How to Build Habit-Forming Products - Nir Eyal
Vložit
- čas přidán 9. 03. 2017
- SUBSCRIBE: / startupgrind
STARTUP GRIND GLOBAL: www.startupgrind.com/conference
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University.
STARTUP GRIND EUROPE: www.startupgrind.com/europe/
TWITTER: / startupgrind
FACEBOOK: / startupgrind
INSTAGRAM: / startup - Věda a technologie
Here after think school 👍
Me too
😂😂
Same here Boss
Count me in 🎉
Mee to
1. Trigger 2. Action 3. Variable Reward 4. Investment
Yup Indians are good at *only* taking notes - Mahatma Gandhi
What a product (The book) marketing 👏
1. External Trigger - This talk
2. Internal Trigger - The feeling of "Mind being hacked through technology"
3. Action - Buy the book
5. Reward - In depth concept of the facts discussed
6. Investment - Our valuable time
Haah.. Well said
🐍🐍💥 marketing hooked
It is an event, it can not form habit. But habits may form with the books already present in your bookshelf.
👍👍👍👍
book purchased and finished reading leads to another trigger to read his more books.
10:40 6 Factors of ability (6 things to increase the likelihood of action)
1. Decrease time
2. Decrease money
3. Decrease physical effort
4. Make things easier to understand (Brain cycles)
5. Social environment (Social deviance)
6. Habits (Non routine: You are more likely to do something that you have done in the past)
Genius! I love how he asked people to raise he phones - to promote his instagram and increase ability for opening the website
"It's not the best product that wins, it's the product that captures the monopoly of mind"
Yeahh!!!
Super bro
ITCH. That concept right there.
I'm watching this from CZcams, got me hooked.
👍Think School .. oh godness .. thank you 🙏
Everything here is a gem.
hooked with this talk!
Everyone looking for product building must atleast go through this video for once ,, one of the top most video on buying behavior about humans. Thank you so much Nir Eyal sir❤️
Wonderful presentation
Very interesting.
That's so intriguing and fascinating at the same time!
Must read book for those who addicted with social medias
The principle "variability" is another name for intermittent reinforcement, a basic principle of human psychology that accounts for addiction to gambling, unhealthy relationships, and so on... It's an interesting talk, but please, let's build products that truly help people and help the world, not hack the most vulnerable part of our brains into "unconscious" behavior.
That reminds me about a quote from Elon Musk I guess... Many of the most inteligent people on Earth are working in ways to make us click ads and buy products instead of solving real world problems.
Thanks for reminding this,
Theming to do exactly the same .
Just awesome
Just Amezing. I don’t know why there are only 38 comments here. This is Gold Level Content
More then that
informative it provides a framework for forming habits. Good thing is it also also outs into perspective two other research that is BJ Fogg and Skinner - Thank you
Thanks to technological advancement now we can access loads of beautiful information with little to no effort.
Ohh god, one of the best content I have ever witnessed learned a not 🎉
This is messed up on so many levels. The description should read " how to setup products that manipulate users emotions and set up an addiction to the product. It's good for the bottom line"
smartly & scientifically making people addicts......adding to the distractions
I like your talk, I was aware of this. Your talked confirmed things I thought, brought it to life and gave me a road map to move forward, personally and in business. Definitely will be reading your book, I am "Hooked"!
i have read this kind of topics in Atomic habits by James clear
Interesting...human programming.
I understood how we are hooked to this mordern technologies like facebook and whatsapp.
Wow 🤩
Erhm..... deep.
Do I need to read the book after watching this video? I will find relevant content beyond what is shown in the video ?
Super
I read his book "Hooked"
do you recommend it?
@@gulfmen86 yes
After going through this I was remembering Google Pay rewards.
Is it just me but this speaking style and even some of the wording, and element of moving his hand, even the story is very close to Tony Robbins , TEDex talk from like 10yrs ago.
link for that ?
I running one of entrepreneur association due to I want to share to messenger but youtube hasn't featured yet.
I guess the link isn't working right now
Complete summary of BGMI business model
kind of sad
I come on this talk after watching Think School
Your book is really nice 😅
And for this we're destroying the planet. Super cool. I mean does anyone else see, or care, how absolutely fucked up this is?
It just depends on how you use it. Take an example of youtube, if you like a particular video you get recommendations based on that video which gets you hooked on the platform more than you initially decided to do. This can be a bad and good thing. If you liked a comedy video you will get comedy video suggestions which will waste your time but if you liked a video suppose on coding you will get more videos around that topic which will allow you to learn more of it.
In short, technology is not bad, it depends on us how we use it. We blame the company because we get fail to unhook ourselves from our phones.
@@anonymous_246 that's a fair argument... But what about when the algorithm is optimized for recommending videos that will hold your attention no matter what the content?
@@anonymous_246 and the dude was literally talking about how to setup an addiction in the user. How is it just the people's fault?
@@anonymous_246 this is a bad take. Companies are not interested in keeping up hooked for the sake of our learning. They want to sell products. That's it.
surely our subconscious bias will ultimately direct us, the principal emotional response says yes/no
it's instant
if money drives desire, the outcomes are created to addict
if moral drives design the net positive is higher , you can create an expanding positive wave from conditioning
Think school open my mind 🙂
Unfortunately , I am hooked too😮💨🤒
One question:- I always want to hear music. Am I hooked to the music 🎶? And,Is it bad?
At first, I thought sweetgreen uploaded this.
05:50
Variable Rewards: GPay Scratch cards
After think school👍
Summary of hooked
After think school?
@@X.Com__ No I am preparing for product management and also a great fan of Think school
Hi
Actions 9:00
While we are on a habit forming product
People don’t just buy products for their moods. People also buy a product because they need it to get their work done. If you need these
gimmicks, you are creating a product with no intrinsic value and relying on addictive hacks to make them buy/use more. You know, like heroin - that has no nutritional value but people buy because of how it feels. Has tech really come to this? Engineering used to be a respectable profession 🙄.
To end the debate.
👉 Gathering information like this is not a bad thing. It's just an information.
👉 What you do with an information like this is what actually matters.
👉 If you have the awareness about stuff like this, you are less likely to fall in a bad trap.
👉 People are already using this knowledge of product design to create something that adds value in millions of lives.
👉If you are busy accusing giants using this method. Your time could be better spent on researching how to use it for good. Or create an entirely different process that adds value in people's lives.
the content of this video looks very much similar to ATOMIC HABITS BY JAMES CLEAR....
1K likes why not
Variable reward system
That's what Gpay did 😅😅😅
Here after watching think school, are you?
"really much excited"... Who let this woman host?
That's why I didn't buy that book so u hooked haha .You buy what u actually need for making good in human society, it's not easy to find what's better for you,book won't help .Sad Reality.Only who helps it's you.
He talked so damn much without saying anything important.
I disagree about his claim (actually common, also claimed by Tony Robbins) that we use or buy things to make us feel something different. A feeling is just an indicator. It's a biological equivalent of something like a LED light that indicates that your laptop is charging. What a feeling represents is a perceived potential benefit or a loss. It's basically a shortcut to otherwise long and complex decision making process.
Slava your efforts to appear smart failed miserably
Yes that's what emotions are,but he also says people have the tendency to seek distractions to avoid pain, discomfort and anxiety
So negative emotions like loneliness triggers us to seek activities that
@@jont2576 Of course people have the tendency to seek distraction to avoid pain, discomfort and anxiety. Humans (and any living organism) function by doing more of the things that are beneficial (and feel good) and less of things that are psychologically and physically damaging (and feel unpleasant). Even if those losses are just 'potential'. Just thinking about a loss triggers feeling bad. So the brain automatically leans towards actions that feel pleasant or pose even greater risk of loss. Both are types of distractions.
Loneliness is your brain indicating potential loss on your success as a biological being. I strongly recommend collecting knowledge from hands-on scientists like Antonio Domasio (emotions) and Robert Sapolsky (evolutionary biology) BEFORE trying to interpret commercial talks from influencers like Nir Eyal and Tony Robbins.
Well its opposite of the success of pokemon go
Best product wins...most important is the team.
It’s whole concept so incredibly unethical and sleazy. Add Ai to this and you the worst weapon created.
"Social deviance", and "non-routine", are not the right attributes, or descriptions. I think he means, social confirmation and familiar routines. Social deviance is a description of social perversion!
I don’t agree with this
HELP! How can I hook people on developing a great marriage with my assistance?
first of all, by not posting on your company account so everyone can see that you don't know what you're doing
This is sad
Indistractable what a joke
Creepy?
he didnt do a great job....
AlecFinderton why ??
Is it wrong to misuse psychology on others without a formal qualification or MOOC has an iota of scientific truth? Say yes or no
Yes
Do I have to have belief in soul to use psychology ? Say yes or no
No
Is modern psychology come from psyche or soul ? Say yes or no
Yes
ChatGPT ❤❤🎉🎉
Boring.
Ohhh my god. Thank god it wasn’t that person who introduced him
‘I’m really much excited to introduce.......”
cant get the basics of English right. Awful.
All she left out was one word, "I'm really VERY much excited" and then it's proper English, some people forget basic things because they're not used to speaking in front of an audience or they're just not comfortable with it. But of course someone as ignorant as you with the intelligence level of a stick wouldn't understand that, since you choose to judge people based on a small mistake that has nothing to do with their intelligence. Hahaha, it's pretty pathetic, but thanks for the laugh! You're obviously FAR more ignorant than someone who just makes simple lingustic errors. You ***can't even remember to put an apostrophe in the word "can't." HAHA how pathetically ignorant are you? I'll answer that question, VERY.