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TechGrowth Strategy & Insights
United Kingdom
Registrace 3. 09. 2011
Welcome to TechGrowth Strategy & Insights, your hub for accelerating growth in the tech and telecoms industry.
Hosted by Michael Williamson, CEO with 25+ years of experience, this channel delivers actionable insights for ambitious tech companies looking to scale and increase market share.
We cover:
🔹 Market intelligence and competitive analysis
🔹 Strategic planning and business model optimisation
🔹 Marketing excellence and lead generation
🔹 Product/market fit and innovation
🔹 Growth hacking for startups and scale-ups
Perfect for SaaS startups, cloud computing providers, or established telecoms firms navigating the complex tech landscape.
Join our community of tech entrepreneurs, marketers, and innovators. Let's unlock your company's growth potential together!
#TechGrowth #StartupStrategy #B2BTechMarketing #SaaSGrowth #TelecomsInnovation
For personalised strategies, visit www.techgrowthinsights.com
New videos every week. Don't forget to hit the notification bell!
Hosted by Michael Williamson, CEO with 25+ years of experience, this channel delivers actionable insights for ambitious tech companies looking to scale and increase market share.
We cover:
🔹 Market intelligence and competitive analysis
🔹 Strategic planning and business model optimisation
🔹 Marketing excellence and lead generation
🔹 Product/market fit and innovation
🔹 Growth hacking for startups and scale-ups
Perfect for SaaS startups, cloud computing providers, or established telecoms firms navigating the complex tech landscape.
Join our community of tech entrepreneurs, marketers, and innovators. Let's unlock your company's growth potential together!
#TechGrowth #StartupStrategy #B2BTechMarketing #SaaSGrowth #TelecomsInnovation
For personalised strategies, visit www.techgrowthinsights.com
New videos every week. Don't forget to hit the notification bell!
Scaling Tech Sales Strategies for Explosive Growth | A Tech Insider's Guide | TechGrowth Insights
The problem is that many tech companies try to scale sales by simply throwing more resources at it. They hire a bunch of reps, give them a script and a phone, and expect magic to happen. But without the right strategy, structure, and support, those reps will flounder. They'll chase the wrong leads, burn out quickly, and churn just as fast as you can hire them.
See if you quality for a free Growth Opportunity Assessment:
www.techgrowthinsights.com/growth-opportunity1
Scaling tech sales from zero to hero requires more than just hiring more reps and making more calls. In this video, Michael Williamson, CEO of Tech Growth Insights, shares insider secrets on how to achieve explosive growth in your tech business.
Key Insights:
Challenges of Scaling: Expanding into new markets, verticals, or product lines while maintaining quality and focus is a major challenge in tech sales.
Common Pitfalls: Many tech companies fail to scale effectively by merely increasing resources without a strategic approach, resulting in poor performance and high turnover.
Successful Strategies:
Focus on Ideal Customer Profiles: Target customers who are the best fit and have the highest lifetime value. Use data to tailor your approach.
Develop a Scalable Sales Process: Create a clear, repeatable playbook for each stage of the sales process and use tools like CRM and automation to ensure consistency.
Invest in Sales Enablement and Training: Provide ongoing, interactive training and support to ensure reps are continuously improving their skills.
Align Sales with Marketing and Customer Success: Collaborate with marketing to generate quality leads and with customer success to ensure smooth transitions and ongoing retention.
Foster Continuous Improvement: Continuously optimize, automate, and innovate based on data and feedback. Encourage experimentation and knowledge sharing.
Success Story:
Michael recounts how they helped a fast-growing SaaS company scale their sales operations. By defining their ideal customer profile, creating a comprehensive sales playbook, and aligning sales with marketing and customer success, the company tripled their pipeline, doubled their win rate, and increased their average contract value by over 50%.
Takeaway:
Scaling tech sales effectively isn't just about working harder; it's about working smarter. Focus on your ideal customer, build a repeatable sales process, invest in enablement, align with other functions, and foster a culture of continuous improvement. With a strong foundation and a data-driven approach, you can scale with confidence and agility.
Topics Covered:
Scaling Tech Sales
Sales Strategy
Customer Focus
Sales Enablement
Cross-Functional Alignment
#TechSales #SalesScaling #SalesStrategy #CustomerFocus #MichaelWilliamson #TechGrowthInsights
See if you quality for a free Growth Opportunity Assessment:
www.techgrowthinsights.com/growth-opportunity1
Scaling tech sales from zero to hero requires more than just hiring more reps and making more calls. In this video, Michael Williamson, CEO of Tech Growth Insights, shares insider secrets on how to achieve explosive growth in your tech business.
Key Insights:
Challenges of Scaling: Expanding into new markets, verticals, or product lines while maintaining quality and focus is a major challenge in tech sales.
Common Pitfalls: Many tech companies fail to scale effectively by merely increasing resources without a strategic approach, resulting in poor performance and high turnover.
Successful Strategies:
Focus on Ideal Customer Profiles: Target customers who are the best fit and have the highest lifetime value. Use data to tailor your approach.
Develop a Scalable Sales Process: Create a clear, repeatable playbook for each stage of the sales process and use tools like CRM and automation to ensure consistency.
Invest in Sales Enablement and Training: Provide ongoing, interactive training and support to ensure reps are continuously improving their skills.
Align Sales with Marketing and Customer Success: Collaborate with marketing to generate quality leads and with customer success to ensure smooth transitions and ongoing retention.
Foster Continuous Improvement: Continuously optimize, automate, and innovate based on data and feedback. Encourage experimentation and knowledge sharing.
Success Story:
Michael recounts how they helped a fast-growing SaaS company scale their sales operations. By defining their ideal customer profile, creating a comprehensive sales playbook, and aligning sales with marketing and customer success, the company tripled their pipeline, doubled their win rate, and increased their average contract value by over 50%.
Takeaway:
Scaling tech sales effectively isn't just about working harder; it's about working smarter. Focus on your ideal customer, build a repeatable sales process, invest in enablement, align with other functions, and foster a culture of continuous improvement. With a strong foundation and a data-driven approach, you can scale with confidence and agility.
Topics Covered:
Scaling Tech Sales
Sales Strategy
Customer Focus
Sales Enablement
Cross-Functional Alignment
#TechSales #SalesScaling #SalesStrategy #CustomerFocus #MichaelWilliamson #TechGrowthInsights
zhlédnutí: 4
Video
Tech Sales Secrets Strategies to Drive Growth in the Tech Industry | TechGrowth Insights
zhlédnutí 1,5KPřed 14 hodinami
The problem is that many tech companies are still using outdated, generic sales playbooks that don't reflect the realities of today's market. They're focusing on features instead of benefits, talking at customers instead of listening to them, and treating every prospect the same instead of tailoring their approach. See if you quality for a free Growth Opportunity Assessment: www.techgrowthinsig...
AI and Tech Company Growth Strategy | How to Balance Efficiency and People-Centricity | TechGrowth
zhlédnutí 281Před 19 hodinami
The challenge is that efficiency and people-centricity can seem like opposing forces. Lean too far into AI, and you risk alienating your customers and employees. Focus too much on the human touch, and you could lag behind in productivity and innovation. See if you quality for a free Growth Opportunity Assessment: www.techgrowthinsights.com/growth-opportunity1 AI and Tech Company Growth Strategy...
Customer Success Playbooks - How to Build a World-Class Playbook for Business | TechGrowth Insights
zhlédnutí 548Před dnem
A Customer Success playbook is your team's ultimate guide to managing accounts. It lays out clear, repeatable processes for everything from onboarding to expansion to risk mitigation. Sounds great, right? But most playbooks I see are either gathering dust on a shelf or are so generic they're useless. See if you quality for a free Growth Opportunity Assessment: www.techgrowthinsights.com/growth-...
AI and the Future of Work How Tech Companies Can Adapt | TechGrowth Insights
zhlédnutí 411Před 14 dny
The challenge is that AI is advancing at breakneck speed, and many organisations are struggling to keep up. There's a real fear that machines will automate away jobs, leading to mass unemployment and social unrest. See if you quality for a free Growth Opportunity Assessment: www.techgrowthinsights.com/growth-opportunity1 Are the robots really coming for our jobs, or is there more to the story? ...
From Hype to Reality AI's Role in Technology Company Growth Strategies | TechGrowth Insights
zhlédnutí 542Před 14 dny
Here's the thing: AI isn't a magic bullet. Slapping some machine learning on your product isn't going to instantly boost your KPIs. In fact, I've seen many companies pour millions into AI initiatives that never see the light of day. See if you quality for a free Growth Opportunity Assessment: www.techgrowthinsights.com/growth-opportunity1 From Hype to Reality AI's Role in Technology Company Gro...
How to Onboard Clients? Customer Onboarding - 4 Best Practices You Need To Know| TechGrowth Insights
zhlédnutí 353Před 21 dnem
Here's the hard truth: over 90% of customers say companies could improve their onboarding. That's a huge gap! And the stakes couldn't be higher. A smooth onboarding sets the stage for account growth, advocacy, and stellar NPS. But a bumpy one? That's a recipe for churn, reputation damage, and lost revenue. See if you quality for a free Growth Opportunity Assessment: www.techgrowthinsights.com/g...
Why Customer Lifetime Value Matters in Business Growth? How To Calculate CLTV? TechGrowth Insights
zhlédnutí 353Před 21 dnem
Customer Lifetime Value (CLV) is crucial for business growth. Learn what CLV is and how to calculate it in this informative video. Understanding CLV can help you make better decisions and improve customer retention for long-term success. Why Customer Lifetime Value Matters in Business Growth? How To Calculate CLTV? TechGrowth Insights See if you quality for a free Growth Opportunity Assessment:...
What is Voice of Customer Research? How to Drive Business Growth with VoC? TechGrowth Insights
zhlédnutí 770Před 28 dny
Customer feedback is crucial for driving growth in your business. In this video, we'll discuss the importance of Voice of Customer Research and how it can help you unlock new opportunities for success. What is Voice of Customer Research? how to drive business growth with VoC? TechGrowth Insights See if you quality for a free Growth Opportunity Assessment: www.techgrowthinsights.com/growth-oppor...
How to Build Business Revenue? Unlocking Hidden Revenue Streams in B2B - TechGrowth Insights
zhlédnutí 336Před měsícem
Discover how to unlock hidden revenue streams in B2B companies with this insightful video. Learn about the most commonly missed revenue opportunities for B2B companies and how you can capitalize on them to increase your bottom line. How to Build Business Revenue? Unlocking Hidden Revenue Streams in B2B - TechGrowth Insights See if you quality for a free Growth Opportunity Assessment: www.techgr...
Boost Your Bottom Line with Customer Retention | Benefits of Customer Retention -TechGrowth Insights
zhlédnutí 648Před měsícem
Learn the benefits of customer retention for your bottom line and how it can boost your business. Watch this video to increase customer loyalty and grow your profits! Boost Your Bottom Line with Customer Retention | Benefits of Customer Retention - TechGrowth Insights See if you quality for a free Growth Opportunity Assessment: www.techgrowthinsights.com/growth-opportunity1 In this video, Micha...
5 Types of Customer Loyalty | Mastering Customer Loyalty Techniques | TechGrowth Insights
zhlédnutí 349Před měsícem
In this video, we'll dive into "The 5 Types of Customer Loyalty" and how to master customer loyalty techniques for your business. Learn how to build and maintain loyal customers for long-term success! 5 Types of Customer Loyalty | Mastering Customer Loyalty Techniques | TechGrowth Insights Explore the five types of customer loyalty and how technology and telecom companies can leverage them to d...
Hidden Impact of Customer Retention on Customer Life Time Value | B2B Growth | TechGrowth Insights
zhlédnutí 364Před měsícem
Learn about the hidden impact of customer retention on customer lifetime value (CLV). Discover the relationship between customer retention and CLV in this insightful video. See if you quality for a free Growth Opportunity Assessment: www.techgrowthinsights.com/growth-opportunity1 Hidden Impact of Customer Retention on Customer Life Time Value | B2B Growth | TechGrowth Insights Welcome to Tech G...
How to Improve Customer Retention and Reduce Churn? Crack the Code to Stop Customer Loss
zhlédnutí 236Před měsícem
TechGrowth Insights - Learn the secrets to reducing customer churn and keeping your clients happy. Watch this video to discover 5 methods to prevent customer loss. See if you quality for a free Growth Opportunity Assessment: www.techgrowthinsights.com/growth-opportunity1 How to Improve Customer Retention and Reduce Churn? Crack the Code to Stop Customer Loss | TechGrowth Insights In this episod...
How to Boost Customer Loyalty? 5 Easy Steps to Boost Customer Loyalty | TechGrowth Insights
zhlédnutí 452Před měsícem
How to Boost Customer Loyalty? 5 Easy Steps to Boost Customer Loyalty | TechGrowth Insights
Avoid These Mistakes in B2B | 7 Proven Strategies to Reduce Customer Churn | TechGrowth Insights
zhlédnutí 397Před měsícem
Avoid These Mistakes in B2B | 7 Proven Strategies to Reduce Customer Churn | TechGrowth Insights
How to Measure ROI of Voice of The Customer? VoC Analysis for Business Growth | TechGrowth Insights
zhlédnutí 627Před měsícem
How to Measure ROI of Voice of The Customer? VoC Analysis for Business Growth | TechGrowth Insights
Techniques for Tracking Customer Loyalty in 2024 | Measuring Customer Loyalty | TechGrowth Insights
zhlédnutí 468Před měsícem
Techniques for Tracking Customer Loyalty in 2024 | Measuring Customer Loyalty | TechGrowth Insights
How to Increase & Maximize Customer Lifetime Value with VoC | B2B Marketing | TechGrowth Insights
zhlédnutí 659Před 2 měsíci
How to Increase & Maximize Customer Lifetime Value with VoC | B2B Marketing | TechGrowth Insights
Boosting Your B2B Growth Through Account Experience | Earned Growth | TechGrowth Insights
zhlédnutí 962Před 2 měsíci
Boosting Your B2B Growth Through Account Experience | Earned Growth | TechGrowth Insights
What is Win-Loss Analysis - Why should Optimize? Best B2B Marketing Strategies | TechGrowth Insights
zhlédnutí 412Před 2 měsíci
What is Win-Loss Analysis - Why should Optimize? Best B2B Marketing Strategies | TechGrowth Insights
How to Create Customer Journey Map? Expert Tips for B2B Customer Journey | TechGrowth Insights
zhlédnutí 612Před 2 měsíci
How to Create Customer Journey Map? Expert Tips for B2B Customer Journey | TechGrowth Insights
Importance of Customer Experience - Discover Why Customer Experience Is Key to B2B Revenue Success
zhlédnutí 343Před 2 měsíci
Importance of Customer Experience - Discover Why Customer Experience Is Key to B2B Revenue Success
NPS Root Cause Analysis | Unlock the Power of Customer Insights | TechGrowth Insights
zhlédnutí 244Před 2 měsíci
NPS Root Cause Analysis | Unlock the Power of Customer Insights | TechGrowth Insights
Why NPS Closed Loop Systems Are Essential for Your Growth Strategy - TechGrowth Insights
zhlédnutí 392Před 2 měsíci
Why NPS Closed Loop Systems Are Essential for Your Growth Strategy - TechGrowth Insights
Boost Your Sales Process by Mapping the End-to-End B2B Customer Journey | Customer Journey Map
zhlédnutí 266Před 2 měsíci
Boost Your Sales Process by Mapping the End-to-End B2B Customer Journey | Customer Journey Map
Master B2B Customer Engagement: Building a Voice of the Customer Program - TechGrowth Insights
zhlédnutí 282Před 2 měsíci
Master B2B Customer Engagement: Building a Voice of the Customer Program - TechGrowth Insights
How to Build a Customer Retention Program? Skyrocket Your Customer Base - TechGrowth Insights
zhlédnutí 527Před 3 měsíci
How to Build a Customer Retention Program? Skyrocket Your Customer Base - TechGrowth Insights
Why Delivering Better Client Experiences Will Skyrocket Your Growth? TechGrowth Insights
zhlédnutí 357Před 3 měsíci
Why Delivering Better Client Experiences Will Skyrocket Your Growth? TechGrowth Insights
How Customer Health Scores & Customer Experience Can Transform Your Company - TechGrowth Insights
zhlédnutí 317Před 3 měsíci
How Customer Health Scores & Customer Experience Can Transform Your Company - TechGrowth Insights