Kateryna Abrosymova
Kateryna Abrosymova
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Позиціонування в IT: How to Stand Out and Be Proud of Your Company’s Homepage
This lecture for Tema Club is prepared specifically for business owners, marketing managers, and copywriters who work at Ukrainian software development outsourcing companies. I talk about various differentiation strategies that software development companies can implement to stand out in the market. I also analyze the homepage messaging of five companies and provide an exercise to help you develop positioning and copy for your own homepage.
Timecodes:
00:00 - Що таке позиціонування?
2:41 - Які є способи збільшити market value в software development індустрії
16:46 - Головні проблеми з позиціонуванням та приклади, як зараз компанії вирішують їх
20:15 - 5 способів, як виділитися серед інших компаній, якщо всі "однакові"
32:57 - Розбір позиціонування компаній учасників спільноти
33:36 - Розбір для Yalantis
37:44 - Розбір для TechStack
43:11 - Розбір для Relevant Software
49:52 - Розбір для Anyforsoft
54:01 - Розбір для Impactable
57:24 - Практичне завдання + робочий темплейт: як саме знайти своє позиціонування
zhlédnutí: 137

Video

Copywriting Course Is Here: How to Write…and Design(!) a Sales Page
zhlédnutí 267Před 5 měsíci
The moment has arrived: I'm thrilled to announce that I've just released a brand new course on crafting persuasive SALES PAGES! It's a self-paced video course that teaches you how to craft sales pages that convert for B2B products and services. This course is divided into 5 modules, each designed to guide you through the journey from understanding your audience's needs to discovering the perfec...
How Write a POSITIONING STATEMENT
zhlédnutí 601Před rokem
In this video, you'll learn all about positioning, a vital marketing concept that can make a huge difference in the success of any business. We'll explore how to develop a positioning statement, the role of differentiation, and various strategies to stand out in a crowded market. By the end, you'll be equipped with the knowledge to define your business's positioning and set yourself apart from ...
CONTENT ROADMAP: How to Build a PRIORITIZED CONTENT PLAN That Drives Results
zhlédnutí 1,2KPřed rokem
Looking to build a content plan but not sure where to start? Check out this video to learn how to prioritize your content ideas based on impact and effort and how to create a balanced content strategy that covers different funnel stages, buyer personas, and content types. I'll walk you through content roadmapping step-by-step so you can build a well-rounded content strategy for the whole quarte...
Crafting a KILLER MARKETING STRATEGY: Start at the Finish Line
zhlédnutí 280Před rokem
Learn how to create a winning marketing strategy by starting at the finish line! In this video, you'll discover the power of backward reasoning to achieve your desired goals. We'll talk about the difference between strategy and tactics and discuss some examples of great strategies. At the end of this video, I'll show you a strategy I used to help my client - a UI/UX design agency - attract lead...
5 PREDICTIONS: How AI Will Change CONTENT MARKETING
zhlédnutí 418Před rokem
5 PREDICTIONS: How AI Will Change CONTENT MARKETING
OPPORTUNITY SOLUTION TREE to Make DECISIONS in CONTENT Marketing
zhlédnutí 713Před rokem
OPPORTUNITY SOLUTION TREE to Make DECISIONS in CONTENT Marketing
ISSUE TREE: How to Solve a Problem with LEAD GENERATION
zhlédnutí 671Před rokem
ISSUE TREE: How to Solve a Problem with LEAD GENERATION
ChatGPT: How to Write EXPERTLY-Made CONTENT on Any TOPIC with AI
zhlédnutí 1,2KPřed rokem
ChatGPT: How to Write EXPERTLY-Made CONTENT on Any TOPIC with AI
7 Things CONTENT WRITERS Can Do With ChatGPT & GPT-3
zhlédnutí 17KPřed rokem
7 Things CONTENT WRITERS Can Do With ChatGPT & GPT-3
How to Use EMOTIONS to Build STRONGER ARGUMENTS
zhlédnutí 431Před rokem
How to Use EMOTIONS to Build STRONGER ARGUMENTS
The Age-Old ART of PERSUASION: 3 Core Concepts Of ARISTOTLE's Rhetoric
zhlédnutí 393Před rokem
The Age-Old ART of PERSUASION: 3 Core Concepts Of ARISTOTLE's Rhetoric
What Is a LOGICAL FALLACY? How to Avoid Making BAD ARGUMENTS
zhlédnutí 501Před rokem
What Is a LOGICAL FALLACY? How to Avoid Making BAD ARGUMENTS
What Is an ARGUMENT? Anatomy of LOGIC & ARGUMENTATION
zhlédnutí 382Před rokem
What Is an ARGUMENT? Anatomy of LOGIC & ARGUMENTATION
CONTENT DISTRIBUTION From A to Z: Owned, Earned, and Paid Channels
zhlédnutí 3,1KPřed 2 lety
CONTENT DISTRIBUTION From A to Z: Owned, Earned, and Paid Channels
6 TYPES of BLOG ARTICLES to Explain, Persuade, and Inspire
zhlédnutí 820Před 2 lety
6 TYPES of BLOG ARTICLES to Explain, Persuade, and Inspire
What Is CONTENT? TYPES and CHANNELS
zhlédnutí 2,7KPřed 2 lety
What Is CONTENT? TYPES and CHANNELS
How Find KILLER CONTENT IDEAS Relevant to Your Audience
zhlédnutí 2,9KPřed 2 lety
How Find KILLER CONTENT IDEAS Relevant to Your Audience
How to Pick a BLOG NICHE for 2022
zhlédnutí 754Před 2 lety
How to Pick a BLOG NICHE for 2022
WHY Do So Many CONTENT WRITERS SUCK? [Here's WHO to BLAME]
zhlédnutí 702Před 2 lety
WHY Do So Many CONTENT WRITERS SUCK? [Here's WHO to BLAME]
STAND WITH UKRAINE [Not My Usual Video About Copywriting]
zhlédnutí 1,1KPřed 2 lety
STAND WITH UKRAINE [Not My Usual Video About Copywriting]
6 STEPs to Your First FREELANCE WRITING JOB
zhlédnutí 1,9KPřed 2 lety
6 STEPs to Your First FREELANCE WRITING JOB
What COPYWRITERS Can LEARN From DAVID OGILVY
zhlédnutí 4,2KPřed 2 lety
What COPYWRITERS Can LEARN From DAVID OGILVY
Your DRAFT Got RIPPED to SHREDS? Here's How to Respond to CRITISISM
zhlédnutí 212Před 2 lety
Your DRAFT Got RIPPED to SHREDS? Here's How to Respond to CRITISISM
What Is a SLOGAN (TAGLINE)?
zhlédnutí 5KPřed 2 lety
What Is a SLOGAN (TAGLINE)?
CONTENT WRITER (COPYWRITER) JOB DESCRIPTION: How to WRITE
zhlédnutí 831Před 2 lety
CONTENT WRITER (COPYWRITER) JOB DESCRIPTION: How to WRITE
Welcome To My Channel - And Get Better At Writing
zhlédnutí 219Před 2 lety
Welcome To My Channel - And Get Better At Writing
Applying HERO'S JOURNEY to CONTENT WRITING
zhlédnutí 639Před 2 lety
Applying HERO'S JOURNEY to CONTENT WRITING
How to IMPROVE Your WRITING FLOW
zhlédnutí 2,6KPřed 2 lety
How to IMPROVE Your WRITING FLOW
From SELF to CUSTOMER-CENTRIC COPY
zhlédnutí 343Před 2 lety
From SELF to CUSTOMER-CENTRIC COPY

Komentáře

  • @Sarita-vt2lz
    @Sarita-vt2lz Před 29 dny

    Abe sale Aisa kaun sa video banaa Diya re tu

  • @ursularocha8704
    @ursularocha8704 Před měsícem

    MY GOD how long a searched for that video! Tank you!!!!

  • @WinPupulapae-x5w
    @WinPupulapae-x5w Před měsícem

    Sex content

  • @kamanuvidiluis3952
    @kamanuvidiluis3952 Před měsícem

    this feels so fresh to oldschool content marketers. We need more of those 'cause the old principles still aplies.

  • @DawudAMuhammad
    @DawudAMuhammad Před 2 měsíci

    excellent video.

  • @CoreyZeiman
    @CoreyZeiman Před 2 měsíci

    Hey Kateryna, great content! I've sent you an email.

  • @NoelCostamero
    @NoelCostamero Před 2 měsíci

    I like you beautiful

  • @voltampscircuits
    @voltampscircuits Před 2 měsíci

    Everyone has already said what I wanted to say. Thumbs up.

  • @internet-marketing-stuff8765

    I am happy to see you are back. I just discovered your channel. You need to post more often.

  • @EbiemThankgod
    @EbiemThankgod Před 2 měsíci

    I love this

  • @MetallicksFin1
    @MetallicksFin1 Před 2 měsíci

    Sure, I have ideas, but how do I sell them and where? Now that I have been searching in many fields, it always ends to the same problem: where can I sell and how?

  • @AdnanKhan-jn8dz
    @AdnanKhan-jn8dz Před 3 měsíci

    Nice and informative video

  • @ARDIIWILSON
    @ARDIIWILSON Před 3 měsíci

    Really appreciate you

  • @ARDIIWILSON
    @ARDIIWILSON Před 3 měsíci

  • @ARDIIWILSON
    @ARDIIWILSON Před 3 měsíci

    Excellent job

  • @shrutiagokhale258
    @shrutiagokhale258 Před 3 měsíci

    "Accuracy in grammar and sentence structure are hard for me. I hope there are many who also feel the same.

  • @Roshart-tiofashionlove
    @Roshart-tiofashionlove Před 4 měsíci

    Wat is the type of images to edit to create content to brands

  • @okwunnandudi7085
    @okwunnandudi7085 Před 4 měsíci

    Very helpful video

  • @ZMmarketingcorner-tf8sm
    @ZMmarketingcorner-tf8sm Před 4 měsíci

    Hey Kateryna, I'am from Pakistan . I don't know much English but you explained it so simply in the video that all my confusion was cleared. Thank you so much.🙂😊

  • @PrimeTechAtlantic
    @PrimeTechAtlantic Před 4 měsíci

    Hello, GREAT Video, Kat... sorry i didn't catch the word the captions say "Trial" you referred to a person? I am using you teaching in my advertising SO MUCH... pls continue...

  • @badranalfa7347
    @badranalfa7347 Před 5 měsíci

    Hello, love your work. But i did some tasks in content writing and at the end they ask for a fee to send my payment. Is this legal or the standard means of sending payments as far as you know?? Im hesitant because they are strangers and it is my first time. Please reply and thank you

    • @MsSunnyMuffins
      @MsSunnyMuffins Před měsícem

      Maybe you've already resolved this situation, but you should not have to pay to be paid. It is a very clear sign of a scam. They ask you to pay or send you too much money and ask for some back. Either way they can get your bank information from the transaction. Freelancers should have policies against these things to avoid scamming. I usually say upfront that I will not tolerate these things and scammers know they're caught and leave me be so I have time for actual clients. Just think of a store. If there's a credit card fee at the gas station do they pay it? Nope, they charge it right to you, the customer. Same for this. If your customer wants to work with you the should pay whatever fees required.

  • @jakobbourne6381
    @jakobbourne6381 Před 5 měsíci

    The effectiveness of Phlanx's caption generator lies in its ability to understand the nuances of language and human behavior, enabling businesses to create captions that resonate on a deeper level with their audience. From witty one-liners to heartfelt testimonials, this tool empowers businesses to convey their brand message authentically and connect with their followers on a more personal level.

  • @MohdReezamMohamed
    @MohdReezamMohamed Před 5 měsíci

    Awesome

  • @vinjwriter
    @vinjwriter Před 6 měsíci

    Hi Madam! Thank you so much for this valuable free content and the most interactive flow of the video. As always the outcome was super. And apart from that I would like to convey my heartiest gratitude as a proud Sri Lankan to you, for mentioning Sri Lanka in the video. And I'm aactually an engineering undergraduate, but I've got a strong passion in writing from the childhood. So I started a self employed part time content writing solution work. Still it is at the baby stage and I'm running my website using a subdomain. So Kateryna, I need to know will I be able to rank up for at least some far using a subdomain?

  • @vinjwriter
    @vinjwriter Před 6 měsíci

    Hello Ms. Kateryna! it's awesome the way you gather all the insights into a single video. You are completely letting us more sharp in content writing. Thank you so much! And expecting more and more videos. Good luck to you!

  • @yana.bilokin
    @yana.bilokin Před 6 měsíci

    Are you russian? I guess you couldn’t fight the urge to say goodbye in russian at the end. Unsubscribe.

  • @joshuaward3617
    @joshuaward3617 Před 7 měsíci

    Great stuff!:)

  • @irinavoss8551
    @irinavoss8551 Před 7 měsíci

    У вас приятный акцент и ритм. Это даже помогает восприятию.

  • @chalitha22
    @chalitha22 Před 7 měsíci

    👏👏

  • @Mr.Puppet_23
    @Mr.Puppet_23 Před 7 měsíci

    Lesson 1: Do your homework (2:20) There is no substitute for homework. The more you know about a product, the more likely you are to come up with a big idea for selling it. Lesson 2: Focus on benefits (3:22) Advertising which promises no benefit to the consumer doesn't sell, yet the majority of campaigns contain no promise whatsoever. Lesson 3: Write compelling headlines (4:21) Your headline should promise a benefit, or deliver news, or offer a service, or tell a significant story, or recongize a problem, or quote a satistied customer. Lesson 4: Write lenghty and informative copy (4:54) Long copy sells more than short copy, particularly when asking the reader to spend a lot of money. Only amateurs use short copy. Lesson 5: Grab attention in your introductory paragraph (5:48) If you want your long copy to be read, you had better write it well. In partocular, your first paragraph should be a grabber. You won't hold many readers if you begin with a mushy statement of the obvious like this one in an ad for a vacation resort: 'Going on vacation is a pleasure to which everyone looks forward'. Lesson 6: Play it straight (6:40) Some copywriters, assuming that the reader will find the product as boring as they do, try to inveigle him into their ads with pictures of babies, beagles and bosoms. A mistake. A buyer of flexible pipe for offshore oil rigs is more interested in pipe than anything else in the world. So play it straight. Lesson 7: Be specific (7:33) Good ad: all facts, no adjectives, specific. Lesson 8: Do voice of the customer research (8:32) If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.

  • @hopephilip4495
    @hopephilip4495 Před 7 měsíci

    i think avoiding plagiarism should be the 8th Skill😁

  • @hopephilip4495
    @hopephilip4495 Před 7 měsíci

    clarity is everything...you just got yourself a new subscriber😌

  • @eyalyatzkan3098
    @eyalyatzkan3098 Před 7 měsíci

    thank you! so clear and to the point. love your optimism energy!

  • @shriyasahu7092
    @shriyasahu7092 Před 7 měsíci

    Thank you so much for clarifying each aspect of landing pages with examples. From now onwards , I am going to do the analysis of websites for studying landing pages based on the points you have explained in the video : 1.Know your audience and their problems(offer solution) 2.Headline and sub headline with value proposition 3.Body copy- supporting your value proposition 4.Add benefits instead of features 5.Social proof 6.Clear call to action

  • @kivernee
    @kivernee Před 7 měsíci

    Would love to see a video of a good bit of examples of applying this method to different kinds of content done on youtube

  • @mommyisti18
    @mommyisti18 Před 7 měsíci

    😇Have a Great Day. Greetings from Kapiso Mo Vlog Family❤️ Thank You for sharing this video Im glad Im here❤️Keep uploading your video and stay safe. Godbless😇 6:21

  • @codeinvasion
    @codeinvasion Před 8 měsíci

    Thanks a lot. Learnt 3 more formulas I was unaware of.

  • @elle_cobra
    @elle_cobra Před 8 měsíci

    This is super helpful!

  • @user-en4zx7gf4r
    @user-en4zx7gf4r Před 8 měsíci

    wow❤❤ this is more than a piece of gold to me. Thanks a lot.

  • @jakobbourne6381
    @jakobbourne6381 Před 8 měsíci

    Experience a new era of social media marketing efficiency with *Phlanx's Caption Generator* , streamlining your content creation process and allowing your business to focus on core strategies that contribute directly to your bottom line.

  • @sajeelmemon439
    @sajeelmemon439 Před 8 měsíci

    I loved reading, picking vocabulary, i thought i will be a writer, and i hate that moment to this day.

  • @user-de1wr8ky9q
    @user-de1wr8ky9q Před 9 měsíci

    Invest in the future of digital marketing with *Phlanx's Caption Generator* , a sophisticated AI tool that adapts to the ever-changing landscape of social media. By staying ahead of trends and optimizing content in real-time, businesses using this tool gain a strategic advantage, ensuring a higher return on investment and sustained financial success.

  • @ugdigital23
    @ugdigital23 Před 9 měsíci

    Nice video clip. Thanks

  • @yvonnesomo5953
    @yvonnesomo5953 Před 9 měsíci

    I wish there were samples answers

  • @prashantdural5212
    @prashantdural5212 Před 9 měsíci

    You are so preety

  • @AlexanderIdrisov1
    @AlexanderIdrisov1 Před 9 měsíci

    Вы Катя большая умница… Удачи вам в ваших начинаниях.

  • @hynesie11
    @hynesie11 Před 9 měsíci

    What is CTA?

  • @user-eu8ld1yl8f
    @user-eu8ld1yl8f Před 10 měsíci

    this is so helpful to me! thanks!

  • @zemeneafrasa1618
    @zemeneafrasa1618 Před 10 měsíci

    How can create my own style guide?

  • @mfalmog
    @mfalmog Před 10 měsíci

    Very clear and concise thank you very much for this. I'm looking forward for more.