What is ECO in FMCG industry? How it is Calculated in Excel | FMCG Sales | FMCG Distribution

ECO is a very important concept in FMCG Sales. ECO helps you to understand the market coverage in a given territory. ECO becomes an important performance KPI for a Sales Officer of FMCG company.
This video will provide the coverage funnel to calculate the Effective Coverage Outlets. Terminologies covered - Beat planning, Active outlets, Billed outlets, Unbilled outlets in Sales Force Automation (SFA).
Later in the video, the step-by-step calculation is done in Excel for better understanding.
We have also covered how it is different from the productivity of a Sales Officer/Executive.
0:05 What is ECO?
1:45 Basic Terminology used in FMCG?
3:56 Coverage Funnel (Sales)
5:44 Excel sheet for ECO Calculation
Please comment below to get the Excel sheet sample for ECO Calculations.
#FMCG #FMCGSales #Sales #FMCGDistributor #FMCGDistribution #ECO

[@kristennaa]

Very informative video

[@1122665]

very useful

[@analyticalguy]

I’m glad you found it useful.

[@braincreativityno.1475]

Effective information ☺

[@analyticalguy]

Thanks for liking

[@vikashkumar-uo8ye]

Very informative ,

[@analyticalguy]

Thank you 😊

[@gauravmehendiratta4095]

Awesome Explanation

[@analyticalguy]

Thank you for your kind words!
Please let me know if you want to have a video on any other concept in FMCG sales.

[@gauravmehendiratta4095]

@@analyticalguy - please make a video on Drop Size.

[@amitkumar1368]

Thank you sir for teaching these concept in simple language.

[@analyticalguy]

Thanks for your kind words 🙏

[@krishnarayanan5844]

I saw your first video in the playlist what are FMCG products and i found it really helpfull where you explained a lot of things that too in english , Then came your next video BOOM Hindi !!! YyYyYyYyyyy u guys do that explain everything in hindi wt is so hard continuing in english 🥲

[@analyticalguy]

Hi Krish… I started publishing videos in Hindi, but later on switched to English. You must be seeing my old videos. Thanks for the feedback 😃

[@krishnarayanan5844]

@@analyticalguy Wow that is quick reply there ! Ty for ur response

[@analyticalguy]

@@krishnarayanan5844 thanks Krish, what topics would you like me to cover in upcoming sessions?

[@akilmuthanandd3088]

very informative video....thank you.

[@analyticalguy]

I’m glad you liked it Akil 👍

[@Chalosafar]

Clear explanation

[@analyticalguy]

Thanks Rahul

[@shrikantthakur7127]

Nice very Information AJ Kindly Share

[@DumpalaSwami]

It's very useful can I get the sheet .how We can find outlet category based on average sales or payment

[@shubhendukumar1972]

Hello sir
Can you tell me which software is best for sales team management,route management, FMCG distributors management.
If that software or app is affordable for small business?
Please let me know
Thanks

[@analyticalguy]

You can go for any SFA app for that matter. Check with top 2-3 & compare their quotations and go ahead with whichever fits with your requirements.

[@shushrutrandive3695]

Sir mera FMCG me diya hu target pura nahi hone pe muje job se nikla de hai sir may apn FMCG ka sale kaise badhubhow many increase the sale please sir share the video

[@analyticalguy]

Okay, I’ll make a video on this :)

[@naveenKumar-rk8wo]

Good video, but request to zoom in and ot syncing with explanation

[@analyticalguy]

Thanks for the suggestion.

[@alikamar5403]

the caption is closed, so please open it so i would understand the content

[@analyticalguy]

Hi Ali, the captions are not available for this video. 🙏🙏

[@dinanathnair3710]

hi

[@analyticalguy]

Hi Dinanath, how May I help you?