The Tragedy of LOONA
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- čas přidán 22. 08. 2024
- (Check the pinned comment for updates.) Here we are, right in time for Christmas. I'm sure you'll be able to tell at several points, but the situation with LOONA and Chuu received several updates inbetween my voiceover for this and finishing the video. I've tried to keep up with it but it obviously outpaced me a few times.
If you're new here, leave a like and a comment, I can always use more traffic. I also have a ko-fi (and got my first supporter recently! Thank you so much Kyrie!) where you can support any future projects.
#stanloona #SAVELOONA #FREELOONA
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#kpop #kpopshorts #kpopstan #2023 #kpoppredictions #loona #justiceforloona #blockberrycreative #chuu #aespa #clc #seunghee #eunbin #ohseunghee #kwoneunbin #kep1er #mnh #blockberrybebez #choiyeyoung #ryusion #kwoneunbi #eunbi #izone #aoa #redvelvet #revefestival #rocketpunch #pixy #blackpink #jisoo #rosé #rose #roseannepark #parkchaeyoung #jennie #jenniekim #kimjisoo #jisoo #lisa #bornpink #blink #iu #itzy #midzy #weeekly #gidle #sunmi #wondergirls #bloomiz #bravegirls #twice #dreamcatcher #girlsgeneration #snsd #loona #orbit #soyeon #jeonsoyeon #chungha #everglow #produce48 #girlsplanet999 #gp999 #queendom #blackpink #jennie #rose #jisoo #lisa #pinkvenom #bornpink #yg #jyp #smentertainment #hybe #bighit #blink #itzy #midzy #twice #clc #cheshire #once #redvelvet #reveluv #weeekly #stayc #aespa #my #somi #iu #chungha #kep1er #loona #stanloona #heejin #hyunjin #haseul #yeojin #vivi #kimlip #jinsoul #choerry #yves #chuu #gowon #oliviahye #izone #wizone #ive #lesserafim #kwoneunbi #joyuri #choiyena #leechaeyeon #wonyoung #produce48 #pd48 #gp999 #kpopstan #orbit #blockberrycreative #loonatheworld #girlgroup #gidle #gfriend #girlsgeneration #snsd #boa #wjsn #dreamcatcher #pixy #cherrybullet #wooah #rocketpunch #sunmi #everglow #momoland #bvndit #queendom #yeji #ryujin #lia #chaeryeong #yuna #irene #seulgi #wendy #joy #yeri #karina #giselle #winter #ningning #jihyo #nayeon #jeongyeon #momo #sana #mina #dahyun #chaeyoung #tzuyu #taeyeon #hyoyeon #bravegirls #viviz #newjeans #ioi #gugudan #wekimeki #pristin - Hudba
*CLICK READ MORE FOR UPDATES ON THE LOONA SITUATION*
*Update #1* : HeeJin, Kim Lip, JinSoul, and Choerry have won their injunction cases, while HaSeul, YeoJin, Yves, Go Won, and Olivia Hye lost theirs. I believe they are planning to appeal.
*Update #2* : Blockberry has filed motions to block Chuu's, HeeJin's, Kim Lip's, JinSoul's, and Choerry's entertainment activities.
*Update #3* : Universal Music Japan is enforcing LOONA's contract with all 12 members. This could be good or bad depending on how Blockberry and the individual girls benefit from it.
*Update #4* : ViVi and HyunJin have now filed for contract injunction as well. That's everyone in the group.
*Update #5* : HeeJin, Kim Lip, JinSoul, and Choerry have signed with MODHAUS, Jaden Jeong's agency.
*Update #6* : HeeJin has joined the final line-up girl group from GIRLS RE:VERSE (v-tuber group), and she and ODD Eye Circle have joined Jaden Jeong's "ARTMS" (Artemis) project.
*Update #7* : HyunJin and ViVi have succeeded in court for contract injunction. HaSeul, YeoJin, Yves, Go Won, and Olivia Hye remain.
*UPDATE 8 : THE REMAINING CONTRACTS HAVE BEEN TERMINATED 6/16/2023, LOONA ARE OFFICIALLY FREE FROM BLOCKBERRY CREATIVE.*
Disclaimer: I would like to clarify that the popup at 6:59 is a joke. I have no inside knowledge of who works with Blockberry or how much they're paid--but if I were right, I would be totally unsurprised.
people shitting on jaden when in fact it was always BBC’s fault
Moonfall, Don’t stop covering Loona yet… and pls don’t go back to using any AI voices. Your own is better than those.
About Monotree, "the sound," and Jaden: Jaden has a good relationship with Monotree, and also had a lot of creative control over their tracks (Monotree team talk about that in one of their CZcams videos) - to the point where it is probably fair to say that the old Loona sound (whatever that means) really did come from Jaden's A&R work and creative direction. Monotree also did do the Butterfly Queendom Version remix, and had a song on the postponed mini, so I guess they still have an okay relationship with BBC.
Most people figured that monotree's song on the upcoming mini was an old one that hadn't been released, since the album as a whole screamed "rushed and cobbled together".
@@MoonfallMidnight I've read that theory, but I think it's incorrect. Except for SM and maybe HYBE and JYP, K-Pop companies don't usually have song pools they can pull from. Tracks get pitched by publishers, or written from briefs from the company, and if they song doesn't get cut then the writer(s)/publisher will usually pitch it somewhere else. Plus some overactive Orbits harassed some of the other composers and arrangers on SNS, so we know that a couple of the other songs were commissioned sometime around February.
(Edit: a fun, relevant Monotree moment talking about JJ: czcams.com/video/luoc-iJ0-Qg/video.html)
As the person who gets to pick the songs and the concepts Jaden was definitely responsible for the LOONA sound, that was his job.
@@ControllerAunt yes but jaden didn't actually do anything to create it. Even if he came back now, without monotree nothing would change. They bear the responsibility for whatever lost quality people are missing from loona, not jaden.
@@MoonfallMidnight Yes and no. That's would be true for any other creative director and most A&Rs, but Jaden seems to be a notorious perfectionist/micromanager. He has songwriting (probably melody?) and lyricist credits on some predrought songs (including Butterfly), and Monotree also mentioned he would get in an request changes to sound design and mix (I forget which interview or video they said that in, maybe the one with Loona's old predebut A&R?). While I don't think he's vital to "the Loona sound" (nor are Monotree - case in point: Universe exists), it seems like he was more involved than the average non-studio-person, and had some sort of cohesive audio vibe in mind.
Anyway I wasn't trying to start a whole discussion about the K-Pop production industry and Jaden's idiosyncrasies, just pointing out that I don't think there's bad blood between Monotree and BBC necessarily, and that JJ was more involved in the actual music than a lot of Orbits realize (because that's not really normal).
4:00 Not to mention, SM hasn't even followed through with the NCT model. Damn near every announcement about them expanding the group gets met with fandom outcry. We've not gotten a new unit since WayV in 2019. NCT's debut structure just doesn't work in K-Pop. Especially under a company like SM, that plays favorites to a ridiculous amount.
NCT's model doesn't even make sense in any market really. "Infinitely expanding subunits all over the globe," what? "NCT Saudi" are they high?
It's easy to claim that something works if SM or another Big 4 company does it--of course it works, they have built-in audiences. NCT and anything else thought up by LSM don't have to actually be viable or sensible to make money off of it. Meanwhile, Jaden's Triple S is looking to have even _more_ members than NCT and using a similar subunit+swap-out concept...only by letting fans essentially decide who gets to be active and promote, which surely won't turn into a colossal shitshow at all....
@@MoonfallMidnight tripleSSS is about to be what SM had planned for Resonance era before fans of not Taeyong and/or not Mark made a giant stink on Twitter about it.
Because even though I am a fan of Taeyong (and sometimes Mark), I do be a lil tired of looking at them from time to time. There's 22 people in this group; why can y'all only seem to find work for the same eight people?!
@@zacanger The problem with NCT's model is that SM tried to implement aspects of the J-idol system in K-Pop in a way that was destined to fail from the start. Not to mention, actually implementing a system like that would cost an obscene amount of money. It would also take SM handing off a massive amount of creative control to local teams, because the entire point is to debut groups that cater to the market they debut in. Can't do that if big man in Korea in calling the shots.
And I just don't see that happening.
@@felicityb93 Yeah! AKB48 (or whatever) could theoretically work in Korea if it was done right, but adding in geographical distribution and decentralization/delegation of management - not gonna happen with SM, at that point it might as well just be subsidiaries in other countries running their own groups. Plus, like you said - obscene money, and HYBE is the only k-pop company that really has that kind of money right now.
Loona should've been disbanded by now, they need to stop wasting their youths and their lives. BlockBerry is penniless. They should file for bankruptcy right now.
As much as I hate to agree, they really should. Blockberry can't sell LOONA as they are now, orbits will never accept it. The faster they accept it's over and just let LOONA go, the faster the girls can regroup under a different label and flourish.
@@MoonfallMidnight Loona are underpaid workers. How many year contract did Loona sign? When is their contract going to end?
@@wllmjhuang HeeJin, Kim Lip, JinSoul, and Choerry have won contract terminations, while Chuu's was terminated when she was kicked out. The rest of LOONA are hoping to win court cases to the same effects. If they fail, the earliest any of them can get out is November starting with HyunJin, and Olivia Hye would have to wait until 2025. The pinned comment will list updates to this situation.
Of course at this time we know that the boycott was very effective in getting the January comeback indefinitely delayed!... resulting in probably the most successful Kpop related boycott ever. Another Loona 1ST. If the other members have the same contract terms as Chuu, I think it likely that the court will also help terminate those contracts too. If so I hope your idea about them joining Chuu's company comes to be... maybe even them buying Loona's discography and other rights. Or maybe some white knight will buy them seeing how loyal their fanbase is. Either way, we'll probably see things resolve soon early next year. I hope that it will benefit our girls!❤
I'm hoping so! People have said that a company welcoming LOONA in is unlikely since costs for supporting 12 girls would be too high, but LOONA are very successful and orbits generate tons of cash when not pissed off. LOONA as they are now are still a viable product, and a company could conceivably earn a lot of money by hiring them and just paying them fairly. Personally, I hope Lee Seung Gi's company takes them in.
lol good job. you hurt 11 girls and the company that turned them into somethings from nothings that you never would have heard of your entire life, like thousands of girls who go unnoticed every year. And now, things will get worse.....
The company seems vindictive...I doubt if it would sell the discography.
Boycott is a waste of resource. They need to be disbanded immediately instead of wasting their youths and their lives.
4/9 was successful in getting contracts suspended.
I heard! Sad about the other five, that's such bullshit. But they say they're gonna try again and I'm behind them every step of the way!
Hi!!
Orbit (I guess) who was not a fan of their sound, post Butterfly.
Look, I'm not gonna bullshit you; I was v much into So What when it came out. Am v much still into So What. If I used Spotify or Apple Music, my play count of So What would probably rival my play count for Butterfly. I was also v much on board with the more aggressive take on their concept. I will put on So What's video *just* for the intro. I *still* get chills from "Burn Yourself".
If I'm being honest with myself and y'all, Paint The Town is the only song from the post Butterfly era in LOONA's discography that I'm not fond of. It's a great song, but I was honestly just rly fucking tired of girlcrush by the time it came out. It also felt kinda hollow?! Idk, my feelings on it are v similar to my feelings on NCT's Sticker. I mean, the compulsion to go Street Fighter II on the production team's equipment is absent because the song isn't 3 minutes of straight up dissonance and bad transitions, but I'm left with the same hollow feeling after listening to it.
But that's just me being an autistic weirdo who knows a little bit too much about music for her own good. My point is that this era of LOONA's music isn't bad.
My beef is more with the fact that MonoTree built a soundscape for LOONA using elements of Future Bass and House that set them apart from their contemporaries, and Block Berry didn't need to abandon it to lean into a girlcrush look and feel. And I mean, there is more to it than that; not only did Block Berry lose MonoTree during the Jaden Jeong split, their reason for transitioning LOONA into girlcrush was an attempt to make them more appealing to a wider audience. They just happened to do that without completely abandoning the lore. Which would have been incredibly disastrous for them, but I digress.
I can't remember what Disney executive said this (or if it was a Disney executive who said it), but they said something to the effect of "we are not in the business of making art, we are the business in making money". Basically saying that they're willing to put as much artistic merit into the products they're creating to gain a profit, but they're just as willing to strip out those v same artistic merits if it isn't making them money. That's the vibe I get from Block Berry shifting LOONA into girlcrush, and that's why I have A Problem^TM with it.
TL;DR - I allowed myself to fall into the trap of "this corporate/capitalist product is for the arts, not the charts" and now feel like Boo Boo The Fucking Fool because of it.
Thank you for coming to my TED Talk.
If I do keep making LOONA videos, I do have one ready for when they actually disband, regarding the rather unfair perception of LOONA's music among certain parts of the kpop community. I agree that girl crush sells, but I disagree that this fact makes it bad for a group or makes a group's music sound bad.
I also disagree that Monotree crafted anything resembling a "predebut sound" that people are constantly talking about when shitting on the newer releases. I only know of one future bass song they ever made for LOONA, and at this point, "house" could refer to anything or nothing that they actually made.
Being tired of girl crush has influenced a lot of opinions on modern kpop, but unfortunately, people are waaaaaay too early to be blanketly dismissing the girl groups who do it as making bad music. That trend still has about five more years in it, minimum.
ive been having subtle thoughts of believing that i have autism because im so picky with music and art and how each sound i like makes or breaks the song🥲and i have alot of the symptoms but i guess its ok i dont want to self diagnose
@@ujiria I mean, the seemingly random way in which I will latch onto specific elements of a song and hyper-fixate on them is part of the reason that led me to getting a diagnosis. Neurotypical people do not do that shit.
#stanwithloona
im crying
me too
WE WONNNNNNNN
Is there a source for the slide at 7:00? I’d be genuinely surprised if those girls in the MV didn’t get paid. And it’s ridiculous to say that those were the only people BBC could convince to be in the MV.
Oh, I was just bullshitting on that slide in particular, shoulda make that clearer. But it wouldn't surprise me either.
@@MoonfallMidnight so when BBC throws very clearly false accusations at Chuu it’s a problem, but you when throw very clearly false allegations at BBC it’s fine? Obviously BBC is a bad company but that doesn’t mean we should stoop down to their level.
@@yelv relax. It's a joke at the expense of a company with zero morals. I'll put a pinned comment up later clarifying that.