mima | introducing our vision and our new urban stroller: creo

Join us as the founders of #mima share the story how it all began and their commitment to creating the most #elegant baby products to can imagine. Discover the core values that drive every mima creation, ensuring safety, comfort, and convenience for both parents and little ones.
But that’s not all! Get an exclusive first look at our new urban #stroller, featuring #elegance and #sustainability: #mimacreo.
Discover mima, discover elegance reimagined at mimakids.com
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0:00-0:12 15 years ago after living in various countries and traveling around the world with two young kids, we made a decision. We wanted to open our own company and design the most beautiful stroller we could imagine.
0:12-0:22 Uniting the passion we had for design and the love for our children, that's how mima was born.
0:42 Starting mima. The word mima (mimar) means pampering or cuddling.
0.50-1.02 In 2009, we launched the mima brand during the Kind&Jugend trade show in Germany. At that time, many of the companies were focusing on engineering and functionality while our strollers stood out for its unique design. Immaculate white strollers with trendy coloured seat pads.
1:04-1.10 It was an innovative approach that captured the attention and admiration of many.
1:10-1:14 We even managed to win the Kind&Jugend Innovation Award in 2009.
1:15- 1:28 Today mima is facing a different situation, over the years many other stroller brands have invested heavily in design and innovation. Every year it seems that the world get's flooded with new stroller models with all kinds of smart features.
1:29-1:50 These current circumstances have forced us to think very hard about the future of mima. After all, we have to make sure that the mima brand has a compelling reason to exist. We've created a new vision for mima, built around one word. A word that we have heard so many times when asking our mima consumers about their experience with our products, and this word is "elegance".
1:51-2.04 Elegance is a beautiful and powerful word: being called elegant may be one of the most underrated compliments a person could get. It's not just an external attribute but a deep seated quality that defines the very essence of an individual or even a company.
2:06-2.20 Our definition of elegance is not classic, not baroque, no intricate bling-bling details. It's the modern style of elegance: minimalistic, sleek, smooth and timeless.
2.23-2:40 Elegance by itself is not enough to thrive, it needs to go hand in hand with unique design, innovation and outstanding quality.
2:40-2:55 With that we would like to present to you, our new urban stroller, it has all the features that you can expect from a modern stroller but we want to focus on two unique points. The elegant design and sustainability.
2:56-3:15 The word creo has two meanings in Spanish, "I believe" and "I create" and we have created the most elegant urban stroller that we could have imagined. Ofcoure, this is very subjective, but we truly believe that plenty of parents will truly appreciate the smooth elegant lines and the attention to detail.
3:16-3:32 The innovative and patented PHS (Polymeric Hybrid System) material, has allowed us to create elegant, smooth and sleek shapes while providing comfort and safety. It is basically the same material you may find in bicycle helmets. It is lightweight and shock absorbing.
3:33-3:46 Creo has been designed for the future, a green future. We have chosen raw materials and production technologies to achieve one of the lowest carbon footprints of any strollers out there.
3:47-4.00 Creo has also been designed for optimum End of Life recycling. It is fully recyclable and very easy to dissemble. There is no need to take the seat apart, because it is all made of the same environmentally friendly PHS material.
4.00 Features of the mima creo.
4.17- We are as excited about our future, as we were when we first started mima. We continue to be the same small family owned company. Dedicated to offering the most innovative and elegant products.
Product Details:
·Suitable for children from 6 months to 22 kg
·A large basket with 5 kg capacity
·Adjustable footrest
·Compact fold
·Easy harness regulation and magnetic buckle
·ER, puncture-proof wheels
·Seat facing the world or facing parent
·Foldable handlebar with telescopic system
·UPF 50+ canopy fabric
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