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Amir Fouad
Registrace 29. 08. 2010
LinkDSL Corporate Netwassel
In slang Egyptian Arabic, we use the word "net" to refer to "internet". Moreover, adding the pronoun "we" to any verb in the present simple tense will give us the prefix "net". Hence, we played around the prefix "net" giving the same meaning of "internet" and we've used some verbs that reflects online activities such as meet, connect, learn and getting together. To highlight the tweak in using "net" as a prefix and at the same time use it in the same TVC to mean "internet", we have changed the color of this "net" prefix all over the TVC to be in red.
In addition to this, we've used this prefix "net" that represents "we" as a call for some reactions bearing in mind that this prefix gives the meaning of "let's do....". So, in other words, the TVC is a call for gathering, connecting, meeting, learning which can all be done through "internet" or "net" as mentioned in the TVC through the "we" or "net" prefix.
In addition to this, we've used this prefix "net" that represents "we" as a call for some reactions bearing in mind that this prefix gives the meaning of "let's do....". So, in other words, the TVC is a call for gathering, connecting, meeting, learning which can all be done through "internet" or "net" as mentioned in the TVC through the "we" or "net" prefix.
zhlédnutí: 481
Video
Egyptian Revolution 2011-Trailer
zhlédnutí 725Před 13 lety
This is to thank all Egyptian who shared and who couldn't in this Revolution, hoping for a better future for our new modern Liberally Egypt. Created by Amir Fouad
Link DSL - NETwassel Campaign
zhlédnutí 3,4KPřed 14 lety
Advertising Agency: Young & Rubicam - Cairo Client: Link DSL - NETwassel Campaign Creative Director: Jeneen Ezzat Art Director/Copywriter: Amir Fouad Client Services Director: Ashraf Naji Account Executive: Farah Serry Director: Mohamed Bekeer Music composer: Tamer Karawan Production House: Hob Film
aggmmd e3llaan fekraaa helwaaa
nice adver realy very emotion
Gamed awe ya Biko . you such an big Director .