Dr Rehan Raina @ Salalah Macaroni Co SAOC., Salalah, Sultanate of Oman

SALALAH MACARONI!
A NATIONAL COMPANY WITH INETRNATIONAL PERSPECTIVE!!
SALALAH MACARONI ON THE FAST TRACK!
Salalah Macaroni Co. SAOC at this point in time is one of the largest manufacturers of both long and short dry pasta in Arab-Asia region. Having incorporated as an SAOC company in 2007, in 2008 they commissioned the spaghetti plant from fava spa Italy with a modest production capacity of 36,000 MTA.
Thereafter in the year 2009, prestigious ISO 9001:2008, 14,001:2004, 22,000:2005 certifications were accorded for their best practices matching the global business standards.
Besides serving the target market place Africa, the management felt the need to serve the GCC consumers as well with short pasta in large demand and 2011 was the year when they set up a 12,000 MTA production capacity plant from BUHLER, Switzerland. The ever-growing market further compelled Salalah Macaroni to enhance its production capacity for spaghetti by adding a second line to produce additional 36,000 MTA in 2011 itself.
The success story continues with SALALAH MACARONI being adjudged and awarded by most sort after HIS MAJESTY’S CUP for the best factories in Oman in its category for the year 2011, 2012 and 2013. What a moment indeed to keep the morale high for the professionals serving the global audiences in the way they perceive the best.
“2014 is the year when we have installed the third plant of spaghetti and forth one including the short pasta to produce 110,000 MTA of both long and short pasta,” Engineer Mohammad D. Zaidan, General Manager, Salalah Macaroni Company SAOC told ECGA in an interview. “The company is the largest manufacturer of dry pasta in Arab-Asia and is a market leader in East Africa,” Zaidan said.
“In line with the company’s vision of being a role model industry, we will continue to improvise our strategic plans and will strive not only to maintain our market leader position in East African countries but will also explore other global markets which are viable and driven by business ethics. We are very stringent with quality parameters of our products. In line with our business moral, ethics, and values, we hope that we will navigate through the path of success through our adaptable and flexible business strategies,” emphasizes Dr. Rehan Raina, the Quality & Marketing Manager.
“The Unique Selling Proposition of our products is that they are customised to the needs of our customers and is in alignment of the consumer behavior which is quite volatile and dynamic in nature from market to market, region to region, country to country. Moreover our products do not have any colors, additives, or preservatives. So they are one of healthiest foods in this complex food market where consumers are allured by synthetic adjuncts,” Dr. Raina said.
The factors that help SALALAH MACARONI to maintain and sustain the fast trek is it’s passion for pasta production, strategic move to formulate the vision of targeting the potential consumers in the markets closest to us, building a business association with professionally managed food distributors in different countries, customizing the products/brands keeping in view the diverse consumer behaviour.
SALALAH MACARONI believes that business is not merely a business it is a social organization which cares for the people and the community at large by exposing them not only to the globally advanced technology but bringing them in the mainstream of global work ethics. Mr. Bakhit Fadhel, HR Manager and Mr. Alwi Salim Baomar, the Admin Manager say that they are currently maintaining an Omanization percentage laid down as per the Ministry of Manpower and the Government of Oman. They say the “We develop and train local talent. This helps in building the local communities. who are the future of the country.”
Think global and act local is the DNA of SALALAH MACARONI!!

[@dr.rehanraina2891]

Great job Rehan Raina! Another feather in your cap!!😀

[@jordangabiaso4652]

what a good shot,, the editing is marvelous even the aerial shots using the quadcopter is amazing:)

[@jafrisahab6048]

👌👌👌👍👍