The Flamin' Hot Lie (explained)

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  • čas přidán 29. 07. 2022
  • DISCLAIMER: Some of the imagery used throughout this video is dramatized.
    ******
    For decades, Richard Montanez has been known as the man who invented Flamin' Hot Cheetos.
    His legacy was a viral sensation, and millions of people were inspired by his story.
    However, in May of 2021, Richard's account came into question after an article was published by the L.A. Times.
    Did Richard lie? Was the entire story made up? Who ACTUALLY invented Flamin' Hot Cheetos?
    ******
    The material used in this video is meant to be used for educational purposes and fall within the guidelines of fair use. For all inquiries, questions, and complaints, please use the email in the "about" page on my channel.

Komentáře • 2,7K

  • @zackdfilms
    @zackdfilms  Před rokem +3849

    SMALL CORRECTION:
    At 8:27 I mention that Richard worked to develop the "Sabritas" line.
    The product line Richard worked on was actually called "Sabrositas", (not the same thing as Sabritas). Sabrositas was a line of products pitched specifically at the Latino market in the Los Angeles area.

  • @justkalli3685
    @justkalli3685 Před rokem +7284

    This is the kind of guy I would actually listen to if he was a history teacher

  • @QwerYT4819
    @QwerYT4819 Před 11 měsíci +311

    This doesnt cover how he went from a janitor to an executive, if he didnt invent them then how would he ever have become famous?

    • @staringcorgi6475
      @staringcorgi6475 Před 3 měsíci +43

      It’s cause he had made or brought over latino snacks that got popular

    • @gabrielkawa3477
      @gabrielkawa3477 Před měsícem +21

      By lying

    • @takeoffwithmeburner
      @takeoffwithmeburner Před měsícem +12

      but it does cover it. maybe not to your liking but to say it doesn't 'cover it' is kinda disrespectful to all of Zach's research.

    • @jmg999
      @jmg999 Před 25 dny +5

      He developed, or helped develop, other products. Just b/c he didn't invent Flamin' Hot Cheetos doesn't mean that he could never become an executive.

    • @whyisitsodifficultomakeahandle
      @whyisitsodifficultomakeahandle Před 19 dny +2

      @@takeoffwithmeburner his research was minimal, anyone with a free 3 hours could've found out all of this

  • @lunatic-cultist-i-guess
    @lunatic-cultist-i-guess Před 8 měsíci +37

    if this guy had a spotify podcast with all of his videos i would listen to all of them

  • @StraightWhiteMaleNews
    @StraightWhiteMaleNews Před rokem +2792

    I never heard of Flaming Hot Popcorn and I have a feeling a journalist or Agent told him this as well and they ran with Flaming Hot Cheetos instead and it became his identity.

    • @michaelfinn1587
      @michaelfinn1587 Před rokem +63

      I've actually seen it in the store just a week ago

    • @Sonic360
      @Sonic360 Před rokem +80

      Flamin hot popcorn is a thing

    • @PERILOUN
      @PERILOUN Před rokem +58

      I tried flamin hot popcorn and it was spicy but overall Really good

    • @RandomProductionss
      @RandomProductionss Před rokem +36

      I mean it’s fine if Richard didn’t invent the Cheetos because that popcorn will change your life

    • @nihaa.
      @nihaa. Před rokem +5

      lol my mum just sometimes makes popcorn and adds tons & spice and salt !! :¬]

  • @stev6963
    @stev6963 Před rokem +2702

    This ended so abruptly I feel like there’s so much more to the story left to be told. Who was this woman then and what is her story? If she’s the inventor then why wouldn’t that information be covered in this video if it’s what you started the whole topic with. Come on bro, don’t turn in unfinished assignments.

    • @ActuallyDramly
      @ActuallyDramly Před rokem +210

      Maybe he might be doing these videos for VIEWS

    • @fie-schlbestgirl3355
      @fie-schlbestgirl3355 Před rokem +60

      Were you watching the shorts version
      This is the complete one

    • @EDrie_edits
      @EDrie_edits Před rokem +159

      same, i was expecting to hear the side of her stories

    • @milk4131
      @milk4131 Před rokem +154

      @@fie-schlbestgirl3355 his point is that the "complete" one doesn't feel complete

    • @fie-schlbestgirl3355
      @fie-schlbestgirl3355 Před rokem +27

      @@milk4131 Fair, felt the same way too

  • @aandjay
    @aandjay Před rokem +130

    I feel so disappointed this must be how my mom feels when she thinks about me.

    • @estellar.367
      @estellar.367 Před 10 měsíci +5

      to me it sounds like a big corporation eating a small fish. it is his word against them. the secretary could have gotten money to say something else . also other people as well.
      When I saw the movie I was thinking, why he dont get monetary compensated , why he only get a higuer position at the work. Maybe the company played their cards good and gave him what he wanted but not what he deserved. For me he seems a naive person, used by a big corporation. And now they are tryiing to take away the credit from him, because they know to support his version would be very very expensive

  • @TheRobinRedbreast
    @TheRobinRedbreast Před 10 měsíci +85

    The woman who says she created flaming hot Cheetos... Did she ever say how she came up with the idea or the recipe? Did she also say how she got it through the company and how she got it approved? Was she anymore than a person sitting at a desk saying oh that was my idea?

    • @WALTERDADOGE-mo6bb
      @WALTERDADOGE-mo6bb Před měsícem +12

      That's true like bruh she never said anything about all that stuff and say she is the inventor of flaming hot Cheetos so she has to be lying

    • @AsianGoddess1111
      @AsianGoddess1111 Před měsícem +15

      Fr. Imagine a white women from the 90s. "Huh maybe I should make a spicy chip" I call bs. Lol

    • @danielgraham1082
      @danielgraham1082 Před 13 dny

      @@AsianGoddess1111you think white woman didn’t like spicy food? 😂 girl you’re sexiest & racist af

    • @JackieDaytona1776
      @JackieDaytona1776 Před 3 dny +2

      She never even claimed to have come up with any of that - she just knew it was a lie because she was assigned the task of marketing it after research was brought to her desk. That's what the video said. Not sure why you were so insecure about it lol

    • @JackieDaytona1776
      @JackieDaytona1776 Před 3 dny

      ​@AsianGoddess1111 imagine being a woman in 2024 "I just saw a story about a woman in the 90s, better call her some entitled white Karen" give me a break. She literally was in charge of the marketing effort, so she knew the story was a lie. Don't need to get so butt hurt about it

  • @bhbjvgvfcgfcbvbbvhcfcgfc
    @bhbjvgvfcgfcbvbbvhcfcgfc Před rokem +1068

    I feel like Cheetos just used this guy to make this "feel-good" story to gain more traction and get more customers.

    • @Milkshqke_Snqke
      @Milkshqke_Snqke Před rokem

      Company's do anything for money I would be surprised

    • @AtticTapes14
      @AtticTapes14 Před rokem +36

      Nah. He just invented the popcorn. Not cheetos

    • @Liquethemodel
      @Liquethemodel Před rokem +128

      @@AtticTapes14 He has a point , nobody would care if some basic white woman was the face of hot Cheetos .. but a Hispanic? It gives the whole American Dream thing

    • @bruhsauce644
      @bruhsauce644 Před rokem +31

      @@Liquethemodel
      frito lays is playing the long con here. "the american dream is still alive guys! everyone can make it! all you have to do is spend half of your life working at a low paying job"

    • @us3rG
      @us3rG Před rokem +9

      ​@@Liquethemodel nah he is a man who had a plan and she didn't have one

  • @zaidsoldier04
    @zaidsoldier04 Před rokem +442

    Now this is a problem everywhere. Someone takes credits of someones invention and then get famous. Unless the inventor speaks up. People just want money and attention. This is a problem which is global.

    • @eoj-so2ht
      @eoj-so2ht Před rokem +6

      Ikr

    • @TM-rc3ck
      @TM-rc3ck Před rokem +9

      Steve Jobs stole his ideas from Xerox. Bill Gates stole from Steve Jobs.

    • @tylerhorn3712
      @tylerhorn3712 Před rokem +3

      That's why we wanted to publish so quick when I was in the mental health feild. Looking back on it, don't send it directly to a publisher. You can send updates to your own email based on how far you've gotten to show your work.

    • @billagond9209
      @billagond9209 Před 11 měsíci +3

      ​@@TM-rc3ck Don't forget Mark Suckerburg.

    • @eddihurta7173
      @eddihurta7173 Před 11 měsíci +6

      America...Take peoples ides, Lands, Jobs....And get famous for it 🙂👍🏾

  • @Still_Dee2K
    @Still_Dee2K Před 10 měsíci +132

    In the movie one of the execs said there was already a hot chip on the market and it wasnt doing well when the ceo was telling him to use richards flavor. She failed, he Succeeded solely off if flavor and targeting his own people for a specific market.

    • @ezriha
      @ezriha Před 10 měsíci +17

      dude thats a movie

    • @br.andonn11
      @br.andonn11 Před 9 měsíci +6

      he has a point tho, maybe the brand was advertised the first flamin hot chips to its customers although this might’ve been a test run with a different name until the idea came and structured the brand and flavor officially

    • @henryanaya8459
      @henryanaya8459 Před 7 měsíci +5

      In the movie they said they were developing a hot chip in the mid west, not that it was out yet. The dates don’t add up with Enrico becoming ceo in 91 and the flamin hot Cheetos was already out before that.

    • @spinyslasher6586
      @spinyslasher6586 Před 5 měsíci +3

      The movie is a Fritolay marketing stunt I presume.

  • @cerarjozze
    @cerarjozze Před 7 měsíci +87

    Thanks for sharing, I saw the title before watching the movie and I'm glad I watch it afterwards because it was so enjoyable without the knowledge you dropped here! I know these movies about popular products of days past are now a big trend (Jobs, The Founder, BlackBerry, Air, Flamin' Hot) but I guess they're all cashing in on OLD GLORY. We all know Cheetos are bad for our health, and when consumed with Mt. Dew sh*t really hits the fan... But I guess it's nice to be inspired in this greedy corporate mess of a World we've found ourselves in. Also they did tell an inspiring tale of getting your life straight and transcending the places that hold us.
    Still, it is written that the truth shall set us free, so a big thank you Zack for setting us free!

  • @lolettoa2971
    @lolettoa2971 Před rokem +892

    Fritolay defending him is understandable considering his story is very glamorous and puts the company in good light and gives a better image, so really the company defending him doesn't add much, but the fact that none of the executives remember him is a big red flag.

    • @grawakendream8980
      @grawakendream8980 Před rokem +43

      yeah because as high paid executives of the corporation, they would be completely neutral and have no vested interest in minimizing his accomplishments

    • @lovelynight5967
      @lovelynight5967 Před 11 měsíci +17

      When did Frito-Lay defend him? Every article that I read Frito-Lay's executives were coming out with receipts and proof to show that he was nothing but a liar. The best thing Frito-Lay did for Montanez was not suing him. The movie alone will bring good advertisement to Frito-Lay and I believe that they know that that's why they chose not to sue. But this whole movie and whole story is nothing but a farce packed full of lies, and I truly don't recall reading any article where they defended this man.

    • @geekbro6265
      @geekbro6265 Před 10 měsíci

      Yeah they were probably just scared of the whole “racist” pr backlash, probably easier to roll with it and score some woke points

    • @poppinmycollar
      @poppinmycollar Před 10 měsíci +19

      @@lovelynight5967 Well then recall this, they actually walked back their 2021 statements with this new statement in June:
      In a statement to USA TODAY in June, Frito-Lay seemingly backtracked on what it said in 2021.
      The film is "Montañez's story, told from his point of view. His contributions to Frito-Lay are highlighted throughout the film, specifically his insights and ideas on how to better serve Hispanic consumers and engage the Hispanic community, a legacy PepsiCo continues today. We are grateful to him for that, and hope people enjoy the film."
      Doesn't sound like they would be ready to sue if they are willing to concede Montañez brought something to the table as opposed to nothing whatsoever.

    • @realtalkboxing.
      @realtalkboxing. Před 10 měsíci +6

      @@lovelynight5967I’m guessing you’re white

  • @vesh
    @vesh Před rokem +509

    This is a twist I didn’t expect :/, no reason to take credit for other peoples inventions

    • @PusheenPastel
      @PusheenPastel Před rokem +7

      You again!?!?

    • @eoj-so2ht
      @eoj-so2ht Před rokem +3

      Youve returned very little automation automation across the roganization and is unfamiliar with automation concepts in general

    • @reckopan1152
      @reckopan1152 Před rokem +5

      Thomas edison says hi

    • @darlenereid8346
      @darlenereid8346 Před rokem

      @@PusheenPastel pl

    • @svol113
      @svol113 Před rokem +8

      The man the myth the spammer has returned

  • @yuh3036
    @yuh3036 Před 7 měsíci +3

    I suggested this guy to my teacher and our class loves the vids. My teacher subscribed and I just feel proud of myself now

  • @darockjonhsen
    @darockjonhsen Před 11 měsíci +18

    As a man of acquired taste, this documentary about Flamin' Hot Cheetos is one to remember.

  • @benny5876
    @benny5876 Před rokem +1428

    Please keep doing full videos they’re so good!

  • @Bercuda
    @Bercuda Před rokem +1208

    I feel like he 100% lied, or it's that memory thing. It's just horrible to see people do that kind of stuff.

    • @bingus5906
      @bingus5906 Před rokem +56

      No way you can forget about something that recent and that big

    • @pizzaman2726
      @pizzaman2726 Před rokem +6

      so like history of your favorite stuff?

    • @Witty_vw
      @Witty_vw Před rokem +76

      The company has no record of who came up with the idea. His remembering of the timeline is off by just a few months. He did embellish the story somewhat - he didn’t make the name but I don’t think he’s purposely lying… let me explain. They kinda took his idea and pushed him out of the process but convinced him he was part of it. They had a whole team testing and modifying the product and another working on advertising. I do think Lynne came up with the name - she was in advertising. The company has no record of who originally came up with the idea. Shortly after this large setup of teams was active they gave him one researcher. You have to wonder why they would do that? Based on what I’ve read I think he created the original hot Cheeto (unnamed at the time) and given his lack of education it was easy for them to manipulate him and push him out of the process. They got started immediately while leading him to think they were working with him by giving him that one researcher. I’m regards to him claiming to create the name I’m unsure if he was so proud of his invention that his mind subconsciously embellished the story or if they gaslighted him the whole time.

    • @Bercuda
      @Bercuda Před rokem +5

      @@pizzaman2726 ?

    • @Pink_lover923
      @Pink_lover923 Před rokem +13

      @@bingus5906 if you have big memory problems you can forget anything, but his disorder says something about disinformation so it doesn't mean that you forget the whole story, you just tell it diffrently, hope I helped:)

  • @GLiedeckeJr
    @GLiedeckeJr Před 10 měsíci +5

    As I listen to the video I scroll thru the comments and the arguments about the videos are what I find most entertaining 😊

  • @thehistoryconcourse
    @thehistoryconcourse Před rokem +20

    @zachdfilms is one of the best storytellers on CZcams today. In a year and half you are taking this niche by storm. Congrats and keep the stories coming! 🎉

  • @heroedeleyenda05
    @heroedeleyenda05 Před rokem +677

    8:27 found an error in your research.
    Sabrítas is not just a line of frito lay products.
    Sabritas is the mexican counter part of frito lay.
    All frito lay products used to be sold in mexico as "sabritas"
    It could be that they let this guy handle the introducción of "Sabritas" products in the united states, because even though "sabritas" and "frito lay" are the same thing, they are now sold in the US as separate products, probably bc mexican customers would prefer to buy the labels they are accostumed to. (Sabritas also has unique lines of chips that frito lay does not)
    But he 100 percent did not come up with "sabritas"

  • @sabrinaleedance
    @sabrinaleedance Před rokem +284

    The company dances around the truth because having a rags to riches kind of story like a janitor came up w the idea for a huge hit product is very inspiring and VERY good marketing. It doesn't sound S exciting when you say he invented flaming hot popcorn haha

    • @gandalflotr2898
      @gandalflotr2898 Před 10 měsíci

      That's reason why I hated capitalism because full liars, cheaters and devils

    • @TTCanadaJapan
      @TTCanadaJapan Před 10 měsíci

      Exactly, an American dream rags to riches story sells better than a bunch of food scientists in a lab

    • @worsethanhitlerpt.2539
      @worsethanhitlerpt.2539 Před 9 měsíci +2

      I wonder where Richard got the MSG to make the first Flamin Hots in his garage

    • @Killerfish699
      @Killerfish699 Před 4 měsíci +1

      Women ☕️☕️☕️☕️☕️

  • @EverydayWatch333
    @EverydayWatch333 Před 8 měsíci +7

    Zack is more smart than a regular history teacher😂

  • @lionelmessilionelmessitheg5756

    Man I’ve been with u😅 since ur first vid 😊❤ keep up the hard work.

    • @left4deadfandom
      @left4deadfandom Před 15 dny

      that is a lie because his first video was 2 years ago

  • @KioloSage
    @KioloSage Před rokem +61

    That title is amazing. "The Flamin' Hot Lie"

  • @sheepbuilder7151
    @sheepbuilder7151 Před rokem +347

    Though the main thing for me is, where is the proof that that lady invented the product. You may have debunked him but why is she correct?

    • @SuperPopulated
      @SuperPopulated Před rokem

      Maybe because she invented it and it grew enough for the cheeto company to invent it? No proof but maybe

    • @themyst3220
      @themyst3220 Před rokem +60

      In the video he states how the project eventually landed in the hands of the woman

    • @dameslayer
      @dameslayer Před rokem +14

      In the company files.

    • @jairo909
      @jairo909 Před rokem +52

      @@themyst3220 the ongoing project, that doesn't mean she started or invented it at all. It was already in R&D from the sound of it

    • @boombs7232
      @boombs7232 Před rokem +2

      @@jairo909
      You are a genius

  • @robonthecob6920
    @robonthecob6920 Před rokem +122

    Okay, Richard obviously lied. He's clearly lucid and doesn't have memory problems nearly severe enough to misremember something that integral to his life. It sounds like he's just the inventor of Flamin' Hot POPCORN, and a lot of his story could very well be pretty accurate if you just switch out the products. Although that makes it considerably less noteworthy or impressive. I could give him the benefit of the doubt in the sense that it's possible that other people started to conflate Flamin' Hot Popcorn with Cheetos, and Richard didn't want to correct them, so he rolled with it. But in any such case, a lie.

    • @karlwalter2242
      @karlwalter2242 Před 10 měsíci

      All of these companies are cut throats back stabbing SOBs, Frito-Lay's, Hershey, Kellogg's, Lipton,KFC all of these companies have stolen ideas from the employees ,or regular folk, if KFC didn't stole their recipe from a woman called Miss Childress, why they offer her 1,200( back then 26,000 dollars) to kept quiet, and her story has the exact same pattern... nobody knew her... then in Frito-Lay's the guy that didn't came up with the recipe knows it like the back of his hand, and is Mexican, but then he didn't came up with it but white woman that can't even cook did, do you know how moronic that sounds? these people are just a bunch of lowdown scoundrel thieves...

    • @nini_chinita
      @nini_chinita Před 10 měsíci +11

      Of right cuz he’s Latino ur jealous ofc he has a movie made on him educate urself

    • @baguetteishot
      @baguetteishot Před 10 měsíci +23

      @@nini_chinitajealous of being Latino? don’t tell me you defending Richard just because of his race. That dosent excuse what he has done.

    • @TTCanadaJapan
      @TTCanadaJapan Před 10 měsíci

      @@nini_chinita what does him being mexican has to do with it lol? He's a guy running ruse, nothing more nothing less

    • @SonyInterviews
      @SonyInterviews Před 10 měsíci +11

      @@nini_chinitabro you actually must love to feel like a victim. No one’s jealous because he’s Latino or claimed to be. There just isn’t good evidence that he actually invented it.

  • @daath6561
    @daath6561 Před rokem +39

    I work at that plant. It's in Rancho Cucamonga, Ca. He's story is true! I see pictures of him all over the plant and I work with ppl who still remember him and talk about him.

    • @highdimensional
      @highdimensional Před 11 měsíci +4

      Ok then comment the whole story

    • @brolee500
      @brolee500 Před 10 měsíci +2

      Liar

    • @missrobyn7759
      @missrobyn7759 Před 10 měsíci +1

      🤗 @daath6561

    • @Chess427
      @Chess427 Před 7 měsíci

      @@brolee500he aint

    • @deadplthebadass21
      @deadplthebadass21 Před 7 měsíci +1

      ​@Chess427 how do you know his working at the same plant, and people are still talking about him... he could be telling the truth about the fact that it's real but that doesn't mean he's telling the truth with other things

  • @Ryukuda
    @Ryukuda Před rokem +90

    Thank you for making it easy, you showed me a short I wanted to learn more about and gave me the link you should always do this

  • @fIorisss
    @fIorisss Před rokem +116

    these full lenght vids are really really good, you should keep doing them!!

  • @hypecityweasel13
    @hypecityweasel13 Před 11 měsíci +21

    I remember in 7th grade we were told about this guy in Health for a ‘motivational Monday’ and told that if we have an idea to work with it, pitch it, and have the confidence to do it. And that since Richard did why shouldn’t we?
    Man.
    That aged poorly

    • @Galaxxymeeps
      @Galaxxymeeps Před 10 měsíci +1

      I think that Richard did make it but not the Cheetos, the popcorn

    • @TTCanadaJapan
      @TTCanadaJapan Před 10 měsíci

      Well he got an idea to run with a lie and got rich off of it, still works lol

  • @MARZOSIRUS
    @MARZOSIRUS Před 10 měsíci +6

    Mexicans have been eating spices on everything for decades far before the flaming hot cheeto was invented. Mexico has literally been selling products even Chips with the flaming hot spices far before the flaming hot cheeto.
    I know for a fact when I was a kid growing up in Socal the ice cream truck would sell various products like pork rinds with hot spices, little lollie pops with spices on tip, mangos with spices on top.
    You see all Montanez was doing was showing you what Mexico has been doing since probably 1800s.
    Ask any Socal resident who grew up in the suburbs. Even some of the rich people in Socal can tell you Mexicans have been doing the flaming hot spices way way way back.

  • @adonaiyah2196
    @adonaiyah2196 Před rokem +319

    I remember seeing his story on a Christian TV show before the scandal. To say I was inspired was an understatement. It changed my entire outlook.
    And now I know the truth Im absolutely flawed. It really put a dent into my worldview

    • @Enternal68
      @Enternal68 Před rokem +5

      Yay

    • @RE4PER
      @RE4PER Před rokem +8

      Just goes to show you that what we think is real can often be urban legends.

    • @socialfreak2
      @socialfreak2 Před rokem +4

      I am sorry to hear must felt like a gut punch!

    • @elitemaxtheman2217
      @elitemaxtheman2217 Před 11 měsíci +2

      Welcome to my world pal
      Been here since 2017 after believing of a stupid planet X stuff at the time
      Ever since then I don’t trust anyone
      (Outside of my family and youtube)

    • @adonaiyah2196
      @adonaiyah2196 Před 11 měsíci

      @@elitemaxtheman2217 whats planet x

  • @AtticTapes14
    @AtticTapes14 Před rokem +29

    NUMBER 2 IS CORRECT. He invented the hot popcorn, but not hot cheetos

  • @banana_pie
    @banana_pie Před 11 měsíci +9

    I know all of you watch food theory now don’t lie

  • @flashnewera548
    @flashnewera548 Před 7 měsíci +1

    The phone call from Richard to the secretary was asking if they had any more toilet paper.

  • @LarryLurexK3905h
    @LarryLurexK3905h Před rokem +269

    I never expected this. Thanks Zack for bringing us such amazing content!

    • @Misdemeanors262
      @Misdemeanors262 Před rokem

      Agreed

    • @worsethanhitlerpt.2539
      @worsethanhitlerpt.2539 Před 9 měsíci +1

      Why would a meeting at Frito Lay have 100 people? It would be hard to get 25 executives in one room, it just seems so far fetched

  • @carrotcrow13
    @carrotcrow13 Před rokem +64

    I agree with many other folks online, Frito didn't touch this for so long because it was good PR. Sounds like either way he was involved in the company to some degree. Pepsi Co wouldn't acknowledge him to any degree had not done some work there. The other guy remembering him for the Latino line seems plausible. So the guy overall developed the popcorn version of Flamin Hot Cheetos and some other products. Originally I thought the whole thing was BS and he didn't even work there. This is more than I'd previously read on the issue. Very informative. Should get interesting again when the movie drops.

    • @joes.4149
      @joes.4149 Před 10 měsíci +2

      Lol frito lay will love the sales from the movie. Everyone keeps commenting “ima buy some hot Cheetos now eerrrrr

    • @estellar.367
      @estellar.367 Před 10 měsíci +1

      @estellar.367
      45 seconds ago (edited)
      to me it sounds like a big corporation eating a small fish. it is his word against them. the secretary could have gotten money to say something else . also other people as well.
      When I saw the movie I was thinking, why he dont get monetary compensated , why he only get a higuer position at the work. Maybe the company played their cards good and gave him what he wanted but not what he deserved. For me he seems a naive person, used by a big corporation. And now they are tryiing to take away the credit from him, because they know to support his version would be very very expensive

    • @TTCanadaJapan
      @TTCanadaJapan Před 10 měsíci

      Yep rags to riches story is better marketing than some dudes in a lab

  • @sabrinagiang
    @sabrinagiang Před rokem +30

    It sounds like the misinformation effect. He was credited for coming up with Cheeto’s Hot Flamin Popcorn. If you mention it enough times in speeches, it condenses more and more. “I invented Cheeto’s Hot Flamin Popcorn” turns into “I invented hot Cheetos” at that point, it’s probably means the same thing to him yet to others, the context changed entirely. So with enough repetition, he’s probably convinced himself that he did invent the entire line.

  • @Galaxxymeeps
    @Galaxxymeeps Před 10 měsíci +6

    You left out one important question. Wtf is Lynn?

  • @SupremeLogo
    @SupremeLogo Před rokem +51

    I am really enjoying the style of videos from you🤠
    Presentation is on point!!

  • @sebasvegab3720
    @sebasvegab3720 Před rokem +209

    The time he said "shes the real inventor of flamin hot cheetos" i was shocked

  • @Xx-FaNtA-xX
    @Xx-FaNtA-xX Před 9 měsíci +4

    He made flaming hot Cheetos and they were trying to de-credit him and white wash the invention of them

  • @vegasaxeman
    @vegasaxeman Před rokem +13

    Forget about this story...
    This guy has a million dollar voice! His annunciation is second to none and he is very articulate!
    REALLY NICE JOB MR. DUDE! (Zack) LOL...
    God bless and take care...

  • @hannie484
    @hannie484 Před rokem +18

    Bro this remind me of the two dudes that gatekeeps saying that they're the one that made wifi, but the truth is the woman is the one who did it

  • @thatonefnfdude3681
    @thatonefnfdude3681 Před rokem +22

    Imagine that in the Flamin' Hot Cheetos Movie, there is a Post Credit where we someone on a computer reading the story of Richard and how he created Cheetos and then the camera shows the person who was reading the story.. it was no other than.. Lynn Greenfield

  • @ZANDWICHMUSIC
    @ZANDWICHMUSIC Před 7 měsíci

    His voice sounds so soft and nice he should be a famous narrator

  • @profenk
    @profenk Před 26 dny +2

    9:14 Here we go Zack’s legendary music

  • @fall_comic6985
    @fall_comic6985 Před rokem +10

    Loved this video.
    I think it could have been better if it would have been longer but still an awesome vid😀

  • @desmondruhling
    @desmondruhling Před rokem +7

    You should really make more full-length videos

  • @cris2154
    @cris2154 Před 10 měsíci +5

    Just saw movie yesterday and did notice a clip where they’re trying to invent a spicy flavor on a lab and there’s no context to that. So that part could be something. But what exactly is the lady’s story too? Weird drama lol

  • @othername6345
    @othername6345 Před rokem +51

    I've seen this happen on a smaller scale IRL. I used to practice law and you could especially see this with traffic collisions.
    For example when your client first gives their version to you they'll say they went about 70km/h and went over the traffic light just as it turned red.
    But sometimes, everytime they repeat this version, it becomes a little more in their favour. This is even worse if they have a partner with them that will gain something from their innocence. The partner often confirms the innocence of the client, and of course the client wants to believe it.
    So on the morning before trail starts the client may already believe they went "just over" 60km/h and the traffic light went red "just after" they entered the intersection.
    This usually comes apart a bit after the client swears the oath. Because yes, the oath does actually make many people think twice about lying. Or in cross-examination it becomes clear the older version was actually closer to the truth.
    So maybe if someone told a story enough and in front of overly supportive and positive people then their story will eventually change to such an extent that it becomes almost unrecognizable. And the person telling the story starts believing their own hype.

  • @ryan699
    @ryan699 Před rokem +8

    More of these longer videos plsss

  • @kaitofromspace
    @kaitofromspace Před rokem +16

    Shit, I even had to write a paper on that guy in school because of his inspirational story

  • @StarrySFM
    @StarrySFM Před 8 měsíci

    this guy and oversimplified would be PERFECT history teachers.

  • @gypsymendoza8352
    @gypsymendoza8352 Před 9 měsíci +2

    Tpot 5: pillow starts two intro. Results: Hero and villain.
    Why? She cuted the noodles.

  • @Marchelthegreat
    @Marchelthegreat Před rokem +34

    So where is the evidence that Lynn made them?

  • @MaximilianoMonroy
    @MaximilianoMonroy Před 8 měsíci +6

    Let’s say he did lie. No one from corporate challenges? No one from the company challenges? He wrote two books for crying out loud. Maybe he wasn’t the one who invented it. But I think frito lay was in on it I’m going with the story that he did because it would sell more. Especially to the demographic the product was targeting. Idk but he must have done something worth while, I mean we’re talking about a janitor leveling up to executive here

  • @AlczrKngdm
    @AlczrKngdm Před 10 měsíci +11

    in Mexico the chips are all spicy (or flaming' hot) flavored, before hot Cheetos everyone used to just put chili powder or Tapatio AND lemon in the bag and shake it lol before American chips, we did this with our own called 'chicharrones de harina'. even now you see the 'new' con limon flavor SMH sorry ma'am your are not the father

  • @TheSaneDuck315
    @TheSaneDuck315 Před rokem +6

    This guys voice sounds so suspenseful like we’re in a horror movie

  • @DaCoolBoi
    @DaCoolBoi Před rokem +3

    this is one of the most chill Zac D Film i ever seen. love it

  • @Thepiepic
    @Thepiepic Před rokem +69

    fun fact: cheetos were actually made for horse food

  • @WeFlyTheW
    @WeFlyTheW Před 10 měsíci +4

    Sabritas Brand was formed in Mexico in the 1940’s. There are quite a few sources online.

  • @leonidas759
    @leonidas759 Před 15 dny +2

    He actually said "i'm a genius"???? This is enough for me to not believe in his story

  • @KhKh06
    @KhKh06 Před rokem +25

    YES long videos, you can make anything sound interesting

  • @jamesrenfro9770
    @jamesrenfro9770 Před rokem +10

    Wait!….my grandpa told me HE invented Flaming Hot Cheetos back in the 60’s
    Now I’m all confused…

  • @burgergamer1273
    @burgergamer1273 Před rokem +6

    "And let me tell you it's heart warming"
    I see what you did there

  • @eaglesmight8321
    @eaglesmight8321 Před 11 měsíci +20

    Those executives probably don't remember the meeting because someone in the company was planning on taking the product for itself and had him present the product to a fake group of exects. Later, realizing what a good story it makes, they gave him the credit which is why his dates are off.
    What do you think?

  • @tickthatboxx
    @tickthatboxx Před rokem +3

    Always top!! Keep it up!

  • @funez-
    @funez- Před 10 měsíci +29

    He did mention that a lot of the top executives were jealous of him skipping rank and they could be lying to discredit him 😂

    • @kingduckford
      @kingduckford Před 9 měsíci

      And you are a blind fool willing to ignore every truth to believe what you want to believe.

    • @spinyslasher6586
      @spinyslasher6586 Před 5 měsíci +1

      But the top execs defended him?

    • @funez-
      @funez- Před 5 měsíci +1

      @@spinyslasher6586 no they didn’t.

    • @spinyslasher6586
      @spinyslasher6586 Před 5 měsíci

      @@funez- Did you watch the video mate? The company posted an entire statement to defend him.

    • @funez-
      @funez- Před 5 měsíci

      @@spinyslasher6586 I’m talking about before that bro.

  • @TanYan20117
    @TanYan20117 Před 2 měsíci +2

    The song on the background…The old times when I played Roblox, the “Break In” story, it was my fav and it’s still is, it brings back memories

  • @SuperMarioGalaxy34
    @SuperMarioGalaxy34 Před 7 měsíci

    That break in story music is Just perfect to this story

  • @Coffea.
    @Coffea. Před rokem +46

    Is nobody gonna talk about the irony of the Cheetos getting stolen by a Cheet-o?

  • @goma7275
    @goma7275 Před 11 měsíci +36

    He obviously didn’t patent his recipe so anyone like that women (greenfield) can say she invented it instead of him. I also have a big problem with that LA times article too, I’m sure big corporations aren’t running to say he invented the idea since he was a janitor. Another perfect example of ppl with great education being jealous of one who does not and come up with a great idea and succeeding. Also this shows ppl trying to take the success and spotlight from a minority once again. Poor Richard this would be cleared up if he would have protected his idea from the start. I like ur idea at the end this entire thing is great for PR, there’s no such thing as bad publicity for either party, he is a marketing genius. I’m sure there would be law suits if he was lying.

    • @tbmjj9
      @tbmjj9 Před 10 měsíci +9

      The timeline of which he “created” the hot Cheetos doesn’t even makes sense
      He claimed to have talked to the ceo but hot Cheetos were already being sold in store by that time.
      So explain to me how they could’ve stole his idea when it was already being manufactured.

    • @brolee500
      @brolee500 Před 10 měsíci +5

      The problem is he lied.....😅

    • @TTCanadaJapan
      @TTCanadaJapan Před 10 měsíci

      He's not poor lol, he's worth 15m. Still a liar tho

    • @SonyInterviews
      @SonyInterviews Před 10 měsíci

      This doesn’t make sense. The evidence doesn’t point to him having made anything but the popcorn. So many braindead people in this comment section want to badly to believe that everyone who doesn’t believe him is racist and just mad that he had a good idea. But that just isn’t true, there’s NO evidence besides what’s coming from his mouth that substantiates his claims.

    • @LaelGames7913
      @LaelGames7913 Před 10 měsíci +1

      He can’t patent a lie😅

  • @jawn_1086
    @jawn_1086 Před rokem +1

    There is a podcast about memory by Malcom gladwell which might explain the solution. The episode is called free Brian willams and explains a phenomenon that could explain why richard thinks he created flaming hot Cheetos

  • @joshc9523
    @joshc9523 Před 10 měsíci +5

    She sure looks like a woman who knows about hispanic spices, Hispanic products and the Hispanic market 🙄 😂😂😂

  • @THAT_ST0NE
    @THAT_ST0NE Před rokem +13

    If this man said water isn’t wet i would have believed him

  • @OsirisTheRaptor
    @OsirisTheRaptor Před rokem +77

    There's 2 different stories that have been told, this one and the one where "Imparently" the machine that made the cheetos ran out of cheeto dust, so he then took them home and flavoured them.
    Now we know that there's another story, what a load of crap. 😡😒

  • @IshowMinti
    @IshowMinti Před 10 měsíci +10

    Actually, Richard came up with the idea from Hispanic snacks. Hispanics usually put spices or hot sauce onto snacks, and Richard got the idea from that

  • @supremekingjesus425
    @supremekingjesus425 Před 10 měsíci +6

    You gotta remember he was poor and was a janitor. Also Frio lay didn’t sale hot Cheetos. He try to save his job . So any Mexican could of put hot Chile in a chip.. so when he got the idea he went to the CEO . Also,in the movie Frio lay didn’t used a Richers seasoning recipe.

  • @Mewtendo
    @Mewtendo Před rokem +3

    Amazing work my friend

  • @Kreekz_GAMING
    @Kreekz_GAMING Před rokem +47

    Imagine if both of them thought of the idea.

    • @planatgame
      @planatgame Před rokem +11

      That would be the biggest plot twist

  • @p.r.ochannel9466
    @p.r.ochannel9466 Před měsícem

    Not only had he made a legendary production, but also he kept persisting and coming up with inspiring innovations❤!

  • @random.144
    @random.144 Před rokem +16

    You should be a history teacher man. U explain everything amazingly!

    • @worsethanhitlerpt.2539
      @worsethanhitlerpt.2539 Před 9 měsíci

      Richard slaved over dozens of batches of Cheetos to get just the right amount of MSG mixed in...

  • @MelodyHailey
    @MelodyHailey Před rokem +3

    His voice can be a narrator for a horror story cuz this vibe gives me the creepy vibes

  • @eunicee999
    @eunicee999 Před rokem +12

    So what happened with Lynn greenfield?

  • @zeeshan3702
    @zeeshan3702 Před 10 měsíci

    Bro your microphone and natural voice is fire🔥🔥

  • @Alleged_Entertainment
    @Alleged_Entertainment Před 5 měsíci +2

    He blocked me on TikTok for calling him out 😅

  • @savannahgudmundson7469
    @savannahgudmundson7469 Před rokem +42

    Now I'm curious about Lynn and how she invented it

    • @Eddieking
      @Eddieking Před 11 měsíci +23

      She didn't, zero proof.

    • @lolomar
      @lolomar Před 10 měsíci +9

      there’s no evidence of her even inventing it

    • @TTCanadaJapan
      @TTCanadaJapan Před 10 měsíci

      ​@@Eddiekingyou think the dude has proof himself lol? All his details are years off

    • @gibusspy5544
      @gibusspy5544 Před 10 měsíci +1

      ​​@@Eddiekingope more, janitor stole cheetos idea and that is the truth

    • @gibusspy5544
      @gibusspy5544 Před 10 měsíci +1

      ​@@lolomarkeep snorting copium

  • @cosmicclouds3543
    @cosmicclouds3543 Před rokem +5

    I’ve been hearing this story for years

  • @Potato_Man123
    @Potato_Man123 Před 10 měsíci +8

    Is no one gonna talk about the ending where you’re like “after all the man IS a genius”
    And then he’s like “iM a GeNiUs” 😂😂😂

  • @nosleep9494
    @nosleep9494 Před 14 dny +2

    Not me eating flamin hot Cheetos as I’m watching this

  • @alessyalbertomartinez2646

    Food Theory: Works as a janitor then Cheetos dust dispenser broke Get some Cheetos and then put it some seasoning and call the CEO of Frito-lay and turns into a Executive

  • @johnnyblaze1411
    @johnnyblaze1411 Před rokem +15

    Orrrrrrr fito lay created this story to be a feel good story in order to promote a new product and create a wholesome image….

  • @casechalice7885
    @casechalice7885 Před 11 měsíci +5

    Richard didn’t know that Flamin’ Hot Cheetos existed and jus reinvented it.

  • @angie_kit576
    @angie_kit576 Před 10 měsíci

    Ur using the break out music in roblox, nice! Btw, I love ur vids!

  • @dennysdonuts4918
    @dennysdonuts4918 Před rokem +9

    Even if it wasn't hers, he did it with his wife. His wife is also a creator then and should get credit. Sus

  • @atoasterinspace
    @atoasterinspace Před rokem +3

    When he said before we start I was prepared to skip 30 seconds, glad I didn’t.

  • @thesusboy9
    @thesusboy9 Před 7 měsíci

    BEST HISTORY TEACHER EVER!!!

  • @etaigabbai
    @etaigabbai Před rokem +5

    MORE LONG VIDEOS PLEASE!!!!