What is BATNA | Definition | Concept | Example | Procurement Academy |
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- čas přidán 6. 09. 2024
- Hello Folks!
This video is all about BATNA (Best Alternative To a Negotiated Agreement). It's a term used in Supply Chain Management. BATNA is used as an alternative backup plan if the negotiations with suppliers, partners and stakeholders gone unsuccessful.
In this video, we have discussed the definitions, concepts and examples of BATNA.
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