GIGIL Case Study: Orocan Nomi 'Reverse' (English Subs)

Orocan is a Filipino plastics manufacturer brand known for its durability. It was launching a new product: a reusable plastic water bottle called ‘Nomi.’
The product's name 'Nomi' is 'Inom' - the Filipino word for 'drink’ - its syllables just placed in reverse.
And so to launch it, Orocan created a film that turned the water bottle upside down and in reverse, to demonstrate the benefit of durability.
To completely flesh out the idea, characters and superimposed texts were also featured in reverse.