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Starbucks (with Howard Schultz)
Starbucks. You’d be hard pressed to name any brand that’s more ubiquitous in the world today. With nearly half a billion global customer purchases per week across its stores and 3rd party retail channels, a significant portion of the human population gets their daily fix in the green and white paper cup. (Including our own Ben Gilbert who famously enjoys his daily spinach feta wrap. :)
But it wasn’t always this way. Long before the frappuccinos and the PSLs and the cake pops, Starbucks was just a small-time Seattle roaster that only sold beans - and was started not by Howard Schultz but rather the guys who later ran Peet’s (!). Starting from six tiny stores when Howard took over in 1987, this quirky coffee company named after a character from Moby Dick has scaled to nearly 40,000 locations worldwide.
Today, in a first for Acquired, the protagonist himself joins us as a third cohost to tell the whole story of Starbucks. And Howard is in the perfect moment to do this - after three separate stints as CEO he’s now retired, off the board of directors, and in his own words “not coming back.” So place a mobile order (or not! as you’ll hear Howard speak about), sit back with your own favorite Starbucks items, and enjoy.
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Links:
Howard’s letter “The Soul of a Brand”
www.linkedin.com/posts/howardschultz_the-soul-of-a-brand-activity-7169073767615332352-ONbX/
Worldly Partners’ multi-decade Starbucks analysis
worldlypartners.com/starbucks/
Starbucks S-1
www.scribd.com/doc/11801030/Starbucks-IPO
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Note: references to Fortune in ServiceNow sponsor sections are from Fortune ©2023. Used under license.
Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.
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Komentáře

  • @fabiomora6491
    @fabiomora6491 Před 2 hodinami

    at the start i didn't knew they were talking about cars

  • @xchinvanderlinden
    @xchinvanderlinden Před 2 hodinami

    Some of the most difficult packaging innovations now look easy, but the level of sophistication required to perfect them goes unseen. They’re ubiquitous for a reason.

  • @UAL320
    @UAL320 Před 3 hodinami

    Howard did this interview to make it clear (if you read between the lines) that his interests in Starbucks have changed. He’s now made the pivot from being Starbucks management to being their most prominent activist investor. What matters now to him is stock price!

  • @neptune612
    @neptune612 Před 3 hodinami

    And Costco pays their employees a lot better.

  • @sahejarora5303
    @sahejarora5303 Před 3 hodinami

    I think we are not appreciating the hosts enough…what great questions man!!! Loved it!

  • @John-yx6yz
    @John-yx6yz Před 3 hodinami

    Hahaha...those days are numbered. Really.

  • @lonniegibson7675
    @lonniegibson7675 Před 3 hodinami

    So Qualcomm is going to morph into Cyberdyne Systems and rule the world

  • @taikhingchang
    @taikhingchang Před 3 hodinami

    Waiting for China to build better chip

  •  Před 3 hodinami

    I would strongly suggest you guys to break it down into chapters, we're talking about 3 hours of content here

  • @jeremyancelin7582
    @jeremyancelin7582 Před 6 hodinami

    huh not exactly you have a lot of cars with a 0 in the middle where Peugeot didn't enforce intellectual property HOWEVER Porsche and Ferdinand Porsche senior was occupying the peugeot foundry and factory and got members of the Peugeot family executed and deported....

  • @dhruvdixit6835
    @dhruvdixit6835 Před 7 hodinami

    Please bring up the video as well, like you use it for shorts

  • @MindWack
    @MindWack Před 7 hodinami

    Uhhhh Sam's Club exists...

  • @matthewduquette
    @matthewduquette Před 10 hodinami

    all was fine until that geekaroid pansy voice came on

  • @itsafroj
    @itsafroj Před 10 hodinami

    Nvdia inspired by Gavin Belson box 😂

  • @jameswatts6787
    @jameswatts6787 Před 11 hodinami

    Who tf pronounces Peugeot like that?

  • @godish_tv8623
    @godish_tv8623 Před 11 hodinami

    If you can't even pronounce peugeot correctly why should anyone listen to anything else you have to say? If you cant get something as basic as that right idk what to tell you

  • @michaelfranklinwhibley2935
    @michaelfranklinwhibley2935 Před 11 hodinami

    Quality humans

  • @cujo3097
    @cujo3097 Před 12 hodinami

    Why do both of them sound like chipmunks?

  • @rk-fb5hw
    @rk-fb5hw Před 15 hodinami

    Stock keeping unit.

  • @jamesrothwell1738
    @jamesrothwell1738 Před 15 hodinami

    So start your own chip company and smoke Qualcomm’s prices and when they come a knockin tell em to pound sand and lace their drinks with car fet

  • @ManGrieves
    @ManGrieves Před 15 hodinami

    "You play that guy that gets dunked on so well" "that's not me playing the role.." hahaha you really honed in on that

  • @UAL320
    @UAL320 Před 18 hodinami

    I think it’s fair to say the “third place” concept is completely dead in United States stores. With the popularity of the mobile app and drive thru locations I’m trying to figure out if that might actually be what the American consumer wants. I know I DON’T want that. I’m a little sickened every time I go into a sterile newly remodeled store with no seating and no place to socialize. Howard appears to also be bemoaning what the stores have become. As he says, it’s out of his hands now…..

  • @christiaanvorster1988
    @christiaanvorster1988 Před 18 hodinami

    348-349 employees per store ? No way.

  • @afcgeo882
    @afcgeo882 Před 19 hodinami

    BJ’s and Sam’s exist too

  • @edgarodey
    @edgarodey Před 20 hodinami

    Kindly get Jeff Bezos In the room and interview him, I loved the starbucks and Nvidia videos.

  • @wires__
    @wires__ Před 20 hodinami

    Fantastic episode. Please make many many more

  • @teresiaavila48
    @teresiaavila48 Před 20 hodinami

    Their staff are amazing. Kind, thoughtful, helpful, they individually go out of their way to not just tell you where something is, they TAKE you there to insure they remembered correctly. They take back everything regardless, with a smile. I recently read a Consumer Reports (if I remember cotrectly) article, where CR did a blind test that compared a number of store name brand common foods and wine. The vast majority of products that consistently won was the Costco Kirkland brand, including wines. ❤

  • @alialfihdawee8344
    @alialfihdawee8344 Před 21 hodinou

    Nvidia 3.9 Trillion.. Qualcomm 240 Billion

  • @InezPhillips
    @InezPhillips Před 22 hodinami

    Классно тащишь здесь) продолжай в том же духе, только делай видосики почаще))

  • @keltenbleich
    @keltenbleich Před dnem

    Do you guys have regular grocery stores in the US, where you can have a chat with the owner, and he knows your name and you know his?

  • @JakariBey
    @JakariBey Před dnem

    Coffee and chocolate is melanin from black ppl.

  • @thijsvdakker1615
    @thijsvdakker1615 Před dnem

    Costco? Never heard of.. 😊

  • @matias4427
    @matias4427 Před dnem

    petition to forbid Americans saying any word in any language other than English.

  • @ogenevieve
    @ogenevieve Před dnem

    I have never even gone into a Costco. Massachusetts.

  • @SusanErik
    @SusanErik Před dnem

    Sólo quería decir cuánto aprecio su dedicación para ayudar a los traders a tener éxito. Sus estrategias son algunas de las más efectivas que he visto en mi vida y su disposición a compartirlas con nosotros sin ninguna expectativa de pago es realmente inspiradora. Gracias por ser un mentor tan increíble Stuart Michael

    • @arshiaanmol4854
      @arshiaanmol4854 Před dnem

      Sr. Stuart Michael se destaca porque lo mantiene real. A diferencia de algunos corredores con objetivos poco realistas, él cumple lo que ella promete.

    • @yusufmohammed7988
      @yusufmohammed7988 Před dnem

      Por favor chicos, ¿hay alguna manera de contactar al Sr. Stuart Michael? Eso suena muy útil y agradecería algunas buenas instrucciones.

    • @levilandon776
      @levilandon776 Před dnem

      @Investuarstmichael👍

    • @levilandon776
      @levilandon776 Před dnem

      @Investuarstmichael👍

    • @levilandon776
      @levilandon776 Před dnem

      en telegrama

  • @TEXLIFE
    @TEXLIFE Před dnem

    How to see the full video podcasts?

  • @andrelane9263
    @andrelane9263 Před dnem

    YET AGAIN AMAZING STRATEGY, I WOULD DEFINITELY LIKE TO TRY IN MY ACCOUNT

  • @carm954
    @carm954 Před dnem

    Less is More? Hmmmm 🤔👍🏼

  • @kiranp2218
    @kiranp2218 Před dnem

    Chills man... All those things that seems obvious are not. What a guy!

  • @user-oi5bh8vm2u
    @user-oi5bh8vm2u Před dnem

    Thank you dear for taking us along. Can't wait what the @ *LUYBAG* queen picked up at Fendi

  • @EnchiladaBoredom
    @EnchiladaBoredom Před dnem

    Nobody is free. Don't brainwash these kids. There's headache and Advil and from there is gets worse. Benadryl and all kinds of allergy pills. Then you say pill and you owe a plan to Starkist #Tuna

  • @R.K146
    @R.K146 Před dnem

    What about "Walmart

  • @Pumpkinshire
    @Pumpkinshire Před dnem

    I love Costco

  • @jamesmcgill3268
    @jamesmcgill3268 Před dnem

    their stock just sucks ,I bought nvidia and Qualcomm at the same period of time,Nvidia gives me a 375% gain and qcomm 25%

  • @jeff543210
    @jeff543210 Před dnem

    When consumers are faced with too options, they will get overwhelmed and not buy the product. Keep it simple stupid.

  • @khchoi25
    @khchoi25 Před dnem

    Costco hires the best employees

  • @Chris-cv1ll
    @Chris-cv1ll Před dnem

    They tell their stock holders to shut up too…though in a nicer way

  • @ZeikCallaway
    @ZeikCallaway Před dnem

    "It sucked growing up in debt so I told myself never again and created a company that actively tries to keep it's employees in debt instead."

  • @tiggertubs7152
    @tiggertubs7152 Před dnem

    Ask him why hes trying to crush unions

  • @jameschalkwig787
    @jameschalkwig787 Před dnem

    Huawei. Qualcomm stock price has been dropping because of that.