Growing Farmers
Growing Farmers
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Listen to the full episode here:How can you use email to build customer relationships and get more sales as a small farmer?
In today’s episode, Erika Tebbens returns to the show to talk to us about email marketing. Erika is passionate about relationship-driven, connection-centered sales and marketing practices; and loves being a catalyst for micro enterprises to thrive. She has been running & supporting businesses of all kinds and sizes for 20 years now, from solo-operations to multimillion-dollar companies with teams. Over those two decades she has served hundreds of clients, helping them develop business strategies in alignment with their values. Today you’ll learn how Erika tackles email marketing for farm businesses!

Episode Highlights:
Strategy: Why would farmers want to do email marketing? [3:28]
Starting Out: How would you go about getting folks on your email marketing list? [8:39]
Choosing Platforms: What platforms does Erika use for hosting emails? [16:18]
Frequency: How should you approach email scheduling? [19:53]
Writing: How can you craft compelling content for your emails? [30:21]
Outcome: How can you construct a clear CTA? [38:22]

About the Guest:
Erika Tebbens is the Director of Impact at Taste the Local Difference. Taste the Local Difference is a woman-owned and woman-led local food marketing agency for purpose-driven food and farm businesses.
While businesses can hire Taste the Local Difference directly, one thing that sets them apart are their Impact Partnerships, which Erika oversees. By partnering with economic development agencies, nonprofits, schools, health departments, farmers markets, food-system support organizations, state agencies, federal programs, and more across the U.S., they help expand the impact local food can have both for producers and consumers. Before joining TLD, Erika spent a decade working with entrepreneurs on their sales and growth strategy, and she used to have a very small farm and apiary in upstate New York.

Learn More About Taste the Local Difference:
Website: localfoodmarketing.com
Instagram: @localfoodmarketing
Facebook: @localdifference

The Thriving Farmer Podcast Team would like to thank our amazing sponsor!
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Be sure to check out their ebook with helpful tips to reduce your workload and simplify your days on the farm. Download the ebook here.
Learn more about Orisha, including their popular leasing options with no upfront costs on orisha.io
Join the upcoming event:
This year's Midwest Mechanical Weed Control Field Day, organized by Sam Tilton, is September 11th in Lafayette Indiana at Purdue University! Listen to the episode for more details. This is THE event to see weeding tools and machinery for farms of all sizes for vegetables and row crops (hand tools, two-wheel tractors, up to camera-guided row crop cultivators). The event includes a trade show, educational sessions, and field demonstrations.
Click here to register!
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zhlédnutí 33Před 19 hodinami
Listen to the full episode here:How does a family farm in alpine New Zealand use a diverse range of income streams to thrive? On this episode we’re joined by Lisa Johnston, operator of Frog Song Farm, located in Wanaka, New Zealand. Lisa is a farmer who wears many hats, juggling both an organic market garden and orchard pruning business. She also roasts and sells chestnuts at events and markets...
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zhlédnutí 32Před 14 dny
Listen to the full episode here:What goes into cultivating healthy, high-yield transplants that take off instead of struggling when transferred to the field? Find out from Sam Tilton, the organizer of the annual Midwest Mechanical Weed Control Field Day. After earning his Master’s degree in Horticulture from Michigan State, Sam has worked many roles in vegetable farming from tool development to...
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zhlédnutí 66Před 21 dnem
Listen to the full episode here:How can a small farm near downtown Orlando implement bio-intensive and regenerative practices to thrive year-round? Find out in this episode of the Thriving Farmer Podcast, Michael is joined by Mike Garcia of Everoak Farm in Orlando, FL. Together with his wife Nikki, Mike runs a small, bio-intensive, and regenerative family farm where they grow Certified Naturall...
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zhlédnutí 39Před 28 dny
Listen to the full episode here:How can small-scale farmers balance sustainability and profitability while building strong community connections? In this episode of the Thriving Farmer Podcast, Michael is joined by Kat and Kolin who own and operate Starry Ridge Farm, a regenerative hillside farm in Northern New York. In addition to producing vegetables, flowers, maple syrup, and pastured livest...
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zhlédnutí 22Před měsícem
Listen to the full episode here:Why has hemp, with its vast potential and numerous sustainable uses, faced so many challenges and misconceptions? In this episode of the Thriving Farmer Podcast, Michael talks with Shawn Patrick House, CEO of Lancaster Trading House and creator of Hempzels, the original hemp pretzel. With over 30 years in the hemp industry, Shawn has pioneered innovative hemp pro...
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zhlédnutí 55Před měsícem
Listen to the full episode here:How can diversifying a farm business lead to greater resilience and sustainability? In this episode of the Thriving Farmer Podcast, Michael talks with Garrett Miller who is the owner behind Finger Lakes Cider House at Good Life Farm. Garrett is dedicated to organic practices, offering visitors artisan ciders, locally-sourced meals, and u-pick experiences in a vib...
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zhlédnutí 27Před měsícem
Listen to the full episode here:How can homesteading and food sovereignty reshape our approach to personal and community resilience? In this episode of the Thriving Farmer Podcast, Michael welcomes Lucy Brenton who is an activist dedicated to promoting freedom over our bodies and the food we eat. After running twice for the US Senate in Indiana, Lucy is now transforming 6 acres into a self-suff...
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zhlédnutí 33Před 2 měsíci
Listen to the full episode here:What advice would a seasoned farmer give to those aspiring to start their own farm? Find out in this episode of the Thriving Farmer Podcast where Michael is joined by Julie Rawson who is co-owner of Many Hands Organic Farm in Barre, Massachusetts. After growing up on a conventional farm in Illinois, Julie, along with her husband Jack, transitioned to organic farm...
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zhlédnutí 39Před 2 měsíci
Listen to the full episode here:Has the homesteading movement finally peaked? In this episode of the Thriving Farmer Podcast, Michael explores this question and more with Melissa K. Norris who is a fifth-generation homesteader, author and educator in Washington state. Melissa inspires and guides thousands of fellow homesteaders through her website, podcast, and books on creating a self-sustaini...
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zhlédnutí 31Před 2 měsíci
Listen to the full episode here:Why is it important to share the stories of small-scale farmers? In this episode of the Thriving Farmer Podcast, Michael welcomes Olivia Schoentrup, a sixth-generation farmer who has transitioned from traditional farming to RV living and farm touring. Olivia shares her unique journey, shedding light on the challenges of scaling up a small farm and the critical im...
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zhlédnutí 36Před 2 měsíci
Listen to the full episode here:Have you ever wondered how traditional oxen power can transform modern farming? In this episode of the Thriving Farmer Podcast, Michael welcomes Melanie Cunningham of Shakefork Community Farm in Northern California. Along with her husband, Kevin, they grow a variety of vegetables, strawberries, and pasture-raised livestock using permanent raised beds, low-till me...
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zhlédnutí 41Před 3 měsíci
Listen to the full episode here:How do you successfully balance family and farm life? Find out in this episode of the podcast with Ray Tyler! Ray has previously been on the podcast and he also participated in our Thriving Farmer Vegetable Summit this past January. Ray is an inspiring figure in the world of sustainable agriculture and is a dedicated family man, self-made farmer, and innovative e...
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Listen to the full episode here:How can shifting from profit-driven farming to a nonprofit model enhance food production and community well-being? In this episode of the Thriving Farmer Podcast, Michael welcomes Jim Sander of Wildflower Lane Farm in North Carolina. After a successful career selling to local markets and CSAs, Jim shifted his farm’s focus to growing produce exclusively for local ...
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Listen to the full episode here:How can a zero-waste ecosystem benefit both the environment and the local community? In this episode of the Thriving Farmer Podcast, Michael welcomes Will Harris, a fourth-generation farmer and the owner of White Oak Pastures. His regenerative farm maintains a zero-waste ecosystem that supports 10 species of animals and produces everything from high-quality meats...
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269: Alexis Dragovich on Milling a New Path in Grain Farming
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269: Alexis Dragovich on Milling a New Path in Grain Farming
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Komentáře

  • @felinoharder6246
    @felinoharder6246 Před dnem

    How much it cost

  • @starttakinnotez
    @starttakinnotez Před 9 dny

    Is this okay for the environment? No pfas or pcb?

  • @missshaun
    @missshaun Před 17 dny

    You’re an angel for this thanks!

  • @petroliatank
    @petroliatank Před 23 dny

    Helpful ! Thx

  • @FraserTelfer
    @FraserTelfer Před 24 dny

    What brand of washing machine is this and do you recommend?

  • @rickjames1246
    @rickjames1246 Před měsícem

    Does foliar blend work on turf

  • @ReboPichon
    @ReboPichon Před 2 měsíci

    Where can I find a plastic layer

  • @charlierose7309
    @charlierose7309 Před 3 měsíci

    Oh buddy, thx soooo very much, I appreciate you! You have been so helpful, explained set up so well. Thank you!

  • @mckdi1377
    @mckdi1377 Před 3 měsíci

    As always, good information. You may not realize it, but you have quite a ministry! Your priorities are in order! Peace and grace to you and your family. We grew up farming tobacco. It was break of day to sunset, Monday to Saturday. Part of the kids loved it, part hated it. Your guest sounds like he and his wife dialed it in!

  • @mikenorby9470
    @mikenorby9470 Před 3 měsíci

    Awesome guest ! Thanks for all you do

  • @hdtvcamera1
    @hdtvcamera1 Před 3 měsíci

    So many great tips. I really appreciate your video.

  • @leonieshanahan6439
    @leonieshanahan6439 Před 3 měsíci

    I love and agree with everything John says… he is such a motivator for me esp speaking about the connection between plant health and human health which is what I preach about 💓👩🏻‍🌾

  • @belletain20
    @belletain20 Před 3 měsíci

    Anything need to be done to mulched to lay 3ft rather than 4 ft wide plastic?

  • @ronaldcummings6337
    @ronaldcummings6337 Před 3 měsíci

    Heard Ari on No-Till Growers and signed up with Farm Hand

  • @piepawrench
    @piepawrench Před 4 měsíci

    Would have been nice to see you or 1 person take it back down alone.

  • @chodkowski01
    @chodkowski01 Před 4 měsíci

    I oiled all the joints and put wheels on mine. Mine only takes 30 seconds to pop up.

  • @michaelbloom5342
    @michaelbloom5342 Před 5 měsíci

    Put a shield over that PTO shaft.

  • @ronaldcummings6337
    @ronaldcummings6337 Před 5 měsíci

    So this episode was very interesting to me. I am very small scale 1/10th acre microgreens and produce. A one man operation, but I have been leaning towards wholesale because of the predicability and consistency. Our local farmers market tends to be feast or famine. I currently have two wholesale purchases and some very reliable customers that keep me hopeful that I can continue. I am in my fourth year of production and for the most part have boot strapped everything I am doing.

  • @christycipriano261
    @christycipriano261 Před 5 měsíci

    Too bad im a 105 lb girl...😒 This video might have helped otherwise. Thanks anyways

  • @ElohiSilverEarthVentures
    @ElohiSilverEarthVentures Před 5 měsíci

    Well maybe it's cus I just don't have guns like that but just pushing that corner up into the little snap, ya not happening. I'm acually lifting the entire thing up when I'm trying to get the top corner in lock and can't get it to barley budge. And ya mines definitely a sturdy one, if only I could get these corners up...now what I've done with like pop up umbrella shades is flip the whole thing upside-down and pushed down and I have more strength, well I guess it's more like I have my body weight I can put into it to make it push down into slot, but this one might be a bit tricky to do that with,lol. Ima have to call my kids dad I guess, really was restraining on doing that tho, and ima try with all my might for probably another half hour or so n if I still can't get the corners to pop up, then Ill call for help.

  • @froginprogress8510
    @froginprogress8510 Před 5 měsíci

    I hadn't heard of Prairie Road Organic Seed (probably because I'm in Washington state), but I am looking through their website and preparing an order as I listen. My family calls me a seed hoarder, but I like trying out different seeds from different places. Thanks for the introduction!

  • @joeyharris67
    @joeyharris67 Před 5 měsíci

    Hydroponic lettuce everyday all day

  • @joeyharris67
    @joeyharris67 Před 5 měsíci

    50ft row ... end conversation

  • @joeyharris67
    @joeyharris67 Před 5 měsíci

    Yea chickens are wifes pleasure. I love the fresh eggs but as much pleasure as it brings her I don't care what it costs...... not even to mention she sells chicks in the spring to offset the cost.....

  • @joeyharris67
    @joeyharris67 Před 5 měsíci

    Awesome channel

  • @ronaldcummings6337
    @ronaldcummings6337 Před 6 měsíci

    Are you providing marketing opportunities for elderberries?

  • @jennifermcguire4696
    @jennifermcguire4696 Před 6 měsíci

    Ok, mr muscles, you make it look so easy lol

  • @mckdi1377
    @mckdi1377 Před 6 měsíci

    Where is Amy hosting her business class? I live in the Blue Ridge area and would love to attend!

  • @TheMrJRM1981
    @TheMrJRM1981 Před 7 měsíci

    267? What kind of title is that?

  • @TheMrJRM1981
    @TheMrJRM1981 Před 7 měsíci

    Why can’t you put more info into the title? It’s so lazy…

    • @TheMrJRM1981
      @TheMrJRM1981 Před 7 měsíci

      It’s also probably why you get an average of sub 100 views. 😂