Students Apply Behavioral Economics Principles To Trash Troubles

The town of Fayetteville, NC was having trouble with it's garbage collection. New trucks have side-arm loaders, and pickup should be relatively simple. But the garbage cans need to be placed on the curb in a specific way in order for the process to work effectively. Students from PubPol 830.05 (Behavioral Economics for Municipal Policy) tackled the problem.
Prof. Dan Ariely taught the inaugural year of the course.
Find out more about the Sanford School of Public Policy:
sanford.duke.edu/
Video produced by Carol Jackson, Sanford School
Videographer/Editor: Ted Richardson tedpix.photoshelter.com/
Additional videography: Carol Jackson