NEXT Conference
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NEXT-SHOW | Unlock the World of Ethnography
Paula Zuccotti (London-based ethnographer, designer, and trend forecaster) and Ina Feistritzer (Marketing Lead at Accenture Song DACH) talk about Paula’s work as an ethnographer and her experiences conducting research in different countries, as well as how she explores how social behaviours and cultural norms manifest themselves in people’s possessions.
Paula is a leading expert in global consumption and a respected authority in consumer behaviour and product interaction of the past, present, and future. She authored “Every Thing We Touch: A 24-Hour Inventory of Our Lives”, the book that introduced us to storytelling with objects as she portrayed the lives of ordinary people around the world presented by a single photograph of every object her subjects touched in a day.
In this episode of the NEXT-SHOW, we talk about Paula’s diverse research projects around the world, from studying luxury consumption in China, to exploring how people ear mayonnaise or drive sports cars! We also talk about how the pandemic impacted research methods, how Paula has adapted to conducting interviews remotely, and what possessions tell us about the people behind them.
She also emphasised the importance of understanding the present, before discussing the future in research reports and how ethnography offers multiple perspectives on today’s status quo.
If you would like to learn more about Paula’s work, we recommend reading her book, “Every Thing We Touch: A 24-Hour Inventory of Our Lives” and watching the complementary documentary series, "Future Archeology".
#Ethnography #ConsumerBehavior #GlobalInsights #FutureArcheology
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For NEXT Insights and deep-dive content about tomorrow's #trends and the future of marketing, take a look at our blog: nextconf.eu/blog/
Thanks to our partner Accenture Song!
www.accenture.com/de-de/about
zhlédnutí: 43

Video

NEXT-SHOW | A Discussion on Optimisation
zhlédnutí 43Před 7 měsíci
Dive into the captivating world of optimisation with Coco Krumme, a distinguished mathematician, author, and the Founder of Leeward Co., joined by Martin Gassner, Managing Director at Accenture Song. In this enlightening episode of the NEXT-SHOW, Coco delves into the profound impact of optimisation on society. As a Ph.D. in applied mathematics and the author behind "Optimal Illusions," Coco tak...
In conversation: Oobah Butler & Monique van Dusseldorp
zhlédnutí 94Před 7 měsíci
Right after taking the stage at our NEXT Conference Limited Edition in September 2021, Oobah Butler sat down with our conference curator, Monique van Dusseldorp, to follow up on the question: 'How do you live outside the box when you’ve spent the past 18 months quite literally living inside a box?' London’s #1 fake restaurateur, Paris Fashion Week’s #1 fake designer, Los Angeles Times bestselli...
NEXT-SHOW | Explore the Fascinating Intersection of Biology and Business
zhlédnutí 149Před 7 měsíci
Elevate Your Wellbeing: Explore the Biology-Business Fusion with Dr Parneet Pal & Petra Seipp! Dive deep into the fusion of science and business with Dr Parneet Pal, a Harvard- and Columbia-trained physician, and Petra Seipp, Managing Director at Accenture Song, in this enlightening episode of the NEXT-SHOW! Parneet Pal, an expert in lifestyle medicine, delves into optimizing health's impact on...
NEXT-SHOW | Exploring the Mysteries of Consciousness with Anil Seth
zhlédnutí 787Před 7 měsíci
Dive into the fascinating world of consciousness: Join Anil Seth (Cognitive Neuroscientist at the University of Sussex) and Thomas Müller (Global Design Lead Strategy & Consulting at Accenture Song) as they discuss the brain as a prediction machine, shaping our conscious experiences and challenging our understanding of the world. Discover Anil's groundbreaking work and insights as he discusses ...
NEXT-SHOW | Exciting discussion about the power of AI
zhlédnutí 89Před 8 měsíci
Harry Yeff (Reeps100/Creative Technologist) and Mette Stannow (Managing Director, Accenture Song) discuss the potential of generative AI and his work in his studio, where he explores the possibilities of combining the human voice and AI to create new narratives around technology. Harry Yeff is an Pris Ars Electronica-nominated artist and musician based in London. Yeff’s expertise in vocal music...
Christopher Patnoe | Inclusive Innovation, the Journey towards Building Inclusively
zhlédnutí 77Před 8 měsíci
Meet Christopher Patnoe, Head of Accessibility and Disability Inclusion for EMEA at Google. With a mission to ensure technology serves everyone, he's leading efforts to make the digital world more inclusive. Learn about his journey and the four key principles of inclusive design. Let's work together for a tech-savvy and inclusive future. Learn more on our website nextconf.eu Follow us to get up...
NEXT-SHOW | Exploring AI personalities and poetic clocks
zhlédnutí 292Před 8 měsíci
Meet Matt Webb, a visionary in the world of technology and AI, and Petr Parkan Janda, leader of the Accenture Song Design Studio in Prague. With a remarkable background in new product invention, Matt is at the forefront of innovation. His studio, Acts Not Facts, specializes in early prototyping and strategy, bridging the gap between startups and large enterprises. His work pushes the boundaries...
NEXT-SHOW | Exploring the Intersection of Trends, Emerging Technologies, and Social Change
zhlédnutí 161Před 8 měsíci
Join us for an insightful conversation between David Mattin, Founder of New World Same Humans, and Isabelle Schnellbügel, Chief Strategy & Transformation Officer at Accenture Song, as they delve into the profound impacts of societal and business transformations. In this engaging dialogue, they also unveil the highly-anticipated 2023 Accenture life trends and offer intriguing insights into three...
LJ Rich | The Taste of Music: Listen to LJ Rich Talk about Synesthesia
zhlédnutí 119Před 8 měsíci
Did you know, that the Spice Girls and Marvin Gaye have the same chords in a different order? Our Host LJ Rich can remember every song she’s heard, and the sound of The Beatles tastes like iced buns to her. Curious? Learn more on our website nextconf.eu Follow us to get updates about our digital show, future events and relevant strategic topics from global brands! Instagram: nextc...
Harry Yeff | “Second Self”: The Art of AI and Augmented Relationships
zhlédnutí 172Před 8 měsíci
Get inspired by Harry Yeff insights on the incredible power of the voice! Discover how our unique voices shape us and explore the creative. emotional and empowering potential that lies in the artful fusion of sound and image. Discover the magic of VOICE GEMS and the power that lies in visual representation. Let's embrace these transformative tools and shift from narratives of fear to narratives...
U Can Touch This - Three Haptic Application Approaches
zhlédnutí 47Před 8 měsíci
How do we interact in and with a world of bits and bytes? Three start-ups show how they are making the world more tangible, accessible, and haptic: • enna is the window to the digital world for people without digital literacy. The combination of the simplest operating concept for tablets and the infinite variety of digital offers, ranging from communication to entertainment and telemedical supp...
Sam Bompas | Cornucopia of the Senses: Future Food Design
zhlédnutí 112Před 8 měsíci
The future is vibrant and dynamic, bursting with endless experiments, exploration, and above all, innovation. Join Sam Bompas as he takes us on an unconventional, playful, and creative journey into the multi-sensory future of food. Learn more on our website nextconf.eu Follow us to get updates about our digital show, future events and relevant strategic topics from global brands! Instagram: ins...
Coco Krumme | The False Promise of Optimisation
zhlédnutí 569Před 8 měsíci
Coco Krumme | The False Promise of Optimisation
Paula Zuccotti | Everything we touch
zhlédnutí 205Před 8 měsíci
Paula Zuccotti | Everything we touch
David Mattin | The merger of the physical and digital will fuel innovation for decades
zhlédnutí 241Před 8 měsíci
David Mattin | The merger of the physical and digital will fuel innovation for decades
Parneet Pal | The Song of our Mitochondria
zhlédnutí 276Před 8 měsíci
Parneet Pal | The Song of our Mitochondria
Anil Seth | Inside-out perceptions
zhlédnutí 3,2KPřed 8 měsíci
Anil Seth | Inside-out perceptions
Matt Webb | Playfully inventing our way into the AI future
zhlédnutí 205Před 8 měsíci
Matt Webb | Playfully inventing our way into the AI future
The official aftermovie | NEXT Conference 2023
zhlédnutí 603Před 8 měsíci
The official aftermovie | NEXT Conference 2023
Trailer NEXT23
zhlédnutí 149Před 11 měsíci
Trailer NEXT23
Challenges with design systems - In conversation with Alexander Baumgardt
zhlédnutí 90Před rokem
Challenges with design systems - In conversation with Alexander Baumgardt
How to be creative with Nick Law
zhlédnutí 972Před rokem
How to be creative with Nick Law
Real Utopias and the Transformative Power of Words - Kübra Gümüşay
zhlédnutí 269Před rokem
Real Utopias and the Transformative Power of Words - Kübra Gümüşay
Language & Future with Kübra Gümüşay
zhlédnutí 471Před rokem
Language & Future with Kübra Gümüşay
Opportunities of Creative Electronics by Kate Stone
zhlédnutí 93Před rokem
Opportunities of Creative Electronics by Kate Stone
Cloud computing and the future of health(care) with Loretta Tioiela
zhlédnutí 290Před rokem
Cloud computing and the future of health(care) with Loretta Tioiela
An Expert Conversation on War and Peace
zhlédnutí 113Před rokem
An Expert Conversation on War and Peace
Trevor McFedries & Monique van Dusseldorp: How DAOs Could Shape Culture and the Way We Work
zhlédnutí 147Před rokem
Trevor McFedries & Monique van Dusseldorp: How DAOs Could Shape Culture and the Way We Work
Jessica Berlin: War & Biz: What current global crises mean for you, your business, & our world
zhlédnutí 1,1KPřed rokem
Jessica Berlin: War & Biz: What current global crises mean for you, your business, & our world

Komentáře

  • @antoniodg2673
    @antoniodg2673 Před 17 dny

    🥱😴

  • @sofiamurtazalieva2093
    @sofiamurtazalieva2093 Před 2 měsíci

    Where to find Vivika’s speech?

  • @333dsteele1
    @333dsteele1 Před 3 měsíci

    Good presentation.

  • @LJRich
    @LJRich Před 3 měsíci

    What a friendly and receptive event - I loved the atmosphere! Such fun to host - and so many opportunities for audiences to meet speakers at venues dotted around Hamburg. Incredibly well curated, so much content to devour, and a pleasure and honour to be part of the line-up. Can't wait to see what you come up with for 2024!

    • @NEXTConference
      @NEXTConference Před 3 měsíci

      And we had so much fun with you as our host. Thank you so much for being a part of NEXT. ❤️

  • @Vancy.Network
    @Vancy.Network Před 4 měsíci

    🤩

  • @neuronwave
    @neuronwave Před 7 měsíci

    Two decades on Webb still has the most amazing thoughts and experiments. Leaps away from where current practitioners are.

  • @hindrich9495
    @hindrich9495 Před 8 měsíci

    6:27 beige shoes. 6:30 black shoes. wtf

    • @LaurenJoyStudio
      @LaurenJoyStudio Před 5 měsíci

      Lol good eye. I want to know the story behind this now.

  • @richwilliams1863
    @richwilliams1863 Před 8 měsíci

    Worth mentioning the mechanism of financialisaton in our society, which is a process of optimising for profit. We can see it at work when the services we are used to are re-designed and function less well as a result, but make more money for the owners. Interesting talk.

  • @mrericpritchard
    @mrericpritchard Před 10 měsíci

    Sounds like it was a conference that inspired; great!

  • @jeffhicks8428
    @jeffhicks8428 Před 10 měsíci

    this book was borderline incoherent ramblings about random tech. no overarching narrative. no major ideas to show. very odd book. huge let down. someone needs to write a real one cuz the new dark age is real, and tech is a big factor in it

  • @dougmacgregor5053
    @dougmacgregor5053 Před 11 měsíci

    Hear it is 9 months later and the powers that be are finally beginning to realise that what Jessica Berlin has spoken to since the beginning of this war is what will be needed to beat the fascist oligarchy that is now Russia.

  • @ccoutreach873
    @ccoutreach873 Před rokem

    Though a christian- who would be tempted to not listen [some of the wrods of the speaker would offend] yet this talk is very good and insightful- whihc is the wonder of the internet- being able to connect respectfully with all cultures. Thank you my friend- wish you had more time

  • @AudioPervert1
    @AudioPervert1 Před rokem

    Computational thinking, at an unconscious level, surmises that the world can be understood better and better, if we have all the information necessary in order to make the best possible decisions. The pundits and technocrats advocate (often without any real evidence) that the ‘richness of information’ makes us more literate and wiser. However in reality, vast aspects of the natural world, systems created by nature, including our own existence, in terms of functionality and behavior, cannot be mapped or made sense of by mere computational thinking. The world simply cannot be deciphered (nor so easily mimicked) by a set of processes, formulas, steps, algorithms and deductions. Did we become better decision makers because of information technology or did a vast set of superior machines, computation, processing and policies replace the previous order? As individuals then, we have little time or space, to care about the consequences of such high-modernist technological education. Does computational thinking serve us or the other way around?

  • @AudioPervert1
    @AudioPervert1 Před rokem

    His book is good. Useful and challenging ... in terms of imagining new world, maybe to happen or never.

  • @orbalicious20
    @orbalicious20 Před rokem

    Fantastic talk as always, Mikko. Allowing just one question seemed pretty ridiculous, unless more were edited out of the video.

  • @Lemoncare
    @Lemoncare Před rokem

    Oh he just said it. The one thing I could not do. Trevor, “ she is software”. Ah. Thx

  • @Lemoncare
    @Lemoncare Před rokem

    I love Trevor. He is a visionary. A very sophisticated young man.

  • @arielblakeman4627
    @arielblakeman4627 Před rokem

    So good.

  • @dmystfy
    @dmystfy Před rokem

    “The medium is the message” - Marshall McLuhan

  • @stevenkim9166
    @stevenkim9166 Před rokem

    Very thoughtful and insightful. As always.

  • @DeadKoby
    @DeadKoby Před rokem

    I've worked with computers and IT for over 20 years..... Humorously my home is pretty darn low-tech. Mikko has allowed me to realize that RELIABILITY is more important than convenience. So many conveniences we have with technology are also exploitable. Anything of mine that I can access online can ALSO be accessed by someone who breeches the systems.

  • @utrian4148
    @utrian4148 Před rokem

    She's one of the best and most undeserved exports of Germany. I could listen to her for hours. She's genius.

  • @ultimape
    @ultimape Před rokem

    Hello hive mind..what funny looking ants you've built.

  • @alpaykasal2902
    @alpaykasal2902 Před rokem

    I agree with the other commenter This is so out of touch. This feels like some web1 folks watched youtube videos on 'an intro to web3' and claimed expertise. It's like bad comedy with a side of cringe. I KNOW the branding and marketing world has better to offer. Let's hear about potentials in loyalty & rewards programs, let's hear about custodial strategies to reduce friction for the mainstream, let's hear about a 'digital first' generation soon to have their own purchase power as adults.

  • @h4k1_de
    @h4k1_de Před rokem

    Jessica, you are awesome! 👏👏👏

  • @maghdean
    @maghdean Před rokem

    Thank you, Jessica, from Ukraine.

  • @georgeochodo4290
    @georgeochodo4290 Před rokem

    Just bumped and discovered this jewel on a DW interview last year and am all the better for it.

  • @dougmacgregor5053
    @dougmacgregor5053 Před rokem

    Jessica Berlin is absolutely brilliant! No other analyst has her extraordinary insight and depth of understanding. To prove it for yourself look her up yourself my friends.

    • @ssuwandi3240
      @ssuwandi3240 Před rokem

      Manic brainwashing and fearmongering. Tragic lives that's all her very limited world view is

    • @dougmacgregor5053
      @dougmacgregor5053 Před 11 měsíci

      @@ssuwandi3240>> I see, so you think so... Well its good to know you can spell. Keep up the good work it will get better. BTW, I know your a bot so I'm not worried about hurting your feelings. LOL

  • @Kahtilani
    @Kahtilani Před rokem

    "Ways of Being" is brilliant and enlightening. The revelations you bring into awareness for anyone willing to think outside the box is mind expanding. Words of appreciation for your work goes well beyond what words can express.

  • @soniyoize
    @soniyoize Před rokem

    Sad olinga just got bought by China He is an investor and knows authoritarian rule forces through everything to achieve success and buisness and money works like that Guy is just a pawn that knows how west work to help china build for future and dominate

  • @dianezilliox6724
    @dianezilliox6724 Před rokem

    wow, i would have really appreciated a closing statement over the walk off music

  • @MichaSpektralny
    @MichaSpektralny Před rokem

    I feel like the smartest organism out of group of 26 viewers as I’m the only one to like this fascinating presentation😎

  • @rheijm9201
    @rheijm9201 Před rokem

    God knows what its about. Reacting ontitle.Both trains and buses need actual paid, trained workforce. In times like these government strutted playmobil Coppers, or bladibla clerks are gotten easy. Training still costs money, meanwhile its a darn boring job. Thats problematic. Denmark triple more than netherlands has no inhabitants, and you have come out of closet with ghetto law since recently, but these Arab people do use bus. Often Few customers is always a problem. You can make bus electric, a bit smaller, a bit bigger, not enough customers is ian issue. I was in Mosel region Germany, beautiful. Once every two hours a bus goes. The measures of cost cutting lead to bad image, lead to downward spiral. Flixbus and small initiatives are competing, but until now do nothing but make 1 ceo rich, then bancrupt. Its well possible - if you d have eye for past and economic data - a communist style society i think be best : bus for free, cheap made, even almost falling apart; plus heavily oppose cars. So at least it generates work, since jobs are needed. 2022 i speak of. This is another thing than demographics: companies downsize like maniacs, we quickly need fresh jobs one can easily train into, not too demanding ones.

  • @dalemerritt4149
    @dalemerritt4149 Před rokem

    The main reason Concord ended, was due to the crash that killed 113 people early on, and the lack of demand after that. At the end of the day, there might be good reasons for "stagnation". Whether safety concerns, or the lack of market for the product. Speeding up innovation for the sake of speeding it up, is dangerous.

  • @alainportant6412
    @alainportant6412 Před rokem

    96,5% ?

  • @sofraYT
    @sofraYT Před rokem

    The way he changes between British, American and Swedish accent is perfect 🫵

  • @tristandondada
    @tristandondada Před rokem

    Great discussion

  • @_ufo_8126
    @_ufo_8126 Před rokem

    6:26 6:34

  • @jonathanedwardgibson

    Big Tech pays high price for Cancel Culture with innovation stifled. Tech advancements were already slowed from effects of predatory consolidation alone. Seems like the Big Money gave up on all the freedom and democracy and innovation in favor of Control.

    • @jonathanedwardgibson
      @jonathanedwardgibson Před rokem

      ADDENDUM... As guest interview wraps up I am finishing logo design for Solarpunk collective here in Portland, Oregon. Damn funny.

  • @sarah-janelowes4782

    Brilliant talk.

  • @HK-gp4fr
    @HK-gp4fr Před 2 lety

    On point as always Mattes !

  • @alvarogmail
    @alvarogmail Před 2 lety

    Status a good question por Ucranian people, trends a better future for whom?

  • @jonathanedwardgibson
    @jonathanedwardgibson Před 2 lety

    Neurohax … What is the point of Free Speech if one human voice is shouted down by myriad bots? Further, as every engineer understands when you wire-up IO, you’ve also set up an OI. Opening up the human brain to fullness of Internet is exceedingly problematic. We do not even know what wearing goggles over long durations does to ur systems and to pretend understanding or power over a subject like this is folly. Where does Madison Avenue wiring-up our hind-brains to ‘Songs’ of commerce Exeter discussion and where do things like Nuremberg trials and informed consent play?

  • @ashleytalksdigital
    @ashleytalksdigital Před 2 lety

    Thank you!

  • @shoaibkahut
    @shoaibkahut Před 2 lety

    Greetings from China, looking forward to join

  • @jamesgromwell5673
    @jamesgromwell5673 Před 2 lety

    This talk is so disconnected from reality it almost boarders on self-satire. So much is said about Web 3.0 without a single concrete example of how it is any different from what exists already. There is nothing here of any value, just a promise of luxury vaporware.

  • @chriswizo9891
    @chriswizo9891 Před 2 lety

    Melissa Chan is a joke

  • @janpor6204
    @janpor6204 Před 2 lety

    Medium apartment undervalued :p

  • @R1GAMBLER
    @R1GAMBLER Před 2 lety

    🖕 GFY!

  • @cengizsk642
    @cengizsk642 Před 2 lety

    Worldwide webb is the next big thing