Do I need a tracking plan?

Deciding If You Need A Tracking Plan: Essentials and Exceptions
In this video, we discuss the importance of a tracking plan (also known as an event data design) for data-driven organizations. We highlight when a tracking plan is necessary, such as for constantly evolving product organizations, supporting growth and sales initiatives with behavioral or event data, and offering sales teams account-specific information.
We also discuss situations where a tracking plan might not be needed, such as basic dashboard setups, a focus on page views, or product iterations that don't heavily rely on event data.
The video is designed to help you understand when a tracking plan could be beneficial for generating insights, making better product decisions, and supporting growth and sales initiatives. However, if these data-focused strategies are not applicable to your organization, a tracking plan may not be necessary.
00:00 Introduction to Tracking Plans
00:13 Understanding What a Tracking Plan Is
00:34 The Importance of Event Data Design
01:10 When a Tracking Plan Makes Sense
01:15 Using Event Data for Product Development
02:04 Event Data in Growth and Sales Initiatives
03:10 When You Don't Need a Tracking Plan
03:43 The Role of Page Views in Tracking
04:22 Recap and Conclusion
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Event data and analytics can help businesses create better products, support growth teams, and even make sales teams happy. In this channel, I post videos explaining how to work with event data, how to master event analytics tools, and how to apply these things to your business.
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Thanks for sharing, Timo! It is essential to have these principles in our ADN.

[@timodechau]

Absolutely!

[@dilipkumarg9680]

thank you for sharing these details also it would've much more helpful if I had gotten some kind of blueprint or sample of tracking plan.

[@timodechau]

A blueprint is a tricky business since a tracking plan always depends on a business. But I did this extensive free course here: www.deepskydata.com/courses/create-a-tracking-plan-for-airbnb