![Jack Newman](/img/default-banner.jpg)
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Jack Newman
Registrace 20. 06. 2021
Are Cheaper Leads SABOTAGING Your Sales?
Are Cheaper Leads SABOTAGING Your Sales?
📈 Book a Call With Me To Discuss Your Marketing: booking.ukbmarketing.com/jack30
✅ Follow me on Instagram: imjacknewman
🔗 Visit our agency website to learn more: www.ukbmarketing.com
VIDEO SUMMARY:
In this video, I explain why focusing on lead cost alone is misguided for advertising campaigns.
Using examples from my agency, I show that slightly higher lead costs often yield better booking rates and higher conversion rates, ultimately making them more cost-effective.
This is crucial for businesses like coaches, course creators, and insurance companies, where quality leads lead to more sales.
Don't forget to like, subscribe, and let me know what other tutorials you'd like to see!
DOWNLOAD OUR FREE MARKETING GUIDE:
info.ukbmarketing.com/guide-2024
TIMESTAMPS:
00:00 - Introduction
00:28 - Example from Our Agency
01:25 - 3 Examples
07:11 - Considerations
08:34 - Conclusion
ABOUT ME:
My name is Jack Newman - I'm the co-founder of UKB Marketing, a digital marketing agency based in Bournemouth.
We specialise in generating clients more revenue online so they can grow their brands.
Learn more here: www.ukbmarketing.com
📈 Book a Call With Me To Discuss Your Marketing: booking.ukbmarketing.com/jack30
✅ Follow me on Instagram: imjacknewman
🔗 Visit our agency website to learn more: www.ukbmarketing.com
VIDEO SUMMARY:
In this video, I explain why focusing on lead cost alone is misguided for advertising campaigns.
Using examples from my agency, I show that slightly higher lead costs often yield better booking rates and higher conversion rates, ultimately making them more cost-effective.
This is crucial for businesses like coaches, course creators, and insurance companies, where quality leads lead to more sales.
Don't forget to like, subscribe, and let me know what other tutorials you'd like to see!
DOWNLOAD OUR FREE MARKETING GUIDE:
info.ukbmarketing.com/guide-2024
TIMESTAMPS:
00:00 - Introduction
00:28 - Example from Our Agency
01:25 - 3 Examples
07:11 - Considerations
08:34 - Conclusion
ABOUT ME:
My name is Jack Newman - I'm the co-founder of UKB Marketing, a digital marketing agency based in Bournemouth.
We specialise in generating clients more revenue online so they can grow their brands.
Learn more here: www.ukbmarketing.com
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Hey Jack, great video, very helpful. At min 11:37 , ist it not correct if my screen doesn't show the same view as yours? I don't get a summary, instead I get an "ERROR: Page not found" message.
Great video! I have a question, do you recommend hide bads products reviews? Or is more authentic have bad reviews. This impact the sales in your experience?
Thanks for your comment. The truth is you want the genuine customer reviews to be mainly positive. If your product is mostly getting negative reviews then you might have a product issue which will hurt your customer LTV and needs to be addressed. If you're getting mainly positive reviews and you have a few negative ones, I wouldn't worry about this, as it's to be expected. No brand can make every single customer happy at scale. If the reviews are outright lies or spam, then deffo hide them.
Thank you for this. It was so very easy for a nooob to follow. I have a stupid question though. If you actually want purchase instead of lead, do you follow your steps for lead here but select purchase event instead?
Great video man! This stuff is hard to wrap your head around, fantastic breakdown. Have you tried the new Facebook Conversion API Template created by Stape recently? Looks like it was just published a couple weeks ago. Would you recommend go with that instead of the ones you have on Git?
Do you recommend any configuration for TikTok Ads? Thanks!
Does the 10k request on Step will refreshed every month or it will cumulative?
Hi there, it is refreshed every month
@@imjacknewman omg thankyou
so grateful i found your video tahnks bro
You're welcome!
When I go to preview the server side tag manager it's saying my This server could not prove that it is the URL; its security certificate is not trusted by your computer's operating system. This may be caused by a misconfiguration or an attacker intercepting your connection." Need help fixing this. I've follow step by step up to this point
In which case, I would say there is likely an error with your domain. Either the SSL cert isn't active for your domain, or some other related error. It's not one that I commonly come across as being an issue.
@@imjacknewman it sorted itself out I don’t know if it just took longer for everything to align between stape configuration and other stuff but we are good how ever I did make one mistake. I used the business account ID instead of the ad account so I had to go back and change for the variables but we are good now. Just trying to make sure my ads are getting the info. Totally new to this. Ready for the next video or steps after this to make it more efficient and accurate. Thanks for all your help
Thank you so much for this, you're a life saver - I've been trying to find out how to grab and send these parameters for ages (all I could ever find was about adding to the data layer but no info on how to find the information being parsed in the GHL system to do so). My only question is, shouldn't the email address be hashed (or is it down automatically by GTM)?
Hi there, I'm glad you found it useful. You will need to hash the data via GTM, but the method will depend on how you are pushing information to Meta or Google etc... I use Adsmurai for Meta, which hashes the data for me prior to sending it elsewhere.
@@imjacknewman thanks for letting me know that. I'll look into it as I'm not using Adsmurai
Thanks for the great video, really clear instructions! One thing i wanted to ask, i can see from the server side preview that my purchase event has fired, but it says "Adsmurai Facebook Conversion API Tag - Failed". What could be the cause of this? Cheers.
Hi there, this is completely normal for it to say the firing status is failed and is actually just an error on the tag that should be ignored. The important thing is that when you go into facebook to test the events, that both the browser and server side events pull through and deduplicate. Provided that happens, then the conversion api is working exactly as it should be and you are fine to push it to production.
@@imjacknewman Thanks! Seems to work perfectly almost 2 weeks in :)
Hi, my lead event I add additional email and phone number to the browser side then hash it. On FB, it captures the lead event on server side and browser side but the events are not deduplicated. Why is this?
Hi there, provided they have the exact same event ID, then it may be a processing delay on Meta's end.
@@imjacknewman Thanks! Strange because the events are just side by side but not grouped together like the PageView.
Everything seem to be working but for some reason within FB it shows all the events are coming from server. There are no browser events, even though I can see them using their own debugger.
Jack, you are incredible. please consider making a new tutorial on setting the parameters back to facebook, fbc and other parameters! Thank You!
Hi there, that would vary massively depending on the platform you are using to build your site, so it wouldn't be possible to do a generic video on this. I do have a video on how to do so with Go High Level, so that may provide you some insights.
Hey Jack, not sure if anyone is experiencing this but my Purchase event always "failed" when firing. Is anyone having this issue?
Hi there, this is completely normal for it to say the firing status is failed and is actually just an error on the tag that should be ignored. The important thing is that when you go into facebook to test the events, that both the browser and server side events pull through and deduplicate. Provided that happens, then the conversion api is working exactly as it should be and you are fine to push it to production.
thank you!!
+1 on a tutorial on how to pass lead/customer data to datalayer [;ease
Hi there, that would vary massively depending on the platform you are using to build your site, so it wouldn't be possible to do a generic video on this. I do have a video on how to do so with Go High Level, so that may provide you some insights.
hello please what camera do you use for this video
Hi there, I use a Sony Alpha ZV-E10L.
Thanks alot man. The only 2 issues I'm having is: 1. the Page View tag is firing with all conditions met on both Web and Server containers but status says "failed" in the Web container preview and "Succeeded" in the Server container preview. Any ideas why and what the impact is, if any (since the tags are firing)? 2. The Lead tag is not firing at all. Seems the root cause is that the Page URL trigger isn't triggering - I'm using the Beehiiv newsletter platform and using the Newsletter Recommendation page (2nd page of the Subscriber sign up funnel) as the Page URL...but noticed that page doesn't load separately. Instead it loads kinda like a single page view. Any suggestions would be greatly appreciated.
Hi there, this is completely normal for it to say the firing status is failed and is actually just an error on the tag that should be ignored. The important thing is that when you go into facebook to test the events, that both the browser and server side events pull through and deduplicate. Provided that happens, then the conversion api is working exactly as it should be and you are fine to push it to production. Regarding the Beehiiv newsletter, it's not a platform i've come across before. Sometimes in the tag manager preview, you can see a history change event that has parameters specific to it which would be used as a trigger. But without seeing it myself, I wouldn't be able to comment any further.
@@imjacknewman Hey Man thanks for responding so fast. For PageView, both the browser and server side events are pulling through and deduplicating so that's solved. 👍 Regarding Beehiiv, for the Lead tag, I used the History Change trigger and set the 'Page URL contains' condition accordingly under 'Some History Changes' and it's working well and reliably. Both the browser and server side events are pulling through and deduplicating. 👍 I'm now just trying to figure out the data layer variable piece to push the captured customer's email through as the Lead event tag fires. Is it simply a matter of setting the variable up with the correct naming convention and version then adding it as a 'customer information parameter' within the Lead tag itself? Thanks again bud!
Hi there, every platform pushes data differently, so I wouldn't be able to provide an exact run down of how to do so. I do have a video on how to do so with Go High Level Forms, so that may provide you some insights.
as a brand that is just starting out in a saturated market, and you have no real data to work with yet, would you say run ads and be patient till you get some real data?
It depends on if there's a prospect on getting the data you need without paid media. In some cases, it can be beneficial to run some initial well thought through paid media to speed up this process, but the expectation with these shouldn't be performance, it should be data gathering and learning.
@@imjacknewman Thank you so much!
Thank you for this masterclass! :) Is there any special reason to use Stape instead of Google Cloud? I noticed that you need to create an app inside the App Engine (Gcloud) before the subdomain step you mentioned. I've noticed in the comments that you mention a new updated tutorial. Is there a significant advantage to the new one, or does this tutorial still effectively explain the functional approach? I've opted for the Google Cloud option instead. Best,
There us no difference in performance between the two, it just preference for set-up at this point.
I don't understand how the lookalike audience is not scalable/good for long term use? As far as the 1-10% option, what does that exatly mean and do? the smaller the number, the closer the audience is going to be to your lookalike audience?
With lookalike audiences, the lower the %, the closer the audience is going to be to the base audience you are using to create the lookalike. Lookalike audiences are reductive in their nature, meaning that there are only so many people that will fit within that range and it doesn't replenish itself in the way that a broad audience would. Essentially, as you run them longer, you're decreasing the number of new people that your ads are able to be shown to, which can be indicated by increases in ad frequency.
Is there a possibility for a dynamic upload of a customer lookalike lists via SFTP? Then the list participants would change and would also be suitable for long term use.
It appears the 'firing status' is coming back as failed. Same as mine. Have you fixed this? Or is AdsMurai not the answer anylonger?
Hi there, this is completely normal for it to say the firing status is failed and is actually just an error on the tag that should be ignored. The important thing is that when you go into facebook to test the events, that both the browser and server side events pull through and deduplicate. Provided that happens, then the conversion api is working exactly as it should be and you are fine to push it to production.
Great video! Used it a couple of times already now. Just wondering, are you already working on the video explaining how to pull certain data from the data layer? Also, when you show the list of events, I can see the click id is in yours. In mine it doesn't show up, how is this possible?
Hi there, thank you. Most data isn't in the data layer innately and requires some sort of additional JS push, which unfortunately varies massively from platform to platform. Because of this, it isn't really possible to go through the steps for every platform. I do have a video on how I do this for Go High Level, which may provide you with a starting point for elsewhere. Click ID is a built in variable in GTM. If you go to variables and click configure under the built in variables, you can enable this. Just note that this will not be the click id from Meta, it will be a separate parameter.
@@imjacknewman I saw the video, it was exactly what I was looking for. I also need to do the same for an wordpress/ Elementor website but I'll try to work out the JavaScript. Thanks a lot!
As a rooky, you are going through everything very quickly, but on 0.75 speed it worked our great! I can´t thank you enough for this, I was not looking forwards to this day but you got me through it and I now have a working Conversion API! Cheers!!
Glad i could help
Thanks a lot for this tutorial! It helped me a lot but i have one problem. In Facebook i get to Lead Events, one from the server and one from the Browser and they have the same ID but they are not Deduplicated.. Why could this happen?
My default thinking is that it's actually likely a visual glitch that can sometimes happen in the ads manager. Provided they have the exact same ID, then it is completely down to Meta to deduplicate and there wouldn't be much else you're able to do. Step 1 would be to refresh the screen/give it a couple of minutes and see if it's a visual glitch or Meta being slow in processing the data.
Super video. Can you tell what is the funnel builder you showed in the video?
Thanks - this platform is GoHighLevel
@@imjacknewman Thanks
Hi, thanks a lot for the video ! Is there a way of adding Facebook fbc, fbp, connexion ID to improve Facebook events match quality without having a form on my website ?
The best you'd get potentially is trying to use the fbc url parameter that it loads when you click to an external site, or attempting to pull the values from the cookies that it loads, but third party cookies are getting more and more difficult to use. Though this will also have a very minimal impact on the event match quality, as direct customer data like email and phone number count the most for matching.
Is there anyone having my same issue? I set everything up correctly. Pageview and custom event deduplicate just fine. But Standard event lead looks like it doesn't deduplicate. So I'm having double events fired.
Do you mean it pulls through single server and browser lead events, or multiple browser events are firing for example? If it's the former, are they pulling through with the same event ID or are they different?
@@imjacknewman I mean that there is 1 server hit and 1 browser hit so I have 2 hit counted has 2 different events. This 2 hits doesn't get deduplicated. That's very strage cause talking about custom event this is not happening. I sent a video on your email.
Great insights.
Thank you
Would love to see a video on how to increase the Event Match Quality via the parameters!
Pushing things like customer email address, phone number, names etc... will all do this. But I wouldn't be able to do a specific video on this, as the way you would collect this information and push it into google tag manager varies based on platform.
Hi Jack, could you please tell me if I will need to setup _fbc and _fbp first-party cookies to be sent through the CAPI or is it already achieved by Adsmurai template?
It doesn't pull it through on it's own, so you would need to configure this.
this guy knows his shit
Thank you
Excellent tutorial and spiffin' shirt my man. Thank you
Aha thank you very much
Hi Jack, in the web container tag assistant dashboard under "Summary" I can see that Facebook tag was fired, and when I go to "Container Loader" it also says Facebook tag fired but this time when I click on it, the Firing Status is showing Failed. I went back to my web container and replaced Fire Method in Adsmurai tag from "Both pixel for web & CAPI" to "Only pixel for web" and published the changes, and this time the Firing Status is Succeeded. Do you know what this means and how to resolve it? Thank you.
Hi there, this is completely normal for it to say the firing status is failed and is actually just an error on the tag that should be ignored. The important thing is that when you go into facebook to test the events, that both the browser and server side events pull through and deduplicate. Provided that happens, then the conversion api is working exactly as it should be and you are fine to push it to production.
I don't use GHL. Is there another way to share this type of data with Facebook? Any combination of scripts with the Adsmurai template?
The method will vary massively depending on what platform you use, so there isn't a generic explanation unfortunately.
Información de alto valor. Muchas gracias!!!
Thank you :)
Awesome video! Are you sure that if I add a domain name to Stape to verify, it doesn't have to be the exact same as the domain that I want to track? I got all tags fired properly on the web container but on the server container nothing happens. But I went into the domain name I verified and it fires some errors, but at least something happened. On the other side, in Facebook events I get data flowing accurately. How can I fix the server side container? Thanks men!
The domain name 100% doesn't have to be the domain you want to track, it is just used on the back end to send information between Google and Meta. Without seeing things myself I wouldn't be able to diagnose your problem unfortunately.
Great video Jack! First time I have seen this channel and you explained it very carefully. I need to implement this and I still have one question (i was wondering if you guide me please). I have already set up tags for Meta using the pixel inside GTM but USING Custom HTML as the "Tag type". Do I have to change how these events were tagged initially (browser side) and only use AdsMurai template? I am afraid to ruin my tracking if I am about to change how the pixel is working today
Hi there, thanks! You would need to change your set-up so that you are using solely the Adsmurai tags, otherwise you are likely to get double reporting due to no deduplication being able to happen from a Custom HTML tag.
@@imjacknewman Thanks a lot Jack! I'll give it a try
nice tip ! congrats and tanks
No problem!
Hi Jack, great video. Just having one issue I cant figure out. In my server side GTM I don't see test events for page views but do see the test events for my custom events. Any ideas?
Hi Declan, just to check, did you set up a separate tag specifically to fire off the page view event?
@@imjacknewman I just checked again and I did. The facebook page view is showing up on events manager via the browser but not server whereas all my custom events are showing browser and server. Does it matter once the custom events are working and the page view is showing browser?
This is great thank you, every time I search Go High Level and Google Tag Manager all I can find is super basic tutorials. Is there a way of pushing a data layer through for add to cart, begin checkout and purchases? I don't want to send events via Workflow, and sometimes it's not possible anyway if they have entered from cold... I'd rather do it properly using GTM but I can't find that anywhere... Thanks so much Sophie
Heya, it's not something i've personally done, but at a similar starting point to pulling standard form data; I would look at the local storage to see what data is pushed to it during that process. Unfortunately GHL definitely isn't fully there tracking wise at the moment as a full ecommerce platform, so it is likely to be a hodge podge of different custom script variables.
@@imjacknewman thanks so much, I raised it directly with them after commenting here too, let's see what they say, that's the problem with so many all in one platforms, they don't think about this kind of stuff... Thanks I'll definitely be implementing the form one anyway 😀
@@imjacknewman thought I'd update you - I've found a way to do it - my client was using a custom TY page but I just realised there is actually an Order Confirmation Element, so as long as you stick that somewhere on the TY Page you can pull the parameters from there using CJS - this works for me, something along the lines of: function(){ return document.querySelector("div.oc-product-description > span:nth-child(1)").innerText } I'm buzzing, there was no dynamic way of tracking any purchase data before, and their workflow actions are horrendous for CAPI events too, the only trigger that works with CAPI for order form doesn't allow you to use the "order total" custom field, it's a joke 😅 Just had to share anyway, this has been bugging me for about a week 😄 Thanks so much for the _UD inspo too 😊 Sophie
Hi. Something strange. This seems to work just fine if you select "Lead" but if you select "Purchase" the tag fires in both containers (web and server) but the event is never sent to Facebook and it's status is always marked as "failed" when you click on the tag in the Server debug page.
The label normally show as being marked as failed, it's a bug on the tags themselves but they do send through to Meta. For the purchase, it can take a few minutes to come through on the server side and you may also need to refresh your screen when in the events manager.
I tried this but in facebook test event it is only showing Browser events not server. gtm debug is showing data correct
Provided you have the test event code in, it should eventually pull in the server side data. In some cases it can take a couple of minutes to pull through, as well as needing to refresh your screen due to a visual glitch.
Everything its ok except for the purchase event that is only working as browser event but not server, any ideas?
Provided you have the test event code in, it should eventually pull in the server side data. In some cases it can take a couple of minutes to pull through, as well as needing to refresh your screen due to a visual glitch.
You are a Gods gift to all anyone starting in PPC. Keep up the good work brother 💪
Thank you!
@@imjacknewman Are you thinking of releasing some updated methods to best launch PMAX campaigns for lead gen?
I have a few different videos in the pipeline at the moment, but that's a good idea.
This is absolutely quality. I was able to follow along and it's all working
Glad it helped
Hi Jack, thanks for the video. In your video, you didn't talk about setting up paremeters. How do you go about implementing them?
The parameters are set directly within the browser tag. How you pull the data from your site will differ massively depending on what platform you are using, but my video on how to pull data from Go High Level should give you some insight at minimum - czcams.com/video/wZqRYio6Hrc/video.html
Hi Jack, I have setup everything, from Server to Client side of GTM. When I tested it, it didn't trigger any tags on the Server side, it says, "No tags were evaluated in this container" Everything from the Client setup and Server side setup are correct. If someone has encountered this, please let me know. Thanks!
Hi there, please check and make sure that you have the browser container tags set to fire both browser and server side. I would also double check that you have the correct server url on both your browser and server containers.
Great content 👍
Thank you 🙌
I absolutely loved how you conducted this video, i literally had no idea what i was doing and was able to follow along and set this up! Just a quick question - this set up is basically setting up FB Conversion API & FB Pixel at once correct? Inside google tag manager so its all set up in one place and connected? I also want to know if you have a video on how to set up sales conversion with the purchase value? - like for example when someone purchases my course on teachable which is completely separate from my other funnel sites for tracking.
Exactly! It's a full set-up with redundancy built in, which is recommended by Meta. In terms of purchases, you would just change the event that the browser tag fires off to being a purchase. I'm not entirely sure on whether teachable pushes conversion data to the data layer, but if it does natively, then you should basically be able to do some of the later stages from my GHL video, but instead creating a data layer variable instead of a js variable - czcams.com/video/wZqRYio6Hrc/video.html