Rankings Dropped After a Website Redesign?

Today's viewer question concerns rankings dropping after a theme change on a website (a website redesign). Jason asks, "When it comes to changing a theme on a WordPress site, have you found a major dip in search engine traffic? If so, how fast can you recover?"
Many people worry about changing a website design, or what could happen if they switch up a theme. There is always some risk in changing designs, as Google will reevaluate how users interact with the website.
We look at some ways you can troubleshoot a rankings dip after a website change, and give you a list of what to look for when planning a redesign and re-launch for your website. The goal is to improve your SEO rankings in Google, and not lose any search traffic.
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