Optimise Google Ads Search Campaigns
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- čas přidán 20. 07. 2024
- Optimising your Google Search Campaigns in 2023 is more than just checking your keywords and ad copy. For success with Google Ads you need to ALSO be optimising your Audiences, Demographics, Devices & locations.
In this video I show you how to review & optimise your Google Ads search campaigns so that you can see more sales & conversions for your business.
👉 Optimise your Google Ads campaigns the RIGHT way with my UPDATED Optimisation Checklist for Google Ads: www.definedigitalacademy.com/...
#googleads #googlesearch #googleadstutorial
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Your video is a valuable resource for advertisers.
Thank! Helpful
Pretty helpful👍
total informative
Very informative google ads tutorial
Glad it was helpful!
Thank you
Hello Aaron, do you pause the automatic optimised ads rotation when you are under AB test? Thank you :)
Hi Aaron, thanks for the information - Question - would you still target separate "provinces' in a country with current Google platform settings? I am seeing a slight decline and in 2 minds to pause provinces and only run national campaigns with bigger budgets
After how many clicks do you suggests to go for maximum conversions bidding instead of maximum clicks?
Hello, thank you for great content. I have one question why headline keyword is written {} beside this? Thank you. Also could you please do more about negative keywords, cause how we gonna act is whole sentence is our negative keyword, should we take whole keywords in exact match?
The {} in headlines signifies dynamic insertion of the keyword. Regarding negative keywords, use exact match for specific exclusions. I'll create more content on negative keywords. For personalized advice, feel free to contact me.
@@Nafirul-ads Hey bro, while comparing 2 ads of Gym Software. Why the conversation is too low in one ad but the CTR is nearly same on both.
Hi Aaron! As usual great content. I have been running ads watching your videos. The account is new. So far I have spent $500. I got around 5 sales. My products are around $30. How many sales do I need to get before moving to pmax?
30 in 30 days
@@amex4453 Is it possible to get conversation everyday? For a new account I think it takes some time for google to analyze the audience and keywords. So the 30 orders in 30 days in any time period?
Glad you find the content helpful. For a new account, consider moving to Performance Max after reaching at least 30 conversions in 30 days. Let's discuss your specifics-feel free to contact me.
@@Nafirul-adsstop poaching and make your own content
How often should we test new ads and pause the ones that are underperforming?
f
Regularly test new ads to stay relevant and pause underperformers. A monthly review is a good starting point, but adjust based on your campaign's dynamics. For personalized advice, feel free to contact me.
I sell High-End furniture online and plan to launch a Google Search campaign. Should I create 1 campaign per product category (mirrors, buffets...etc.) or just 1 campaign with separate ad groups (1 adgroup PER product category).... ?
It all depends on your budget.
Assuming, you don't have a very large budget to start with - create a master campaign, include all your products in separate ad groups. This will be a lot cheaper to run as your budget is only required for a single campaign. When you notice one of your products doing very well, it's important to remove that product from the master campaign and create a separate campaign for that product to optimise it further.
Use this strategy for as long as possible until eventually all of your products are in their own campaign - this is ultimate goal.
That being said, if you can afford to run separate campaigns for each of your products, then do that to start with - this gives you more control over budget allocation and general campaign optimisation.
Are my search campaign ads suppose to say "responsive search ad"?
Did anyone else not get the checklist when they signed up, just a newsletter confirmation? Tested on two email addresses 😬
If you are having troubles getting the checklist you can email my team on: aaron@definedigitalacademy.com.
Hope that helps
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So is it a good approach to copy-paste an ad into the ad group - or should you run an experiment and split the budget according to your needs? Which method is better in terms of increasing the conversion rate?
f
Copying an ad to another ad group is quicker, but for better control and insights, consider experimenting with split budgets. It helps tailor strategies to individual ad groups, potentially improving conversion rates. For more guidance, contact me.