10 Google Analytics 4 best practices

Google Analytics 4 is a powerful tool, but using it requires specific skills and knowledge. To help you get started, here are a bunch of Google Analytics best practices you should start following as soon as possible.
This is not a definitive list, and it never will be. However, I hope some items on this list will give you ideas or inspiration for your next project with GA4.
=== TIMESTAMPS ===
00:00 - Intro
00:09 - Number #1
00:43 - Number #2
02:22 - Number #3
03:22 - Number #4
04:42 - Number #5
06:22 - Number #6
07:24 - Number #7
08:14 - Number #8
08:44 - Number #9
09:24 - Number #10
11:17 - Bonus tip
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[@Jed_23_Blitzen]

Very helpful video, Julius!

[@chinmayray3128]

Amazing Video Julius. Commendable

[@Nurumyan]

Good one..

[@furkansimsek33]

Great content, thank you for sharing :)

[@AjusteaRota]

Awesome content Julius! Thank you so much! I was wondering if you have already published a video on how to report the word count of a page using Google Analytics 4. I checked your playlist but couldn't find it.

[@ahmedelashry8577]

I feel GA is sort of limited. It's slow, I can't have calculated rows, have go go to looker studio for that, can't get unsampled data or more detailed data without going to big query. I am new to GA and I am used to work with SQL and no-SQL databases, having data transformation with airflow and visualization with any type of dashboard. That gave me greater flexibility doing anything stakeholders wanted. Do you think it is worth investing in building data pipelines: GA4 -> big query -> data transformation and storage -> dashboards? Or I will get used to it in the long run?

[@westerbc]

So many steps involved with simply filtering IP addresses, compared to UA.

[@abidkhanr]

How we can track conversion aka key events in Google Ads using GA4?
I used but GA4 showing 26 conversions and Google ads showing 18 conversion. WHY?
Can you please elaborate it through your video?

[@ppc_bappi]

So, you used Google Tag Manger account to setup Key Events/Conversion in GA4 ? If Yes, You might get the conversion from other mediums/sources such as direct, reffrel, organic etc. You may check this report in GA4 mediums/sources report section. Thanks

[@abidkhanr]

@@ppc_bappi Hi, I used GTM for track the event (click text) and send to GAd's and GA4. But, problem is my campaign is running in cool mood. But today (May 29), I got 25 conversion in GAd's and 36 keyevent in GA4.
both conversion are same, it's a button click, which redirect the user to another page where he/she can book something.
Tracking is fine, i checked.