Video

It really is amazing to see in person, and I'll emphasize that only 1 in every 4 came through all those foil runs in one piece. Still, the ones that DID make it are absolutely stunning!

@@paperspecs I'm available to receive one or more of those that did not end up great. I would be proud. Such a magnificent piece!!! Thank you for sharing!

Ha! I think they've all been disposed of, unfortunately. (We wouldn't mind having one of the cast-offs, either ;-))

@@paperspecs That'd be great indeed!

They really went above and beyond on this one :)

@@paperspecs they did, and it looks great!

Basically to call attention to the product on the shelf to make it stand out from competing products. No bells and whistles on this one :-)

@@paperspecs yet an interesting piece. Thank you! Already sent to a friend that operates in the mescal business to see competitors, eheheh!

If you've ever been in an elevator that has a TV screen in it that plays ads and short news stories, this is the company that sells those ads. There were 3,275 of these brochures made, though not sure how much each one cost. Considering the high prices of ads, the cost to make the brochures is probably pretty low in comparison.

@@paperspecs Ok, ok, it might be cheaper, indeed. Each case needs considerations for sure. Thank you!

Thank you, @kirstengoede - we've always loved MR CUP's style. (Though several designers worked on this, you can see MR CUP's influence here.) He's actually going to be showing us a peek inside his creative process during our next online "mini design conference" next month, too. More info here: www.eventbrite.com/e/fuel-your-passion-for-print-design-at-paperspecs-unboxed-tickets-822808712007/

Thank you so much for your kind words!

Thanks for writing, Ivon! Here are a few we love: czcams.com/video/Gn7KnOnql3M/video.html czcams.com/video/EN9TEV1l22k/video.html czcams.com/video/VkavaKGIWQo/video.html

Thank you for that!

Thank you for always being so supportive of our work @mguerra79 !

Katie! We'll have to put together a traveling "Print Petting Zoo" someday so that we can share Sabine's treasures ;-) That said, we DO have a live event coming up in Chicago... Hmmm...

So glad you're enjoying them :-)

Thank you for your thoughts on this. And yes, the origami nature is really quite something :-)

You just made our day with that one 😂

We're so happy you enjoyed this one!

Absolutely - thank you for watching!

Wow! I think that might be the highest compliment we've ever been paid - thank you for that :)

So glad you enjoyed it :-)

@@paperspecs As always! :D

Mission accomplished then ;-)

So glad you enjoyed this one (and love the screen name :-))

@@paperspecs I recommend you so much the book „S. - Ship of Theseus“ by Doug Dorst and J.J. Abrams.

Thank YOU for your kind words, @mguerra79 !

Thank you for those kind words. This piece is definitely a masterpiece of fine detail and smart use of foil.

We're so glad you enjoyed it. Be sure to check out our other videos as well - we bring the same "print nerd" attention to detail to a wide variety of other print projects, too.

Thank you very kindly for that :-)

Thank you for that - we really appreciate your comments :-)

That's a great question...I'm afraid I don't know the answer to that. But since they regularly print new ones to reflect the updated menu items, I can't imagine they'd say no if a customer wanted to take it.

Thank you for that - sending ❤️ to Portugal!

@@paperspecs thank you too!

Thank you so much for your kind words. We'd love to see something similar in Portugal. Maybe you can start one there :-)

@@paperspecs I must say that I have some ideas regarding some other aspects, branding, but one regarding print and papers might be very interesting too... Who knows. Let me speak with some friends and if so I'll get back to you either here or in another network, like FB or so... Do you work with European, and specifically Portuguese, paper companies?

@mguerra79 I'm afraid we haven't in the past, though we've worked with some German and Canadian ones. (We've never had an event outside the United States, unfortunately.)

@@paperspecs but would it be of interest to do? This will also depend on your intentions to grow, if possible, to outside markets, like the European one... I'd like to be involved with such event, of course!

@mguerra79 Would love to do it but I'm afraid we just don't have the resources at the moment. We are a very small (but dedicated :-) team.

So glad you liked this one, Kirsten!

So glad you enjoyed this one ;-)

Thank you for letting us know how much you enjoyed this one, Amy. Theory11 is never anything less than jaw-dropping!

Thank you for that - subtle but elegant, I think :)

@@paperspecs Absolutely!

I'm afraid we had to send it back after making the video, unfortunately. (We still miss it...)

Ha! They wanted to capture people's attention, and between the design and the name, I think they did that ;-)

@@paperspecs absolutely, but my name comment was specific regarding «fkit», and that just reflects my poor, dirty mind, sorry, ehehehe!

Pretty special, this one - so glad you liked it.

Why thank you :-)

I'm so glad you enjoyed this one, Leshu - it really is quite special, isn't it?

Thank you as always for your enthusiastic, well-thought-out comments, and also for sharing this saying from Portugal, too. I believe the pieces were given to Sappi's clients; to the best of my knowledge they're not available to anyone else. And I can't tell you how hard it was to open this one up - like you I wanted to keep it absolutely perfect :-)

@@paperspecs Exactly that, to keep it perfect! :D

Yay! That's what we're always hoping to do :-)

Glad to hear you enjoyed this piece, though we feel duty bound to stick up for that cover. Screen printed clear covers don't come along every day ;-)

@@paperspecs It's a great piece. Do you consider that kind of «plastic» in your own PaperSpecs catalogs? The fact that it is not actual paper...

Please tell me you mean "Tool" the band....because that would be pretty neat.

@@paperspecs Yes!! Of course!

They really are pretty spectacular, aren't they, Chuck?! Thanks for checking them out!

No problem on my side! Cheers!

Thank you for your thoughts on this. It really seems we're in a golden age for playing card design, doesn't it?

@@paperspecs Absolutely. I'm not a magician but I follow some here on YT and they tend to show several card and package designs, and I must say, they're great. This is one of those examples.

As a lifelong “Deadhead” I was so excited to see this! But, as a lifelong graphic designer, who has also worked at printers, this is super impressive! Thanks for sharing this! (and explaining well to the public how hard the process is! ❤

@@victoriareed7716 So glad you enjoyed both the cards and our look "under the hood." We do that a lot here, so please feel free to subscribe - we're all about taking deep dives into printing and finishing techniques 🥰

@@mguerra79 We feel like the card tuck box has become the new "wine label" in terms of being a place to showcase amazing packaging. And of course Theory11 is at the forefront of that.

It's irresistible, isn't it, Kirsten? (Just curious, what are your other #printinggoals ?)