THIS could've been TAG Heuer's Moonswatch moment 🚀 Formula 1 KITH re-issue
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- čas přidán 2. 06. 2024
- TAG Heuer has just re-issued the original Moonswatch - its classic Formula One design from 1986, which went on to become an affordable icon of the watch world.
But with its partnership with KITH and a questionable pricing strategy, has TAG Heuer missed out on the chance of some Moonswatch-sized sales?
Let me know your thoughts in the comments.
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#tagheuerxkith #tagheuerformula1 #moonswatch #watches #watchreviews #newwatches #newwatchreleases #escapement24 - Jak na to + styl
Great analysis. This is daylight robbery and I feel sorry for anyone who even thinks about getting one.
Robbery without a gun. Just through hype.
Limited editions though?,so maybe investment pieces
@@davidjack3 if no one knows who kith is why would they care to buy a “limited
Edition” of a collab with a streetwear brand. Maybe for younger guys I suppose.
Yeah because they are the hottest watch on the market right now...thats all
The first time I ever heard of 'Kith' was the other day when CZcams showed me a thumbnail of Hodinkee talking watches with the founder. He was wearing sunglasses inside and looked like a typical Brooklyn trust fund 'entrepreneur' who was probably 40 but dressed like he was 17, so I didn't watch it.
I actually watched this cringey ‘Dink eposide and thought : poor Ben must be really desperate to let his name be associated with such a character.
Did you go outside and shout at some clouds instead?
He has a great watch collection and a very successful brand. Letsssss goooooo
@@roybatty6368 I have a slightly different view. This Kith guy has done well for himself in the streetwear industry and has bought a few expensive watches along the way. Good for him, but this doesn’t make him a watch aficionado ; the way he talks about them reveals his lack of knowledge.
I have an original Heuer quartz diver from before the TAG days. Cost me about $125 back then. Watch pricing has lost touch with reality.
For a watch like this to be a massive commercial success, has to be priced low enough to be an impulse purchase for most. These Tags clearly aren’t.
Completely agree - and maybe they're not chasing volume (after all they've only released very limited numbers) but they've invested a HUGE amount of money in promoting this, including a lot of publicity around the Miami F1 race this weekend, which selling a few thousand units won't cover
It sold out
it was a success they sold out everywhere
@@dbrite3626 Because they made so few of them.
as a fan of streetwear and watches I love this collab. This isn't for everyone and I understand the older crowd who doesn't understand Ronnie or Kith but for the world of watches this is great because this exposes other people into watches that wouldn't normally be interested. Ronnie worked his way up from the bottom and regardless of his knowledge of watches, it's a great story and you should appreciate his love for collecting items and his way of life. Not everyone who is into watches will have the same background or the same love for watches as others and that's okay. It's a new day, new money and a new generation. Nothing wrong with that imo
£250 sounds about right for this toy.
Let's be real. This is a 50£ childrens watch . With Kith on the dial, I wouldn't even buy it for 50£. The shame would ve unbearable .
Great analysis again. A lost opportunity. Overpriced and really questionable, scratch your head, branding. Great video. I find the jump cuts a bit much sometimes as you speak (slightly zooming in and out). Your presentation style is good so that many cuts is probably overkill! Nice work!
Thanks buddy and constructive feedback is always taken on board 🙏🙏
People are already selling them for £2500 on ebay
2500 =💰 🚽
they already have a Red Bull F1 piece its like $2,200 US, This is for fans of Kith which is well known by the younger generation looks like tapping into that market and it worked its sold out.
As someone who has a soft spot for Tag Heuer, i have a red Formula One quartz chrono myself, i cannot help but feel this is a big step back for them. They were doing so well with the Carrera Glassboxes and Dates. Why would anyone fork over 1500 for a watch that looks like that?!
I hope they release regular original F1, it looks really cool, the price I would pay for is $500-1000
That's fair. I agree with you. Tag Heuer branding plus none of the limited edition games.
Some Watch brands seem to think it’s still 2021 and that people are stupid enough to pay silly money for absolutely anything. The Party is well and truly over. In the 2 to four thousand and a bit beyond price range it’s going to be very hard, certainly in England you will have to offer substantial discounts to temp customers. I think these watches will be very limited because I don’t believe enough people will buy them.
But they sold out already.
Allll sold
I could see this watch going for $750. It’s rubber and quartz and a TAG HEUER, which has mass appeal to the “non-watch” crowd. It will also be “flex” of status, the guys at the club and the cabanas in the summer or on the yachts. I think it’s a risk that might have paid off considering, this video was uploaded 5 days ago and their SOLD OUT.
Not difficult to sell out with such limited quantities globally. My point was more about how many they COULD have sold if non-limited and more affordable. Instead of 5,000 units, they could've sold 500,000.
Make it 38mm, drop to 300 bucks and watch ‘em fly off the shelves.
flew off the shelves the way they were launched as is
Already SOLD OUT. This was a GREAT move for Heuer. which had no rizz. Kith is a killer brand and this is just what Wass needed.. Lets Gooooooo
These guys just don’t get it
@@AshBashSneakers They are Totally clueless. This will really moon Heuer big on the market.
Love the tidbit. Keep up the good work mate.
🙏🙏
Completely agree, when I first saw them my youth came flooding back, wish I'd have got one back in the day, if I buy TAG I want it to say "TAG", hopefully they will make some in the future at a better price for the fans who are not into stupid collaborations with companies real watch enthusiasts don't give a dam about
I remember really, really wanting these back in the early 90s, but the prices seemed astronomical for a teenager at the time with pocket money of a few quid a week.
Same!!
Exactly! I had just started working and couldn’t justify this watch but I am very tempted to get one this time around.
So many better (kith free, non plastic) options at that price point.
Rolex could do this sort of thing with a Fisher-Price tribute in the next couple of weeks. I’ve got no doubt it will be better than this steaming pile of crap. This is overpriced by at least £1100 on a bracelet. Bremont - "nobody can mess things up as bad as we have"
Tag " hold my beer"
That last sentence almost made me spit out my cuppa soup 😂😂😂
I was expecting the price to be at £600 and at that point we still would be having a winge about it.
The current model Formula 1 quartz is £1500 on a bracelet, so anything under £1000 isn’t realistic.
Going to look out my TH F1 original and get a new battery. Agree it’s a missed opportunity, perhaps a slightly larger modern interpretation would have worked well. Current TH are too big.
Spot on in every aspect Simon. And also I’d suggest that TAG is FAR better known among the “normies” than Omega. This would have been a bonanza for them at $350 to $400. Especially with the RBR factor thrown in. Here’s my idea. All the colors non limited: a separate pair of two color ways using the flags of Holland and Mexico as a Max and Checo LE stand alone. I’d buy them
Thanks Mike and interesting thought 🤔 I'd have bought one at $350 and the scalpers would've gone crazy for them 😂
Tag Heuer prices have jumped hugely in the last couple of years. Like they are trying to elevate themselves.
I have an old 2000 model, paid £300 32 years ago. Still £300 on Chrono 24.
Not the greatest watch but loved it at the time.
This formula 1 watch is ridiculous at £1500. Could get some very nice watches at that price.
Also.what is the watch you are wearing??
Thank you for the content.
I'm wearing my Tudor Black Bay Ceramic in the vid
These look like the Bulls championship watch I got for free with a Sports Illustrated subscription in the 90s.
Not only am I too old to have heard of Kith, I'm not even sure what 'streetwear' is. Am I not allowed inside in it? If I take a shortcut down a path will it be ruined? The cynical part of me thinks streetwear might just be 'clothes with baffling prices,' on the basis they obviously go really well with a Swatch that costs £1000 more than it should...
😂😂
Good video Simon,I definitely won't be buying one of them,what's up with so called luxury brands now bringing out these collaborations,is it sales?
I think a lot of brands have stood back and seen Swatch Group clean up with the MoonSwatch, all the whole wondering if they could get a slice of that pie. Many could, but few will be willing to risk the damage to their brand if it doesn't succeed
I had my original Formula 1 (metal strap) serviced by Tag , 9 years ago, it cost £315. that's new quartz movement-bezel battery hands and button, (a battery & seal now alone costs £80) it cost me £295 over 30 years ago, I adore it,, sadly now busted
Hi Simon!
There are still people mocking the Swatch collabs. But this release is way more insane!
Buy a vintage F1 instead for way less than 500 quid and be a happy and well respected watch guy!
Best wishes
Claus
I'm 100% with you Claus!
It’s a tag, not a swatch. Better materias and quartz movement.
Never even heard of Kith before, lol. Nah, e price is just too way off for me.
Btw Max is wearing the blue one after taking pole for the Sprint. It looks tiny 😂
They're putting a huge amount of promotion behind this release 🤔
I hear these are going like hot cakes. Question is, who is buying this thrash and why?
Everyone reviewin g this watch says plastic cases. Which is it? I had an original....and only the bezel was plastic. The crystal was mineral and the strap was a fiberglass reinforced synthetic/plastic that was very tough....as in not casio plastic straps. All reviewers seem to have different historical information. Anyway one thing we can agree on is the overreaching price. Only Kith customers would see the value and likely not know the history as they'd be much too young.
Annnnnnnnnd they sold out on Kith.. even the 16k box set.. Kith Brand moves the needle
Perfect conditions leading to a massive frack-up….. So sad….
Just give us what we want: a respectable fashion watch; (red-bull) formula 1; quartz; ~300€; not-limited; tag heuer logo
Outrageously costly. Were it approximately a third of the suggested retail price, I might entertain the notion of it being a reasonable purchase..
Personally I’m in two different camps…..firstly, I totally agree bud, if they were cheaper they would sell a bucketload. It seems atm, and @robert is spot on…seems watch companies think of a number and double it when it comes to pricing.
On the other hand, “ value “ seems to be predominant on forums/CZcams etc, and I maintain if someone buys anything at any price and it puts a massively smile on their face, does anyone have the right to judge or question the value of their purchase 🤔
Starting with your second point Chris, I completely agree that value - like beauty - is in the eye of the beholder. If you love this and can afford one, then why not?
Your first point is really the one I'm making in the vid - with the original F1 TH are perhaps one of the only brands to have a ready-made product to rival the success of the MoonSwatch and make non-enthusiasts aspire to higher tier products from the brand. It's colorful, fun, a design with mass market appeal and TH is a brand with as wide a global reach as Omega, if not more.
But at £1,350 it's too much of a considered purchase to sell in MoonSwatch quantities.
@@Escapement24i can see why the moonswatch comparison is valid, and I agree they dropped a massive bollock....by settling it a step above pricewise but also quality they could have made a killing.
I also think it could have been a shot in the arm for the brand much the way the moonswatch increased Omega's profile. Lbh, Tag takes a proper kicking on most platforms, imo completely unwarranted to an extent...this could have been a real shot in the arm
@chrisjones6439 100%....maybe LVMH Group makes so much money in other arms of the business that it doesn't feel it needs that boost 🤷
£1350!!! What an utter waste of money! Should be at the same price point as a moonswatch, irrespective of it being a collab. Alternatively, for this money they should have put a low end sellita or eta movement… or perhaps gone for a solar quartz movement so at least it has a unique selling point to justify the over inflated cost. Personally I’d go for a g-shock, and use what’s left over for a holiday in the canaries!
Do you think they’ll sell out? Because if you do then it’s priced correctly. It’s a limited watch, so it’s just not for you. Not Tag blowing it.
Excellent point. I know that the store in Sydney, Australia had 30 of the black bezel on the steel bracelet and it was almost sold out 3 days prior to the launch. They also had 20 each of the blue and green watches and were also close to selling their allocation. They had two full set boxes which were sold.
It won't be hard for them to sell the limited quantities they've produced, even at the £1,350 price level. The comment about them blowing it is twofold:
1. The reinterpretation of the design doesn't live up to my hopes for it (subjective, I know) nor does the price.
2. I think they had the opportunity to make this a non-limited release and sell similar volumes to the Moonswatch, if they'd only made it more affordable or priced at a level that's less of a considered purchase. I appreciate it might not be their strategy here, but LVMH Group exists to make profit and I think they've missed an opportunity to sell significantly higher volumes by making it limited and too expensive for most people to justify. I can only assume they've priced it at this level to a) build in a retail margin for KITH and b) to avoid making their other F1 models look like they're overpriced
This misconception that these are plastic watches... some are, but the ones TAG Heuer are selling are steel or PVD coated steel. So how could they possibly sell them for £400 without making the 'entry level' F1s look ridiculously expensive? You forgot to mention that the 'lume dial' ones are just 'eggshell coloured' and not lume at all.
Fair points 👍
sorry you can't compare Tag Heuer to Omega, when it comes to the old Heuer thats another story, The price is ridiculous
In his video yesterday Federico Talks Watches called it “a total piece of c**p”, an “entirely over-priced piece of retro s**t”, and “totally absurd”.
His language may be harsh, but IMHO, fair. It’s simply an example of big luxury conglomerate scalping. It’s taking the kith. As long as people are conned by this kind of rip-off, LVMH will continue to make €79million profit PER DAY, yes per day. Go figure.
Just to add a bit more perspective, E79m/day is one order of magnitude less than the daily oil/gas receipts that Russia gets (c.USD1 billion).
It would take me 1650 years to make what LVMH makes in one day. Ho-hum.
These watches are aimed at rich, hip, trendy people
I think most people buying these hype watches are the sane flippers that did the PS5 flippidy thing
Absolutely ridiculous price for what look like a cheap kids toy watch from Fisher-Price with a quartz movement!
I'm not sure a Tag could whip up a frenzy like the MoonSwatch. Perhaps if it was the Monaco?
+/-1k for a toy watch is tone deaf at best.
A Moonswatch style Monaco would really be something, but I think these have a kitsch kind of charm that seems to be coming back in vogue and I think would have a lot of people queuing up to buy at the right price. But £1,350, really??!
1500 Bucks 😂
I've never hear of Kitt. I don't care about Kitt. This is the biggest marketing blunder of watch history. As a lifetime customer who started on a F1 I'm mad and frustrated. This is a mistake. Heuer's worst enemy is Heuer. Well maybe LVMH!
You’ve missed the point. This is really just a publicity stunt - nobody outside of the Kith faithful ever stood a chance of buying one of these, so the price is irrelevant. I’m sure a more mainstream reinvention of the TAG Heuer branded F1 will arrive in the near future, hot of the heels of this collaboration
I'm not missing the point - I agree this is most likely just a (costly) PR exercise - but my point was that it could've been a hugely profitable global phenomenon in the way that the MoonSwatch was for Swatch Group, but TH seems to have chosen a different path
All of this teeth gnashing by we watch enthusiasts is ridiculous. Has anyone checked the prices on Kith apparel? The people that buy Kith will definitely spend the kind of money they need to for this product. And then TH will have an in with 😢them. A whole generation of people who previously would never look at watches will now be Tag Heuer fans. This is a win for everyone concerned. 1
Given you a like and agree with everything you say about this shitshow of a release,too much money, street wear means nothing to me and it's a plastic watch for nearly &1400 . No way in hell with I jump on this,and the best from chester
Cheers Andrew!
Tag will be paying all the watch CZcamsrs to promote this expensive monstrosity!
Where do I sign up? 😂
@@Escapement24 haha you’re too honest, check out Bark and Jack
Why would they pay to promote a limited release (
@@FieldDE these will not sell out but that’s by the by. They pay for the promotion, not necessarily the product. The product provides them with an excuse to promote and therefore promote the brand. Take a look what they say and read the articles. You can smell when something’s off.
FACTS !!!
Overpriced for a quartz watch, plain and simple. No one cares for Kith aside from sneaker kids.
I'd call this the Kith of death.... I got the Heuer Carrera Glassbox Panda that was recently launched, and it has all the classic feel and is a great watch. Formula 1 re-release is great, but wow, what an ugly bunch of overpriced Swatch watches.
A few things.
1. It's not realistic to quote an 'after inflation' price. My 1993 Seamaster was £500 new. The latest model is 1000% more. My 2015 Submariner is up 55% in 8.5 years. Also, by the 90s the F1 was over £200 RRP.
2. UK buyers can only get the TAG exclusives for £1350. For the others you're looking at £1600 from the Kith EU store.
3. This release is not about making money by mass production. There are less than 5000 of these worldwide, and guaranteed to be an instant sell out. This is generating hype for TAG, which will hopefully lead to a TAG-only release. However, you'll be looking at £800-1000.
4. The Moonwatch is completely different. TAG have taken their original model and reproduced it with enhanced materials. Swatch took a steel icon with a mechanical movement and made a plastic quartz pos. Bringing the Omega brand down to their level. This is not what has happened with the F1.
Don't disagree with your points, aside from the first one - maybe it didn't translate well but I was giving a comparison allowing for inflation. How watch RRPs have risen above inflation is a whole different discussion for another day.
Also agree that TAG will undoubtedly sell out of the limited quantities being made, and that their strategy is most likely not to attempt to be another MoonSwatch.
The point I'm trying to make is that they had the potential to release something that could have been as successful as the MoonSwatch, but IMO they've either deliberately or inadvertently passed up this opportunity.
@@Escapement24 I think because the release is being driven by Kith (there's a back story here) it's deliberate. Most Kith collabs are highly limited with a price premium (case in point the 2021 G-Shock, $400 for a $150 watch). I hope TAG see the popularity of this and do a 'vanilla' reissue. Although as previously mentioned I don't see it being less than £800ish. With decent vintage pieces costing upwards of £600, getting a brand new limited edition watch with full warranty for £1350 seems reasonable (assuming you can actually get one of the TAG exclusives).
@FieldDE I think you're spot on with the pricing - if they do a non-limited release it won't be less than £800
Well highlighted
…the TH or KH is analogous with MoonSwatch, bringing Tag to the masses who care nothing about watches but are driven by TV and perceived exclusivity…Kith ? What, is that a Star Trek spin-off alien spieces ? Neither F1 nor Tag need the diluting effect of the Kith co-branding…
…on the bright side i’ve ordered and now wait patiently for D1 Milano Black Sketch and White Sketch !! Now those are exceptionally well designed and appropriately priced fun watches…
Congrats ⚫⚪ and yes absolutely agree 👍
Not an overstatement to say I feel genuinely let down by TH with this release so it's back to searching on eBay!
kith? no thanks....
Ugly and overpriced…nuff said
Enjoy your channel (bloody spellcheck) but you spake as if you have been filtered by AI 😂
Chanel? WTF? 🤷
Glad TAG are showing their true colors. They suck. They are overpriced.
I will never buy a TAG.
Just Us ?????
The watch has pronouns?
🤷😂
Could've been better with an auto movement without the Kith or Tag branding...Just the " Heuer " branding on it .
But then it wouldn’t be true to the OG.
@@FieldDE true