$28,000 A Month Selling Cookies in Palo Alto, California (Antoine's Cookie Shop)

Sdílet
Vložit
  • čas přidán 7. 09. 2024
  • Meet Antoine - owner of Antoine's Cookie Shop in Palo Alto, CA. He kills it with his cookies!
    Humphrey's Corner is an extended version of Humphrey Yang's CZcams Channel. Make sure to Subscribe and hit the Like Button, and check out my free newsletter.
    🐪 My Free Newsletter ➭ humpdays.subst...

Komentáře • 67

  • @wyeung24
    @wyeung24 Před měsícem +42

    I had Antoine's cookies at a friend's wedding back when he was still a business delivering by car, and I could not stop eating them that night. Super happy for his success.

  • @lizzynw
    @lizzynw Před měsícem +59

    Go Antoine!! I was one of his first employees at the SM location and he was and still seems to be a great boss! You deserve all the success :)

  • @conversationswithadrianne
    @conversationswithadrianne Před 6 měsíci +67

    I love how much he knows his business.

  • @mandisaeteun9251
    @mandisaeteun9251 Před 2 měsíci +29

    Antoine’s cookies are amazing! He’s so humble. He puts so much love into each one. 👏🏻

    • @NoOneHere2Day
      @NoOneHere2Day Před měsícem +1

      He doesn't make them.

    • @IceAintNice
      @IceAintNice Před 7 dny

      No way? You must have a GED. 🙄​@@NoOneHere2Day

  • @bcRockstar
    @bcRockstar Před 6 měsíci +30

    What a great owner. Kudos to him for his openness and information. Thanks for sharing and I wish him the best.

  • @humphrey
    @humphrey Před rokem +38

    I love cookies

    • @hug
      @hug  Před rokem +6

      me too. what's your favorite?

    • @MJfromdaO
      @MJfromdaO Před 2 měsíci

      @@hug no one cares

    • @blicey9014
      @blicey9014 Před 10 dny

      @@MJfromdaO damn

  • @angiewheeler4768
    @angiewheeler4768 Před 6 měsíci +14

    This is inspiring. I love how honest he is about his journey. He seems like such a down to earth person. Thanks for sharing. The cookies look amazing.

  • @gulnaazafzal
    @gulnaazafzal Před 5 měsíci +8

    I tried Antoine's cookies yesterday after Insomnia cookies stopped delivering to my location, and I can attest that they are great. Soft, fluffy, gooey, and delicious -- my new favorite cookies! Give them a shot!

  • @nca4794
    @nca4794 Před 2 měsíci +3

    Thank you so much for this interview. The are so many gems and good for thought scattered throughout. I wish this was an hour long instead.😊

  • @justamar
    @justamar Před 27 dny +1

    Antoine used to bring these to work, and they were amazing.

  • @alibilal554
    @alibilal554 Před měsícem +2

    This guy is very lucky the cookie business has broken many people down most small bakeries are a labor of love

    • @law4853
      @law4853 Před 16 dny +2

      Yaaa..I can see it. 30 employees, which seems only a very small hand full, are full-time, it feels. $50,000 a month is extremely low for 30 employees. I used to run a small restaurant and only had 9 staff, and out of those, only 3 full-timers, and I was already running at roughly $20,000 wages a month at its peak.

  • @rahulaggarwal7296
    @rahulaggarwal7296 Před 3 měsíci +3

    Amazing video, learned a lot especially the power of data and making sense of it! Thank you for sharing this case study with us!

  • @maryweng9789
    @maryweng9789 Před měsícem +2

    Antoine's Cookies are so delicious! My favorite is Macadamia Chocolate Chip. I want a dozen now.

  • @Eva-123-v4w
    @Eva-123-v4w Před 7 měsíci +3

    You are amazing! Your an inspiration! I am working on revamping my cookie business. Love this!

  • @geepytee
    @geepytee Před měsícem +1

    Really good to see a local shop

  • @ryanv8135
    @ryanv8135 Před měsícem +2

    Great video you did a fantastic job and he was a great interview

  • @midnightbreezes
    @midnightbreezes Před 21 dnem

    I’m in Sunnyvale. So cool to see a local business! Can’t wait for one to open in San Jose.

  • @squirewellsrealtor
    @squirewellsrealtor Před 8 měsíci +2

    Excellent ! I just started my own this past year.

  • @AtypicalDriver
    @AtypicalDriver Před 14 dny

    So insightful!

  • @kerivanwinckel4659
    @kerivanwinckel4659 Před 26 dny

    Go Antoine! Love seeing Bay Area small businesses succeed

  • @sodaba8406
    @sodaba8406 Před měsícem

    He sounds great, gonna share this with friends and also get cookies for myself!

  • @lawncaretoamillion
    @lawncaretoamillion Před 2 měsíci +1

    Good for him

  • @YvetteR-ep2hc
    @YvetteR-ep2hc Před 5 měsíci +4

    Originally from the. Bay Area. I believe Antoine's cookies is a copy of Anthony's cookies in San Francisco, but Antoine's cookies are larger. I prefer Anthony's and Antoine's cookies over Crumbl any day.

  • @henrytep8884
    @henrytep8884 Před 4 dny +1

    Coming here because Crumbl is just getting too ridiculous in SoCal. Cookies sells...alot!

  • @PerfectlyWeird
    @PerfectlyWeird Před 17 dny

    Those cookies are awesome!

  • @edwinbrace4681
    @edwinbrace4681 Před 6 měsíci +1

    This was so great Humphrey !

  • @83dsvhtubb
    @83dsvhtubb Před 29 dny

    Love their cookies!

  • @ClosetWorkshop
    @ClosetWorkshop Před 28 dny

    WOw great video! Going to get me some Antoine cookies today!

  • @saintsaens21
    @saintsaens21 Před 2 měsíci +1

    Inspiring.

  • @thomasspeltz4503
    @thomasspeltz4503 Před 9 měsíci +1

    Thank you. You're cookies look good.

  • @lolaxxx2649
    @lolaxxx2649 Před 3 měsíci +1

    I love this kind of videos!

  • @delaformosa
    @delaformosa Před 19 dny

    I can't remember the last time I bought a cookie but the prices are really good especially that 5 for $5

  • @TheOOOOOOOOOOOOOOO
    @TheOOOOOOOOOOOOOOO Před 26 dny

    I'm gonna try these again

  • @hw260
    @hw260 Před měsícem +1

    Town & Country Shopping Center just doesn't get the 'hungry' foot traffic downtown Palo Alto gets. I'm guessing the rent downtown was much higher than $6700.00 a month.

  • @lad
    @lad Před rokem +3

    I also love cookies

    • @hug
      @hug  Před rokem +1

      damn son

  • @TwoRiversFarm707
    @TwoRiversFarm707 Před měsícem

    I'll have to check this out next time I'm in PA - maybe some tailgate cookies for Stanford games? I hope he does open a San Jose location too!

  • @TheOOOOOOOOOOOOOOO
    @TheOOOOOOOOOOOOOOO Před 26 dny +1

    What's the reason for keeping the palo alto location running? Is it mainly to attract corporate clients for catering orders?

  • @judichristopher4604
    @judichristopher4604 Před 2 měsíci +1

    EXCELLENT VIDEO... WOW
    How much does your cookies weigh (dough)?
    How much do you sell each cookie ?

  • @kentberame9
    @kentberame9 Před 10 dny

    he better not be making my chicken katsu with a fever damn

  • @al.bay24
    @al.bay24 Před rokem +1

    Good cookies

  • @jr5296
    @jr5296 Před měsícem +1

    This shop is 10 mins from and I have never heard of it. lol

  • @Sigmash1
    @Sigmash1 Před 13 dny

    You’re so nice thank you man may Allah guide you

  • @chrisfowler-us9qt
    @chrisfowler-us9qt Před 6 měsíci +1

    What type of ovens do u use in your cookie business?

  • @alejandragomez4808
    @alejandragomez4808 Před 7 měsíci +4

    What kind of marketing is he running?

  • @gracewang27
    @gracewang27 Před rokem +1

    Did customers purchase directly from the Yelp page or did he set up a separate site for sales?

  • @ryanleefit
    @ryanleefit Před měsícem

    Antonine's cookie is a STAPLE

  • @wesfin
    @wesfin Před měsícem +1

    1:24

  • @jamesmir89
    @jamesmir89 Před 25 dny +2

    California will find a new way to tax him.

    • @IceAintNice
      @IceAintNice Před 7 dny

      For example? Oh right MAGATS never come with the facts! 🙄

  • @mehmeteminkesim7631
    @mehmeteminkesim7631 Před 11 měsíci +1

    ❤❤

  • @dianakircher4565
    @dianakircher4565 Před dnem

    He has gone software to tell him data insights

  • @Speak.English.Fast.
    @Speak.English.Fast. Před 5 měsíci

    No any info of flavors, to whom exactly he sells

  • @FatPasta
    @FatPasta Před 28 dny

    Antoine's>>>>Crumbl

  • @DanielHebert-k3g
    @DanielHebert-k3g Před 2 dny

    Davis Brian Jones Matthew Davis Jason

  • @khaleemshah7757
    @khaleemshah7757 Před 3 měsíci

    He said he makes 20% profit is that after staff or is the profit used to pay staff

    • @jollibeescraps7777
      @jollibeescraps7777 Před 2 měsíci

      Math don’t add up 20% profit I doubt it not for baking cookies. That’s not pure profit

    • @fdama
      @fdama Před měsícem +2

      Of course that is after he pays staff and himself.

    • @cd7856
      @cd7856 Před měsícem

      @@jollibeescraps7777 Math totally adds up. $140k revenue a month. Under $10k in rent. $50 to $70k in payroll taxes and 1099. Still leaves another $60k for his salary and other expenses.

  • @jollibeescraps7777
    @jollibeescraps7777 Před 2 měsíci

    28k a month out of 140k I doubt it that’s 20% no ways u get that in food service. That’s not pure net