Safe And Sound - Coca Cola "Library" commercial demo

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  • čas přidán 2. 08. 2022
  • In 2008 Sebu and Ryan were fledgling musicians looking for a break in the industry. They fell upon an opportunity to write a jingle for a cola ad and came up with a song called “Safe And Sound” - but the ad agency opted to go in a different direction. Instead of discarding the song, the duo produced a more upbeat version and formed a band called Capital Cities to release it 2011. The track became a global pop smash and earned a Grammy nomination for its music video. Eventually, the cola brand came back around to license the same song for a different ad campaign starring Zendaya.
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Komentáře • 53

  • @Injakatam
    @Injakatam Před rokem +88

    This song still slaps to this day. The 3rd of August.

    • @Xinlytical
      @Xinlytical Před rokem +5

      I can confirm, roughly 2 minutes later, that this song still somehow slaps.

    • @FalonGrey
      @FalonGrey Před rokem +3

      @@Xinlytical I can confirm, around 21 hours later, that this song does indeed continue to slap.

    • @quandledingleiv6082
      @quandledingleiv6082 Před rokem +2

      @@FalonGrey I can't breath it's still slapping me😭

    • @firkejdjneii28283
      @firkejdjneii28283 Před rokem +1

      ​​​@@FalonGrey After conducting a thorough analysis of this auditory composition, I can positively affirm, with a high degree of certainty, that roughly 6 months subsequent to my initial assessment, this particular melody has not lost its capability to invoke a strong, pleasurable sensation in the listener, commonly referred to in colloquial terms as "slapping."

    • @alexmercerind
      @alexmercerind Před 4 měsíci

      Still slapping...

  • @g-na_xd
    @g-na_xd Před rokem +19

    how nostalgic it is to hear this song 10 years later 🤩

  • @adiosk80
    @adiosk80 Před rokem +33

    The soda coming out of the arm made me flinch

    • @crnkmnky
      @crnkmnky Před rokem +6

      His veins are filled with HF corn syrup and food coloring. 😬

  • @mpoops2936
    @mpoops2936 Před rokem +28

    man this should be the final, not ust a "demo". It's perfect

  • @JoKaiGonZo
    @JoKaiGonZo Před rokem +15

    Man, Coke really fumbled the bag there.

  • @tiffanychismera6339
    @tiffanychismera6339 Před rokem +3

    I love This versión and the original

  • @alexmercerind
    @alexmercerind Před 5 měsíci

    I love this song... man. I wanna cry.

  • @LS151
    @LS151 Před rokem +3

    The most clear difference from this version of Safe and Sound from the one released in 2011 reminds me of Jerk It Out from Caesars for some reason

  • @EpicCheeszeYT
    @EpicCheeszeYT Před rokem +2

    Very nice!

  • @databased7812
    @databased7812 Před rokem +10

    Did this ever air? Also interesting throwback lmao, wonder why now.

    • @databased7812
      @databased7812 Před rokem +4

      Ok so I just read the description and wow that is awesome, this is like a beta track. Thank you for sharing!

  • @javierisailopezcastro8272

    I loved it

  • @belrodrigues6205
    @belrodrigues6205 Před rokem +5

    Love essa música.🎧

  • @user-sr5eu4ew6u
    @user-sr5eu4ew6u Před 8 měsíci

    this is a true commercial

  • @Elman-764
    @Elman-764 Před rokem +3

    Aaa que belleza

  • @xd..8825
    @xd..8825 Před rokem +2

    Soy tu fan

  • @joelnepo6159
    @joelnepo6159 Před rokem +1

    Wow amazing! Shout out from Tanza Cavite Philippines 🇵🇭

  • @AjlikElcar
    @AjlikElcar Před 10 měsíci +1

    That a good one

  • @vitalikagg1295
    @vitalikagg1295 Před rokem +2

    Looks like good

  • @oleg56600
    @oleg56600 Před rokem +2

    👏👏👏👏👏👏

  • @olivierfitzgerald1307
    @olivierfitzgerald1307 Před 9 měsíci

    Yeah baby

  • @Mr7524875
    @Mr7524875 Před rokem +3

    Primero! Soy de México

  • @xanxanproo4334
    @xanxanproo4334 Před rokem +1

    God vid

  • @amane2758
    @amane2758 Před rokem

    すき

  • @LeoZhao01
    @LeoZhao01 Před rokem +5

    So the band started off of a scrapped coca cola commercial

  • @chillmolder
    @chillmolder Před rokem +1

    I knew this commercial felt 2008! Is it safe to say the style was inspired by So Me?

  • @asfdsa183
    @asfdsa183 Před rokem

    Ohh this is wholsom indeed!!!

  • @sarahthor4554
    @sarahthor4554 Před 11 měsíci +1

    Dear Capital Cities;
    God would like your band members to know that I think your Coca Cola "Library" Commercial Demo, featuring your "Safe And Sound" song, is very creatively beautiful! God also would like all of your band members to know that I really love your song "Safe And Sound!" In the name of Jesus Christ, Amen!
    Love,
    God and Sarah Thor

  • @zyuraaura2538
    @zyuraaura2538 Před rokem +1

    Im this early?..

  • @crnkmnky
    @crnkmnky Před rokem +1

    Kinky. 🥤

  • @ethereumnode5641
    @ethereumnode5641 Před rokem +1

    Arm Coke

  • @xploration1437
    @xploration1437 Před rokem +1

    Meow

    • @crnkmnky
      @crnkmnky Před rokem +1

      _”Hey! You’re not a cat. Why do you keep typing that? What are you, 12?”_

  • @Birdgud
    @Birdgud Před rokem +1

    /pin

  • @Mr7524875
    @Mr7524875 Před rokem +2

    First!

    • @xploration1437
      @xploration1437 Před rokem +1

      You’re not. Why do people type that? Are you 12?

    • @billybobturtl
      @billybobturtl Před rokem +1

      "thirst", maybe...?

    • @crnkmnky
      @crnkmnky Před rokem +1

      @@xploration1437 What, you think you’re more mature for always typing “Meow” instead of “First?” 😸

    • @xploration1437
      @xploration1437 Před rokem +1

      @@crnkmnky It’s better than saying “first”.

    • @crnkmnky
      @crnkmnky Před rokem +1

      @@xploration1437 Franco’s flag says 1️⃣. Your flag says 🐱. One is arguably “cuter,” and the other is _factually_ incorrect, but neither is relevant to the video. There’s not much difference, especially if you’re gonna bring up maturity…
      *edit:* ugh, Franco also typed it en Español. He was _cuarto_ that time. 😒

  • @GotEmAll1337
    @GotEmAll1337 Před 11 měsíci +1

    A) Stupid ad for stupid people who will fall for the subconscious love-hacking for corn syrup
    B) Who is this female actress?

  • @SarahThor-ht4qy
    @SarahThor-ht4qy Před 4 měsíci

    Dear Capital Cities:
    God would like you to know that l ove your song called, "Safe And Sound" very much, and I will buy this song and make a music video in lyrics and load it up on my new CZcams Channel: @Sarah Thor-ht4qy! God also would like you to know that my new channel is underconstruction at this moment, but it will be done soon, and God would like me to feature this video of yours called, "Safe And Sound-Coca Cola "Library" commercial demo" for one week. In the name of Jesus Christ, Amen!
    Love,
    God and Sarah Thor