Sir Martin is always on the money. AI will obviously be interesting. However, important not to get lost in the skew of fake data footprints, skewed digital data, and disconnected journeys resulting in silo views serving self interest (whether media, channel, or a business unit) . Margin pressure will require focus on most and next -most profitable customers.
Sir Martin is simply a fountain of knowledge!
I've listened to many interviews of Sir Martin over the years and his future predictions are always on the money.
Sir Martin is always on the money. AI will obviously be interesting. However, important not to get lost in the skew of fake data footprints, skewed digital data, and disconnected journeys resulting in silo views serving self interest (whether media, channel, or a business unit) . Margin pressure will require focus on most and next -most profitable customers.