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Wild
Uganda
Registrace 10. 01. 2018
Wild about coffee:
Wild is on a mission to bring the best coffee directly from its birthplace to coffee lovers world wide, while sharing the best stories from the field, from our startup, and from our home in the heart of Africa.
Wild is on a mission to bring the best coffee directly from its birthplace to coffee lovers world wide, while sharing the best stories from the field, from our startup, and from our home in the heart of Africa.
The Big Ugly Secret Of The Coffee Industry
Coffee has a big, ugly secret!
There is something the coffee industry does not want to talk about: the fundamentally unfair structure which forms the foundation of the entire industry.
Watch as we reveal the ugly truth, and learn how we do things differently.
The coffee value chain is deeply unfair. Value is generated far away from where the coffee grows. The result:
Every cup of coffee you drink increases the gap between the rich and the poor.
Learn how a better coffee industry can be built. One that benefits the coffee producing countries far more. For job creation and sustainable development.
5X impact is possible!
Wild is a Ugandan coffee company on a mission to change the coffee industry. We offer premium African coffee, directly from the birthplace of coffee.
No middlemen. Maximum impact.
Learn more at www.wild.coffee
-----------------------
Music:
Music from #Uppbeat
uppbeat.io/t/all-good-folks/free-flowin
License code: 5NTTYGGGFGEGNUAS
Music from #Uppbeat
uppbeat.io/t/giulio-fazio/dont-forget-my-accordion
License code: 91AP2FQ8WOJC8FW5
Music from #Uppbeat
uppbeat.io/t/joseph-kamaru/certificate-ya-maisha
License code: V7ZSV47KLF3NN12I
Music from #Uppbeat
uppbeat.io/t/kaleidoscope/make-it
License code: YJBTQYGZGXSPKHDE
There is something the coffee industry does not want to talk about: the fundamentally unfair structure which forms the foundation of the entire industry.
Watch as we reveal the ugly truth, and learn how we do things differently.
The coffee value chain is deeply unfair. Value is generated far away from where the coffee grows. The result:
Every cup of coffee you drink increases the gap between the rich and the poor.
Learn how a better coffee industry can be built. One that benefits the coffee producing countries far more. For job creation and sustainable development.
5X impact is possible!
Wild is a Ugandan coffee company on a mission to change the coffee industry. We offer premium African coffee, directly from the birthplace of coffee.
No middlemen. Maximum impact.
Learn more at www.wild.coffee
-----------------------
Music:
Music from #Uppbeat
uppbeat.io/t/all-good-folks/free-flowin
License code: 5NTTYGGGFGEGNUAS
Music from #Uppbeat
uppbeat.io/t/giulio-fazio/dont-forget-my-accordion
License code: 91AP2FQ8WOJC8FW5
Music from #Uppbeat
uppbeat.io/t/joseph-kamaru/certificate-ya-maisha
License code: V7ZSV47KLF3NN12I
Music from #Uppbeat
uppbeat.io/t/kaleidoscope/make-it
License code: YJBTQYGZGXSPKHDE
zhlédnutí: 872
Video
Become a Coffee Superhero!
zhlédnutí 157Před rokem
Coffee Prepaid Subscription is the most impactful way to drink coffee. Wild is on a mission to change the coffee industry by keeping the biggest share of coffee value at the origin. We are on the good way, but our goal is still far! When you buy a prepaid subscription, we get your payment upfront. This is of great help for our cash flow and growth. You'll receive regularly the coffee each month...
Wake Up!
zhlédnutí 138Před rokem
The coffee industry is broken. We are on a mission to fix it. Join the coffee revolution!
How To Make Honey Processed Coffee - Joel Kaburu from Sipi Falls, Uganda
zhlédnutí 31KPřed 3 lety
Meet Joel Kaburu - one of the most ambitious coffee farmers in Uganda. Joel is always experimenting, and always trying to improve his coffee. In this video he will show us how to make honey processed coffee. It's a lot of work, but worth it: his coffee tastes amazing. Joel grows his coffee on the slopes of Mt Elgon in eastern Uganda, just next to the magnificent Sipi Falls. This area has perfec...
Congolese Specialty Coffee: The Sangara Brothers
zhlédnutí 608Před 3 lety
Congolese specialty coffee is making a strong comeback! The Sangara Brothers are about to make their mark on the global coffee scene with their excellent coffee. Tasting their coffee and seeing what they have done, the Sangara brothers gives us hope that anything is possible. We can't wait to see what the brothers, and other Congolese coffee farmers, will offer the specialty coffee scene in the...
The Wild Coffee Hunt #2: Back to Kapchorwa
zhlédnutí 124Před 6 lety
The Wild Coffee Hunt #2: Back to Kapchorwa
The Wild Startup pt5: Moving in to the new office
zhlédnutí 50Před 6 lety
The Wild Startup pt5: Moving in to the new office
The Wild Coffee hunt #1, pt1: Wild goes on its first coffee adventure
zhlédnutí 341Před 6 lety
The Wild Coffee hunt #1, pt1: Wild goes on its first coffee adventure
What I can use if I don't have that machine
How much do I need to do coffee
Thanks sir but l want to know about coffee
Specially?
Loving this!
That's really a noble idea but you face many challenges. Roasted coffee has a shelf life. It looses flavor fast after it's roasted. Most people would not know the difference but the coffee drinker who wants the best will know. When I am in Uganda and roast up a batch of my specialty Fermented Naturals and offer a cup to my Ugandan friends, they add so much sugar and milk that the roast profile doesn't really matter at all. Selling roasted does add value but your just going to be another bag on the shelf competing for that sale. Shipping it to to USA or the EU will be a hard sale. Good luck. I would recommend focusing on providing good cherries and not picking green or un-ripes and mingling them in with the batch.
Hi Mick! Thanks for watching our video, and for offering your feedback. You are very right, there are many challenges to this approach. However, we believe we have found ways to overcome most of them. We don't sell through supermarkets or other channels where shelf life is a huge challenge. Instead, we offer a coffee subscription delivered directly to the end consumer. Our international customers (so far in Norway only) receive their coffee in their mailbox within one week of roasting. Meaning we offer some of the freshest coffee on the market. We also have zero warehouses in our distribution chain. This is also why we are able to bring so much of the value back to Uganda. No middlemen are eating the profits.
@@TheWildBrand I'm happy to hear that is working for you and Wild. I'm assuming you have a commercial roaster and not the traditional pan on a 3 stone fire. I have been doing coffee in Kapchorwa for a couple of years and ship (green) to the USA but have since abandoned the export side and now focus on the supply side. Would love to cup some of your coffee.
@@buttonboxguy Next time you're in Kampala, please pass by Wild Coffee Bar on 7th Street, Industrial Area for a cup!
@@TheWildBrand 😎
@@TheWildBrand Your website doesn't work here in the USA??? How do I order?
Nice bro
God loves you beautiful angel
I love this guy.
And very great visual as well.
This guy is rich in knowledge ❤❤❤. I wish I meet him for more information
I am very saddened by the fact these farmers and their staff work so hard with so much passion yet only get a few dollars a pound. Meanwhile the roasters charge upwards of $30 a pound. The industry needs to change. At a minimum it should be 50/50 split of what the coffee is sold for.
what skill and knowledge joel has! i am in awe. thank you for teaching us about all his hard work!
Thank you so much Veronica for the kind words. It inspires us to make more videos like this.
我希望更多人能了解你們，更多人能品嚐到你們的咖啡☕️拓展合作業務，努力追求夢想，成為真正的咖啡英雄🦸🦸 來自上海的愛❤❤❤
Thank you Erica! ❤
這些年在亞洲的一些國家比較流行飲用單品咖啡（Single origin coffee），例如中國、日本、泰國、馬來西亞、新加坡等。人們沖泡咖啡的方式喜歡虹吸壺（Syphon）、手沖咖啡（Hand Drip Coffee），這兩種沖泡方式選擇的咖啡豆的烘焙方式會選擇以淺度烘焙（Light Roast）、中度烘焙（Medium Roast）為主。我個人非常喜歡蜜處理（Honey Process）的咖啡豆，它具有平衡的甜感與酸度，混合著熱帶水果的香氣，口感香甜且層次感分明！絕對是精品咖啡（Specialty Coffee）的代表👍 如果我是咖啡商的話，我一定會與 Mr.Kaburu合作，因為他的敬業精神、專業熱情、善良質樸👍 來自上海的愛❤
I love this guy already
Eeeeh 😂 I might need a cup
22K views, less than a thousand subscribers. People are very mean
Thank you. We are very happy that people view and like this video though, and hope to make many more videos soon, so we can hopefully grow our subscriber list. Thank you for subscribing!
I’d love to roast some of this coffee!
Brilliant - I'm off to go see if I can find some of this coffee, thanks for sharing.
Very inspiring Joel keep up good work
Very informative coffee knowledge
Thank you Steve. Much appreciated. 🙏
Beautiful :)
Thank you Mike. 🙂
@@TheWildBrand Thank you, I hope people are still enjoying Joel's coffee to this day in Uganda. Even more now.
@@mellowmike4306 We are. Joel's coffee is still great. But coffee farmers always face challenges. We need to make a follow up episode with Joel so he can share the latest.
This vedio helps me understand honey processing a lot. Thank you.
The spirit of passion 🫡
Good work. It wouldn't work for my customers to buy roasted coffee. I always adjust the amount I roast for serving. My customer drinks one that has been roasted for a maximum of two weeks, otherwise too much flavor is lost. The only exception is espresso, which is prepared between 10 and 21 days after roasting for an optimal profile.
different coffee colors
Stumbled across this video, and what a great insight into the honey process as well as an exposition on Mr. Joel Kaburu. He exudes passion, humility, and love for coffee and those around him. I tried some Ugandan coffee for the first time in a recent coffee tasting I did and it was the clear favorite amongst our group! Would love to try Joel’s coffee whenever y’all expand exporting to the US!
Thanks, Jake! We are really glad you liked it. And we hope to be ready to start shipping to the US very soon!
This is wonderful and touching
What is the feeling of the first green beans purchase?
#coffeesubscription #coffee #oslo #coffeeloversofinstagram #coffeeafrica #coffeelovers #coffexport #coffeeexpo #coffeedrinking #tiktokcoffee #eastafricancoffee #africancoffee #coffeeexport #coffeeiswild #wildcoffee #coffeeadict #thisisafrica🌍 #uganda🇺🇬 #ugandan #ugandancoffee #ugandacoffee #eastafrican #madeinafrica #lionssharecoffee
When my coffee project goes well, i would like to source green beans from U
I would like to get some samples to roast when my coffee project is started
#coffeesubscription #coffee #oslo #coffeeloversofinstagram #coffeeafrica #coffeelovers #coffexport #coffeeexpo #coffeedrinking #tiktokcoffee #eastafricancoffee #africancoffee #coffeeexport #coffeeiswild #wildcoffee #coffeeadict #thisisafrica🌍 #uganda🇺🇬 #ugandan #ugandancoffee #ugandacoffee #eastafrican #madeinafrica #lionssharecoffee
From Kenya with love I fully Support This. looking forward to a meaningful contribution to the course
Thanks! Lot's of coffee love to our brothers and sisters in Kenya! It's time to change the game. 🙂
joel contact
That sucks that people are taking advantage of these farmers by charging very little. Glad your doing something better for the farmers. This documentary really makes you appreciate the coffee that we drink.
Thank you! It is very true: the farmers are the weakest link in the coffee value chain, and unfortunately, there are quite a few actors exploiting them, We believe the best solution is more transparency, traceability and establishing a direct link between the farmer and the end consumer.
Thank you for such wonderful documentary. Well done to producers and farmers.
Thank you Chan! We are glad to hear you liked to video. We'll keep making more. 🙂
I m sure gonna come and make vlog for my CZcams channel
Loved this video! Wishing you guys could make more ☕️
Thanks! More videos are coming soon. We have just expanded our team. 🙂 If you haven't already, please subscribe to our channel for the latest. Thanks!
How to contact Mr. Joel Kaburu ? Thanks
This is organic coffee. I am on of the 22 children of Adrien. Keep up a good work my father
That's so cool. Great to hear from you, Stephane! Your dads coffee is the best. 🙂
I’m intrigued, where can I buy some?
Thanks Alyssa. We are working on expanding our global distribution, and are hoping to be able to deliver to the main coffee markets in EU and USA soon. We hope you can be patient a little longer...! For now, you can get Joel's coffee from Wild Coffee Bar in Kampala. 🙂
@@TheWildBrand thank you and all the best!
Thanks alot dear
@@TheWildBrandhave they started shipping his coffee yet ?
Many thanks for uploading this. A great insight into the process and makes me appreciate how labour intensive it it. I hope you get a good price for all your hard work! It's a shame we don't see Ugandan coffee very much in the UK.
Thanks for the kind words, Steve. Joel and other coffee farmers like him definitely deserves to be better paid for their hard work and dedication. We are very happy to buy his coffee at a premium price. And good news: Wild is working to launch our coffee subscription in the UK as soon as possible. Cheers!
Thank you. It’s really interesting to hear Monsieur Lwaboshi speaking partly in French and in English, mixed with words from Congo. And this landscape is absolutely wonderful.
Thanks Frederic!
Thank you so much for this, this is so inspiring.
Thanks! Glad you liked it.
Very informative video, I would love to purchase and try Joel’s coffee, Please forward him my message. Looking forward to your reply.
Hi Mohamed. We are glad you enjoyed the video, and hope you will enjoy Joel's coffee as well. We will notify him of your comment. Thanks!
Good man Joel. Improving the coffee processing for better quality. Renaissance man.
This is an excellent video for me to understand the coffee processing. I would love to try your coffee joel, i hope i can purchase it from Malaysia, thank you Joel! If i have a chance i would love to visit your farm - with love, coffee lover and roaster ; Miza
Thanks a lot for your nice comment. We are glad you enjoyed the video, and have forwarded your message to Joel as well. Thanks!
very well made video! Enjoyable and educational
Thanks, Lucas!
Very Inspiring coffee story Teller!!
Very inspiring Mr KABURU, well done! Thanks for the video :)