Paramount Channel - Cyborg - 360 Campaign

Paramount Channel approached us to direct and produce one of their latest self-promotional campaigns for on-air, off-air and online platforms. With artificial intelligence as its leitmotif and more than 40 deliverables, we created multiple means to introduce "ST-021: The world's most advanced artificial intelligence system" who, although having the ability to process and memorize all scripts, soundtracks, choreographies and characters in movie history, is still unable to create movies like those of Paramount Channel.
Using the scripts developed by Paramount Channel as our starting point, we produced this campaign that mixes live-action, UI design and motion graphics in a clean, minimal, and tech-driven environment.
Project info
Client: Viacom & Paramount Channel
Production Company: Binalogue
Our role
Direction, live-action production, art direction, design, motion graphics & compositing.
Credits
Viacom - Paramount Channel Marketing director: Marta Dávila
Viacom - Paramount Channel Creative coordinator: Alberto Pérez
Viacom - Paramount Channel Production coordinator: Arantxa Montero
Casting: Viacom & Binalogue
Scriptwriting: Viacom - Paramount Channel
Voiceover: Viacom - Paramount Channel
Production Company: Binalogue
Concept development: Paramount Channel & Binalogue
Director: David Carrizales
Art director: David Carrizales
DOP: Juana Jiménez
Production coordinator: Xavi Rivas
Editors: Alberto Pérez, David Carrizales
Talent: Yaoyao Liu
Photographer: Pablo Sarompas
1st Assistant camera: Ismael Fernandez
2nd Assistant camera: Sandra Toral
Gaffer: José Humanes
Sound: Manolo Gama
Hair & make up: Ángela Blanco
Costume & wardrobe: Isa Brena
DIT: Begoña Ruiz
Technical director & animation supervisor: David Carrizales
Design: Jorge Artola, David Carrizales, Joaquín Castaño
Compositing & motion graphics: David Carrizales, Joaquín Castaño, Leire Villar, Jorge Artola, Pierre Masson
3D: Iván Pardo
Music: Vincent Lee Amberson 'Brite Future'
Making of camera operators: Javier Cardenete, Javier Ordóñez
Design & motion interns: Altea Llorente, Maria Koikonova
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