How to Write The Perfect Book Description (and Why It Matters)
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- čas přidán 24. 07. 2024
- After the title and the cover, the most important marketing material for your book is the description.
The book description goes on the back cover (for paperbacks) or the inside flap copy (for hard copies) and right below the price (on Amazon).
It’s crucial that this short paragraph be right. There are so many examples of how a change in book descriptions led to huge changes in sales that its incredible authors don’t spend more time getting it right.
Supplemental Resources
How To Write A Book Description That Sells - scribewriting.com/write-book-...
This video is part of Scribe Book School's writing, publishing and marketing courses, which is 100% free. To view the whole course, visit scribewriting.com/book-school/.
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Excellent! The "Scribe Book School" is so precise in the advice they provide.
Extremely helpful, thanks a lot.
Terrific advise. I am going to rewrite my book description immediately. Thank you.
Glad it helped, Peter!
This was excellent. I've watched a number of your videos this afternoon and have found them quite helpful as I work on publishing my book. Thank you!
So glad to hear it, Carla! What other videos might be helpful for you?
Marketing and platform building videos. 😊
This is really helpful, thanks for your advice!
Wow this is great, thanks for the content! Subbed up!
Glad to have you, Simon!
Good
The topic is explained in a very nice way. However, it is difficult for an author to think as a publisher and write description. The purpose of author in writing a book is disseminate knowledge and add value to their field of expertise while the publisher thinks only in terms of sales and marketing.
Mine... may be TOO LENTHY
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The formatting has been removed (italics, bold, underlining, bullet points, etc.)
How would you say this applies to a non fiction? Im writing a birth story memoir
It’s a bit different, but many of the principles are the same. A good place to start is reading the descriptions of a bunch of memoirs similar to yours, or ones that you love. Note the elements that you like and emulate!
@@ScribeBookSchool thank you!
Why do I think so differently? As a reader almost all tips I've seen in this and other videos are major turn offs. I wish the back cover was more of a summary and less of an add. Making a book seem like a predatory tv add is not impressive. Neither is using overblown language. Usually if I buy a book, it is despite the back cover. However, some of the examples I've seen given as good examples are so painful that I can't overcome them.
You might be a contrarian. Or you just might be focused on these few examples. Look at your bookshelf and see which descriptions sold you.
@@ScribeBookSchool I could be a contrarian. I don't like it when a cover says something like "but will main character find that x is too risky/worth it?" I feel like overly dramatic rhetorical questions make the story feel cheap, something not to be taken seriously. It turns out that some really should be taken seriously, but the cover may not signal this well. I'm getting better at deciphering this. If I can hold the physical book, I open novels to the middle. If I like the middle without context I'll probably like the book. Interviews with authors sometimes help too. I like the backs of more serious nonfiction books better. They give a more straightforward description that usually comes off as knowledgeable and interesting.
@@melissamybubbles6139 "But will main character find that X is too risky?"
@@ScribeBookSchool Generally I like academic nonfiction back covers because they establish credibility without self-aggrandizement. Descriptions can explain how the book could meet reader's needs without playing into people's insecurities.
@@melissamybubbles6139 Sounds like you know what to emulate! :)
'Only place a comparison makes sense is if you are quoting a very reputable source'. Very badly formulated sentence, meaning it makes no sense till one hears that it is actually 'The only place....' And 'a very reputable source' is redundant.