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Google News! Algorithm Updates, Ad Insights, & AI-Based Search Results From History - Ignite Friday
This week: BIG Google News! Google's 2024 August Core algorithm update is complete, Google has a new design for forum-related content, and Google Analytics releases new benchmarking tool!
Let's jump in!
(00:06) 1. Google’s August 2024 Core Update Is Complete
(00:17) 2. Google Will Upgrade Video Action Campaigns
(00:32) 3. New Advanced Performance Plans for CZcams Campaigns
(01:05) 4. Improve Your Ads With Google Ads Unintended Consequences Insights
(01:41) 5. Google Search’s New Design for Forum-Related Content
(02:08) 6. Google’s New Benchmarking Feature!
(02:38) 7. CZcams Shorts Thumbnails Now Editable
(02:50) 8. AI History Feature? New On Chrome
(03:40) 9. CTOs are Driving Generative AI Strategy
Ready to read the stories from this week's news? Find them all in our weekly news blog: ignitevisibility.com/digital-marketing-news/
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Ignite Visibility is a premier digital marketing company based in San Diego, CA. Have questions or want to work with us? Reach out: opportunity@ignitevisibility.com
#digitalmarketing #internetmarketing
zhlédnutí: 11

Video

Should You Run Paid Media Ads on Your Top Keywords?
zhlédnutí 45Před 2 hodinami
Should you run paid media campaigns on keywords you rank well for organically? In this video, John Lincoln will answer that question and explain the key reasons why you should leverage paid media. (00:11) In a recent study performed by Google's Quantitative Management Team, they found that 89% of traffic that is generated by search ads, can't be replicated by organic posts when the search ads a...
46% of B2B Marketers Plan to Increase Social Media Content - Ignite Friday
zhlédnutí 132Před 14 dny
This week: 46% of B2B marketers plan on increasing their social media content, Google's August 2024 Core Update has begun, and we're seeing various glitches across the Google landscape. Here's what happened this week in digital marketing: (00:04) 1. B2B Marketers Increasing Social Media and Video Content (00:34) 2. Google's August 2024 Core Update (00:57) 3. John Muller Discusses the Ranking Bu...
Google Replaces Smart Campaigns with Performance Max Campaigns
zhlédnutí 85Před 14 dny
Are you a Google advertiser using Smart Campaigns? (001:11) Google is officially phasing out Smart Campaigns in favor of Performance Max Campaigns (PMax). The good thing is, advertisers won't have to do a thing - all Search Campaigns will automatically be upgraded to PMax Campaigns. (00:30) Performance Max Campaigns will give advertisers access to the entire Google inventory, including Search, ...
Smart Campaigns Are Gone... What's Replacing Them? - Ignite Friday
zhlédnutí 8KPřed 21 dnem
This week: Google says goodbye to Smart Campaigns, introduces a new Ads API feature, and TikTok has a new integration to improve your ecommerce just in time for the holidays. Let's review this week's digital marketing news. (00:10) 1. Say Goodbye to Smart Campaigns (00:47) 2. Meet Conversion Adjustment Uploads: Google Ads API's Newest Feature (02:33) 3. Create 20 Frame Instagram Carousels (02:4...
Google Release New SEO "Recommendations" Tool - Ignite Friday
zhlédnutí 2,8KPřed 28 dny
This week: Google announces new "Recommendations Tool," there was a major glitch in reporting in Google Ads, and Facebook might be cool again. Here's what you need to know about this week's digital marketing news. (00:08) 1. Google Announced New "Recommendations" Tool (00:28) 2. Google Ads Had A Major Reporting Glitch (0:43) 3. Google Offers "Consent Settings" Tab In Data Manager (01:13) 4. Lin...
Is SearchGPT the Future of AI-Powered Search Engines?
zhlédnutí 3,8KPřed měsícem
This week: OpenAI reveals a new search engine, there's another Google Algorithm update, and the Olympics are here. Here's what you need to know this week: (00:27) 1. Is SearchGPT the Future of AI-Powered Search Engines? (01:33) 2. New Google Algorithm Update to Target Deepfakes (01:45) 3. New Report: Google Mixes Ads into Organic Results 0.31% of the Time (03:25) 4. How Will Google's New AI Too...
Google Reverses Third-Party Cookie Plan - Ignite Friday
zhlédnutí 2KPřed měsícem
This week: Google revised its stance on Google third-party cookies, Prime Day releases new ecommerce trends, Yelp has new advertising stories, and more. (00:09) 1. Google Revises Its Stance on Third-Party Cookies - What Now? (00:38) 2. Is Reddit Becoming the New Frontier for Digital Marketing? (01:15) 3. Boost Your Conversion Rates with Google's Latest Offering (01:51) 4. Have You Upgraded to G...
New Local Business Scam You Likely Don't Know About - Ignite Friday
zhlédnutí 3,3KPřed měsícem
This week: There's a new potential threat on Google Maps, TikTok is offering a new integration, Google says goodbye to Notes, and more. Watch this week's digital marketing news now, or read the stories below. (00:20) 1. Google Maps Pin Scam Can Negatively Impact Rankings (00:54) 2. Can Meta's New Custom Offers Drive Higher Engagement on Instagram Ads? (01:32) 3. Will Meta's New Overlay Ads Boos...
[Masterclass] Supply vs Demand Marketing Strategy - How to Create More Awareness
zhlédnutí 1,9KPřed měsícem
[Masterclass] Supply vs Demand Marketing Strategy - How to Create More Awareness
Google Projected to Command Ad Spend in 2026 With 70% of the Market - Ignite Friday
zhlédnutí 5KPřed měsícem
Google Projected to Command Ad Spend in 2026 With 70% of the Market - Ignite Friday
Programmatic Advertising Explained! Programmatic vs. DSP: What's the Difference?
zhlédnutí 269Před měsícem
Programmatic Advertising Explained! Programmatic vs. DSP: What's the Difference?
Consumer Trend Report: What Is the Most Downloaded App of 2024?
zhlédnutí 2,6KPřed 2 měsíci
Consumer Trend Report: What Is the Most Downloaded App of 2024?
What is a Data Management Platform? How They Work + Why You Need One
zhlédnutí 4,8KPřed 2 měsíci
What is a Data Management Platform? How They Work Why You Need One
PPC Agency, Questions to Ask PPC Agency in 2024
zhlédnutí 6KPřed 2 měsíci
PPC Agency, Questions to Ask PPC Agency in 2024
39% of Marketers Are Allocating Ad Dollars to Increase Spend on CTV - Ignite Friday
zhlédnutí 555Před 2 měsíci
39% of Marketers Are Allocating Ad Dollars to Increase Spend on CTV - Ignite Friday
Google Tag Manager Tutorial: What is it? How Does it Work?
zhlédnutí 187Před 2 měsíci
Google Tag Manager Tutorial: What is it? How Does it Work?
Will Your Ad Spend Be Affected By Google's Updated Attribution Models? - Ignite Friday
zhlédnutí 152Před 2 měsíci
Will Your Ad Spend Be Affected By Google's Updated Attribution Models? - Ignite Friday
What is A Digital Marketing Funnel? Essential Digital Marketing Class
zhlédnutí 1,8KPřed 2 měsíci
What is A Digital Marketing Funnel? Essential Digital Marketing Class
Is Google Really Reducing AI Overviews in Search Results? - Ignite Friday
zhlédnutí 5KPřed 2 měsíci
Is Google Really Reducing AI Overviews in Search Results? - Ignite Friday
[Free AI Webinar] Google's AI Overviews, Generative Engine Optimization & More
zhlédnutí 5KPřed 2 měsíci
[Free AI Webinar] Google's AI Overviews, Generative Engine Optimization & More
Why Are Organic Results Getting Buried in the SERPs? - Ignite Friday
zhlédnutí 2,7KPřed 3 měsíci
Why Are Organic Results Getting Buried in the SERPs? - Ignite Friday
Google Announces AI Overviews: New Search Generative Experience Here to Stay
zhlédnutí 4,1KPřed 3 měsíci
Google Announces AI Overviews: New Search Generative Experience Here to Stay
How Google I/O 2024 Impacts SEO and Marketing
zhlédnutí 6KPřed 3 měsíci
How Google I/O 2024 Impacts SEO and Marketing
Meta Introduces AI Image & Text Generators for Ads - Ignite Friday
zhlédnutí 6KPřed 3 měsíci
Meta Introduces AI Image & Text Generators for Ads - Ignite Friday
SEO Company, Questions to Ask An SEO Agency in 2024
zhlédnutí 10KPřed 3 měsíci
SEO Company, Questions to Ask An SEO Agency in 2024
Video Ad Spend Is On The Rise - Where Should You Spend Your Budget? [Ignite Friday]
zhlédnutí 2,4KPřed 4 měsíci
Video Ad Spend Is On The Rise - Where Should You Spend Your Budget? [Ignite Friday]
1 Incentive to Win Over Price-Sensitive Customers & Secure Sales in 2024
zhlédnutí 1,2KPřed 4 měsíci
1 Incentive to Win Over Price-Sensitive Customers & Secure Sales in 2024
Is TikTok Really on the Way Out? - Ignite Friday
zhlédnutí 130Před 4 měsíci
Is TikTok Really on the Way Out? - Ignite Friday
Is Business Blogging Worth It In 2024?
zhlédnutí 1KPřed 4 měsíci
Is Business Blogging Worth It In 2024?

Komentáře

  • @jennalong421
    @jennalong421 Před 2 měsíci

    Great video John!

  • @TegeElleMusic
    @TegeElleMusic Před 2 měsíci

    Informative and insightful content.

  • @babalolu9420
    @babalolu9420 Před 2 měsíci

    on page seo possible?

  • @simbahstore5574
    @simbahstore5574 Před 2 měsíci

    Awesome video!

  • @SantoshiPrahalad
    @SantoshiPrahalad Před 2 měsíci

    Another great video! Spot-on about the mistakes we are all making. If you are struggling with email deliverability, DoYouMail is your answer. The high delivery and reputation this tool offers are seriously impressive. Plus, the scalability with easy email ID creation is exactly what I needed. C amon, make a tutorial on this!

  • @user-eq4uj1zl8n
    @user-eq4uj1zl8n Před 2 měsíci

    IgniteVisibility always brings the heat with these tips! Getting my email strategy on track thanks to you. For those cold emails, Mystrika has been phenomenal. The warmup pool is one of the best I have seen, which really helps keep reputation high. Their comprehensive analytics are also on point. Keep up the great work!

  • @rstv3035
    @rstv3035 Před 2 měsíci

    Hey there! Thanks for your helpful fideos. Which keyword research tool did you use in your video?

  • @jadens9569
    @jadens9569 Před 2 měsíci

    Good summary thanks 🙌

  • @carinemv
    @carinemv Před 2 měsíci

    Thank you so much for another helpful video 😃

  • @codelinopro
    @codelinopro Před 3 měsíci

    Hi, may we have a conversation?

  • @Alexandre-kf1ck
    @Alexandre-kf1ck Před 3 měsíci

    i have post with millions of impression with 10 links on my post so...

  • @RajithAki
    @RajithAki Před 3 měsíci

    Thank you!!

  • @MollyLynnWilliams
    @MollyLynnWilliams Před 3 měsíci

    How does this tie into brand vs no branded queries?

    • @IgniteVisibility
      @IgniteVisibility Před 2 měsíci

      Branded queries will (most likely) still generate an AI Overview response.

  • @AlexVegamobile
    @AlexVegamobile Před 3 měsíci

    Thanks for doing this webinar. On break atm and liking the info you are sharing so far. Will catch the recording in full, afterward. Been a longtime fan of the CZcams channel. Keep it up.

  • @IgniteAnalytics
    @IgniteAnalytics Před 3 měsíci

    Join now!

  • @AgencyAnalytics
    @AgencyAnalytics Před 3 měsíci

    Interesting how important staying up to date on platforms like instagram is. And also highlights the importance of quality content regardless of time!

    • @IgniteVisibility
      @IgniteVisibility Před 2 měsíci

      Of course! Instagram is a key element in social media marketing strategy

  • @theplanttechie
    @theplanttechie Před 3 měsíci

    Just started going live and this is going to help a ton!!! Thanks!

  • @gracenguyen2589
    @gracenguyen2589 Před 3 měsíci

    Really helpful. Thanks

  • @jankompog
    @jankompog Před 3 měsíci

    Thanks for including the timestamp

  • @blackdogmarcom
    @blackdogmarcom Před 3 měsíci

    Alphabet buying Hubspot and 86% increase in Google Ad costs?!?! Wow - big news! Thanks for the weekly summaries, John. I'll reshare to my LinkedIn network now too so other colleagues can catch up....

  • @abdul50551
    @abdul50551 Před 3 měsíci

    I am first

  • @JohnELincoln
    @JohnELincoln Před 3 měsíci

    Hope this is helpful to those looking for an SEO company. There is a lot to know about SEO Agencies and this will give you insights.

  • @IgniteVisibility
    @IgniteVisibility Před 3 měsíci

    Thank you for all the views and likes we appreciate you 🎉

  • @user-km2sx7tx3p
    @user-km2sx7tx3p Před 3 měsíci

    Finding the right SEO company for your business is only going to get more important the harder it gets to rank! Great video.

  • @NourKhalid882
    @NourKhalid882 Před 3 měsíci

    nice

  • @kitarojamshid
    @kitarojamshid Před 3 měsíci

    Dude says what not to do and this video not worth watching

    • @IgniteVisibility
      @IgniteVisibility Před 3 měsíci

      What do you mean

    • @kitarojamshid
      @kitarojamshid Před 3 měsíci

      @@IgniteVisibility The real subject of your content should be "things you should not to do" and this list can contain milion tips that we all know about them.

  • @cacurazi
    @cacurazi Před 3 měsíci

    Fantastic presentation. Thank you!

  • @unknownever9943
    @unknownever9943 Před 3 měsíci

    Thanks for sharing valuable information

  • @jaspreetkau3829
    @jaspreetkau3829 Před 3 měsíci

    Quite Engaging content... How much normally do people charge for a CRO position?

  • @caolanmaher5907
    @caolanmaher5907 Před 4 měsíci

    Thank you for this. It made me realise i probably wasted money buying loads of separate affixes to top level domains.

  • @lianahenry4502
    @lianahenry4502 Před 4 měsíci

    So, John, what can our clients do with their keywords to be able to improve performance on Google if they are pausing them?

  • @JoeLarge
    @JoeLarge Před 4 měsíci

    Search income and legit search results are overlapping like crazy. Google is going to dark side for more income.

  • @wealth4utoday690
    @wealth4utoday690 Před 4 měsíci

    What about if you're starting a SAAS platform to offer a CRM to your clients. Do you advise using a subdomain for each new registrant? And if so what are the things i must consider when doing so that are important to know going in with utilizing a subdomain for each new customer that purchases my CRM plan?

    • @IgniteVisibility
      @IgniteVisibility Před 3 měsíci

      Hard to answer here but generally no on the subdomain

  • @buttersfpv
    @buttersfpv Před 4 měsíci

    you sound like Steve-O if he never did drugs.

  • @j_yh
    @j_yh Před 4 měsíci

    Yes.

  • @alaminkhan12312
    @alaminkhan12312 Před 4 měsíci

    Your content video-making ideas are very good but Views are not getting as much as they should be Do you want to increase your video SEO score and want your videos to appear first in search results?

  • @spellsave
    @spellsave Před 4 měsíci

    Hey Ignite team, thanks a bunch for the time put in this really great webinar! One request, could you provide a new link to the full checklist? Seems this one is missing the first page... Thanks again! It's rare to find so much actionable and honest content, especially in the marketing landscape. Really appreciate it!

    • @IgniteVisibility
      @IgniteVisibility Před 3 měsíci

      Yes that is something we find. its also on our website

  • @salehenz3711
    @salehenz3711 Před 4 měsíci

    Thanks a lot for these great tips 🙂

  • @SaaSLTDDeals
    @SaaSLTDDeals Před 4 měsíci

    Wow, so many insights in one video! The shift in consumer online spending behavior and the rise of TikTok are game-changers. Can't wait for next week's update!

  • @patriciaterranova1074
    @patriciaterranova1074 Před 4 měsíci

    THIS was helpful TY

  • @ashokseebaruth
    @ashokseebaruth Před 4 měsíci

    🔝

  • @youtubewalegyan
    @youtubewalegyan Před 4 měsíci

    Do you have any idea to recover traffic from March spam update. And how to identify the actual reason to drop the traffic after march update.

    • @IgniteVisibility
      @IgniteVisibility Před 3 měsíci

      Lots of reasons you could have dropped depends on the site

  • @djjack169
    @djjack169 Před 4 měsíci

    Hi John, in a previous video you said that indexing and canonicalising your filters can be a huge mess leaving you with millions of URLs and duplicate content problems. My question is how do you reconcile this with the potential to rank for all those keywords? Is it possible to pick and choose filters to index/rank? How do you make sure that Google actually sees and ranks only those 'filter keywords' that you want?

    • @IgniteVisibility
      @IgniteVisibility Před 3 měsíci

      Yes, you want to rel canonical filters, robots.txt or no index them

  • @AgencyAnalytics
    @AgencyAnalytics Před 4 měsíci

    Video ads are also seeing a surge due to their high engagement rates. What strategies have you found most effective in maximizing ROI on your mobile ad spend?

  • @AlirezaMirhabibi
    @AlirezaMirhabibi Před 4 měsíci

    I want to expand the categories of my store little by little, like the Amazon website, and I started with sports equipment, but I don't know how to add other topics so that SEO is not damaged and my current sales are not reduced. If I put computer parts and accessories in an online store selling sports equipment, will it harm the site's SEO?

    • @IgniteVisibility
      @IgniteVisibility Před 2 měsíci

      It might! SEO is not only about site structure, but about site relevance. If your online store only sells sports equipment, it might not be the best idea to add ecommerce for computers

  • @androidphone6972
    @androidphone6972 Před 5 měsíci

    You guys are so passionate You have press releases and video channels Literally you’re rocking the digital marketing word

  • @arshedharperflux7125
    @arshedharperflux7125 Před 5 měsíci

    Too many new things are just coming in 2024

  • @Randomthew
    @Randomthew Před 5 měsíci

    Amazing video and instructions thank you so much!! But at 46:13 you skipped past Homepage Test Question 2 straight onto Homepage Test Question 3, I must know what question 2 is! 😆

  • @AgencyAnalytics
    @AgencyAnalytics Před 5 měsíci

    This is some great advice!! Businesses should definitely take advantage of this feature!

  • @CibusMission
    @CibusMission Před 5 měsíci

    Oh Man! I noticed on March 4th we were getting our max google ad grant and then my website crashed. When I got it back up and running I had a few days with it still at max google ad, but it kept saying that my conversion was "misconfigured" I kept working on it and then it stopped giving me the notification and now I only get 25% of views from before, but I keep the same converstion percentage!! So less impressions and less views. I have no idea how to fix this!