn't need power seats, I adjusted my seat the day I picked up the truck and it didn't move until I sold it. Same as power mirrors, power adj pedals, colour changing LEDs adaptive cruise, lane assist back up cameras blah blah blah blah blah.
Amen! And PAYLOAD. One posh feature I wish I had though is heated side mirrors for ice-storms.
All that crap is mandated by the stupid government causing prices to skyrocket
Yes exactly I want my truck like this manual seats an actual steering column shifter with cable not some electric push button fold down shifter bs 😂
That’s why I have a 99 f350 7.3 xlt 180k miles and works like a work truck should 😊 without all the crap electronics
@@codybose515 And gets 5 gallons to a mile lol
I went to the dealer over the weekend. Dealer offered me the car for 60K out the door..... I counter offered with 27K and called it a market adjustment. He laughed and then walked over to the next customer. I dont understand what was so funny. I just offered what the car is worth.
I went 2 try buy a maverick, sales guy wouldn't shut up abt price markups & how someone had "offered 10k over msrp but said it was over the phone so I was lucky 2 have made it b4 others"😂 I said I'll take a discount off msrp if anything but not a cent over msrp, from the face guy made I started walking away
I drive half dozen different cars a day at a auction house. No car is worth over MSRP. The prices of used has just taken a life of its own.
You were summarily insulted.
This is what everybody should start doing.
You also went home with nothing smart boy.
Unfathomable that a company can lose billions on a product year over year and not cancel it.
Too big to fail … bailouts done this
Political forces have forced EV upon us. There was no serious demand. The Pols should get out of the way and let the market call the shots.
@@cholmes7754 Ford didn't take any bail outs. And ramping up a completely new engine tech is going to lose money in the short term, remember they're using accounting methods to intentionally realize loses on the R&D. But, overall Ford is shifting away from selling to regular people and focusing on rich people. Everyone wants to be the Apple of their segment.
Best-selling vehicle in the world for 47 years straight….still going strong don’t let this guy fool you. He is clueless and giving opinions posed as facts. Kinda sad 😢
@@cholmes7754Ford has never had a bailout 😂
Another thing I would like to mention. My buddy who is an automobile mechanic recently expanded his operation and purchased a new building because the smart people are fixing and maintaining the cars they already own. He has hired 3 other mechanics and a detailer. Business is booming for him and I am happy to see him doing well.
Right man - most of this $ people had to buy expensive trucks came from real estate sales! People selling homes for more $ and huge profits. That's all drying up - so now ford is stuck.
You don’t you
Live closer to your job and either walk and ride a bike till they get these vehicles under control and who knows when that will happen
Im am slammed with mechanic work, all the same story.
That's awesome, problem is it wont be long before part's for used cars and truck's will become unavailable. Or hard to get or way over priced. cant go to a wrecking yard, they charge more for used part's then, part's houses do for new part's. theirs a motive behind all this, they want all gas vehicles off the road and electric vehicles on the road.
@joepeanut6827 ya. Perfectly said. Chip shortage my ass. I work for Ford dealer. The garage is full of old or brand new. No in-between anymore. People keeping there's, and fixing. Or you might see new of course, due to recalls lol. I bought a Toyota
I couldn’t help but notice how far away they park the other vehicles from the Lightning, just in case it bursts into flames.
I've driven Fords for nearly 50 years! The problem is obviously the management has lost touch with their consumer base!! Rednecks have been their market, not yuppies!! And that damn electric Lightning!! 92 miles and it's dead!?? Ford, fire your entire marketing and engineering staff! I buy used trucks anyway, but whe not just the new trucks. My FX4 finally quite at 282000 miles. I started looking for a replacement for a month driving my buddies Dodge! Just a used F150 to tow my camper and knock around in! After a month looking at trucks with well over 100000 miles and 5-6-7 years old I just bought the Dodge I was driving!! My daughter is driving my old Expedition with over 230000 miles on it!😂😂😂
They go up like tinder boxes on a warm day! You just sneeze in the general direction of the Chevy Bolt and it too will burst into a hellfire, it's insane!
@@maxbrandt6 I grew up on Fords, raced Fords! Drove Ford trucks! My old fx4 had 282000 miles on it when it just started running rough. I rode in a borrowed Dodge lookin for another newer fx4 that I'd just pay cash for! I bought the Dodge for $16000! Got tired of lookin! Lookin for a 4wd Ranger to knock around in! Pull the camper with the Dodge!
@@maxbrandt6 The tow test where the Lightning was dead in 92 miles sayes everything! You can't explain to these brain dead sobs that electricity isn't clean!! 81% of the electricity in the USIs produced by burning fossil fuels to produce steam!! Even worse, 50% of the total amount of electricity is produced from burning COAL! The silly jackasses are tone deft!!
I'm with you man, WTF are they thinkin@
You hit the nail on the head. Owned Fords my whole life. I will NEVER buy a Ford ever again in my entire life. Unless it's the best deal of my life. Then I'll sell it and buy something else that will last.
Wait for those Rainbow Raptors to go to half price.. re-paint it or wrap it with whatever you want
@Roger Wilco those raptors have a design flaw in block the cylinder wall is to thin under boost the blocks crack.
I will only buy old Fords from now on and rebuild them, I don't want to drive a computer anyway
Ford went woke also, so they lost me.
Buy your self a pole blower raptor
The thing is, all cars/trucks shipped to dealerships are considered sold in the company statistics. So the CEO is not going to feel it till they have to buy back all the unsold vehicles. Unless they decide not to.
The TESLA show room in south KC has a completely full lot of their wonder cars and nobody is buying them!
@@griffm5Tesla ships direct for the most part, no dealerships. They are selling every one they make. If inventory begins to increase they drop the price several thousand and boom, inventory gone.
@@Pneuma40 its a showroom with TELSA on the building with overflowing parking lot with cars! 800 cars
I thought it was insane back when trucks and cars initially went over 30k. When they did I started buying used/newer vehicles to get a deal. Now even the used/newer vehicles are over 30k. Screw that. I just spent 10k replacing the motor in my 2005 model, and I will replace it again in another 18 years if I need to. Car manufacturers can go straight to hell.
yeah I'm upside down in my 2004 FX4.....I'll keep putting money into it because it's better than another POS newer for $22K. I can buy a lot of parts for $12K.
If asshole consumers wouldn't take out ridiculous loans to feed the corporate beast, then prices wouldn't be where they are.
Local Dodge dealer is advertising a 2018 Ram 3500 diesel dually with 150,000 on it and extensive body damage which will be the customers responsibility to repair. For that gem the dealer asking price is $59,995 plus tax and fees.
@@squangan😂he got ripped off when he got it for $5900.. now he wants another 0, what a crook
One of the many reasons why I've always had cheap cash cars. I've never had a car payment and never will. I buy a car for less than what people pay in one year for their new fancy ones, and I drive that car until it doesn't go anymore. So far that's been near to a decade per car.
Our new son-in-law was chomping at the bit to buy a new truck, shortly after getting married. We had to argue like crazy to get him to hold on to his older SUV, and just keep it running until interest rates come down, and dealers have regained some sanity. They're trying to save for a house, the last thing they need is a truck that costs 1/3 what a home will cost.
Having that kind of relationship with the in-laws is great.
Sadly there is a lot of taboo around money, keep building that open channel and relationship
@@elingedgar They've opted to stay with us for awhile, to finish college, start their careers, and save for a house. That gives us a wee bit of influence. I have good in-laws who set the example. We're in a position to help them, because we're extremely frugal (cheap,) and never chased status. We're driving Fords--husband's is a 12 year old Focus, mine is an 8 year old Fiesta, and kiddo has a 6 year-old Fiesta. My husband is the kind of negotiator who can make car dealers cry.
@@cariwaldick4898 You nailed it perfectly with "chasing status".
Bad idea. Mortgage company won’t even look at his application when they see how much debt he’s now got from that new truck.
Surely you mean 2/3rds...
At that price they can keep those trucks. I ended up buying a 2018 Ram 1500 V6 with 32k and new tires for $22,400 and it’s like new 👍
You got ripped off.
I paid 19k for a 2018 z71 Tahoe they wanted 86k for a 2022 it’s just too much
Ya you can find them for about what I paid but they all have close to 100,000 miles on them. Check it out . Mine has only 32k and one owner.
@@alanzolotoff6014 Yeah you got a decent deal bro.
I just Bought a ram classic v6, the thing is such a nice ride, the v6 will also lasts well over 300k miles
I’d have bought a power boost because they’re uniquely suited to smallish RVs but man… they’re ridiculously priced. Hoping that changes soon.
I remember when i used to work at a ford dealer back in 2015-2017, when the focus RS was being released in the states with a price tag of 42k, i asked one of the salesman why it was so damn expensive for a focus and he said "someone will buy it". Thats always been the problem, even at these astronomical prices, someone will buy it.
The ones who buy it make up for the ones not being sold.
Yeppo
They can go up to 50% off and still make as much money as they used to
There is a point where everyone will say, "enough". A point every bankrupt car company achieved. Congrats Ford, you're there.
@Robert Gelley i think were gonna be at the point people cant afford to purchase new vehicles before we see the point where people say "enough is enough"
It's wierd how the company and the dealerships aren't tuned in to how disgruntled the customer base has become.
It’s not weird it’s disrespectful AF. They forgot that the middle class blue collar people are who keeps them and all other manufactures afloat. When the middle class can’t afford products the economy falls apart. It’s happening as we speak. And then guess what? The middle class tax payers will have no choice but to watch the crooked greedy government use our tax dollars to bail them all out again. Crazy how blind people are these days. Common sense ain’t common anymore.
Oh they are, but money speaks louder. The profit margins on new vehicles sold, especially to morons willing to pay over MSRP is crazy. As long as those people keep going in and getting horrible loans on overpriced vehicles, we are all screwed for the time being.
They're too busy kissing the government's azz on all this EV BS positioning themselves for the government bailout that coming.
They don’t care cause they get all the money from the Govt.
You will own nothing and you will be happy
I so miss the days when CEO’s used to focus on business fundamentals. Too many today collect a hefty paycheck, do nothing, destroy their business, virtue signal on non business issues and then bail out and move onto another company.
The top brass should be paid nothing if their bad decisions result in the company making a net loss.
This is exactly what happens. They all get the golden parachute so why should they care.
Yeah, the golden parachute for shitty CEO's is mind blowing.
The regular folks would just be fired without severance and without notice.
they have the golden parachute alright!
That's what my CEO is doing. Wrecking the company, and getting rich. It's all about Wall St, not about product.
This applies to every industry. Look how much the cost of everything has gone up. Chicken wing prices are back to pre pandemic costs yet consumer prices are still crazy. How can we expect these companies not to charge more when people are paying for it ?
These old brands are open to getting their clocks cleaned by more honest up and coming companies
@wildncrazyguy21 sounds great, but the market is dictated by the market.
@@happydogg312 not sure you’re point, but okay
@@happydogg312 yes always search for deals. But my point still stands
$1,795 is not much of a discount. Keep in mind that in 2019 a $10,000 - $14,000 was not uncommon, especially towards the end of the model year. Also, many of the option prices have increased as well. The hitch went up from $150 to $315! Nothing but the same old design. Pure price increase.
my last new F150 I paid $34K. MSRP was $48K CDN that was 2006. With 0% financing.
@@muskokamike127 Yep. No question Ford has the mark up to discount these pickups.
I bought my 2018 F150 brand new in January of 2019 for $36k. It was an Xlt 302a with the 5.0. The MSRP on it was $51k.
When it was totalled in 2022, a used 2021 Xlt 5.0 with 20k mi on it was running $50k. My only saving grace was insurance giving me more than I originally paid for my 2018. Prices are outrageous now for absolutely no reason
Gonna have to be 20k now lmao
@@42ambrocio lmao you ain’t kidding
My dealer called the day I was done paying for my F150. I literally laughed at them when they wanted to "put" me in a new truck. No way, I'm keeping the F150 until I can't afford gas anymore. They are wayyyy overpriced!
I'm actually glad to see them price themselves beyond their target customers.
This is exactly the correction they will need to survive long term.
Issue is people keep buying them. I live in Massachusetts where trucks are very seldom needed for truck purposes. And I see brand spanking new $70,000+ 2021, 2022, and 2023 F-150s on the road EVERYWHERE. Every. Freaking. Where. Ford and other truck manufacturers will price gouge and gladly keep trucks on the lot for 6 months each while people keep buying them
@@christianrobloxserver7282 Want to know why the big 3 don't want to give the employees a REAL raise despite the 21 billion dollars they have made so far this year?
Cuts into shareholder profits and CEO bone us money.
Don't buy. Hold out. Force them to lower their prices and fire their CEOs. We can win if we all agree to make due with what we have as best we can.
Yes!
I agree but Americans are weak to boycott. They're all about themselves. Except about beer. I hate the fact the big 3 jumped on the wagon with Biden on EV's. I stand with Toyota now. They had the guts to say EV's may not be the future. I feel the big 3 turned their backs on us Americans because Biden probably told them if it fails I'll bail ya out. I don't trust. Screw em.
The problem I see is that the WEF and other global powers want to price most peaple out of buying vehicles. Either peaple pay the ridiculously high prices or they don’t buy a car or truck. For the climate activists, globalists and world economic forum agendas this is a win win and for us it’s a lose lose
@@briananderson6758 excellent point.
As an old guy that was born around the same time as the classic muscle car was, in my opinion, most American cars have been crap after 1972.
It's infuriating to know how insanely rich the leaders of Ford and other big companies are getting off of the infaketion. I never liked Ford but this just reaffirms it.
This is just a ford version. This same thing is happening with the other companies also. Look on here for videos
"When the F-150 first came out it was a simple work truck. Now it's a complicated luxury vehicle that the average American worker just can't justify spending their hard earned money on." This is a remarkably similar parallel to Microsoft Software, such as Word and Excel. When they were first released, they were (relatively) simple programs that people got to know and love. Over the next 20 years, Microsoft added feature after feature after feature, creating a new term: Bloatware.
Sounds gross.
Jeep is doing the same thing, they no longer make affordable Jeeps, they are all top of the line high end 4wd's that cost a fortune.
@@steves2241 the 4wd is another problem. Up north, it's almost necessary to have 4wd if you drive a truck otherwise you'll get stuck in the snow/ice. It seems like if you want 4wd, the manufacturers assume you want the luxury package so then you see people with a simple old truck to use on the farm during the summer and fall and then a car to use in the winter. I'd like a new truck but I can't afford one : /
My sister has been talking about getting a new truck for her farm and they're just thinking about biting the bullet. It sucks because the luxury crap will get ruined right away and your trucks will get dents after a year of work
An increase of 20k in price in 5 years for the same model is crazy. The xlt almost doubled in price.
Yeah there's a lot more going on there than just inflation and supply issues.
In all fairness they are a much nicer truck, after market leather your set. The only way out is for people not to buy them but people will not do that
Look at rent and housing prices. Inflation is real and this CZcamsr forgot to mention it.
@@NealD Inflation is 100%?
I bought an XLT in 2017 for $36.6K. Today that same truck is easily $65K, more like $70K.
Discontinuing their passenger cars was one of the stupidest things a company ever did. After driving Ford cars for years they literally don't make a single thing I'm interested in buying. If they went away at this point I wouldn't even notice.
I suspect Ford wasn't making any money on cars for a long time. Fords big profit has been the F-150 & light truck lines. But seems like Jim Farley is killing the golden goose with insane prices & poor quality control.
Seems like executives just want their companies to fail, as it not just Ford, its Bud, Miller, Target, Disney, etc. Its a race to the bottom.
Ford cars have been junk for 25 years. Trucks was where their money was coming from.
I actually tried to get a Ford Maverick Hybrid last year around April and every dealership I talked to said I was to late in the year and they didn't have any in stock, eventually I just moved on and got my new vehicle elsewhere. Now I'm seeing this video it makes me glad I couldn't get the vehicle I wanted from Ford.
A steering wheel recall is crazy. Not being able to control the vehicle should never be in question
It'll make excellent fodder for lawyers.
SOUNDS LIKE FORD IS BUILDING TESLAS!!!!!!!!!!!!!!!
@@SamSteeles Who will take 2/3 of the "class action" settlement $$$ for themselves; Leaving about $100 each for customers who have had to spend how many $1000's to still have a PoS truck
Local Ford dealer is asking $111k plus tax / fees for a ‘23 Lightning Lariat. In my area the few people I see driving new trucks priced at minimum $68K and it goes up from there have either made money on real estate and have cashed out or are business owners themselves (owns the McDonalds franchise, large construction company owner, doctor) etc. That really narrows the market down as the ordinary working stiffs are pretty much priced out of the market.
True. I bought a 2016 F-150 Platinum back for a hefty price. This truck is NOT for the average person. Now it's just gotten worse.
My local dealer has one under msrp it was a demo for 7 months and now they can’t seem to sell it
It seems like normal working people have been priced out of everything. Might as well steal and pirate everything.
@Karl with a K the predecessors have all held up nicely. Not sure there is a foreign truck competitor.
Local Ford dealership here in NW Wi has the Mach E going for $80k, the base gas Mavericks for almost $50k, yet a full lot of F150s for between $42k-80k. Absolutely insane.
They will all be at the unemployment line soon, $100k for a lightning bahahaha bought a 2023 Model Y Long Range under $40k after incentives and no BS
They're supposed to have made a smaller more inexpensive truck??? Huh...
@@dustyking8851 I know, I ordered one almost a year ago and recently they told me it could be anywhere between 6 months and 36 months until I see it, and they won't be able to honor the interest rates of when I ordered it (at the time was quoted 1.9% interest with a $400 monthly payment, and now they are saying closer to 8.9 up to 19.8% for an almost $700/month bill). So that "inexpensive" truck is going to cost a lot more now sadly.
Looks like every vehicle manufacturer is playing the same game as a vending machine company where you get a product that ends up being a smaller size for a higher price... these new trucks are not selling, they create smaller trucks that are way cheaper to build for more than the price of a new full size truck should cost
@@chrismehsikomer879 I would cancel the order. Totally not worth it.
I wonder if this is going to end in a massive new cars market crash, and with dealerships selling the surplus for a fraction of the price just to get rid of those rustbuckets.
I tried to negotiate on an F150 and they would not budge, even with an overflowing lot. I ended up buying a used 2021 Tundra. This was about a month ago. Very happy with my decision.
That year has the good V8 engine anyways. The new Toyota turbo engines are horrible.
@Motor Feed Yes it's a far better choice than the new overcomplicated twin turbo v6 .
@@MotorFeed I know they still have their teething issues but I'm curious to see what the tundra engines will be like in about 3 years after they've had some time to iron out the kinks
well enjoy your 15 MPG.
@@pahuntnut 15 mpg with no drama, or 22 mpg with non-stop recalls? I'd rather pay at the pump, I think.
I still drive the same 2003 Z71 suburban. The cost of upkeep on an old suv is way cheaper than buying a new one. I never thought id see the day when the thought of driving a brand new car came across as embarrassing. To be seen in a new car is like telling everyone you got took at the car lot.
I ordered a Maverick in summer 2021 and it got to the lot in fall 2022. Everyone was sharing horror stories about dealership markups that they wouldn’t budge on. I was so worried they were gonna add $10k to the sticker price and let someone else buy it if I backed out (was common apparently). Luckily I didn’t experience that. Same price paid was same price at order. Local dealership, from what I have seen and heard, has honored all upfront pricing with new orders. They also don’t have a lot full of unsold trucks bc they know that’s not how you keep a business running. It sucks to see so many others using the supply chain problems as a way to rob customers, but it is not a universal problem. I only wish Ford built more vehicles in the US but I guess that’s a different issue.
My sister special ordered a Bronco Sasquish in 2020 it did not arrive in Dealer until spring 2023. T make up for the big delay he offered her a Lighting that the person ordered would not take.
Anyone who used the coof as an excuse for their downturn in sales deserves to lose their ass. They could've just ignored arbitrary lockdowns and went on with business as usual.
Yeah I ordered a 23 maverick hybrid from my dealership back in September and still l have heard only supply chain issues ever 45 days. Luckily I know my dealership won't do any marks up. It just sucks it takes so long cause they want to lie about supply chain issues for years
Get back with us next year. No new car or truck is worth half of what they are charging. And remember, China, is now the largest automobile manufacturer in the world. Do you know where all of your new car or truck, is made?
These big dealers that sell multi brands are marking up everything. They are not even hiding it now. Local Chevy dealer in my area have stickers saying markup 10 grand.
I bought my 2012 F150 xlt 4x4 new as a personal order for around $30k. It’s been pretty rock solid. 1 recall in almost 12 years, and 1 warranty repair issue on the 6R80 transmission. With the insane luxury liners they’re making now, I won’t be buying a truck any time soon. Trucks are for work. They need to make them that way and they might sell some.
Ford priced me out of the truck market last year. For the first time in 27 years I don’t have a blue oval in my driveway. I have a $32k VW Tiguan S with power windows and mirrors, heated seats, CC, etc. Glad to hear the CEO is making a nice payday in spite of poor quality and an overpriced product that’s driving long time customers away to other brands.
I have always had a couple of Fords in my driveway. I ordered a 2022 Sienna a year ago, and it finally came in, but as a 23 model, with more options, at the same price as the 22. If Ford doesn’t get their act together, I might have two Toyotas in my garage. My Toyota dealer did not mark up the price.
I hear you, I have a couple older Fords however my ‘brand loyalty’ is to my wallet and nothing else so my next vehicle will be whatever makes financial sense at that time.
I'm guessing that the VW is way more comfortable on the road. Plus the gas mileage has to be a bonus. I've had VWs back to my parents Karman Gia. I had a Dasher, Sirocco, and a Passat. All of them were pretty decent cars. I can't really say anything good about the 3 Fords I've had.
It’s not just ford all brands are out of site for pricing it’s getting to a point that a normal payment is 700 a month who can afford that
Ahhh...American business at its finest!
You made so many great points, its sad to see how American manufacturers are destroying their names because of poor quality vehicles.
To hell with them. Buy Japanese!
The fact that they never learn from lessons in the past really does make you wonder.
America has never made quality vehicles 😂
politics is the main problem sad to say
They had a story on CZcams Ford is not hiring any American s they're bringing them all over from China and that's who's building the cars that's in Ford put out the rainbow truck can you think of one macho guy that's going to buy a rainbow truck and drive it I can't think of one guy that would ever buy a rainbow truck
I sought out a Ford Maverick advertised for $24,000 at a Ford dealership by Ford Motors. When I arrived at the local Ford dealership, the dealer had added $1,200 for clear coat and a $5,000 "market adjustment". No sale!
Unfortunately the MSRP is a made
Up number. That was the cheapest you’ll have seen.
You really showed them huh
There was someone right behind you with checkbook in hand
Clear coating is the end phase of factory paint jobs. The dealership has fuck all to do with it, what in the hell nonsense is that fee? Walk away.
@@eshelly4205 Let them be the idiots, keep your car in good maintenance, find a good mechanic. The house only comes crashing when they can't find another sucker to rip off.
Can't say I feel too bad for the dealerships I feel worse for the customers since they suffer the most from these recalls
I bought a 2003 Toyota Tundra V6 used in 2006 for $6,000. Still going strong. Only had to replace an 02 sensor and I did that myself. Still going strong 20 years later.
Yup, I bought a 2000 Honda civic in 2010 for $5000 with 90k miles on it. Still drive it today with a quarter million miles on it. Don't burn or leak a drop of oil. I replaced the valve cover gasket on it when I replaced the timing belt and the motor is still shiny inside. Zero sludge. Original automatic trans. Best 5 grand I ever spent. I bet if you buy one of these $100,000 cars off the lot its not going 250,000 miles without major repairs...if it even last that long.
I bought a 2000 Ford Ranger XLT with the 4cyl 5 speed, in 2014, for $6.000, it had 78.000 miles on it. And I am still driving it today, it's my daily driver. Now it has 165.000 miles on it and it still runs like new. Only repairs I ever had to do were the usual, alternator, power steering pump, battery, and that's about it. It's a 23 year old truck and it starts right up and runs great, does not smoke at all, or burn oil.
@@mattsbrute It won't last that long due to computer failures. It's best to stick with older cars.
I’ve got a baby Bronco and the brakes have been making noise in reverse since the day I bought it - Ford flat out refuses to fix the problem and says it’s normal operating brake noise - This will definitely be the last Ford I own
I have the same model, still going fine. I look at new trucks now all overblown and shiny and know that my toyota is probably going to outlast them, the whole auto industry just seems to have turned into a massive scam the last few years.
Too many people are willing to finance things that are for them: too expensive / luxurious and not necessary. Until the public gets over it’s “I want to look rich without being rich” mentality, stuff like this is just going to continue.
I saw a 72 month loan deal the other day on a tv commercial, I was like are you kidding me, that is insane, a 6 year loan is laughable, I got a 3 year loan on my last car and paid it off in 2 years.
@@steves2241 some people really don’t understand the perspective until you tell them that their 4x4, lift package, dual zone climate, and 13” screen cost them an extra few hundred a month + a longer payment when they need none of it.
The richest people I know (like low level millionaires to 15+ million) almost all drive average old vehicles. Apart from my one cheap millionaire buddy who just had his 2006 Xterra fail on him so he bought an $85k F-150. Smh
EXACTLY. Buying things they don’t need with money they don’t have to impress people they don’t like
Millennials and Gen Z. They don't negotiate either. It drives up home and vehicle prices.
I thought the idea of owning a new truck was not having to waste time at a dealership booking appointments and waiting for service to be done. Wasting the customers time should be compensated from the ceo’s bonuses
My dad has had a 2015, 2017, 2020, and 2023 F-150. No issues with any of them. I myself have a brand new Frontier and no issues with it. People make this way bigger of a deal than it is.
Even now (September 2023) Ford still has notices all over their website about "supply chain issues" making some makes and models not available. They seem to be the only car company out there that still are making claims that supply chain issues are affecting them.
I was recently doing some checking on availability and was surprised to find about a dozen f150's at our local dealership. ALL were priced at around 75k. Couldn't believe people walk in and pay 75 thousand dollars for a half ton pickup. So glad I like taking good care of my 12 year old ram 1500 that looks and drives like new!
As you should! The older the car, the more reliable as long as they're taken care of. I'd take my 2004 Dodge Durango with 120k miles all over again than even consider buying a new truck
@@RichieRich7339 Do you trade your vehicles in on older vehicles ?
Its so Bad that I am keeping my 1994 Gmc serria 1500 300k miles.
@@RichieRich7339 I have a 2007 Chrysler Aspen with 109K and the 5.7 Hemi that looks and drives like new. I don't live in the rust belt, so not one speck of rust. I'm keeping it. I can't imagine paying $109,000 for a new Wagoneer.
@Ed Schulhof If old trucks are the best, why drive a pos like a Vue .
Bought a used 2016 with 40k miles and I couldn't be happier. There was no way I could justify spending the insane amount they were wanting for a brand new model
I'm happy with my 2007 Ranger (fleet trim) I got for $3,000 cash.
How much?
92 ford ranger with 186,000 kms over here
2018 f150 xl 2door ...20k ...46miles on the clock... bought it two years ago
Got mine for 20k 16 150 xlt with the v8! Worth it for me!
Great video! I was a GM for 18 years for a large auto group. I spent 30 years in the business and worked in every department. I do not know how much dealer profit is set on Fords, but from my experience, the mark up is about 8-9 percent on the brands I worked with (KIA, Toyota, Hyundai, Subaru and Nissan.) Plus what ever BS they add to the sticker. The group I worked for.. Key word is worked.. Started doing the mark up BS. I found it to be unethical. They would charge customer $1999 for Ziebart when you could go to Ziebart and get the same package for $899. They would Add a blinking 3rd taillight that cost $2 to make, our cost was $49 and the charge to customers was $499
Yeah we got a Bronco Sports Badlands loaded for the wife (on A/Z-Plan)...dealer did honor the plan only because I do CZcams. When I asked about a clear hood bra and tint they wanted $3,700...I laughed because my Tint guy quoted me $800 for clear braw on whole front of vehicle including headlights and the window TINT...turned out to be only $600 due to rear windows already being so dark so we just had to do the two fronts to match. LOL Oh that was for the fancy ceramic tint too. I laughed at the sales guy, actually laughed...he took it off without question, then I had to have him take something else he was trying to sneak in. I'm not loyal to any brand, it's just a vehicle to me...so next will probably be a Toyota or something as we no longer get A/Z-Plan pricing which was the ONLY reason to buy a Ford for us.
What idiot invented the blinking third brake light, must've been a distracted driver that kept rear ending people, I think that looks stupid on cars
@@Meekerextreme even your window tint guy fucked you over $300 a window? That's ridiculous Midwest tint did 5% tint on my extended cab truck for $300 that's 5 windows for $300.
I have worked at dealers for almost 30 years and this happens on a daily basis. The issue is what the cost is for a new car or truck. Who would of thought putting an I pad in the dash would mark up the price 20k.
@@Meekerextreme Wow!!! $3700!! I think our cost was about $200-$250 on a vehicle that had been out a couple of years. New models were a bit more because they pay for the die and it takes longer. I think the most we ever paid was about $400. We sent all of it out because we didn’t do enough to justify the investment in equipment. $600 is a very fair price including window tint. The sad thing is that people will pay $3700. We had a little old lady come in to replace her car. She would have said yes to anything at any price. I made my manages sell it to her at our ave profit over the past 90 days, along with the extended service contract. She wanted 10 years coverage, because she only drove 8-10k a year. Her son called me up a week later from another state and said we ripped his mom off! I told him exactly what we had done and in fact we were at her house the day before getting her into her car, because somehow she locked her keys in and of course we did not charge her. He ended up coming in a month later and thanking me for taking care of his mom. It makes me sick watching these crooks.
I think the trend will be to go back to 4 door sedans. Cost and milage may play a huge role.
Some of us actually NEED a truck. Sedan or electric NOT an option.
I agree, bring back station wagons and sedans for the common family. Not everyone needs a truck to bring the beach toys home.
The super high prices probably also increase the insurance amount.
That was an awesome video! You convinced me to not bother with a new truck. Ford is crazy and the dealers should simply move inventory at any price that gets them moving. Until then, it really is better to sink money in repairing my old vehicle.
Until you realize they are phasing out repair parts. There are parts that are obsolete for my son's 07 Mustang.
It's all a game to make you buy new.
Just like cash for clunkers. Everyone thought it was great. Now, getting good used parts for older model cars isn't like it was prior to that government scam.
The 94 Explorer Sport, runs like a new car with that rebuilt steering and suspension, all for under 3 grand with the new tires and brake systems. The new ones spend more time in the shop than mine has in my 14 years of ownership, and 4 sets of tires.
@@phillmccracken4219 I had to hunt for a dealer for 6 months, that would work on my 94 explorer . He turned out to be a Grease Monkey with very little talent. They literally put a wheel bearing in, with a completely wrong angle , Torqued it down and caused my brake fluid to boil out and over heat the engine. I caught it before she steamed .... NO MORE GREASE MONKEY, Mechanic. Good Luck brother.
It also seems like the destination charges have doubled in the last few years as well. Charging $2,000 for destination on an already $100K vehicle is just anther kick in the nuts to the consumer.
And as a car hauler, we get next to nothing for hauling and delivering them!
I've never paid for those. I tell the dealer they can eat the costs because I didn't order it or ask it to be delivered. If they don't budge, walk away
I guarantee you they will chase you down before you drive away.
I’m Scottish and we get charged a small delivery fee (basically the transporter costs from the docks to the dealership) a few hundred £ at the very most but I’ve never heard of a destination fee, sounds like money for nothing again.
Having worked at a dealership for just over 5 yrs in the past, those destination costs are just BS. That is billed into the base price already, but the public doesn't know that. So the other commenter is right, don't pay that fee at all, or walk away. Hell, I bet some salesman don't even know that.
Agreed. I never understood the concept of a separate destination charge. The groceries are delivered to a Supermarket. Aren't they?@@Sara-md8nu
You would think with the 400,00 or so F-150s that sat around in Michigan during Covid that they would have given deep discounts to the dealers to sell them. Thats why there is such a flood of them now on the market. Remember Ford used to sell around 600,000 F-150s a year. The CEO is in denial and his ego is in the way. I have an explorer that has had numerous recalls and other quality issues that you didn't even touch on. I have had Fords for many years, but you are correct that I will be looking at other manufactures when I am ready for a new vehicle. It is a shame that another once stellar USA company is fallen.
The way to solve this markup problem is that WE ALL need to stop buying them. They know they got us in the palm of their hand because regardless how much they charge, we are still ordering and buying them. Let’s all stop for the next 3 months. Let’s See how that hits them. Farley needs to get fired.
There seems to be an endless supply of uninformed consumers who are blindly running off the cliff like lemmings to buy these pieces of crap. Many of them are people who hate computers and technology.
Are you willing to reduce your weekly pay also?
24 years ago I bought an expedition for $34k I bought a new one last year for $64k.
my pay has more than doubled since 99. The price is in proportion.
@@phillmccracken4219 that expedition you bought for $64,000 is outrageously expensive and that Hass to be a bottom of the barrel low in model prices have gone through the roof. They are insane just a few years ago the base XLT was 34,000 now it’s 64,000.
Bud light them!!!
@@phillmccracken4219 sooo.... are you defending inflation? I don't understand what you're trying to say here.
Something else you should know in pointing out window stickers with Ford is that the green colored window stickers are ordered vehicles that if they are on the lot for sale the person that ordered them rejected the vehicle when it came in. The blue window stickers are stock orders which are intended for the dealer lot! I'm a former salesman for Ford and I am a Ford guy through-and-through and I absolutely love my new Bronco. But seeing all of this made me get out of the industry six months ago and I've never looked back. Ford is in for some rough times unfortunately it looks like.
As someone looking to trade in for a Maverick or Bronco Sport soon, thank you for this little tip!
Oh no, the taxpayers are in for a rough time. The scumbags you previously worked for always make sure to get a federal bailout for their bad decisions
Yes they suck. I used to be a die hard Ford owner.
When my 2001 F-250 finally dies I’m buying a GMC. Because the newer Ford trucks are absolute trash.
@@rolandthethompsongunner64 well having been at a dealership that sold Ford, GMC, and RAM, I couldn't disagree with you more there. In fact I hired in their 12 years ago as a Chevy guy and have left a die-hard Ford guy. Sales practices alone notwithstanding, the product is still the best with Ford. That's why you pretty much still have to order a super duty and Chevys and Rams are piling up on the blocks. The fort has a thicker frame and uses better componentry and has way better engines. The transmissions are identical between Chevy and Ford because they co-designed it but everything else is different. And I sold to many ranchers and farmers and when you talk to them about what holds up under extreme use its Ford.
@@Abbecskin you mean not taking into account of the mass recalls?
It's not just Ford. GM is the same way. If Ford wants to move stock, they better bring back big rebates. Leasing prices have gotten insane as well. 😊
"Ford Motor Co. sold 471,861 vehicles in Q1 2023, up almost 10% from the year before on strong EV, truck and SUV sales. Ford brand accounted for the bulk of the increase." -- cox automotive "Cox Automotive Analysis: Ford Motor Company’s Q1 2023 U.S. Market Performance"
@@billyclabough9835 In 2021 and 2022 the lots were empty due to the Chips, so being up 10% is meaningless
In fact the 1st Quarter graph from your source shows that Ford is down from 2018-2021.
@@Wardell43 Listen to the video again. He says Ford is set to lose more than in 2022.
Unless your a Ford employee!
The US dollar has halved in value since the year 2000. A $50,000 truck then is $100,000 today just on the depreciation of the dollar.
Reminds me of an old joke: A man selling apples on wall street for $1,000 each. When challenged on price, he states he does not have to sell many of them.
My understanding is they pickup trucks have by far the highest margins for the manufacturer. They’ve been cash cows for years, and the fact that customers tend to be so loyal to their truck make, makes manufacturers take loyal customers for granted.
Looks like the bean counters chose a pricing strategy to flog that cow to death, without regard for how it will hurt the brand.
Pickups have a 25% tariff on foreign trucks whereas normal cars have a 2% tariff. So there isn’t much competition by comparison and they can charge more and get higher margins.
@@NickSteffen Mark up, especially like 400 for 20 dollar wheel locks, 1k for a 200 dollar generic running board etc, they can suck it.
Problem with the bean counters is they count beans. They don’t understand the customer's relationship with the product. This is why GM put out 6 copies of the same vehicle under different makes and put a Vibe, Montana and Aztec into their performance division, Pontiac. Fools.
@@jdog22c34 if you don’t listen to the bean counters at all, you run the company into the ground. If you listen to them too much, you stagnate and become GM of the 80s.
Gotta strike a balance between the creativity and the practicality. Need somebody running the show who understands both.
I'm 66, comfortably retired, and have been sitting on the sidelines to buy my next door. I refuse to be gamed by the system...and haven't had a car payment for over 20 years...and love it. I'll keep driving my older, but superb car for many years to come....or when the car industry decides to come back to earth.
How about that hybrid maverick that was supposed to have a $22k base price at launch a couple years ago. I thought that would be a hit, but they seem to be vaporware, none of the dealerships have them in stock and the price today if you can even get a dealer to accept an order is 28k, which doesn’t sound too bad, except for the fact it is about 25% more than the MSRP just 2 years ago. And that is for a truck that doesn’t have the reliability, fuel economy or features of a Prius LE. Still, I could buy 2-3 mavericks for the price of one F150, if there were rows of mavericks on dealer lots priced at around 30k with options, I have a feeling dealerships would be turning a lot more inventory.
I don't work in the auto industry but i'd say the drop in quality is a sure sign that they never had a good quality system in place to begin with, just a quality culture that was being maintained by senior employees. A lot of companies lost a lot of good people during COVID; people retired, people changed industries, people re-evaluated what they wanted. And companies that didn't actually have systems in place but were instead relying on their senior staff have this same drop-off in quality.
In 2019 I bought a two year old F150 XLT for just under 30K. I was having heart palpitations, thinking I spent way too much. It had 26,000 miles on it, and was clean as a whistle. In four years, I did brakes and tires once. Oil changes as required, and absolutely nothing else! I guessing I wasn’t as screwed as much as I thought.
The 2013 I picked up (in 2017) has been bulletproof. Glad I got into it before things went nuts. The truck is still worth almost what I paid for it 6 years and 100k klicks later.
@@th3oryO yep. It seems I bought mine practically moments before the defecation hit the oscillating atmosphere displacement device!!!
You got a great deal on that truck.
I loved my 2019 f-150, absolutely bullet proof. But in just 2 years they have went down the tubes. My 2021 f-150 trans is garbage, but the dealership said its just fine... bull !
Who knows, You might’ve able to sell it for $30,000 in 2023.
We have a 2000 F250 7.3L diesel. Only has 245k miles on her. Just about Everything on it is still original. Runs like a dream. Best truck ever built in my opinion(the year and model of mine)
You're approaching the time for injector cups, FYI. Also, the turbo and turbo pedestal o-rings 👍 I've got a 99 that the engine spun a bearing at 478K...
@@metalmastersc Ohhhh! Thank you!!! The truck was my dads and he was meticulous about that truck. Moved to Alabama last year and no ford dealer out here will touch it bc it’s over 10 years old. So I have to drive back to Ga if I want to use the ford dealer for anything. Even they strictly only mess with fluid exchange- like oil changes or rear diff fluid change… so I appreciate that heads up and advice.
@@metalmastersc did you get low on oil? And there was lack of oil flowing into the gap between bearing and journal? I’ve been trying to learn every aspect of this engine, people normally don’t give me the time of day assuming bc I’m a girl I’m a dumbass 🫤
10:12 "I don't see any Ford Broncos" ... literally standing in front of an entire row of Broncos 😂
I'm a regular guy working at a regular job. I make $80K a year and purchasing a 60K - $80K truck/car is the last thing on my mind right now. With this bad economy, energy price and foods price going thru the roof, taking on a $1,500 car note is the last thing I need.
Exactly! Look around, it isn't only vehicle prices that are insane. It's almost like we did something to make all of our money worth less
Dude, if you’re making 80 grand a year you’re not a regular guy. Regular guys make 40 grand a year.
@@williamrose7184 plus the average salary in this country is like what 55k?
Everything including basic necessities of food, water, and shelter, continue to go up in cost exponentially.....and the people making the rules don't care.
Most regular guys don’t even make 80k. Imagine what they’re shopping for. 😢
And Ford just put out a 'rainbow' commercial. That should help drive away customers.
Once again “go woke go broke”. This clown was thought to be the savior of Ford - this is what happens when he believes his publicists.
The problem is the msrp went up so high so fast and the actual price of where they should be were two spread out so ford couldn't just lower the price back to where it should be because customers who bought trucks recently would loose thousands of dollars, so instead the opted see how high it could go before the prices completely crash
and peoples pay haven't gone up that much. Same person making $60,000 in 2016 barely able to pay $30,000 for a truck now faces $80,000 trucks on the same $60,000...LOL Lot's of careers don't advance fast enough up to be able to afford the much higher cost of vehicles. Then factor in housing prices going up, you NEED a place to live, you don't NEED a new truck. Then you have interest rates so those financing can not buy a new home or a new vehicle. Here in Colorado it's unique because people are still moving here buy the homes. Sadly we are the next CA, we are not feeling the economy downturn. Houses still selling for nutty prices, my home that was $294K is now $750K all in a short time. New homes, new apartments, new business going in everywhere as people from CA and TX flock here. Sad for CO, but I'm happy because we will cash out in 10-15 more years...maybe our place will be up to $1,000,0000...I don't need a fancy house or area...and there will always be cheaper locations in the US and cheaper living overseas. Cash out and live like a king in some island country *shrug*
Dad used to say, 'Everyone should own a Ford. ONE Ford.' He switched to Honda and never looked back.
Within 1/4 of my lifetime I've watched the price of vehicles soar to what the price of nice houses used to be.
I went to a Ford dealership a few weeks ago in Ohio. The sales guys saw me walking around and came outside. They never approached me to ask me what I was there for. When I left they didn't even look in my direction. Those guys have got to be completely demoralized by now.
pretty hard to be excited to sell something you cannot believe in.
Can’t even buy a Ford in Ohio 💀💀💀
Did you look poor? They seem stuck up.
I look poor but I got cash to buy fuck those puto !
I can't imagine selling North American vehicles. Imagine working for Toyota. They must make good comissions.
I walked into the local Ford dealership earlier this year ready to buy. Although I had previously purchased two cars from this dealer, I was treated as someone walking into their “palace” for the first time. My greeter tried to talk me out of what I wanted, I think he underestimated my ability to “afford” the car I wanted to look at. Then, he told me that I would have to get on a waiting list for that model and the list could take months. Of course he tried to talk me into a model that seemed to be “overstocked” on the lot. When the ordeal was over, I let him know that I wouldn’t be back. I’m actually hoping that Ford kills this dealership… which I could buy… but alas, I don’t “look” like the kind of person that they want/need as a customer anymore. Austin, Texas, here…
I don’t think you understand how quotation marks work.
@@brettske178 But you understand how to be an A-hole "superbly".
@@brettske178😂 👌🏼
Ford is angry, expect Dealerships cancellations, Ford and Chrysler has been known to kick bad guys to the curb. but Ford's CEO should have acted sooner. and GM better do the same. for years GM, Ford and Chrysler are known as the Big 3 many people are not aware that it is the Big 4 now! Toyota passed GM and took the number 1 spot, Toyota's business practices should be looked into again buy the other 3.
It took me a while to calm down after the first time a salesman acted like he was meeting me for the first time when I spent hours with him on two previous cars, but then it sunk in that he spent hours with hundreds of people since I saw him last and he probably never really saw me only $$$$. I have also gone for a new car only to find out that my salesman was now a manager and way too busy to greet me until a salesman had me ready to buy.
NO! Supply chain issues for electric components absolutely was an issue and just within the last month or two starting easing up a bit.
I have a 2014 F-150 XLT that I paid 36k for brand new and I've only ever purchased Ford. The plan the entire time has been to purchase a new vehicle after 10 years. These prices have me looking at other brands for the first time but tbh, I'll probably just drive my 2014 for another 10 years because prices are nuts everywhere.
I have a 2012 f150, got exactly the truck I wanted, and still love it. I was going to replace it on a 2024… not going to happen. A comparable truck is $30k more than I spent in 2012. The rust is eating my truck, but I’m going to keep it as long as possible. Hopefully it’ll last until 2030, then I’ll buy a used 2024.
@@Everythingisgoingtobealright mine is just starting to rust as well.
Had a 2004 Ranger that finally gave up the ghost. Loved that truck. Should have swapped it out five or ten years ago though.
At 3% inflation, that should be a $47k truck today. Yes, some years lower inflation, recent years higher rates. But still, a 2023-2024 truck equivalent to your 2024 should be under $50k.
Buy a maverick, my xlt was 26k out the door
Ford needs to discount those pickup trucks by $20K to get them moving. The economy is getting worse. Expensive vehicle sales will keep getting worse.
20k drop puts them right at where prices were in 2018-2019. Needs to happen.
I disagree - 50% discounts are required. A solid F-150 XLT without heated and cooled seats, a 14 inch display, and all the other odorous add-ons should sell for well less than $40,000. I'm looking for a 5.0 coyote, 4X4, 8 foot bed, with a single cab configuration for $35,000. The only major option I'd like is an option to boost the payload of that vehicle commensurate with the towing capacity - don't advertise a towing capacity of 11,000 lb with a payload of 1,600 lb.
Yes, people will keep paying these prices keeping them high. Its just that simple.
Who controls prices for consumer when it comes to cars? Dealerships or car manufacturers?
I've been in the market for a new car but it looks like I'm going to stick with my 2002 Silverado until it falls apart. I could justify something closer to 45k but that doesn't get me much these days lol. Even decently optioned mid sizes are 50k.
Canadian here. My first truck was a 95 F150 that I bought in 2005. My next was a brand new FX4 fully loaded that was around $48K sticker price. Traded that in in 2018 and got a base model "factory driven" XLT for $33K. I've had the occasional car as well to go along with it. This year I'm selling the truck and not getting another. At the kind of prices we're talking about nowadays, I can get luxury mid to high end car easily. Juice just isn't worth the squeeze. I'd rather buy an old beater at this point and drive it once in a blue moon for hauling home depot runs and leftovers from home reno projects. Ford's absolutely out of their minds if they think us average folks will pay that much for a truck.
So in other words they convinced you to fall for the environazi scam. Sell what you have take the bus, do nothing, go nowhere, own nothing and you will like it. Dictator Trudeau wins as another Canadian bows to his religion.
Me too - I have a F-250 2016 was thinking of replacing it and was nah I can get a sports car for these prices. When this one dies I'll just get an old beater
This is one of the reasons auto dealerships forbid people going on to their lots. In my state the dealerships are closed on Sunday and have security guards tell you can’t go and look at the cars and trucks when they are closed.
The prices are absurd. Go onto a dealership is like going to the parade of homes sale. People just go to look and get sticker shock.
Those guards can call the cops. I don't plan on staying long at the lot
Just wear a shirt and tie, they will think you are a high-roller looking for a purchase instead of a car thief.
Or dont even plan on visiting companies that treat you like a criminal lol.
Not where we live.
We bought a refrigerator during the parts shortage, and the maker had to get substandard parts to manufacture with. In less than a year our compressor went out and the repair man said it happens all the time with new models.
My Appliance guy said the same thing, that he can hardly keep the new ones running long enough to get through the warranty period. We have had one call on our washer and one call on our refrigerator since we bought this house 12 years ago. He said the old ones will go twice as long.
@@barbmelle3136 We have a 25 yr old maytag top loader. The repair guy (just a belt) said it is worth repairing because the new one wont last.
1980 F100, running strong, I even have an extra 300-6 onan engine stand in the garage, I'll probably never need it. The art of fixing things is being lost in this "throw away" times we live in now
Last year my mechanic said over 25% of the complex repair parts were faulty out of the box. Mine was a steering box for a GMC 2500 and yes the first one leaked when they installed and tested it...sucks for them to install twice...hopefully the quality is improved now.
My dad got an LG fridge and stove in 2013. Still runs perfectly a decade later
I've owned eight brand new F-150's, last one being a 2016 model. I was in sales and these were my work vehicles so they saw a lot of miles. I never had a problem with any of them, not one day in the shop.
It's sad to see what's happened to the line.
2016 was their last great year...after that something changed it's too bad really. I hear you on that.
The problem is that you shouldn't have had to own 8 brand new ford f150 trucks. You should have been good with two or three quality affordable vehicles over the same period.
If you had tried to keep any of those trucks longer than a few years you would have discovered what unreliable and expensive lemons they are compared to toyota or honda.
@@Xtopher822 Toyota and Honda are the only vehicle I will ever buy!
@@Xtopher822 Yeah that's not the point.... You buy a new vehicle because you won't have any issues! People buy a Toyota because they can't afford a truck that's the difference 🤣 Gas milages vs Towing capacity just isn't a measurable comparison.
@@steveo1240 Me too.
Had a Karen looking at me like I was some scrub at the gas station. I was in my 1980 lifted J heavily modified Jeep CJ-7. She had a blue Bronco ,pretty sure very, very new. few months at best. She made a few comments, I told her she had a nice Truck. She corrected me that it wasn't a truck but a "Bronco" and nicer than anything I would ever own. Was just like wow ok. Yeah nice "Bronco" lady have a nice day. Shrugged paid my bill and as walking out she tears out of the place showing off I'd imagine. She got about half a block out in the street laying into and blew the engine.
I am guessing she had that oil pickup problem. Absolutely priceless. I drove past her with a wave and a smile.
Nice things about these kinds of people. They self delete.
I saw a jeep Grand Cherokee for a base price of $89000. I think the automotive industry has just gone NUTS !!
Even the best car salesmen will really struggle selling an F-150 nearing 100k to your average customer. I bet it's not fun being one of those guys right now.
I stopped by a Ford dealership a couple of weeks ago, there is no way in hell I can justify purchasing a F-150. The sales guy told me he was selling Bronco Sports left and right, but I have barely seen any of them on the road.
Have you ever met an honest car salesmen? Me either!
I worked at a ford dealership this time last year and saw the writing on the wall. The cars were hot garbage and they'd come from factory with leaks, turbo and exhaust rattles, coolant leaks, dead batteries, roof or door leaks and ruined electronics, engines and transmissions would go out every 60k miles and then they'd be on backorder for 6+ months.
Horrible horrible brand.
I see the Bronco Sports all the time on the road.
Bronco sports are everywhere
Bronco sports are everywhere here in TN .I bet we are gonna see a lot of car loan defaults in a couple years cause of people agreeing to buy these overpriced pieces of junk
The Ford dealers in Tucson are bone dry when it comes to any size pickup and FSBs. But the price thing is real. Especially for the few Sport Broncos in stock.
I’m surprised they aren’t offering a few cases of Bud Light with a new truck. Seems like the next logical step given how these CEOs see things from inside their little bubbles.
They made that new rainbow truck I don't know of one macho guy that would ever buy a rainbow truck and you know the 1% of the rainbow would never buy one they wouldn't be able to drive it and high heels
VIDEO: 'This Sucker's Quick!': Biden Test Drives New Ford Electric Truck
The Ford CEO thought using a 'woke' leader to promote their EV was a good idea.
How is it working out now?
Ford is under the Biden's touch.
Everything ( ) turns to ( ).
Damn you had to go there!
You folks just cant help yourself. Literally EVERYTHING you dont like is because of "duh woke librul agenda."
Well said. As somebody who really wanted the new Maverick, there werent any to be found. If a dealer got one, it had a $5000 add on . Then I started hearing about all the QC issues. I was ready to give Ford another chance after my Mustang purchase turned out disastrous. Ford simply does not care about quality, reputation
Or their customers, just look at the dual clutch disaster they just went through.
Mavericks are crap. They look horrible as well.
This is why I didn’t get a maverick. Markup in my area was 7-10k above msrp
I’m having trouble getting one just at MSRP as well. The dealer said they’ll order one but I doubt they’ll let me have it at base price 😢.
@adamarens3520 just as well.. QC seems to be an issue as well as more styling changes. Toyota is rumored to have a similar vehicle in the
Works that has a better battery system
Dude... Why in god's name would you want a maverick???!!!
I sold my 33 year old medium size manufacturing company last July. Did well. I had the reputation of being the problem solver and best of the best on quality and consistency. It was simple for me: there is right and wrong with nothing in between. That was instilled right down to the newest employee. New ownership is failing: lost all major customers,huge employee turnover,and quality went down the toilet. The new mantra is it's good enough and let the customer figure it out....If they make through the end of this year it will be a miracle. Ford's problems are just way too common now.
I hope you kept ownership of the property and they lease it from you.
@@supertruckertom Nope. It was a corporation sold as an entity. Trust me: I'm set for the next 150 years or so.
@@amossnowdaharleyman9179 congratulations, running a business over the last several years and now through crazy inflation has to have been like a trip to hell and back.
I was listening to a video of a lady explaining the three most valuable traits of business people, communication was the most valued skill over job knowledge and be efficient at completing the task. Wonder why businesses are failing and we live in a throw away society.
@@davidm8717 30 days after the sale I was on my back in the ER being stabilized for unplanned crack my chest open triple bypass surgery,widow maker was 99% blocked. Stress can kill you btw...It was time to sell my company.
I think the problem with Ford and other manufacturers is that they are too short-term focused. Instilling a philosophy of quality in your workforce and management takes time and effort. It doesn't happen over night. Toyota, on the other hand, makes quality an integral part of their business - they call it CQI (continuous quality improvement).
It's because they have MBA's running things and all they care about is the month and the quarterly numbers. They'll make decisions to meet those numbers that no private business owner would ever make simply because they know the consequenes will be damaging to the company in the future. Management now doesn't care as they'll likely be gone by time the effects hit, and even if not they'll get a golden parachute when they leave the flaming wreckage they created behind.
I really think people are going to be disappointed when they figure out that Toyotas ran so long because they had no features. Simplicity is a great way to create long lasting machines.
Now that they have sold big in North America they have updated and begun using a lot of modern electronics.
Short term focus...American car companies...has not changed in 100 years. The make a few bucks and spend like drunken sailors. Import companies are steady all the time.
Interesting. I was just looking at Ford Transits and had the same thoughts. Many of the features you get standard on a Ram ProMaster or Mercedes Sprinter are expensive options on the Transit. When you add the necessary options in, you’re getting a lower quality product and paying more. I was looking at over $70K for a cargo Transit. That’s no seat rows, no windows, no fancy anything. Just for cargo.
From experience at work the Ram vans have a lot of problems brand new off the lot. A lot of issues with the electric parking brake .
@@farmrrick Funny because every pro master I’ve driven has a manual pull brake on the floor
“You will own nothing and be happy.” Klaus Schwab, Founder and Executive Chairman, World Economic Forum
And now the UAW is threatening to strike asking for a 46% pay raise and 32 hour work weeks. Seriously? How?!
My Ford F150 has been full of minor glitches while the dealer has been less than honest about servicing them. Sale was reasonably good but turned into a lie on the availability of an OEM shop service. Meanwhile, new prices are unjustifiable. After years with Ford, will definitely look for options.
I worked the auto industry for 20 years, one thing I have seen that people miss with the BS high prices is the amount of technology that keeps getting mandated in these vehicles. It started with mandating air bags. The big 3 lobbied for these because it's cheaper to manufacture in all than to have R&D for options. We are partly to blame when we vote for people that are pushing all of the crap that keeps causing prices to go up. This is why we can't buy standard vehicles like we used to.
Biden did this.
I'm sorry, but I'm fairly sure that 90% of contractors/construction workers would take off the heated seats, steering wheel, electronics seats, touch console, all the luxury BS in order to lower the pride to something reasonable.
Agreed over regulations is killing the Affordability.... it makes the R&D expensive.
They just put into law, all makes after 2028 need to be able to check for inebriated drivers, and a kill switch, and a monitor on the driver to see if they are "acting" impaired. Hello big brother.