NXP Campus Connect_Software Define Vehicle & Future_19 Dec 2023

The automotive industry is evolving rapidly as it goes through a digital transformation, automotive differentiation is no longer driven by “Gears & Grease”, the new battleground in this industry is defined by offering new user experience and continual improvements, enabled through software. This software-defined functionality is fundamental recasting customer relationships and value distribution to be increasingly defined by ongoing interactions.
This session introduces the basic intro about the software-defined Vehicle and Future, why are car makers developing software-defined vehicles, for development simplification, upgradable user experience, and vehicle and data management.
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