RTL AdAlliance boss: Don’t be afraid of global players

European broadcasters should “not be afraid” of global players and they need to simplify and collaborate, according to Stéphane Coruble, CEO of RTL AdAlliance.
With Europe encompassing multiple markets, languages and ways of consuming media, Coruble stressed the importance of RTL AdAlliance working together amid “huge levels of fragmentation”.
He told The Media Leader: “It’s very important today in a globalised world to be able to combine those ‘local heroes’ in a pan-European offer that we can provide to the clients or to the agencies.
“Is there an opportunity to consolidate more? I’m a true believer of that. But you need to convince your daily competitor on the local markets to team up and have a broader and stronger offer on a pan-European level, and that’s what we’re trying to do.”
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