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Rocket SaaS
United Kingdom
Registrace 18. 11. 2020
Here at Rocket SaaS, we pride ourselves on being the world’s leading provider of SaaS websites with monthly sales/marketing materials. Check out our channel for regular tips, webinars and interviews.
#11: Why 95% of Your Audience Isn't Buying—How to Fix It
The buyer journey pyramid divides audiences into four stages: buying now (3%), information gathering (17%), problem aware (20%), and not problem aware (60%). Most companies target only the top two, missing 80% of potential customers. To reach all stages, create tailored content: case studies for buyers, comparisons for info gatherers, educational content for the problem-aware
Takeaways
• The buyer journey pyramid divides the target audience into four sections: buying now, information gathering, problem aware, and not problem aware.
• Most companies only target the top two sections, missing out on 80% of their target audience.
• To effectively target all four sections, create tailored content for each stage of the buyer journey.
• For those buying now, focus on case studies and demos. For information gathering, use competitor comparison campaigns. For problem aware, educate them on the problem and provide solutions. For not problem aware, create content that highlights the problem and introduces your solution.
Join the SaaS Marketing Weekly Newsletter here: saasmarketingweekly.com/
Check out Ryan’s agency, Rocket SaaS, here: rocket-saas.io/
Send podcast guest pitches to: info@rocket-saas.io (mailto:info@rocket-saas.io)
Takeaways
• The buyer journey pyramid divides the target audience into four sections: buying now, information gathering, problem aware, and not problem aware.
• Most companies only target the top two sections, missing out on 80% of their target audience.
• To effectively target all four sections, create tailored content for each stage of the buyer journey.
• For those buying now, focus on case studies and demos. For information gathering, use competitor comparison campaigns. For problem aware, educate them on the problem and provide solutions. For not problem aware, create content that highlights the problem and introduces your solution.
Join the SaaS Marketing Weekly Newsletter here: saasmarketingweekly.com/
Check out Ryan’s agency, Rocket SaaS, here: rocket-saas.io/
Send podcast guest pitches to: info@rocket-saas.io (mailto:info@rocket-saas.io)
zhlédnutí: 16
Video
#10: Should You Hire An In-House Marketer Or Agency?
zhlédnutí 6Před dnem
Description Ryan discusses the pros and cons of hiring a marketing person in-house versus hiring an external marketing agency for SaaS companies. He highlights key factors to consider, including cost, training, time to hit the ground running, expertise, and additional expenses. Takeaways • Hiring a marketing person in-house will result in salaries ranging from £47,000 to £80,000 per year, while...
#09: Easy Hack To Book 10 Extra SaaS Sales Calls p/m
zhlédnutí 7Před 14 dny
Description Ryan shares a clever hack to book an extra 10 sales calls per month. He explains the importance of tapping into the prospect's mindset at the right time to increase conversions. Ryan provides a step-by-step breakdown of the math behind this hack. Takeaways • Tapping into the prospect's mindset at the right time can significantly increase conversions. • Why this funnel is more effect...
#08: Unbeatable Formula to Turn Testimonials Into Lead Drivers
zhlédnutí 15Před 21 dnem
Description In this episode, Ryan discusses the importance of testimonials and how to use them effectively in marketing to turn them into lead-generating assets rather than just “nice to have” content. Ryan provides tips on acquiring testimonials, including giving clients a structure to follow. He also emphasises the need for both long and short versions of testimonials and suggests various pla...
#07: The Ultimate SaaS Landing Page Guide
zhlédnutí 16Před měsícem
When SaaS companies don’t get leads from their ad campaigns, they usually blame the ads or targeting. However, the most common issue is often the landing page. In this episode of SaaS Marketing Weekly, Ryan outlines the key elements to make a high-converting SaaS landing page: navigation, design, structure, messaging, and what tech to use. Takeaways • Should you keep or remove the navigation? •...
#06: How To Fix Your Messaging Problem
zhlédnutí 24Před měsícem
Ryan discusses the importance of messaging for B2B SaaS startups. He highlights the main problems he sees with SaaS companies' messaging and provides strategies to fix them. Takeaways • Messaging is a critical aspect of B2B SaaS marketing and can make or break a startup. • Avoid talking about yourself too much and focus on the customer and their benefits. • Break down large paragraphs of text i...
#05: How To Steal Clients From Competitors
zhlédnutí 19Před měsícem
Ryan outlines the 5 steps to creating the ultimate competitor comparison campaign to win new clients or steal them from your competitors. He explores the different levels of aggressiveness in these campaigns and provides examples of brands that have successfully implemented them. He also shares tips on what to include in competitor comparison campaigns, such as comparing customer service, prici...
#04: Why Meta Ads Should Not Be Overlooked By B2B Brands
zhlédnutí 30Před měsícem
Ryan emphasises that meta ads should not be dismissed and that retargeting ads on meta can be beneficial for all types of B2B brands. Takeaways • Meta ads should not be dismissed for B2B SaaS brands and can be effective for retargeting. • The work-from-home boom has increased the usage of Facebook and Instagram during working hours. • Meta ads are more cost-effective than LinkedIn ads, making t...
#03: How Startups Can Build An Audience Starting From Zero
zhlédnutí 26Před měsícem
Ryan explains how SaaS startups can create brand awareness and build an audience by piggybacking off of another company's audience. Takeaways • Piggybacking off of another company's audience is an effective way for SaaS startups to create brand awareness and build an audience. • Finding the right partner who shares the same target audience and has a large following is crucial for successful co-...
My BEST Strategy To Book MORE SaaS Sales Calls Per Month…
zhlédnutí 99Před 2 měsíci
▶️ Book a call: rocket-saas.io Struggling to book enough sales calls for your SaaS business? In this video, I reveal my best strategy to increase the number of booked sales calls each month. Learn how to engage potential customers with valuable lead magnet campaigns, use strategic surveys on Thank You pages, and qualify leads effectively. Discover practical steps to create high-converting campa...
5 Alternate Ways to Get SaaS Leads on LinkedIn With a Small Budget
zhlédnutí 92Před 2 měsíci
A 60-Minute Masterclass in SaaS Marketing and LinkedIn Lead Generation With Ryan James, Founder of Rocket SaaS Learn how to… - Implement an ABM strategy to win high-value deals - Get leads from LinkedIn Thought Leader Ads - Utilise automation to get leads on autopilot ▶️ Book a call: rocket-saas.io ► FOLLOW RYAN ON LINKEDIN 🔹 LinkedIn: www.linkedin.com/in/ryanjamesrocketsaas/
#02: How to Distribute Your Marketing Campaigns EVERYWHERE
zhlédnutí 34Před 2 měsíci
Ryan outlines various channels and strategies for getting lead magnet campaigns seen by a wider audience, including repurposing content, utilising existing traffic, and using ads. Takeaways • Repurposing content and creating top-of-funnel content can help drive people to the lead magnet. • Promoting lead magnets effectively involves utilising existing traffic, such as website visitors and email...
9 Ways To Generate Leads For Your SaaS Business
zhlédnutí 171Před 2 měsíci
▶️ Book a call: rocket-saas.io In this video, I'll share nine effective ways to help you generate leads from around the world. Learn how to leverage SEO and content marketing, utilize social media platforms, implement a referral program, partner with influencers, and attend virtual events to attract potential customers internationally. Discover how to create SEO-optimized content, engage with g...
Does Your SaaS Business Need More Leads? (WATCH THIS!)
zhlédnutí 122Před 2 měsíci
▶️ Book a call: rocket-saas.io Is your SaaS business struggling to generate leads? In this video, I share essential strategies to create effective marketing campaigns that attract and convert potential customers. Learn how to identify and solve your target audience's critical problems through valuable lead magnet campaigns. I'll cover various campaign types including scorecards, free strategy c...
#01: Five B2B SaaS Marketing Campaigns You Must Try
zhlédnutí 43Před 2 měsíci
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zhlédnutí 108Před 2 měsíci
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Double Your Conversions Without Redesigning Your Landing Page (FREE Webinar)
zhlédnutí 69Před 2 měsíci
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zhlédnutí 61Před 2 měsíci
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9 Marketing Strategies to Grow Your SaaS to 7 Figures!
zhlédnutí 105Před 2 měsíci
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zhlédnutí 138Před 3 měsíci
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zhlédnutí 236Před 3 měsíci
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zhlédnutí 483Před 6 měsíci
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How to Create a Lead Generating Marketing Funnel - Rocket SaaS Webinar
zhlédnutí 131Před rokem
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Free SaaS Marketing Strategy Call with Ryan James
zhlédnutí 37Před rokem
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zhlédnutí 52Před 2 lety
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zhlédnutí 16Před 3 lety
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Cold emailing is such a powerful tool, especially for SaaS businesses! After using Mystrika for the past few months, I can genuinely say it transformed my cold outreach game. The analytics feature helps me track what works, and the A/B testing options are a breeze. Plus, the community is super helpful. If you have not checked it out yet, I highly recommend giving Mystrika a shot!
Cold emailing can really amplify your efforts! I started using FilterBounce recently, and I must say, it delivers consistently. The email verification is top-notch, especially for tricky domains. Now I send with confidence knowing my lists are accurate. If you are not using it yet, give FilterBounce a try. You would not regret it!
Very useful thanks! I'm currently on this journey, will try out your suggestion 😊
Awesome! Let me know how you get on
Glad it was helpful!
Nice pointers. Struggling with TOFU now for my saas, I'll implement some of the solutions you mentioned.
Best of luck! Let me know how it goes
Excellent content! Thank you
Thanks Seth!
Very good content. Very illustrative too. Big shout out to Dave
Thanks Tataw! Dave sends his love back!