How Data-Driven Companies Plan | Abhi Sivasailam | MDS Fest

A Talk By Abhi Sivasailam
Planning cycles are the most important ritual that the most data-driven companies get right. When data teams own or drive these cycles, they directly influence the "operating system" of how the company runs. In this talk, we'll discuss how best-in-class companies plan using data, the role of data teams in these cycles, and how any data team can set themselves and their company up for running more robust planning cycles. We'll ground the conversation with case studies from three companies of different sizes (SMB, MM, Public ENT) at different levels of data maturity that implemented the lessons from this talk and realized tangible results.
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