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Welcome to Guided PPC, your ultimate destination for mastering Google Ads strategies tailored exclusively for E-commerce Direct-to-Consumer (DTC) brands!
Dive into a wealth of invaluable insights curated by our world-class team of Google Ads Experts, boasting over 25 years of hands-on experience in maximizing ROI through Google Ads campaigns.
With an unwavering dedication to Google Ads, we guarantee unparalleled results every time. Join us and learn from industry veterans, including ex-Solutions 8 and ex-Tier11 specialists, led by our former Director of Specialists at Solutions 8.
Stay ahead of the curve and transform your e-commerce business with our proven strategies and expert guidance. Subscribe now for the key to unlocking limitless success with Google Ads!
#googleads #ppc #agency #sem #podcast #guidedppc
Dive into a wealth of invaluable insights curated by our world-class team of Google Ads Experts, boasting over 25 years of hands-on experience in maximizing ROI through Google Ads campaigns.
With an unwavering dedication to Google Ads, we guarantee unparalleled results every time. Join us and learn from industry veterans, including ex-Solutions 8 and ex-Tier11 specialists, led by our former Director of Specialists at Solutions 8.
Stay ahead of the curve and transform your e-commerce business with our proven strategies and expert guidance. Subscribe now for the key to unlocking limitless success with Google Ads!
#googleads #ppc #agency #sem #podcast #guidedppc
Scaling Google Ads For Ecommerce With Product Variants
Scaling Google Ads For Ecommerce With Product Variants
Discover how to effectively scale your Google Ads campaigns for e-commerce by leveraging product variants.
In this video, we'll explore strategies to optimize your ad performance, reach more potential customers, and maximize your ROI.
Whether you're new to Google Ads or looking to take your e-commerce store to the next level, these tips will help you navigate the complexities of product variants and boost your sales.
Don't forget to like, comment, and subscribe for more ecommerce tips and strategies!
-----------------------------
🔥 Need help with Google Ads?
guidedppc.com
🚀 Google Ads Group Coaching:
courses.guidedppc.com/p/google-ads-coaching-for-beginners
😍 Google Ads 1-on-1 Coaching:
courses.guidedppc.com/p/google-ads-coachig-for-shopify-stores
✅ Become A Google Ads Specialist Package: courses.guidedppc.com/p/become-a-google-ads-specialist-bundle
#googleads #course #ppc #agency #sem #paidsearch #guidedppc
Discover how to effectively scale your Google Ads campaigns for e-commerce by leveraging product variants.
In this video, we'll explore strategies to optimize your ad performance, reach more potential customers, and maximize your ROI.
Whether you're new to Google Ads or looking to take your e-commerce store to the next level, these tips will help you navigate the complexities of product variants and boost your sales.
Don't forget to like, comment, and subscribe for more ecommerce tips and strategies!
-----------------------------
🔥 Need help with Google Ads?
guidedppc.com
🚀 Google Ads Group Coaching:
courses.guidedppc.com/p/google-ads-coaching-for-beginners
😍 Google Ads 1-on-1 Coaching:
courses.guidedppc.com/p/google-ads-coachig-for-shopify-stores
✅ Become A Google Ads Specialist Package: courses.guidedppc.com/p/become-a-google-ads-specialist-bundle
#googleads #course #ppc #agency #sem #paidsearch #guidedppc
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Can you give us the link of Mike's script not able to find it
Sure, here you go: github.com/agencysavvy/pmax
*Excellent breakdown of keyword research for Google Ads!*
Thank you so much for the shoutout. 🙏
it's really very unknown strategy I have ever came across on the internet yet.. u r amazing sir
Shhh 🤫 don’t let the secret out 😃
Hi I have an issue where I have multiple tabs in the linked supplemental feed google sheet. I want the supplemental feed to take data from specific tab inside the sheet, currently google is picking from the 1st tab which is not the right one. How can i do it. Mine is merchent center next.
Only keep those fields in the supplemental feed that you want Google to pick up. Delete the rest from supplemental feed, that’s the whole point of a supplemental feed.
@@GuidedPPC did it now it's working but it's not matching any products it only has two elements ids and custom label column. Don't know what to do after this.
Are you willing to come on a zoom call? This call will be recorded and shared on the channel here. Obviously we will hide the client’s name.
I agree sir ! can i get internship at your company ?
Thanks for interest. We have hired enough candidates at the moment. Please watch out for the next announcement.
Hi I have a few questions 1. I recently got an ad account which has couple of Pmax running they are doing well but the targeting Geo is limited while the orders are pan india. If i make the change in the campaign level does the campaigns start from scratch? 2. And in Pmax campaign I have 2 listing groups based on spend group A is having high spends at 3.3 ROAS at 0.27% CVR, listing group B have better ROAS than this but spend is almost 50% of listing A also have high CVR. What do u do in this case. My theory is group A has potential to scale so it's taking more spends while other isn't. But nonetheless I'm profitable. 3. People say if u have best performing products group it in other campaign and scale. But I have different opinion - why disturb something that's working instead isolate the ones not working and run it. What is your opinion. 4. My GMC shows my feed is using CONTENT API. But the shopify store also have simprosys linked to GMC how can I check which is sending data to feed. 5. How can I go about optimizing my google category selection, My pmax is more optimized to home&garden where I'm getting more orders but ideally my products is not that it's gifts but I can see which subcategory it's linking to. Can i use this subcategory which Pmax are spending on to change this 6. Which one you prefer Using SEO rich title or default for shopping campaigns It will be really helpful to me if you can share your knowledge on this
Hi sir, This question apart from this video. Is still the internship program for google ads specialist open in your agency?. If how could one apply to that, So that i can refer someone. Thanks in advance.
We have hired enough number of interns at the moment and it will be announced if we need more. Though, we hire only those with deep understanding of Google Ads for internship. We do not teach Google Ads during the internship. So if you’d like to refer someone, encourage them learn Google Ads really well before they apply for internship.
@@GuidedPPC ok sir
Hi sir can you make more video on how to solve landing page, invalid price etc issue in feed in bulk like uploading supplement sheet please sir
Hi Ravi, can you create a screen recording and share the issue with me on our email? Be as descriptive as possible. You can find our email it in channel contact information.
Very good video, needs such a very deep dive analysis for solving Ads suspension, my account has been suspensed recently and i can also see similar issues highlighted by you Shekhar.
how do you put item ID in duplicate products???????? Is it some random combination of alphabets ?
Great question: yes you can put a random combination, just keep it unique for a product in the merchant center account.
And what if we want to run only search on p-max ?
Why would you want to do that if search campaign type is already available? One could find ways to attach wheels to a boat and run it like a car on the road but why take all that trouble if you have a car?
Wow, great insights on scaling campaigns using product variants🙌
Glad it was helpful Arjun! 🙏
Thank you for this details.
You are welcome!
I have a doubt can we use portfolio strategy with shared budgets only? Like if we say shared budget, on that budget,each campaign is shared the budget. For example, we have some budget for a month, then that budget is also shared by the campaign. Please help me
Great question: you can create portfolio bid and apply it to only one campaign. Even if the budget it shared, its shared on campaign only. Give it a spin and see.
How are you santosh
excellent presentation 👍but now the panel with the merchant center interface has completely changed and I can no longer find where these settings are made 👍
Sounds like you are on Merchant Center Next, you can switch to legacy (if the option is available): support.google.com/merchants/answer/12568804?hl=en But thanks for the feedback, I recorded this a couple of years ago and I might have to record again with the new interface. Thanks for your patience.
@GuidedPPC Great analysis and strategy to improve CPA for your client! Do you have examples or case studies for the Exterior Home Improvement industry (decks, porches, patios - roofing, siding, windows)?
@steven2279 - thanks for the shoutout. I will record one for home repair niche soon.
Hi Santosh, It is great information. Thanks for sharing it. I got question related to keywords Many times in keyword planner, more than 1 keywords have exact same all the data points. What does it mean. How to use this information. Does this mean we take one keywords from all the keywords which have exactly same data points?
Hi, thanks for watching and glad you found it helpful. I will make a separate video on its uses cases, please stay subscribed.
When i use Tag Assistant Legacy it only shows "event gtag.config" - i dont have the rest of the table: ecomm_proid, ecomm_pagetype and ecomm_totalvalue
That’s because the dynamic remarketing tag is not setup yet.
After running we are getting following protocoll: Ba: Could not read from Google Ads at runReport (Code:142:10) at main (Code:128:3)
Try later, there is an ongoing bug on Google's end for now. Ginny confirmed on LinkedIn
@@GuidedPPC the bug is still today. 3.8.2024 15:00:04 Ba: Could not read from Google Ads at runReport (Code:142:10) at main (Code:128:3)
Please follow the Google’s status here: ads.google.com/status/publisher/incidents/Dgkp6kgKHeiuDaUXBa5Q We are all on standby, awaiting this to be resolved. Unfortunately, we don’t control Google’s systems nor did we create the script :(
@@GuidedPPC thank you! Everything is working perfect today. Great Video! Thank you again for your effort in this special Google issue.
Great to know that its finally working and thanks for the shoutout 🙏
Insightful❤
Glad you found it insightful. Thanks for watching!
Hello there 🤗 Can we apply for Internship from Pakistan if Yes then How to Apply
Hello, this internship is closed, it was offered over 2 years ago.
@@GuidedPPC Ok Sir.. You don't offer further internships for it?
We do offer internship but only consider applications from candidates who have completed our courses. The seats are full right now but may open in another couple of months.
@@GuidedPPC ok got it
Targeting using Custom Labels is indeed some Ninja Level Sh*t
Glad you found it helpful. Thanks for watching 🙏
❤❤❤
Hi Santosh, Got a question. When deciding number of campaign and ad groups what should be the criteria in terms of budget.
This is a great question and thanks for asking. I will have to make a video on this to answer this properly. Will do asap!
Would have been more interesting to demonstrate how best to use the results of the script in real world situations. There are already many videos (including one from Mike) on how to install the script but not money on how to interpret the data.
Thanks Eddy, this is a great feedback. I will make a video demonstrating use cases as well, pretty soon. 🙏
Sir I have sofa shops and didn't do as such according to my opinion and it's 1st time am paying for ads but got suspended instead😢.
Hi, this usually happens if you try to run Google Ads to one domain from two or more accounts. Besides your website content, redirects if any etc can also cause a problem. Try speaking to support and see if they can give you any specific reason. We can take a look but we charge a fee of $499.
Thanks for this amazing tutorials. Can the script allow you to change the date range? This is because anytime i run the script the date range is from 2024-06-29 and 2024-07-28. Not sure about this though......
I don’t think there is an option to change the date but when you generate the report it should be for the last 30 days. Use a different sheet and remember to select a campaign from the dropdown in the sheet.
@@GuidedPPC perfect, thanks for your help!
You're welcome! 🙏
Hi Santosh Thankyou for the video I did everything step by step but the issue is that the tags are not firing in my GTM. Could you tell me if this is an issue from GTM or if you have faced a similar issue please let me know
Please make sure the GTM property is published and follow the steps carefully. It works.
Delete
Hi Santhosh sir, Learned Google ads a month before and also launched a campaign. What are the skillset one should acquire to get best at google ads?
Greetings that you have started learning Google Ads. If you have picked up the skills well, it’s time to put that knowledge to practice. I suggest working for an agency for at least a year to get real world experience.
It is great content. Thanks for sharing. I got question How many ad group and landing pages did you start with?
Thanks for watching. Just one ad group and one landing page.
@@GuidedPPC Thanks for responding
What's the bidding strategy?
Max clicks with a bid cap, I think I shared in the video.
❤ love your content ..do one more video in the dentist category if possible
Indeed, coming soon.
How to know the exact Bid amount our competitor are paying on a certain keyword, product or their brand name ???????????????????????
Sorry to disappoint you but I am not aware of any tool like that.
Not working at all.
Are you not able to create a feed only PMax campaign?
Do you think Tcpa and TROAS is good for scaling Pmax ?????????????? What's your take on reducing daily budgets in p max instead of putting Troas ????????????????
It depends : You can scale with tCPA or tROAS, provided you find the sweetspot. We have not tested reducing daily budget on PMax strategy.
This is by far the best feed optimization video i've came across in internet, man you guys covered every damm aspect of the feed optimization. loved it.
Glad you liked it, thanks for watching 🙏
One of the best course out there❤
Glad you found it helpful. 🙏🙏
Custom label once added in merchant center takes 30 mins around to get updated in google ads
Thanks for adding this! 👏
We were hit with Compromised Site then suspended for circumventing system two days later. We removed third party web analytics app (LuckyOrange) , and we removed polyfill JS script. Google will not provide the malicious link and we don't know what to do. Can you help?
Sure, we help our clients recover from these suspensions. This is the lowest monthly fee we charge to our clients: academy.guidedppc.com/p/google-ads-management-399
how come then conversions by conversion time shows decimal as well? for all conversion columns it's understandable - it might be that some of the conversions were attributed to some clicks outside of the selected date range. But why conversion by conversion time shows decimals as well? it is supposed to show the conversion count for the date of the code firing on site, not ad interaction. there is no 'window' here, the numbers must be whole for that column, but yet they are not. Could you explain that if possible? Thanks!
whats more, google ads help center article specifically mentions 'conversions, all conversions, and cross-device conversions' columns, as possible places where you can see decimal places due to attribution model selected. No conversions by conversion time, which is understandable because that would be illogical. why then the decimals are there anyway? counting bug?
That’s because of data driven attribution.
@@GuidedPPC thats true for all conversions column, not conversion by conversion time - in the first one you check ad interaction which makes sense - there might be a 0.5 conversion attributed to a click outside the selected range. For conversion by conversion time column this logic doesnt apply - we are not counting ads interactions that lead to conversions, but 'actual' conversions - that is amount of time conversion code fired in the selected range. you cant fire a conversion 'half' times right? you either fire it or not. unless, in our theoretical case, the attribution model takes into account other sources, not only google ads. that would mean the attribution spreads not only between ad clicks/keywords etc, but also checks other clicks like social media/bing ads etc and ommits them in reporting. that however would be contradictory to any documentation on how attribution model works
1. Feed Only 2. Asset Only(creatives and ad copy) 3. Full Build(Feed+Asset)
Thanks for adding this!
I have a question. Is it compulsory to implement Consent Mode V2 at each website to run Google Ads? Or we can also run and re-target the audience without that?
Yes, its better to implement consent mode advanced, for ad personalization: support.google.com/google-ads/answer/14505993?hl=en
@@GuidedPPC So, If I didn't implement Consent Mode, there will be no issue at all even in Re- marketing?
Ad personalization is remarketing as well so the short answer is that get consent move v2 done.
@@GuidedPPC Alright. So, If I'm doing Search Ad for local small business (Roofing Company) what would be suggested in this scenario?
hi you are a great expert in google ads, but if you do make different thumbnail templates for all of your videos then views on your videos can increase because Google can recognise that you have used the same design template for thumbnail. Also find better long keywords for videos in CZcams keyword research tool to increase views on your amazing videos. You can apply the points on your past videos also
Hi @technicalindiaa1 thanks for these great suggestions. We will implement these asap!
Hi santosh, how do you calculate CAC and nCAC before running a campaign. how do we know before running ads whether the new customers we get is a profitable or not? thanks for the great videos.
Hi Umair, I do not think there is any difference in CAC and nCAC because every customer that is acquired is essentially a new customer and therefore calculating CAC is as straightforward as dividing the total cost by total number of customers acquired during the given date range. Hope this helps.
Hi Umair, I do not think there is any difference in CAC and nCAC because every customer that is acquired is essentially a new customer and therefore calculating CAC is as straightforward as dividing the total cost by total number of customers acquired during the given date range. Also you can’t calculate CAC before running the campaign though you can estimate target CAC by taking into account the LTV and repeat rate. Hope this helps.
Very helpful thanks
You got it! Thanks for watching!
I'm not able to add customer list audience in performance max campaign. Can you please help me with that?
For this kind of help you should join the live coaching program: academy.guidedppc.com/p/google-ads-coaching
I am also looking for Google ads course
Start with this: academy.guidedppc.com/p/guided-ppc-google-ads-course-1st-batch