THE 414 EXTRA - [EPISODE 3]

This is where we get the chance to look a little deeper into the most interesting elements of the content that we’ve just covered in the main show
Presented by James Rostance, Chris Cassell talks further about the hurdles that can get in the way of delivering campaigns which are truly effective in stealing market share from market leaders.
He also talks about whether this approach can also work for larger brands!
And he covers explain why it’s important for a brand to mean something and speak to consumers.
/ jamesrostance