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Hi Johnny, good idea! There are a few different reasons for it, here are the biggest (I think). Mostly it is that Google Ads have higher numbers than GA4. Here are top reasons for this: 1. People use ad blockers or browsers that block scripts, so they block your GA4 from firing. From my experience, this can be anywhere from 10%-25% of all your visitors. 2. Google Ads are clicked by bots (Google has protections, but they are not always perfect) 3. People click on ads, but don't accept your cookie policy (and GA4 script is not fired) 4. People click on ads, but never make it to your site (slow loading or they just closed the browser quickly.) 5. Your attribution model is set to first click attribution in GA4, more about this here: support.google.com/analytics/answer/10596866?hl=en I hope this helps!

Oh yeah, what can you do about these? 1. You can use server side tracking - this will reduce ad blocker influence 2. Use software services that help you avoid bots 3. Not much you can do about this 4. Also this is hard to address, one thing to do is to make sure your ads are relevant 5. Look at the first click acquisition reports

@@clicksdontlie Thanks! I'm aware that Google Ads and GA4 will always show different numbers as they are working in a different way. I was talking about the difference between Standard session report and Advertising report. In GA4, the revenue data is different for each report. For example, in Traffic Acquisition>Session report the revenue is 100k, but if I go to Advertising report and filter for the same Default channel grouping, the revenue is 90k. It seems like those Advertising reports are using different attribution models. Our default attribution is Data driven.

Glad it helped!

thanks! You can grab my Google sheet and there is a link to a video of how to anonymize the data. You can grab the sheet here: clicksdontlie.com/products-bought-together/

Hi Muhammed, you can use Google Tag Manager (GTM) and create a data layer event on form submission. You can do this with JS directly in GTM or add the datalayer push through PHP. GTM takes a bit longer to set up, but it will be easier later to install other tracking and also any ad platforms like facebook or google. Here is an intro video about GTM: czcams.com/video/Us8CXant1M4/video.html&pp=ygUSZ29vZ2xlIHRhZyBtYW5hZ2Vy

@@clicksdontlie Thanks for your time. I will try to create data layer event on form submission. Lets see if I can do it

Glad this helped you!

thanks for the offer, but I'm okay to do it myself.

I think it's just a naming difference between different pages. So on the product page (data layer) it's named something like "Google Unisex Eco T-Shirt Black" and on purchase (datalayer) it's named "Google Unisex Eco Tee Black". I've seen this before with my clients as well. You either make sure it's all exactly the same, or you can view the same report by product ID. Usually, those are the same.

@@clicksdontlie Thanks for replying

No problem!

Hi Maria, thanks for the question, because it made me realize that Cohort_Cal was looking at wrong fields. I've updated the sheet with correct formula. This is the formula it should have (on row 2) =IF(B2="";"";IFERROR(COUNTIF($B$2:B;B2);"")) And then drag it down for other fields. That said, I think Cohort_Cal column is not used in other calculations. I hope this helps! :)

Glad you enjoyed it!

So glad!

I agree about the ads, should have included that one. But cohorts… in my opinion they are highly unreliable because of cookies dying. Or have you found them useful?

thanks for the support John! I hope you find the course valuable. Let me know if you have any questions :)

My pleasure!

glad I could help! :)

Thanks! I think it's easy to decide if you use GA4 for a month or two. Just remove the metrics you never even looked at. Usually you are left with just a few crucial.

A little late answer, but yes, you can link your Google search console to GA4. Here is how: czcams.com/video/w2LfG3nG7Qk/video.html&ab_channel=MariahMagazine

yeah, can't argue there. I would use google looker studio to make the reports a bit prettier, and you could automatically generate a report weekly or monthly. You can connect Looker studio & GA4 data

@@clicksdontlie Thank you for the tip on Looker.

Thanks! I'm happy this video was also helpful Mihaella

Glad you enjoyed it!

thank! :)

hehe... I don't think it's that serious yet. The machines can only do so much. But together with a data person it's going to be super powerful.

I agree, and there are a lot of people in ecommerce that don't know these. Or don't know how to utilize them.

I appreciate that!

Happy to help!

Hey sorry about it. If you email me to robert(at)punchsalad.com I'll email it to you!

hey, it depends what plugin. Not all support the ecommerce feature. For example here is a video explaining how to do it with a plugin: czcams.com/video/fwegcsO-yrc/video.html&ab_channel=PixelYourSite But I'm not sure if some of the features are in the pro version.

they changed the layout, you can just attached the file in the GPT4 screen (where you type prompts there attachment icon)

Happy to help!

Happy I could help!

Awesome, thank you!

yeah they mess with your head :)