The Hunger Games Viral Marketing Campaign Overview

When Lionsgate launched The Hunger Games franchise in 2012, they pulled out all the stops to create an immersive in-world marketing campaign that engaged fans on different social media platforms. With a narrative based around the Capitol, this campaign gave fans the unique opportunity to become part of Panem's canon and participate in the universe long before the film's release date.
The trailblazing campaign translated to box office success and became the model for other films and franchises to follow.

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*Promo SM* 😄