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See change 4 in the video 33:02 . Here I cover the image variants thumbnails you are referring to. We do evolutionary testing using custom algorithms. All of these 4 changes have their own data, this is not an A/B test of the old website vs the new one. So the first change is moving the TPR above media gallery, not the thumbnail test. The thumbnail test was a seperate test inside our evolutionary experiment mentioned at change 4 in the video. I will make videos in the future explaining more about how evolutionary testing works - it's really f****ng cool!

@@emil-nygaard yes, it sounds amazing 💪✨

just have good pictures and answer questions. these products need a lot of testing different ones to work but their relatively easy to sell tho once they work

Yes, these are merely suggestions for sections to test which will have a very high probability of having a big CR increase. For those which do not have the traffic to run proper tests, they should implement these because the odds of them working well are bigger than the odds of them not working. But for everyone with the traffic and know-how to test, everything in my videos are only suggestions and psychology breakdowns of worthwile tests to run on your own (or clients') store 📈

Appreciate the comment! I will continue making value-packed videos for e-com CRO 📈

Hi man, appreciate it. For enquiries about working with our agency you can send an email to contact@eevy.ai 🙌

Hi, appreciate it! I have learnt this over the course of the last 5 years helping 30+ e-commerce stores in Scandinavia scale more profitably, have also built and scaled 3 e-com stores my self. I started learning through youtube videos, trying to find people who don't just share generic knowledge but actually share specific insights. Also read a lot of books on sales and behavioral psychology to understand why humans buy, and what things make a person not want to complete a purchase. Lastly - yes I am in e-com. I currently own 1 Scandinavian brand, besides helping brands through my CRO agency. Not dropshipping though.

Yeah it is really beautiful! I've been staying in Bali, Indonesia for the summer. 🌴

@@emil-nygaard gotta love the tropics

Really appreciate comments like this man. 🤝 I am trying my best to condense as much actionable value as possible into these videos. The goal is that if someone in the future watches and takes notes on all of my CZcams videos, they will become among the top 1% when it comes to making e-com stores convert better.

Yeah I will try in the future to make some sort of checklist and rating system. But don't want to give the impression that there is one single truth in CRO. One should always try to test what works best on their specific website.

Always!

Glad to hear you are gaining value from the channel brother! More to come

Happy to help!

Appreciate your comment a lot! 🙌 I will make sure to keep pumping out CRO value bombs with the best examples on CZcams!

Glad you enjoyed it!

Thanks for your input! You're 100% correct.

Have worked with a couple fashion stores. Essentials are definitely the following points: - Make it easy to see and understand the fit of the product. - Make catalog exploration easy. Think of your store as a physical clothing store, just online. All the same things are important. The visitor must be able to effortlessly "shop around" and look at different products easily to increase their chances of finding a product they really like. Skims.com does a good job of this exploration. - Provide lots of images of each product, preferably on different models in different environments and from different angles. This removes the most uncertainty about the fit and how the clothing looks. Bonus: Have a section on you prod. pages & home page or even an entire page dedicated to "shop the look".

@@emil-nygaard Awesome! That was more than what I expected, thanks for the reply! Taking notes ✍

Nah, do your own research you can't expect him to spoon feed you 😂

Thanks bro! What you see in the background is rice fields from where I'm staying currently in Bali, Indonesia :)

Thanks! Appreciate the comment

I'm currently staying in Bali, Indonesia :) Lot of beautiful rice fields.

Hi, thanks. I am currently recording from Bali, Indonesia 🙌

Thanks man. Appreciate the support a lot! 👊 Way more value to come.

The principle works, if applied correctly, for stores in all stages. But I would recommend not focusing too much on it for a brand new store. Focus on the fundamentals to get your store generating consistent revenue (profitably) , after that you can start scaling and optimizing. Implementing the consistency principle has the biggest impact for mid sized and larger e-commerce stores because it's most effective when combined with an existing ads-> website -> email funnel.

@emil-nygaard Got it! Thank you so much again! Your videos are very different from others who just talked about generic CRO, and I have learned lots just by watching a few of your videos. Keep up the good work!! 😊

Very happy to hear that my videos are helping. I'll keep providing value! Hope you find a performing product for your store 🏆

Thanks! As of right now, we do not yet have a website since we have gotten all our clients through referrals. So currently the only way to contact us about a potential partnership is by sending an email to contact@eevy.ai with some information about you and your brand 🙌

Appreciate hearing this! 👊 I will keep trying to add even more value to the videos, and to always make sure that the value is actionable and can be implemented right after watching the video. Don't know about the famous part though 😅

Thanks!

More to come! 📈

Very glad to hear you are getting value from the vids! Stay tuned for future videos. Will try to give way more value than any course 🙌

​@@emil-nygaardwhat is your IG

100% agree with you! Becomes hard to solidify a choice and move on to purchase with so many colors. Especially when some of the colors are pretty similar.