What questions do you have around Design Thinking? Have you used a combination of Design Thinking, Agile and / or Design Sprints within product design?
@@jonathancourtney1175 Great question! We have a link to a webinar you may be interested in! events.genndi.com/register/818182175026315610/657cf1055f It's 1.5 hours though!
@@adharsh2208 Great question! Do you have any previous examples you can showcase to them to show the benefits of Design Thinking? You could stress to them that it provides a well established, flexible framework and toolkit for them to use when starting on a project, whatever the size or scope of it!
A good video with information that is contained in 12 minutes that you can view as many times as you want Can you recommend 1 book that you can read to reinforce the material?
I’ve heard your views on Design Thinking (DT) many times. Those views always came across a bit confusing before. The explanations you gave previously would say that DT is good and you like it but it is not a process. I always disagreed since we use it as part of our service and product development process and get great results. But in this video, I like the approach you used and how you clarified once and for all what you’ve been trying to say. I see what you mean now and could identify since we have used the DT ways and adapted our actual process to fit each project. Excellent video. I like the flow of considerations presented. Welcome back, Dee.
Hey Lorenzo, love your comment because it shows you watch our videos! Good point though, and we should have mentioned it in this vid. You're right: We have a strong opinion about Design Thinking. We believe that it's a good general toolset but that it's not a great way to help companies get started or get moving with the types of "innovative" work they want to do because it's too vague and too difficult to implement. I (Jonathan) spoke in detail about this in the video you saw and we still stick to this opinion. This video here is more about "what is it" in general as we've been asked a lot to just explain it, without opinion. Thanks a lot for taking the time to comment, it's always great to get some thoughtful arguments!
Spot on Lorenzo! I've seen their other videos and was confused as well. They trashed Design Thinking once and it seemed like they just wanted to stir up the design community by saying something contradictory to accepted norms. This video clears things up.
Thanx AJ for this video. I was looking for a simple video without overwhelming audience with technical jargon. You nailed it! I am a DT practitioner and trainer.
This was a great presentation and I really like the tone in which you presented this. You highlighted the differences between the Design Sprint, Agile and Design Thinking really well. Thank you.
your answers ,your videos that is while I like you gets..Well done to Aj&smart. In all we keep testing,iterating ideas etc.so anyone not happy .while not ideate your idea to make life easy for other.
great video. I am beginning to learn about how to start in the UX world, but what I find difficult is how to develop a set of steps in order to do a proper process, most of resources have similar ways of doing it but I guess there is nothing set of stone. It would be amazing a video about how to begin and maybe a lil bit of homework
Thanks Luisana! It can be tricky sure! Do you mean a video on how to get started within a UX process or on what the steps should be? We have a lot of videos on the design sprint process that may be very useful too you. Is there a particular area you want clarified within the process?
@@AJSmart yes you are right! What’s difficult to me it’s the sketching part crazy or not, but I’m binge watching the design sprints videos and got the Sprint book so I’ll put them in practice in a new project for a friend, thanks a lot for all the useful information, before I’ve found this channel I was kinda lost in the process
Hmmm I see you have done a U turn on design thinking now AJ&Smart. Great that you’re broadening your horizons outside of just Design Sprints. Congrats to Jonathan becoming a dad by the way.
Thanks Tim much appreciated! It's not so much we're changing our opinions on Design Thinking, we just get asked a LOT about the differences, so we wanted to offer an explanation and definition on the term, and how it sits alongside the other methodologies mentioned.
So we can say that design sprint structure out a linear process of solving a project, whereas the design thinking is a method to use inside those phases that design sprint has. Is it make sense?
Super content. Super presentation. Super useful! Thanks!! My burning question just after watching: Dee says something at about the 10:30 mark about design sprints being good for "certain types of problems" -- is there already a video on that? Do you have any good examples of "near misses" -- someone thought a design sprint should work, but, nah... All the good vibes, you all!
Hey Tom, thanks for the feedback, glad you enjoyed it! Design Sprints are great for kicking of a project or finding the next iteration of a product. Even if businesses don't get the results they were looking for, for whatever reasons, through a Design Sprint, they have usually saved a lot of time, effort and money by doing the sprint process. We're actually going to be publishing a new video all about the Design Sprint, in the very near future so we'll definitely address that area further! Thanks!
Possibly, the Design Thinking we refer to here is primarily for companies to think from the point of views of their customers or users, and less from a corporate / business standpoint. IDEO sum it up nicely in this article here: www.ideou.com/blogs/inspiration/what-is-design-thinking Hope this helps!
Hey Monica, interesting question. There are many way to implement Design Thinking in B2B, depends on the client needs and the problem they're facing though. Is there a specific example you had in mind?
@@AJSmart Hey, yes most common problem is to understand business problems. This is because lack of clarity among business itself. Also another issue is timeline, budget and no design culture. Most important no visibility and interactions with actual end users. How to implement design thinking now?
How many variations of design thinking are there? take for example IBM How empathic is a design sprint if you take the point of view from a expert (expert interview) and not the end user?
Hey, Json, so the Design Thinking we reference in this video is a specific term, coined by David Kelley, founder of Ideo, which gives a framework and mindset for approaching problems / solutions from the point of view of the user of those products, not just the business side of things. There are presumably many variations, but most usually follow a 5 step process which begins with empathising with the user, defining, testing etc. As seen from the images in the google search at the start. In Design Sprints, the expert interviews are used to try and gain a consensus on what the specific problem might be, and get everyone on the same page with what that problem is, from the very first day. In Design Sprints, the user testing on the last day informs the sprinters of potential issues or shortcomings with the prototype, and then iterations can be made, to the users benefit. Does this help at all? Is there anything else we can address from the video?
There are NO variations. Design Thinking is 1 framework for identifying (something not mentioned here) and exploring a problem space. It has absolutely nothing to do with apps/websites. David Kelly popularised the framework but its origins goes back to 1950s. I have a diploma in design thinking (which means absolutely nothing) Bottom line is, it is a complete BS term that has become prevalent in design agencies in the last 4 years because nobody can sell UX anymore because the battle for good product design has been one. what a disappointing video
@@theavangelist How did you come to that conclusion? I gave an example of IBM resembles 3 phases others have 4,5,6. And why if design thinking tries to explore a problem as you say it, then what are apps and websites services trying to solve?
Design Thinking is a Mindset. Perfect. - But Design thinking is not a cookbook? I realize you read that quote somewhere else, so while I think this is a great video. on that point I disagree. It is very like a cookbook with 5 chapters.... But the recipes it contains are for a systematic, yet iterative approach analyzing users and their experience to find opportunities for innovative and practical improvement (I bet Dee would phrase it more eloquently).... Okay, maybe DT is less of a cookbook and more of an ala-carte menu?
A handle in a door can be used for either pulling or pushing. The Norman Door "issue" could have been easily fixed by having the word "push" on the door or handle (as we see in a lot of doors). Duh.
AJ&Smart the essence of Design Sprint is the voting method that allows to agree, commit and advance. That voting method is Delphi method brought to the present and prettified. It’s not that Design Sprint is not useful, it’s just that Delphi Method has been used and not referenced
What questions do you have around Design Thinking? Have you used a combination of Design Thinking, Agile and / or Design Sprints within product design?
What does a 1 hour DS workshop look like?
@@jonathancourtney1175 Great question! We have a link to a webinar you may be interested in!
events.genndi.com/register/818182175026315610/657cf1055f It's 1.5 hours though!
How to inspire teams to apply Design Thinking outside of a workshop environment?
@@adharsh2208 Great question! Do you have any previous examples you can showcase to them to show the benefits of Design Thinking? You could stress to them that it provides a well established, flexible framework and toolkit for them to use when starting on a project, whatever the size or scope of it!
@@AJSmart HA
A good video with information that is contained in 12 minutes that you can view as many times as you want
Can you recommend 1 book that you can read to reinforce the material?
Hey Terry! Any book on this topic from Michael Lewrick will be a great start. He is our favorite Design Thinking author.
Please go on making videos and talking about books, your beautiful presence you are so well desinged by your culture.
I’ve heard your views on Design Thinking (DT) many times. Those views always came across a bit confusing before. The explanations you gave previously would say that DT is good and you like it but it is not a process. I always disagreed since we use it as part of our service and product development process and get great results. But in this video, I like the approach you used and how you clarified once and for all what you’ve been trying to say. I see what you mean now and could identify since we have used the DT ways and adapted our actual process to fit each project. Excellent video. I like the flow of considerations presented. Welcome back, Dee.
Hey Lorenzo, love your comment because it shows you watch our videos! Good point though, and we should have mentioned it in this vid. You're right: We have a strong opinion about Design Thinking. We believe that it's a good general toolset but that it's not a great way to help companies get started or get moving with the types of "innovative" work they want to do because it's too vague and too difficult to implement. I (Jonathan) spoke in detail about this in the video you saw and we still stick to this opinion. This video here is more about "what is it" in general as we've been asked a lot to just explain it, without opinion.
Thanks a lot for taking the time to comment, it's always great to get some thoughtful arguments!
Spot on Lorenzo! I've seen their other videos and was confused as well. They trashed Design Thinking once and it seemed like they just wanted to stir up the design community by saying something contradictory to accepted norms. This video clears things up.
I love so much the way you explain each process, you are really skilled in communicating and share further the knowledge.
Dee is great Miraj, check out some of our recent videos for more of Dee's awesome content! czcams.com/video/LWLRTIkRDqA/video.html
Thanx AJ for this video. I was looking for a simple video without overwhelming audience with technical jargon. You nailed it! I am a DT practitioner and trainer.
Thanks Raj! That's a really great piece of feedback thank you and glad you enjoyed the video and its content!
Thank you
This was so informative, thank you Dee! She's great! Everyone at AJ&S seem so awesome!!! Must be an amazing place to work!
This was a great presentation and I really like the tone in which you presented this. You highlighted the differences between the Design Sprint, Agile and Design Thinking really well. Thank you.
Thanks John-William! Greatly appreciated!
Very informative... What is the fundamental difference between service design and design thinking ....
your answers ,your videos that is while I like you gets..Well done to Aj&smart. In all we keep testing,iterating ideas etc.so anyone not happy .while not ideate your idea to make life easy for other.
Thanks M G!
great video.
I am beginning to learn about how to start in the UX world, but what I find difficult is how to develop a set of steps in order to do a proper process, most of resources have similar ways of doing it but I guess there is nothing set of stone. It would be amazing a video about how to begin and maybe a lil bit of homework
Thanks Luisana! It can be tricky sure! Do you mean a video on how to get started within a UX process or on what the steps should be? We have a lot of videos on the design sprint process that may be very useful too you. Is there a particular area you want clarified within the process?
@@AJSmart yes you are right! What’s difficult to me it’s the sketching part crazy or not, but I’m binge watching the design sprints videos and got the Sprint book so I’ll put them in practice in a new project for a friend, thanks a lot for all the useful information, before I’ve found this channel I was kinda lost in the process
Luisana Benitez Thanks Luisana! 👍😀
Hmmm I see you have done a U turn on design thinking now AJ&Smart. Great that you’re broadening your horizons outside of just Design Sprints. Congrats to Jonathan becoming a dad by the way.
Thanks Tim much appreciated! It's not so much we're changing our opinions on Design Thinking, we just get asked a LOT about the differences, so we wanted to offer an explanation and definition on the term, and how it sits alongside the other methodologies mentioned.
Hey thanks 🙏
Why there is a black and white colouring is add in flow of the video, (it looks u have some intention in that)
So we can say that design sprint structure out a linear process of solving a project, whereas the design thinking is a method to use inside those phases that design sprint has. Is it make sense?
Very nice this video ...Thank you for share. !!
Super content. Super presentation. Super useful! Thanks!! My burning question just after watching: Dee says something at about the 10:30 mark about design sprints being good for "certain types of problems" -- is there already a video on that? Do you have any good examples of "near misses" -- someone thought a design sprint should work, but, nah... All the good vibes, you all!
Hey Tom, thanks for the feedback, glad you enjoyed it! Design Sprints are great for kicking of a project or finding the next iteration of a product. Even if businesses don't get the results they were looking for, for whatever reasons, through a Design Sprint, they have usually saved a lot of time, effort and money by doing the sprint process. We're actually going to be publishing a new video all about the Design Sprint, in the very near future so we'll definitely address that area further! Thanks!
Great one for a beginner.
Loved it.
Thanks so much Arijit! Glad it helped you out!
Awesome information that solved my problem partially, now that I have got the clue, I can go further, thank yu
Great that's what we're here for Mortaza! Thanks for the feedback!
aammmmmmmmaaaziingggggg!!
Thanks Jonas!
pls give solution for the design thinking for kids pls
Is this process of design thinking used within outdoor event management?
Possibly, the Design Thinking we refer to here is primarily for companies to think from the point of views of their customers or users, and less from a corporate / business standpoint. IDEO sum it up nicely in this article here: www.ideou.com/blogs/inspiration/what-is-design-thinking Hope this helps!
How to implement design thinking in B2B? Is the approach needs to be modified in B2B?
Hey Monica, interesting question. There are many way to implement Design Thinking in B2B, depends on the client needs and the problem they're facing though. Is there a specific example you had in mind?
@@AJSmart
Hey, yes most common problem is to understand business problems. This is because lack of clarity among business itself. Also another issue is timeline, budget and no design culture. Most important no visibility and interactions with actual end users.
How to implement design thinking now?
🙌👍Nice one!
Thanks!
How many variations of design thinking are there? take for example IBM
How empathic is a design sprint if you take the point of view from a expert (expert interview) and not the end user?
Hey, Json, so the Design Thinking we reference in this video is a specific term, coined by David Kelley, founder of Ideo, which gives a framework and mindset for approaching problems / solutions from the point of view of the user of those products, not just the business side of things. There are presumably many variations, but most usually follow a 5 step process which begins with empathising with the user, defining, testing etc. As seen from the images in the google search at the start. In Design Sprints, the expert interviews are used to try and gain a consensus on what the specific problem might be, and get everyone on the same page with what that problem is, from the very first day. In Design Sprints, the user testing on the last day informs the sprinters of potential issues or shortcomings with the prototype, and then iterations can be made, to the users benefit. Does this help at all? Is there anything else we can address from the video?
There are NO variations. Design Thinking is 1 framework for identifying (something not mentioned here) and exploring a problem space. It has absolutely nothing to do with apps/websites.
David Kelly popularised the framework but its origins goes back to 1950s. I have a diploma in design thinking (which means absolutely nothing)
Bottom line is, it is a complete BS term that has become prevalent in design agencies in the last 4 years because nobody can sell UX anymore because the battle for good product design has been one.
what a disappointing video
@@AJSmart thanks
@@theavangelist How did you come to that conclusion? I gave an example of IBM resembles 3 phases others have 4,5,6. And why if design thinking tries to explore a problem as you say it, then what are apps and websites services trying to solve?
Andy Parker Jeez, someone's got some DT RAGGGEEE 😅
Design Thinking is a Mindset. Perfect. - But Design thinking is not a cookbook? I realize you read that quote somewhere else, so while I think this is a great video. on that point I disagree. It is very like a cookbook with 5 chapters.... But the recipes it contains are for a systematic, yet iterative approach analyzing users and their experience to find opportunities for innovative and practical improvement (I bet Dee would phrase it more eloquently).... Okay, maybe DT is less of a cookbook and more of an ala-carte menu?
A handle in a door can be used for either pulling or pushing. The Norman Door "issue" could have been easily fixed by having the word "push" on the door or handle (as we see in a lot of doors). Duh.
Not all door users can see text, bother to read every bit of text on the street, or can read the text. Maybe know your users?
@@tomghoreyeb9547 Maybe the users need common sense, so uncommon nowadays in this PC world we are living?
Design sprint is a rebranding of the Delphi Method, that's it
Are there user testing stages in the the Delphi Method as well? Or does that method rely solely on expert input?
AJ&Smart the essence of Design Sprint is the voting method that allows to agree, commit and advance. That voting method is Delphi method brought to the present and prettified. It’s not that Design Sprint is not useful, it’s just that Delphi Method has been used and not referenced
@@sprintwithcarlos Thanks for sharing Carlos!
Why are these types of things are so complicated
i just hope design thinking will not affect my jaw too much...oversalted way
Hahaha! very good Arabi!