How Yeti Became A Billion Dollar Business
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- čas přidán 17. 07. 2020
- Yeti makes a variety of products, but it’s best known for its line of coolers that run from $200 to $1,300. Founded in 2006, the Austin, Texas company builds products that are part cult status symbol, part functional tool for those who appreciate the outdoors. Yeti enthusiasts include celebrities like Reese Witherspoon, Sandra Bullock, Matt Damon, Jimmy Kimmel, and hunting enthusiast Joe Rogan, who praised the coolers on his podcast in April 2018.
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How Yeti Became A Billion Dollar Business
That Yeti collector seriously needs to see a therapist.
Her issues are rooted a lot deeper than just collecting Yetis.
What if she is paid promoter 😂
ANANTHAN A.S Then she needs a masseuse
her problem is..... as we call it in german "Warenfetischismus"
Y’all just need to chill and shut up . Let people live their lives .
therapist is a Tupperware collector
The dumb rich are making the smart rich richer. 'Merica.
At least they are not stealing like socialists
Takes two to tango
They use there brains to become rich mate....they don't skip and Add to watch an Add....
Yup, and the smart poor people are making the dumb rich richer.
The fake rich
Hypebeast for Outdoor Equipment
Big facts
Next they will make a Supreme collab lol
@@djangocj3761 Exactly lol
And here I am with a 20 year old faded igloo cooler
Yes, that's what is most important. Quality and durability. Do you all agree?
Congratulation this commercial is nothing but b*******
If it works it works
Here I am with a 27 year old coleman. Not even kidding.
And here im in Russia.
Monica sounds like someone got brainwashed. Give herself every reason to justify the overpriced products. Its fine to have 1 cooler but being a yeti collector is stupid.
Let people have their hobbies
Also applies to apple products, well historically good branding + marketing could turn off human logic
She is mah Bae. Don't say shet to Monica bro. Tx
So nice of you to tell us all what’s acceptable or not. Please, tell me more of how to live my life.
I mean she literally refers to the Yeti buyers such as herself as a "cult" sooooo
Monica sounds like she's being held captive and forced to say good things about yeti
lol
I thought I'm the only one who noticed that LOL
Yeah the weird pauses sometimes haha
@bobabooty you watch to many movies, maybe you should get out more. FYI this woman from CNBC contacted Monica to do this story after seeing her posts and pictures on the yeti fb group.
She’s paid for that
american consumerist culture
And nothing wrong with that as it creates jobs and revenue to pay for Medicaid that saves lives.
That's the way we sell coffee in this country and thats the same way we sell/buy coolers :))
@Sherlock Holmes Man get some help.There r several malls,markets for the people in India with deep money in their pocket & if u don't buy or pay much for the stuffs that's ur problem not others.I think u just came here to comment unrelated stuffs of India for degrading the value
Sherlock Holmes indians are more patriotic than some Americans lol. Proud of u brother. But america supports India and India will overtake China soon. 🇺🇸 🇮🇳
Sukalyan Chakroborty no HES talking specifically about consumer culture in India. However over the last few years it’s changing. More and more people buying expensive and brand name items as the middle class grows. Let it keep growin. America supports India.
Yeti is the wrangler or land cruiser of the cooler world. 90% of people with never use it for its designed capabilities they just want the label.
Land Cruiser is actually reliable tho, unlike jeep or range rover
that is what luxury is all about. and yeti is doing exactly right with their marketing strategy. luxury involves emotion, besides function...
I'm from a rural town and its actuslly crazy people buy those coolers just cause of the name. Everyone I know actually uses them for hunting and fishing
I got one for my dad in FL. He works full time as a supervisor of high end home construction and works out of his truck 8-10 hours a day. Yeti is well worth it for him since he relies on his cooler keeping his lunch and waters chilled. prior he has a coleman cooler, and refused to pay anymore for one. He loves his yeti so far :). it's definitely not for just hunting and fishing
I know right. I believe I'm not the only one who focuses solely on the practicality and usefulness of any product rather than name. Who can agree??
I'm Nordic, I grew up seeing Fjällräven kånken backpack everywhere, not just the newest models, but children using their parents old school backpacks.
People here use them, because they are durable and because of the company's efforts at sustainability and protection of nature. Now the rest of the world just seems them as a logo, a status symbol, and buy knock offs just so that they can get the logo cheaply, not caring what the company actually stands for.
That's how branding works and yeti has found a niche for premium product.
Same!
I’m from a small town in rural Australia.
Me and most of my friends hunt, fish, shoot, travel, work on farms, drive trucks etc and we use our yetis as they were intended.
Yes yetis are incredibly expensive for what they are but I don’t have an issue with paying high prices for high quality products
I have 12 yeti products and I use them all. From everyday life, to day trips, to camping, fishing, and hunting trips. I was against them more than anything until I got one. Now I love them more than anything.
12:12 to skip the ad.
Thx
Did they clickbait you?
Not really an ad when the presenter said the products aren't that great and the cheaper alternative does the same job. It's the Beats of the ice cooler.
🤣🤣🤣🤣
"I understand they are completely overpriced". Still buys every yeti product that comes out.
Best thing about Yeti is it stepped up the game of the other cheaper cooler companies and they perform almost as well for hardly anything near it. I got a rolling Igloo performance with tons of features from Costco for $45! Keeps ice for 72 hours easy.
Can’t see where this world is heading when people are going nuts over coolers.
This World heading to it's doom
This is why rich people like bezos are racing to mars
Why So Serious?
I know right, I mean it’s just a cooler, no big deal but there seems to be a fascination with them. It’s like a cool paper plate, put a cool brand on it and people will want a colorful paper plate all of a sudden.
Imagine having to flex on elementary school kids
LOL
It makes sense that their drinkware makes up so much of their revenue. Their coolers are designed to be long lasting so a niche group only buys one cooler and it lasts a lifetime. Drinkware isn't as niche as the coolers and everybody buys multiple.
@Ferdinand Magellan lol i lost my yeti lid from my backpack waterbottle holder. I've had it for 4 yrs rip
How sad does your life have to be to "live and breathe" a cooler?
It's just a figure of speech genius. Calm down it's not that serious.
You’re just saying that because your too poor to buy one...
Pixel Thief no different than women who collect Gucci bags or men who collect Ferrari’s and memorabilia. Except those things have much less functionality and are even way more expensive.
@@ed1pk A car has less functionality than a box?
Idk man its her choice she aint spending ur money so dont judge peoples lifestyle just because it doesn't fit yours
1,300 for a cooler?? thats my monthly rent
hammy h
$1,300 for monthly rent?? That’s how much I spent on my cooler
@@topcomment3816 Jeff Bezos makes more then that in 1 second
@@thebeast9869 but You wont see Jeff ever buying one of these
@@asadb1990 how do you know that it's a quality priduct might be over priced but it is a top of the line product
You could also buy 260 $5 starbucks iced coffee for that amount. Which one would you rather buy?
Yeti fans?
Yeti collector?
Wtf
Apple like company, you either love all its products or just don't care about them at all
Yeti is now the Supreme of coolers and drinkware.
If I am not mistaken, Yeti and Supreme did some collabs
No it’s not lol, seriously it isn’t.
I literally have not heard of them until this video 😂😂😂
Do you live in US?
@@TeslaVisionChannel nope
You must live under a rock
Yeah me neither.. I think it's an American thing
Dood i live in LA and never noticed
Let me save you 12 minutes of your life...the answer is because of the “Frat Daddy lifestyle” . Aka - “Bruhhhh...check out my YETI, I’m can fit like 3 packs of Natty Lite in here...”
its more the status signalling middle class, the over educated investing in coolers and handbags rather than children.
I was waiting for someone that actually said it
Often imitated never duplicated, I told myself I'd never buy a yeti but they are the original creators of a product that rtic and orca are trying to duplicate. So for that I bought a yeti cooler, they do work great and for someone who works out in the sun all day its made a huge difference in cooling me down compared to drinking room temp drinks in other melted coolers. Only problem I have with the yeti is it actually will freeze drinks and makes them like slushees I dont like that do much.
get a wire rack and keep the next couple just above the ice level.
Yeti just has that cool factor (pun fully intended 😂)
Before I watch I already know the answer is marketing 🤷🏿♀️
Instagram and having a bunch of Influencers talk ya up really helps.
Wait until they collab with Supreme
As someone who has nearly a dozen Yeti products (mainly Ramblers) - I can say the quality is pretty good.
Me: Being this loyal to a cooler company is ridiculous
Also Me: wearing Timberland Boots, Timberland Socks, Timberland Jeans, Timberland Shirt, Timberland Jacket......
I really don’t get the negative comments on this. This is an entrepreneur’s dream. They literally created a market for a product and it has become incredibly successful. Do some people not really need to keep ice for 5 days? Sure. Are some people maybe a little too obsessed with their brand? Sure. But overall, they make a durable and long-lasting product that made many outdoorsman’s lives much easier. Way to much negativity over nothing, some of y’all have too much hate in your life to try and take it out on a cooler
cooler heads prevail! 😊
Wonderful. All the details were very well studied and presented with a lot of honesty. Congratulations for the subject and the quality of the scenes.
I have a couple of yeti products but collecting yetis, are you kidding me
For real...that’s just too much.
“Are these things really better than the things I already have? Or am I just trained to be dissatisfied with what I have now?” (C) Lullaby
💯
It's a company that makes the best cooler, .... that has its biggest customers and middle class people that want to look upper class. Better then most luxury brands but still mostly a luxury brand.
so their drinkware is actually worse than generic brands on market but yet that segment makes up 60% of their revenue? wtf is wrong with people?
Can't speak to their other stuff but a lot of campershell boondockers love the basic white cooler chests, they'll last you 4 days on a bag of ice really easy. Tough, solid, simple. Worth it for someone who knows why they need one. Someone with a vanlife config probably has solar and run a dometic-type cooler off DC battery, but for 1/2 the cost of the dometic you can go a long ways and stop and pick up ice every few days and be on the road a good while pretty cheap. Workmen out in the open, good solid choice as well.
I own a yeti 45. And it only ever gets used for camping trips or something I need to keep stuff cold for days. Any other time I would rather carry anything else. Hate how heavy and bulky it is. But I do love how long it will hold ice if you aren’t opening and closing all the time.
I’m watching this as I drink my coffee from my Yeti mug. Edit: my mug is that really expensive blue color... I didn’t even know this was that expensive, it was a gift.
To be fair, Pelican has been making equipment cases in the USA for like 40 years. If you're a photographer, military, or law enforcement you've probably used their cases to protect your gear. I'm sure Yeti was inspired by them.
that is the point...All of the products Yeti makes already exist in the market... YETI does it better.
I enjoyed watching this. Thank you!
The first time I saw YETI it was in the form of stickers on a 4Runner and on a Subaru next to a Hiking Trail... and I thought they made Hiking equipment. Then I saw another YETI sticker on a Boat Trailer in a Marina. I didn't know what YETI was until I went to REI. YETI went all out on their marketing campaign (Tee-shirts, Stickers, Trailer-Hitch Covers) without even telling the public what they made.
Did noone notice that in 2015 the year Yetie took off was the same year " Buy Me A Boat" top the charts........ That song prasided the Yeti 110 iced down with Silver Bullets
That what make uSA world top consumer market
75% do not have 1000$ for emergency
Well it’s worth the investment for backcountry hunting and fishing guides, so they’re the main purchasers of it. If you don’t the money for a 1k cooler, don’t buy it. Simple as that
If it makes you happy and it’s not harming anyone... do you. Collect and spend your money how you want. I like how the teacher said it makes her think of being happy outdoors when she see’s it on her desk ✌🏻
YETI is the GUCCI of the cooler world, and IGLOO is the solid T.J. MAXX.
YETI= Supreme (poor quality, hype prices)
Igloo= Carhartt (good quality, sensible price)
@@SeaJayBelfast you probably have a igloo
@@SeaJayBelfast lol I get the argument but the analogy was way off
@@hqcharge9146 I have a really cheap one with an obscure name. Suits me fine.
Someone's self worth is tied to a cooler 🤔?
You need some help
Especially the fact that she needs to remind herself that her teaching job isn't who she is....like wtf?!
We love our Yeti during our family travels. Amazed how long it keep things cold.
7:51 wow proud of you CNBC for showing that. Brave :-D
Why did they remove it and upload it again
I love yeti because of its durability, it can go through lots of wear and tear, more than the average person would do to a cooler. So its not for everyone. These yeti collectors seem to be missing the point...yeti coolers belong on a boat or in the bed of a truck, not in an office with the tag still on it. lol
I actually bought my first yeti tumbler last month, I use it almost everyday.
Wow cool to see a business that has marketing down perfectly!!!
I bought a yeti like 7-8 years ago and still use it to this day for coffee and cold drinks. The paint has held up pretty good for how many times I’ve dropped it. And it’s that rare blue Color had no idea people were paying that much for them.
I’ll admit it... I love my yeti products. My 64oz water... canister? Bottle? Is everything. And finding ice in it two days later is always a thrill.
You betcha on CNBC. Awesome.
The Supreme of ice cooler.
Buying our Tundra 45 was not easy, we knew it was gonna be the last cooler we ever bought, but spending that much was hard. BUT we are glad we bit the bullet...it lives in our car as "the car fridge" and add ice about every 4th day. Perfect for the type of work we do and always having cold drinks no matter where we go. Its an investment forsure.
I can see how the rise of Yeti as a collector's item correlates with the trend of the 'outdoorsy' persona becoming hip.
"we love Yeti, we... collect Yeti..." aaaaaand that's your life. I hope things get better.
Just because people aren’t using the YETIs to their full potential doesn’t necessarily mean they are overpriced.
But they are overpriced. Brand Image > Quality
Why does she have a fridge when she has all those yetis?
To make the ice 😉
I have yeti to buy one and probably never will.
As an outdoorsman I realize i can get by with most regular products, no i dont need a yeti to do what i do. The reason i get them is because I know i am putting money into something of quality. It does preform better than most products. And I know this cooler is going to last a really long time. Even if I manage to break it they have replacement parts i can buy and fix it. I like serviceable product. Those igloo coolers are junk, i have broken a dozen of them. You just throw it in the landfill when it breaks. But a yeti either wont break or is repairable. I respect that and its valuable to me . Its not for everyone but its for me. And I didn’t even mention the money saving i get out of it. I run construction sites and we have coolers with water bottles at all times. We mainly use the igloo coolers but i use my yeti. The igloo ones have to be replenished with ice every single day. At $5 a bag and 2 bags per cooler thats $10 a day each cooler. But my yeti will hold ice for 4 or 5 days. That saves so much money if you are like me and always use a cooler. It doesn’t take long to pay for itself. The reason she didn’t see those results is because she put ice in a warm cooler so it takes a long time to cool off the inside of that cooler. If you always keep it cold and keep ice in it it will last a very long time. If you want the results you gotta pre chill it. But even if you dont 3 days is still impressive when the igloo wont make it through a 8 hr day.
They're the best! Love my tundra 45 the only drawback is the extra hassle of keeping them from not getting stolen!!
Well done video
The comment "other people will know how I live my life."
Why is that important to you? Talk about low self esteem
I would buy the back pack before the cooler the backpack looks amazing
This is an 'attention starved' generation.
Period
Let's be real:
PC gamers love RGB and sometimes pay extra for better lighting or colorful accessories.
Tech people love slick edges, glass and mental sometimes pay extra for a better looking phone or notebook.
Yeti products have way better design and people are willing to pay more for the design lifestyle.
We're living in a moment that good looking and funcional products sell more.
Yeti is kind of like Canada goose
She could also convey her outdoor lifestyle by putting a picture of herself doing outdoor activities on her desk.
My boy You Betcha out here wooo
good production.
After beating the crap out of two no name brand coolers I found on Amazon, I decided to grab a Yeti soft-cooler 24 can capacity. It holds up a lot better than I thought it would as I waited to feel that feeling of buyers remorse from over hyped consumer reviews. I use it for my young family with ice from my home ice maker and then with three hot thermoses and kids’ Omie lunch boxes without ice of course. I leave the Yeti in a hot or cold car while my family goes out on an extended bike ride or hike. You don’t have to keep zipping it up on hot days as the ice keeps with the top resting unzipped, which is helpful if you’re doing a lot of grilling and going in and out of the Yeti. Their drink ware also is some of the best I’ve seen on the market. I think if you’re thinking about a Yeti, it’s probably because your current gear keeps breaking down. It was expensive, but I live in a bad part of town and frequent not so busy camp grounds. Not many people around me know what the Yeti brand is, so I don’t get the hate:)
Best cooler I bought was a canyon cooler. Major flaw with yeti coolers is they aren’t bear rated. And I know folks that have issues with the rubber latches if used for months on end for your “fridge” in a boat situation
I was an avid camper (not much any more). But for me, the big rule was to not carry something that was so nice it ran the risk of getting stolen. So I've been gun shy. I mostly carry a very incognito backpack cooler from a brand that has long been discontinued. I like it because only people trained to spot backpack coolers--like guards at tourist destinations--can spot it for what it is. So, it's pretty easy to carry in my 'contraband' and look like I'm just into skateboarding...
yeti is the apple of the cooler industry .....
I love Yeti cycles.
Because some people will pay a ridiculous amount of money for a perceived benefit. Instead of getting a Yetti, I just bought two coolers for around $70 each. One large size cooler (like the Yetti shown), and 1 Medium size cooler. I store the medium size cooler inside the larger cooler and then add ice to both coolers. I store beverages in the ice in both coolers (and food in insultated food bags with ice packs in the innner cooler). The who setup cost me $180 using the two coolers, insulated food bags and ice packs. The ice lasts for a number of days in very warm weather (over 80 Degrees farenheit), just like the Yetti (which costs $600 to $1200).
I mean... if the quality is that good, I think it’s a triumph of technology itself. Hype is not healthy but we can all appreciate the insulation technique.
My dogs absolutely love their Yeti ice water out of their Yeti dog bowls poured out of my Yeti Silo 6 gallon water cooler.
Magnificent.
I’m watching this video with my yeti in front of me. I bought mine on sale not knowing it was such a big thing. I’ve since met someone with the cooler. I will say that they are good quality products, and I think they’re worth the price if you actually use it, not collect it.
Am I the only one that never heard of this brand?
I got my Yeti Cooler 35 Tundra for $100.00 you just have to look for those great deals out there.👊😎👍
Just got my first Roto molded cooler went with RTIC though happy with my choice it’s a good cooler good price and still have money in the bank 😂
I can't believe I just saw a 12 minute commercial at midnight
If you pre chill the cooler overnight it tends to hold ice better. Usually I throw in some frozen water bottles overnight and then ice in the morning. Holds ice much better.
I’m not going to lie. I like my Yeti mug. It keeps my coffee hot during the winter months.
How much time do you need to drink a cup of coffee? 24 hours?
YETI is the pride of "Made in USA". I hope it will stay this way forever.
It’s not made in USA. It’s made in China , designed in Austin .
Any ideas why the stock is valued at 65x trailing P/E? The company hasn't been really growing since 2016 in terms of both revenue and net income
This looks like an Ad
That’s because it is
$1300 for a cooler. That's a months rent 😂
This is extreme hype man. I can't be won over.
I think Yeti got popular with a university snapchat app around 2014-2015, the saying was "do it for the yeti!", and it so happened that yeti cooler had the same name lol
'You betcha' better be getting compensated for that showing!
Why was this re-uploaded?
I remember watching my first yeti review video on CZcams.
We have Yeti door podlock from way back. I think it should sell high for collection item on Ebay.
And i thought i was the only one obsessed with yeti lol
What's so good about them? Isn't it just a cooler?
blahburz thats what i used to say before i had my first one. But once you use one the build quality is amazing i literally stand on it without worrying its going to bend and i use mine every weekend for the lake when we go boat riding. Ice retention is noticeably better especially when you compare them to the other coolers my buddies bring they always prefer to put their beer on my cooler lol
2:30 origin story incorrect. Found cooler design at a trade show, white labeled it and got exclusive US distribution.
AMAZING