They aren’t selling because 1. The MSRP is high 2. Dealerships are still adding markups whether it’s “market adjustment” or dealer installed accessories 3. The average interest rate for someone with a 800+ credit score is 5.6% 4. No incentives Ford dealerships have roughly a 100+ day supply on their lots (in general)… so it’s not like there’s a shortage… 2.8 million vehicles are sitting on lots nationwide
@@DrSarge37haha, I had to reread what you posted because I didn't recall seeing that either. Someone has some reading comprehension skills to work on.
Real reason for price hikes: Cover massive losses on failed E V investment, and greed. Solution: Forget E V's, lower prices to boost volume and cut new car "dwell time" on dealer lots. If you're in the market for a car, don't wish for rate cuts. As with homes, prices would shoot through the roof.
It makes sense if you can afford it. That's a good price in the market we have living in. I shopped a raptor in 2019 and they were asking 80k back before covid
Serious question...I hear all the time about people wanting a V8. Why the need for a V8? Is it nostalgia? The sound? People complain about the economy and gas prices, but then want to spend the money on an engine that would get even worse mileage.
Nah I agree with you. It's a more complex engine, more parts, bigger, heavier, more expensive to produce and gets bad mpg, but people keep screaming that they want them but then cry that the prices are too high. Very contradictory.
I agree with you @jeffpayne2675 I have the heritage edition bronco with the 2.7 ecoboost V6 and this thing has plenty of power. I get about 20mpg with it.
@@seanj3695A V8 is NOT more complex, at all. Heck my dad's station wagon, and everyone else's, had a V8 in 1975. Basic engine. A turbo 4 is way more complex.
The product is in it's fourth year, it's a little stale. The demand will always fall off as people buy and own their vehicle. If there is a redesign, additional or new options, the pace will pick up. Interest rates are SKY HIGH and it's a turn off all the way around for any purchase. People buy when value exceeds price. No one wants sedans, NISSAN the first brand you mention, is getting out of the sedan market. Maxima, the car that put them on the map in the US during the 90's is gone. Study up about the industry, in particular why EV's were pushed by manufacturers because their fleet wide EPA score needs to be at a certain level in order to produce V8 powered trucks that aren't as clean as smaller engine vehicles. Just wait til next year when it's even harder to meet the requirements. Cheap money, HELOC's and generational transfer of wealth fueled the craziness that drove the supply down and the market prices up the last couple of years. When you're used to seeing 10% of the normal vehicle inventory on lots and suddenly dealers have 80% of their pre-pandemic inventory in stock, it's going to look like vehicles aren't selling.
Drove past local dealer the other day. Sitting in center turn lane to my left was an auto carrier full of new broncos. To my right I noticed the front row was mostly broncos. Thought to myself “don’t really see many of those on the road, something isn’t right “ because most ford dealers will have F150s in the front
I've always thought that it was a wonderful idea for Ford to bring back the Bronco. In fact at a golf course that I play regularly one of the houses along the course has one of these 70's Broncos restored in his back yard . However Ford has to work on the DIY looking fenders. It looks as if someone took a flat piece of plastic and curved it around to fit on the Bronco without regard to styling at all. But the worst part is Ford thinks their Bronco deserves a $100k price tag on a vehicle that gets 12mpg and cannot fit in the compact parking at the mall. Great that it's fantastic off-road but . . . . ? Take a 100k vehicle off road and chance breaking something that could cost up to $10,000 to repair? No thank you! I'll keep my FJ Cruiser.
Took away the V6 on the Big Bend and Outerbanks. Dropped the 2dr on the OuterBanks. No option for signature lighting on the Black Diamond. Can’t choose wheels, tires, grill, monotone paint. Heritage edition is crap, should never have been a Sasquatch. Took away option for cloth seating, I have no issue with vinyl flooring. The packages suck, mid pkg. should have all options but B&O and Ford 360, to put vinyl with no standard heated seats is absolutely crazy. And lastly $5000 more than when it was released. Ford is trying to make money back from the what they loose on the electric Mach E and F150 Lighting.
I finally stopped by a ford dealer yesterday and test drove a new bronco. It had the four cylinder turbo. I have owned 4 jeeps with the last one being a loaded 2020 Rubicon Recon with the 2.0L turbo four. The Bronco rode and drove much better, but the engine had an annoying tick sound almost like the hemi tick and it was brand new. The dealer had zero interest in working with me on price and there were zero finance and price incentives. I’m 6k upside down on my trade and they didn’t even try to make a deal. Needless to say I’ll never go back to buy one even when my car is paid off or there is no negative equity.
It's not a Ford thing. It economy, the election year. Intrest rates. People are not out buying luxury items right now. Yes a Coyote would be sweet on the bronco😉
Several factors, like big dealer markups, high interest rates, high inflation, and a large number of people already having them built from the ford site.
I know why. They are just too cheap. People want unreliable cars and they want to pay way over msrp and dont forget they want to pay at least 10 percent interest
Aside from economic factors; the people who wanted them, got them. Lots sold after a short time, because it wasn’t a good road vehicle (noisy inside, tons of body roll, bad mpg). Buyers for this were the kind that are used to luxury vehicles, or at least the F150 Raptor & this is harder to live with.
I disagree I own one of these and it’s an amazing vehicle. The Bronco is still an American icon with a large following. I think once these greedy dealers start finally lowering prices and interest rates come down they will sell pretty quickly.
@@timschultes6467You’re seriously comparing the numbers of a vehicle that only been back for 4 years, vs. a vehicle that’s been in production for like 50 years? lol.
The Bronco and Mustang are trending downward. The Bronco is way off the mark, sliding 25.8 percent with 24,066 sales compared to the same period last year. Meanwhile, the Jeep Wrangler stepped up to 38,308 units sold for 2024 so far, a very minor 1-percent increase. It firmly establishes the Wrangler as the sales leader in this niche off-road segment.
I have a 2008 four-door jeep Rubicon 35 winch bumpers all the accessories people can’t tell it doing that and a new jeep four-door Rubicon I have a 2006 dodge power waggon that I have painted put 40 inch tires on. It gets more attention than a brand new power waggon for 100 grand people if you want something unique people notice restore old cool vehicles.
I love the twin turbo, especially in the high altitude where I live and drive (typically in the 7500 to 10500 range). That is why I went with the Bronco Raptor and not the Wrangler 392.
I have a 2023 Bronco and like it very much. I believe it is a combination of price, interest rates, and the initial rush to buy is over. There is also a lot of competition in the SUV category.
Dude that thing could have a V500 and it still isn't worth 100K. What the Bronco is good for is "do you want to make the worst financial decision of your life? The Bronco is the perfect way to get there!"
Economy is not the best and people have too much debt. Interest rates are too high and prices are crazy high. Automakers are making record profits and don't care about gaining market share or sales !!! They are doing ok now with the high profit margin per unit sold.
Economy is good statistically. Debt is from personal stupid decisions. No one has to be in debt if they used their brain. My base pay has gone from 88K to 125K since 2019. And yet no matter..I don't take on debt. PERIOD. People make stupid decisions then want to blame "the economy". Christ the USA is the envy of planet earth economically.
when $50K only gets you a 4 cylinder thats crazy and $90K for a raptor its half the cost of my house the prices on these trucks insane that is why they are not selling no one can afford them.
A lot of the people like this car. Only thing is the price too high. I order one last month and I have to wait half year then get the car and I paid much higher price than the MSRP.
Mustang sales Bronco sales 2021; 53,159 units sold 2021; 108,169 units sold 2022; 52,384 units " 2022; 99,547 units " 2023; 47,566 units " 2023; 127,476 units " 2024; 13,707 units " 2024; 31,576 units "
The introduction of the Sport diluted the brand to the point that I lost almost all interest in the Bronco. Would take a massive price cut to get me kicking tires again.
Dealerships need to bring back the rebates, how they used to. I don’t think the v8 or v6 is the issue. I think the price is good on the Broncos it’s just maybe people don’t really like them.
The Bronco's look sharp. I owned a Mustang GT 5.0 with a plastic oil pan and said I would never own another vehicle with a plastic oil pan. I'm old school.
I don't finance my vehicle purchases. I'd buy quality/reliability and the Ford Bronco would be a reliability risk. Whatever I buy, I'll want reliability with no failures after hearing of water pumps, transmissions, engines and anything else which could go wrong. Whether it's a 100F degree day or snowing on a 5 hour drive, I won't risk a break-down. Capability-wise, Bronco could meet my wants if only it wouldn't have a tendency to break-down. So far, my 2017 Toyota Tacoma and 2014 Acura MDX has been meeting my needs, but I will be researching and looking for my next vehicle as both are nearing 100K miles. I'm also disappointed with Toyota's reputation on its latest vehicles right now, so I suppose Ford is in good company at least.
The interest rates tripling since the rollout of the new Bronco is very hurtful however, I do think the reputation of dealerships charging enormous markups have caused great damage even if they’re not doing it anymore. Said differently, I do think the dealerships on the backlog. They should make a new pledge going forward not one penny over sticker.
I’ve been in car sales and I’m getting back into car sales here pretty soon and I’m not a fan of dealer markups it’s a free country they can do what they want but also I think the manufacturer should have rules like Apple where they’re not allowed to do markups I’m all for people making money but I’ll personally take less of a commission take the markup off and I guarantee you the dealership will sell more cars and make more money in the long run I’ve interviewed with a couple dealerships and there is one that had a huge issue with my videos, especially the one that I did with the Toyota dealership having a markup he said I was negative to the industry
Cause the starting price of a bronco big bend is $39k. When the new Bronco launched, the now discontinued Base model was $29,795. Mavericks are selling like hotcakes because you can get a pretty decently optioned XLT for $35k. Hell, a decent XL is only 30k. But ford would rather make the Super crew For Ranger 40k rather than bring the single cab that sells for like 20k in foreign markets. Make cheap reliable trucks again then perhaps they will sell. Also force your dealers to sell lower trim vehicles rather then optioning mid to high trims. We can't afford these prices and interest rates assholes
No problem affording a Raptor but I sat in a few this weekend (dealer is discounting $10K) and interior belongs in a $30-40K car. Cheap. Manual seats. Plastics. Crap audio system. I have a Heritage and know the interior is cheap in Broncos but it’s $40K less than a Raptor. A F-150 Raptor is way nicer and cheaper too.
I hope they aren't selling because people are coming to their senses! I watch videos like this on every brand ... And I hope none, of any brand sell, so that maybe the prices will come down to at least a reasonable number. But if idiots keep paying this ridiculous prices ... Manufacturers will keep pushing the limit, and testing the waters by creeping the price up year by year. But! Hopefully people have come to their senses and nothing will move and prices will come WAAAAY down
Unfortunately, what Ford did to a lot of the loyal customers of adding pricing and and adding more money to the cost of the Broncos is made a lot of that customer base just move onto some other car makes
NoToo flipping expensive! Can't get a base model four cylinder with 7 speed transmission and a decent gear ratio. Not to mention the stupid packages. If you want one or two option you have to take other stuff you dont want.
They’re sitting because they should be an MSRP of $75K. At that price they are an amazing price for the best off-road vehicle money can buy off a lot and it’s not even close. But they need to come back down to the original MSRPs
those trucks are junk, I love Ford had F150's 350's but would never spend the money on those under powered Broncos, they are not like what they used to be, for that Money I can get a Full Size Yukon Denali with all the bells and whistles and with a Diesel that gets avg 27 mpg. Ford needs to improve their quality and get a bigger better engine in that truck like the 3.5 EcoBoost that is in the Raptor
hahaha Yukon talk about junk.....when that EMS blows that engine at 40,000 miles and your gearbox dies you can join the others in the class action suits against GM
I personally would rather buy myself a first generation bronco, which I’m looking for as I’ve had a first generation scout restore that now I’ve got a collectable I can still drive to work once in a while but guess what I live in Canada there’s salt on the road this vehicle is gonna be worth $25,000 down the roadthe bronco of course is not gonna be a daily driver is going to go up and value most likely but even classic car prices are going down so we’re going to major recession so when people start losing their jobs which they’re going to you’re gonna get so many cheap vehicles
They aren’t selling because
1. The MSRP is high
2. Dealerships are still adding markups whether it’s “market adjustment” or dealer installed accessories
3. The average interest rate for someone with a 800+ credit score is 5.6%
4. No incentives
Ford dealerships have roughly a 100+ day supply on their lots (in general)… so it’s not like there’s a shortage… 2.8 million vehicles are sitting on lots nationwide
100% 💯
You “think “gM has better quality lol where have you been
@@bradzimmerman3171 where did I say that? 🤔
@@DrSarge37haha, I had to reread what you posted because I didn't recall seeing that either. Someone has some reading comprehension skills to work on.
5. its a piece of crap that's gonna break.
People are broke. Good times are gone. People not selling their souls to have something.
The Ford bronco is not selling because it's too high but in reality ford bronco looks better than any vehicle on the market
Real reason for price hikes: Cover massive losses on failed E V investment, and greed. Solution: Forget E V's, lower prices to boost volume and cut new car "dwell time" on dealer lots. If you're in the market for a car, don't wish for rate cuts. As with homes, prices would shoot through the roof.
Correct. Ford has admitted that is the case,
Just bought a 2023 Raptor with every option added for $79k with only 8k miles. Made better sense than buying new one for 100k
still doesn't make sense
Still should have been lower than that....but enjoy......👍
It makes sense if you can afford it. That's a good price in the market we have living in. I shopped a raptor in 2019 and they were asking 80k back before covid
Still got burned
@@conservativepersonnel8458 lol no he didnt
I opened a driver side door to a ford bronco last week and the window wobbled like cheap plexiglass. That alone was a massive turn off
Interest rates and no rebates, they are expensive for what they are offering
I agree
@@WheelsandWallets my wife wants one so bad and I’ve narrowed it down to badlands but I know a price drop has to be coming so I keep holding
This is the correct reason...
@@lanceevans4053you won’t regret it my wife and I love our bronco it’s an awesome vehicle
If Trump was president of the US, these 2024 Ford Broncos would be selling!
Ford should Never have stopped making the Taurus. I had three of them over a nine year period and each of them were highly reliable.
I agree the Taurus was a great car I liked the last model a lot.
Serious question...I hear all the time about people wanting a V8. Why the need for a V8? Is it nostalgia? The sound? People complain about the economy and gas prices, but then want to spend the money on an engine that would get even worse mileage.
Way too much focus on V8.
Nah I agree with you. It's a more complex engine, more parts, bigger, heavier, more expensive to produce and gets bad mpg, but people keep screaming that they want them but then cry that the prices are too high.
Very contradictory.
Yes the sound, and the smoothness that V6 can't match. And BTW my 2017 Silverado 4X4 gets 19 MPG average with a 5.3 V8. Why 12 MPG with FORD ??
I agree with you @jeffpayne2675 I have the heritage edition bronco with the 2.7 ecoboost V6 and this thing has plenty of power. I get about 20mpg with it.
@@seanj3695A V8 is NOT more complex, at all. Heck my dad's station wagon, and everyone else's, had a V8 in 1975. Basic engine. A turbo 4 is way more complex.
The overall economy is draining most people financially. Higher interest rates are designed to take velocity out of the market, and it’s working.
High rates have definitely affected the car market Big time
Hopefully they start coming down but then I’m afraid of inflation
Not a lot of value here. Noisy, windy, terrible gas mileage.
$100;000 for a $35,000 truck. The supply of stupid people has run out.
The product is in it's fourth year, it's a little stale. The demand will always fall off as people buy and own their vehicle. If there is a redesign, additional or new options, the pace will pick up. Interest rates are SKY HIGH and it's a turn off all the way around for any purchase. People buy when value exceeds price. No one wants sedans, NISSAN the first brand you mention, is getting out of the sedan market. Maxima, the car that put them on the map in the US during the 90's is gone. Study up about the industry, in particular why EV's were pushed by manufacturers because their fleet wide EPA score needs to be at a certain level in order to produce V8 powered trucks that aren't as clean as smaller engine vehicles. Just wait til next year when it's even harder to meet the requirements. Cheap money, HELOC's and generational transfer of wealth fueled the craziness that drove the supply down and the market prices up the last couple of years. When you're used to seeing 10% of the normal vehicle inventory on lots and suddenly dealers have 80% of their pre-pandemic inventory in stock, it's going to look like vehicles aren't selling.
Drove past local dealer the other day. Sitting in center turn lane to my left was an auto carrier full of new broncos. To my right I noticed the front row was mostly broncos. Thought to myself “don’t really see many of those on the road, something isn’t right “ because most ford dealers will have F150s in the front
Can't believe all the "OFF ROAD" vehicles aren't selling like hotcakes. I mean they're just what all city and suburban drivers need.
You had me until you mentioned Chevy. Don’t they also have cheap plastic? Especially their exteriors.
Like everything else, its OVERPRICED!!!
Depends. People will pay whatever they feel it’s worth. There’s still plenty of them being sold.
agreed, I really want a Bronco, but not for $60,000.
Price is way too high, lots of plastic and useless electronics, no V8. Case closed.
If you wanna know why sales are down just watch good old Scotty Kilmer , he’ll explain it to you !
click bait scotty is an idiot
I'll fix my 01 GMC when that time comes ! Never seen a car I'd give a 100 grand for & Never will !
If it had the V8, it still won’t sell.
You think GM has better quality. That’s funny. AFM and 8 spd autos beg to differ.
I don't think these vehicles are all that good tbh......🤷♂️
Thats easy, they are way too expensive
I've always thought that it was a wonderful idea for Ford to bring back the Bronco. In fact at a golf course that I play regularly one of the houses along the course has one of these 70's Broncos restored in his back yard . However Ford has to work on the DIY looking fenders. It looks as if someone took a flat piece of plastic and curved it around to fit on the Bronco without regard to styling at all. But the worst part is Ford thinks their Bronco deserves a $100k price tag on a vehicle that gets 12mpg and cannot fit in the compact parking at the mall. Great that it's fantastic off-road but . . . . ? Take a 100k vehicle off road and chance breaking something that could cost up to $10,000 to repair? No thank you! I'll keep my FJ Cruiser.
Took away the V6 on the Big Bend and Outerbanks. Dropped the 2dr on the OuterBanks. No option for signature lighting on the Black Diamond. Can’t choose wheels, tires, grill, monotone paint. Heritage edition is crap, should never have been a Sasquatch. Took away option for cloth seating, I have no issue with vinyl flooring. The packages suck, mid pkg. should have all options but B&O and Ford 360, to put vinyl with no standard heated seats is absolutely crazy. And lastly $5000 more than when it was released. Ford is trying to make money back from the what they loose on the electric Mach E and F150 Lighting.
The average person need to pay their bills and need to eat right now
I finally stopped by a ford dealer yesterday and test drove a new bronco. It had the four cylinder turbo. I have owned 4 jeeps with the last one being a loaded 2020 Rubicon Recon with the 2.0L turbo four. The Bronco rode and drove much better, but the engine had an annoying tick sound almost like the hemi tick and it was brand new. The dealer had zero interest in working with me on price and there were zero finance and price incentives. I’m 6k upside down on my trade and they didn’t even try to make a deal. Needless to say I’ll never go back to buy one even when my car is paid off or there is no negative equity.
It's not a Ford thing. It economy, the election year. Intrest rates. People are not out buying luxury items right now.
Yes a Coyote would be sweet on the bronco😉
Several factors, like big dealer markups, high interest rates, high inflation, and a large number of people already having them built from the ford site.
I know why. They are just too cheap. People want unreliable cars and they want to pay way over msrp and dont forget they want to pay at least 10 percent interest
Sadly they are expensive junk. Ford, where quality used to be job one.
Aside from economic factors; the people who wanted them, got them. Lots sold after a short time, because it wasn’t a good road vehicle (noisy inside, tons of body roll, bad mpg). Buyers for this were the kind that are used to luxury vehicles, or at least the F150 Raptor & this is harder to live with.
same money get a Toyota 4 runner that will last 300,000 miles
IT COST TO DAMN MUCH! At most that thing should be 45,000
Insane dealer mark-ups. Both my local dealers have a 25k-to 30k mark-up on the Bronco Raptor. Also the interest rates are incredibly bad currently.
Those broncos should be in mid 30s
The price is insane and the novelty of these have worn off. They will never seriously compete with the wrangler.
I disagree I own one of these and it’s an amazing vehicle. The Bronco is still an American icon with a large following. I think once these greedy dealers start finally lowering prices and interest rates come down they will sell pretty quickly.
@@timschultes6467 they won’t lower the prices and the novelty is gone.
@@timschultes6467these things been on the market for too long to still have a markup I doubt it’s gonna change anytime soon.
@@timschultes6467You’re seriously comparing the numbers of a vehicle that only been back for 4 years, vs. a vehicle that’s been in production for like 50 years? lol.
They're about $20k overpriced...
They're underpowered...
They ride like crap...
And they're just not "all that"...
Just bought a 23 Bronco Raptor and they are selling here in Texas
The Bronco and Mustang are trending downward. The Bronco is way off the mark, sliding 25.8 percent with 24,066 sales compared to the same period last year. Meanwhile, the Jeep Wrangler stepped up to 38,308 units sold for 2024 so far, a very minor 1-percent increase. It firmly establishes the Wrangler as the sales leader in this niche off-road segment.
I have a 2008 four-door jeep Rubicon 35 winch bumpers all the accessories people can’t tell it doing that and a new jeep four-door Rubicon I have a 2006 dodge power waggon that I have painted put 40 inch tires on. It gets more attention than a brand new power waggon for 100 grand people if you want something unique people notice restore old cool vehicles.
My 2023 Broncos been in the shop for two months now they can’t figure out what’s wrong with the four-wheel-drive system
Man I hate to hear that
Brand new vehicles having problems
I love the twin turbo, especially in the high altitude where I live and drive (typically in the 7500 to 10500 range). That is why I went with the Bronco Raptor and not the Wrangler 392.
Its an expensive toy and in an economy where people are losing jobs, homes and lack food, nobody needs to buy toys.
I hope Ford goes out of business
I have a 2023 Bronco and like it very much. I believe it is a combination of price, interest rates, and the initial rush to buy is over. There is also a lot of competition in the SUV category.
Dude that thing could have a V500 and it still isn't worth 100K. What the Bronco is good for is "do you want to make the worst financial decision of your life? The Bronco is the perfect way to get there!"
Economy is not the best and people have too much debt. Interest rates are too high and prices are crazy high. Automakers are making record profits and don't care about gaining market share or sales !!! They are doing ok now with the high profit margin per unit sold.
Economy is good statistically. Debt is from personal stupid decisions. No one has to be in debt if they used their brain. My base pay has gone from 88K to 125K since 2019. And yet no matter..I don't take on debt. PERIOD. People make stupid decisions then want to blame "the economy". Christ the USA is the envy of planet earth economically.
when $50K only gets you a 4 cylinder thats crazy and $90K for a raptor its half the cost of my house the prices on these trucks insane that is why they are not selling no one can afford them.
A lot of the people like this car. Only thing is the price too high. I order one last month and I have to wait half year then get the car and I paid much higher price than the MSRP.
Sadly, Ford and Chevy are building trucks, SUV's and off road vehicles for the 1%.
Mustang sales Bronco sales
2021; 53,159 units sold 2021; 108,169 units sold
2022; 52,384 units " 2022; 99,547 units "
2023; 47,566 units " 2023; 127,476 units "
2024; 13,707 units " 2024; 31,576 units "
The introduction of the Sport diluted the brand to the point that I lost almost all interest in the Bronco. Would take a massive price cut to get me kicking tires again.
RIPOFF
Dealerships need to bring back the rebates, how they used to. I don’t think the v8 or v6 is the issue. I think the price is good on the Broncos it’s just maybe people don’t really like them.
The Bronco's look sharp. I owned a Mustang GT 5.0 with a plastic oil pan and said I would never own another vehicle with a plastic oil pan. I'm old school.
I don’t get this obsession with the V8. When I was a kid I grew up driving a V8 and my bronco with an inline 4 makes 100hp more than my old V8.
I don't finance my vehicle purchases. I'd buy quality/reliability and the Ford Bronco would be a reliability risk. Whatever I buy, I'll want reliability with no failures after hearing of water pumps, transmissions, engines and anything else which could go wrong. Whether it's a 100F degree day or snowing on a 5 hour drive, I won't risk a break-down. Capability-wise, Bronco could meet my wants if only it wouldn't have a tendency to break-down. So far, my 2017 Toyota Tacoma and 2014 Acura MDX has been meeting my needs, but I will be researching and looking for my next vehicle as both are nearing 100K miles. I'm also disappointed with Toyota's reputation on its latest vehicles right now, so I suppose Ford is in good company at least.
No air vents for the 2nd row seats. In ANY of these. Even the Raptor package has NO AC vents for the 2nd row. Check for yourself.
It’s unfortunate
Broncos are insanely overpriced for the value and the quality is very low.
They should be less than $20,000
This is for the truly wealthy.
The interest rates tripling since the rollout of the new Bronco is very hurtful however, I do think the reputation of dealerships charging enormous markups have caused great damage even if they’re not doing it anymore. Said differently, I do think the dealerships on the backlog. They should make a new pledge going forward not one penny over sticker.
I’ve been in car sales and I’m getting back into car sales here pretty soon
and I’m not a fan of dealer markups it’s a free country they can do what they want
but also I think the manufacturer should have rules like Apple where they’re not allowed to do markups
I’m all for people making money but I’ll personally take less of a commission take the markup off and I guarantee you the dealership will sell more cars and make more money in the long run
I’ve interviewed with a couple dealerships and there is one that had a huge issue with my videos, especially the one that I did with the Toyota dealership having a markup he said I was negative to the industry
Because the price is so damn hight!!! Give us a break!
Cut prices in half or go out of business
Ford greed!
95k.....they really drank too much paint.
The quality problems Ford has been having turned me off the Bronco in '21 when I bought my 4Runner. I had a big Bronco and LOVED it.
Cool 4x4 but way too much money...
Cause the starting price of a bronco big bend is $39k. When the new Bronco launched, the now discontinued Base model was $29,795.
Mavericks are selling like hotcakes because you can get a pretty decently optioned XLT for $35k. Hell, a decent XL is only 30k.
But ford would rather make the Super crew For Ranger 40k rather than bring the single cab that sells for like 20k in foreign markets.
Make cheap reliable trucks again then perhaps they will sell. Also force your dealers to sell lower trim vehicles rather then optioning mid to high trims. We can't afford these prices and interest rates assholes
These are selling like hotcakes, with markups.
No problem affording a Raptor but I sat in a few this weekend (dealer is discounting $10K) and interior belongs in a $30-40K car. Cheap. Manual seats. Plastics. Crap audio system. I have a Heritage and know the interior is cheap in Broncos but it’s $40K less than a Raptor. A F-150 Raptor is way nicer and cheaper too.
When would be a good time to buy a bronco? I want one so bad but theyre so damn expensive
Because you can buy early to mid 90s bronco with a V8 for 25,000 or less depending on condition 😂
Only dumb money is buying big ticket items in this economy.
Too expensive and horrible gas mileage.Should of gave it the power boost
I jus bought the RR for half the price
I hope they aren't selling because people are coming to their senses! I watch videos like this on every brand ... And I hope none, of any brand sell, so that maybe the prices will come down to at least a reasonable number. But if idiots keep paying this ridiculous prices ... Manufacturers will keep pushing the limit, and testing the waters by creeping the price up year by year. But! Hopefully people have come to their senses and nothing will move and prices will come WAAAAY down
100k for a a Ford ? 😂
Thank you for watching!!
It is a 2.7 V-6 NOT a 3.0 liter V6......2.7 will run circles around a V-8.
You are right these are the reasons customer don’t want to buy them they’re over price
Way too expensive
Recession?
People are getting laid off so people are saving money. Over 200K tech job cuts over 2 years people will save money.
Yes sir it’s getting harder out there
$79 thou for USED???
Unfortunately, what Ford did to a lot of the loyal customers of adding pricing and and adding more money to the cost of the Broncos is made a lot of that customer base just move onto some other car makes
Well how are the sales compared to "OTHER" compatable products!!??. How is the Jeep doing!!??. We need to put that all across the table!!!!
NoToo flipping expensive! Can't get a base model four cylinder with 7 speed transmission and a decent gear ratio. Not to mention the stupid packages. If you want one or two option you have to take other stuff you dont want.
They’re sitting because they should be an MSRP of $75K. At that price they are an amazing price for the best off-road vehicle money can buy off a lot and it’s not even close. But they need to come back down to the original MSRPs
those trucks are junk, I love Ford had F150's 350's but would never spend the money on those under powered Broncos, they are not like what they used to be, for that Money I can get a Full Size Yukon Denali with all the bells and whistles and with a Diesel that gets avg 27 mpg. Ford needs to improve their quality and get a bigger better engine in that truck like the 3.5 EcoBoost that is in the Raptor
hahaha Yukon talk about junk.....when that EMS blows that engine at 40,000 miles and your gearbox dies you can join the others in the class action suits against GM
Bronco - coming to your FORD dealer, starting at $19,999 !!
That’s a turbo isn’t it a six turbo is better than v8
Overpriced for a damn FORD LOL
they are overpriced junk
Well when you ask as much as a House for one there ya go!
Too Expensive
I dont have to watch this video to tell you why they aren't selling lol. The price! On all trim levels. $50k for my BASE, stupid
I personally would rather buy myself a first generation bronco, which I’m looking for as I’ve had a first generation scout restore that now I’ve got a collectable I can still drive to work once in a while but guess what I live in Canada there’s salt on the road this vehicle is gonna be worth $25,000 down the roadthe bronco of course is not gonna be a daily driver is going to go up and value most likely but even classic car prices are going down so we’re going to major recession so when people start losing their jobs which they’re going to you’re gonna get so many cheap vehicles