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Top 5 Marketing Skills You Need to Master in 2024
🌟 Are you eager to discover the top 5 marketing skills you need to master in 2024? Look no further! In this video, we delve into the crucial skills every marketing professional should focus on to stay ahead in the ever-evolving digital landscape. Based on our comprehensive 2024 Skills of Tomorrow report, we'll guide you through the essential skills such as analysing marketing data, leveraging AI & automation, mastering growth marketing, embracing customer-centric marketing, and excelling in content ideation. Watch now to elevate your marketing game and drive success!
Download the full Skills of Tomorrow report via the link in the description below
👉 grow.ac/skills-of-tomorrow-2024
Key Takeaways:
• 00:00 Intro
• 00:23 Analysing Marketing Data: Learn to measure, manage, and optimise marketing efforts through data analysis, providing insights into customer behaviour and improving ROI.
• 0:48 AI & Automation: Discover how to utilise AI and automation to streamline processes, personalise content, and enhance campaign performance.
• 1:12 Growth Marketing: Understand the importance of data-driven experimentation to achieve fast and sustainable business growth.
• 1:30 Customer-Centric Marketing: Find out how to build loyalty and trust through exceptional customer experiences.
• 1:47 Content Ideation: Master the art of creating valuable content that attracts and engages your audience, driving lead generation and sales.
• 2:08 Why you should learn AI as a marketer
👍 If you found this video helpful, don't forget to give it a thumbs up and subscribe for more insightful content on digital skills! Stay updated with the latest trends and continue your learning journey. Keep learning, keep growing! 🌟
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Marketing Skills 2024, Analysing Marketing Data, AI & Automation in Marketing, Growth Marketing, Customer-Centric Marketing, Content Ideation, Digital Marketing Trends, Marketing Data Analysis, Marketing Automation, Marketing Strategies 2024, Growth Tribe
#MarketingSkills #DigitalMarketing #MarketingTrends2024 #ContentMarketing #GrowthMarketing #CustomerCentric #MarketingData #MarketingAutomation #MarketingStrategies #skillsoftomorrow #growthtribe
zhlédnutí: 417

Video

Why is retention vital in subscription based models
zhlédnutí 144Před 2 měsíci
Delve into the world of subscription-based businesses with Corbin Norman, Senior Growth Manager at Connecterra, as he shares invaluable insights on retaining subscribers. Hosted by Alain Abou Athmeh, Growth Marketing Strategist, this video explores strategies, metrics, and tactics essential for sustaining growth in subscription models. And Learn Why is retention vital in subscription based mode...
How can companies master user retention strategies
zhlédnutí 190Před 2 měsíci
Discover actionable insights into forming habit-forming products and enhancing user engagement for sustainable growth in today's competitive landscape. Explore the significance of user retention in digital marketing strategies with Corbin Norman, Senior Growth Manager at Connecterra, and host Alain Abou Athmeh, Growth Marketing Strategist and learn how companies can master user retention strate...
Why is activation crucial in Growth Marketing
zhlédnutí 144Před 2 měsíci
Delve into the significance of onboarding processes and the impact on user engagement and retention, essential for maximising product or service utility. Explore the critical role of activation in growth marketing strategies with Corbin Norman, Senior Growth Manager at Connecterra, and host Alain Abou Athmeh, Growth Marketing Strategist and learn why is activation crucial in Growth Marketing. K...
How do you gauge product market fit effectively
zhlédnutí 93Před 2 měsíci
Discover how to craft effective surveys and interviews to uncover valuable insights, driving informed decisions and boosting growth in the digital landscape. Explore the pivotal role of qualitative data in growth marketing strategies with Corbin Norman, Senior Growth Manager at Connecterra, and host Alain Abou Athmeh, Growth Marketing Strategist and learn how you can gauge product market fit ef...
The difference between B2C & B2B customer journey
zhlédnutí 282Před 2 měsíci
Discover how to identify product-market fit, understand customer personas, and navigate the customer journey to drive growth in both B2B and B2C contexts. Explore the essential fundamentals of growth marketing as Alain Abou Athmeh, Growth Marketing Strategist, delves into the intricacies of setting the stage with Corbin Norman, Senior Growth Manager at Connecterra and learn the difference betwe...
Why data-driven decision will change your strategy
zhlédnutí 186Před 2 měsíci
Discover how to harness the power of data and experimentation to drive sustainable growth in the digital landscape. Delve into the world of growth marketing as Alain Abou Athmeh, Growth Marketing Strategist, unravels the complexities of data-driven decision-making with Corbin Norman, Senior Growth Manager at Connecterra and learn why data-driven decision will change your strategy Key Takeaways:...
Why is the experimentation mindset crucial?
zhlédnutí 112Před 2 měsíci
Learn how adopting a growth mindset can revolutionise not only your professional journey but also your personal growth. Discover the power of experimentation in achieving sustainable growth for your organisation. Dive into the world of growth marketing with Alain Abou Athmeh, Growth Marketing Strategist, as he explores the crucial aspects of experimentation mindset and data-driven decision-maki...
Master Customer Retention with Effective Engagement Email strategies
zhlédnutí 89Před 2 měsíci
Welcome to our latest video where we delve into the realm of engagement campaigns with email marketing. 📧 Whether you're an individual learner seeking to enhance your digital skills or a business owner looking to amplify customer retention, this video is packed with invaluable insights to elevate your email marketing strategies. Discover the art of crafting engagement campaigns through email ma...
Master Personalisation: How Personalisation Revolutionises Customer Engagement
zhlédnutí 93Před 2 měsíci
Welcome to our latest video diving into the realm of personalisation in digital marketing. 🎯 Whether you're an individual learner seeking to enhance your digital skills or a business aiming to elevate your marketing strategies, personalisation is the key to unlocking unprecedented success in today's competitive landscape. Explore the transformative impact of personalisation on customer activati...
Master Growth Loops: How Growth Loops Revolutionise User Activation & Retention
zhlédnutí 221Před 2 měsíci
Welcome to our latest video where we explore the dynamic concept of Growth Loops in digital marketing. Whether you're an individual learner eager to expand your digital skills or a business seeking innovative growth strategies, this session offers invaluable insights into leveraging growth loops for sustainable success. Discover the transformative potential of growth loops in driving user activ...
Master Customer Onboarding: How to Activate User Through Onboarding
zhlédnutí 68Před 2 měsíci
Welcome to our latest video where we delve into the crucial aspect of customer onboarding in digital marketing. Whether you're an individual learner seeking new digital skills or a business owner aiming to enhance user experiences, this session offers valuable insights into the art of guiding customers towards successful activation. Discover the key principles and strategies behind effective cu...
Engage your audience online: How to Build a Thriving Online Community
zhlédnutí 66Před 2 měsíci
Welcome to our latest video where we explore the pivotal role of community building in digital marketing. Whether you're an individual learner seeking new digital skills or a company in search of innovative solutions, this session offers invaluable insights into cultivating vibrant online communities. Discover the transformative impact of building a robust community around your product or servi...
Master Loyalty Programs How to Build Habitual Customer Engagement
zhlédnutí 92Před 2 měsíci
Welcome to our latest video where we delve into the intricate world of digital marketing, focusing on the indispensable aspect of customer loyalty. In this insightful session, we uncover practical strategies and expert tips tailored for both individual learners seeking new digital skills and businesses in search of innovative solutions. Discover the essence of building habitual customer engagem...
Optimising B2B User Journeys: Leveraging Analytics to increase conversion
zhlédnutí 114Před 3 měsíci
Welcome to our latest video where we dive deep into the world of B2B conversion optimisation! In today's digital landscape, understanding the intricate paths users take on your website is crucial for driving success. Join us as we explore advanced analytics techniques using Google Analytics 4 (GA4) and Hotjar to unlock invaluable insights into B2B user behaviour and maximise conversion rates! 📈...
Data Driven E commerce Strategies: How to use analytics to boost conversion
zhlédnutí 135Před 3 měsíci
Data Driven E commerce Strategies: How to use analytics to boost conversion
Optimising Checkout Flows: Strategies for Enhanced Conversions in B2C & B2B
zhlédnutí 90Před 3 měsíci
Optimising Checkout Flows: Strategies for Enhanced Conversions in B2C & B2B
Master Product Pages: Conversion Strategies for B2B & E commerce
zhlédnutí 140Před 3 měsíci
Master Product Pages: Conversion Strategies for B2B & E commerce
Why you should Minimise Distraction on your website
zhlédnutí 100Před 3 měsíci
Why you should Minimise Distraction on your website
CRO Strategies Unveiled: Leveraging Personalisation to increase conversion
zhlédnutí 98Před 3 měsíci
CRO Strategies Unveiled: Leveraging Personalisation to increase conversion
How to create Website Headlines with ChatGPT: step by step guide
zhlédnutí 137Před 3 měsíci
How to create Website Headlines with ChatGPT: step by step guide
Master Website Hero Sections: Elevate Your Website's First Impression
zhlédnutí 153Před 3 měsíci
Master Website Hero Sections: Elevate Your Website's First Impression
The Power of CRO in Digital Marketing Strategies
zhlédnutí 302Před 3 měsíci
The Power of CRO in Digital Marketing Strategies
Exploring AI tools for Text, Image & Presentation
zhlédnutí 136Před 3 měsíci
Exploring AI tools for Text, Image & Presentation
The evolution of AI: Insights & Predictions
zhlédnutí 155Před 3 měsíci
The evolution of AI: Insights & Predictions
AI tool Repositories: How & Where to find AI tools
zhlédnutí 146Před 3 měsíci
AI tool Repositories: How & Where to find AI tools
Understanding the limitation of AI
zhlédnutí 115Před 3 měsíci
Understanding the limitation of AI
Understanding AI: Navigating Ethical Challenges in AI
zhlédnutí 40Před 3 měsíci
Understanding AI: Navigating Ethical Challenges in AI
Understanding AI: Building an AI strategy for your business
zhlédnutí 208Před 3 měsíci
Understanding AI: Building an AI strategy for your business
Understand AI: What is Deep Learning
zhlédnutí 94Před 3 měsíci
Understand AI: What is Deep Learning

Komentáře

  • @Navnit_B_Boy
    @Navnit_B_Boy Před 4 dny

    hello sir i am trying to learn digital marketing by following your roadmap can i become a good degital maketer i have watched your video now.

  • @RamaldaVandebroek
    @RamaldaVandebroek Před 25 dny

    Predictive analytics are amazing. Make sure to try Lemon AI's predictive dashboards!

  • @leticiaaugusta6388
    @leticiaaugusta6388 Před měsícem

    The canvas is not working :(

  • @oMnImAnIc
    @oMnImAnIc Před měsícem

    another one useless video on youtube

  • @luciaapostol3212
    @luciaapostol3212 Před měsícem

    Looking forward to some videos on how to upskill in AI? 👀

  • @sudeshagrawal9248
    @sudeshagrawal9248 Před měsícem

    Keep such tips coming

  • @CoreyZeiman
    @CoreyZeiman Před měsícem

    hey, I emailed you

  • @asedeeq8468
    @asedeeq8468 Před měsícem

    Thank you

  • @angelinnaross
    @angelinnaross Před 2 měsíci

    Thanks for these fantastic tips, Luke! The part about visual content really hit home. I've been using boost app social to spice up my posts with unique visuals and it's made a huge difference. Definitely helps stand out in the crowded feed!

    • @sophia-davis
      @sophia-davis Před měsícem

      Boost’s been my go-to as well, especially for sprucing up my stories. Can't beat those creative templates.

  • @TheBulldogpete
    @TheBulldogpete Před 2 měsíci

    Digital fatigue will see a very different marketing landscape in the coming years. You are correct in pointing out that niche marketing will be important. The resurgence of direct marketing, for example, will mean DIY digital marketing will simply not be good enough any more.

  • @yvonnehyatt8353
    @yvonnehyatt8353 Před 2 měsíci

    Can this team help with Innovation teams.? To help the planet-human care.?

    • @GrowthTribe
      @GrowthTribe Před 2 měsíci

      Hey we can help innovation teams. That's one of our specialty. You can go on our website: growthtribe.io and from there book a call with one of our consultant. They will guide you toward the best approach.

  • @yvonnehyatt8353
    @yvonnehyatt8353 Před 2 měsíci

    Please send this video to-Stephen Ritz thanks

  • @xandr13
    @xandr13 Před 2 měsíci

    What a nothing burger.

  • @hemselperezalvarez3460
    @hemselperezalvarez3460 Před 3 měsíci

    For the next video try speak more slow men

  • @YahirCortazo
    @YahirCortazo Před 3 měsíci

    I love how Mystrika has detailed analytics to track my campaign performance. The new interface is super solid and easy to navigate. Plus, the warmup pool is one of the best in the industry.

  • @lannyhancock9133
    @lannyhancock9133 Před 3 měsíci

    😘 Promo-SM

  • @javiermontoya8126
    @javiermontoya8126 Před 4 měsíci

    Thanks for putting so much effort to provide high-quality videos!

  • @SoorajKumarR
    @SoorajKumarR Před 4 měsíci

    What do we call it then if not a newsletter? I mean... How would people relate to it if you gave it any other name? It should be brandable with a catchy name no doubt, but it's still positioned as a newsletter, right?

  • @sruthia134
    @sruthia134 Před 4 měsíci

    Amazing and quick collection of anecdotes where Predictive analytics is present! Thank you!

  • @benhadman2812
    @benhadman2812 Před 4 měsíci

    Where is the full interview?

  • @magicworldbyjorg
    @magicworldbyjorg Před 4 měsíci

    <<<a cool video keep up the great content.. Thank you…….

  • @MrNicholasPotts
    @MrNicholasPotts Před 4 měsíci

    What was this event? where can I watch it on demand? Can I download the slides?

    • @GrowthTribe
      @GrowthTribe Před 4 měsíci

      Hi, we organised this event at Growth Tribe. We have multiple webinars per month that you can attend online for free. You will find more information: growthtribe.io/events, or on Linkedin. If you want to see more video from Max talking about B2B marketing, we added them on our youtube channel. We cut them per topics to make it more easy to digest and select what interest you.

  • @ianemmanuel2007
    @ianemmanuel2007 Před 5 měsíci

    He doesn't give a shit on his ancestors legacy, sad but comprehensible.

  • @fotinipantelopoulou3073
    @fotinipantelopoulou3073 Před 5 měsíci

    you speak too fast!

  • @rlthomas3
    @rlthomas3 Před 5 měsíci

    So glad this channel is creating content again! Most of the content at the $10 billion rev company I work for is gated and I want to push them to un-gate because it just doesn't make any sense to me.

    • @GrowthTribe
      @GrowthTribe Před 5 měsíci

      Thank you very much, we're glad your enjoy our content. And we know it's never easy to convince a company to change. But don't give up! We wish you good luck 💪

  • @Mitch-rv4jw
    @Mitch-rv4jw Před 5 měsíci

    wrong! google did that to avoid market dominance and monopoly concerns. Do your research! Also: who is talking? Whats the trustworthiness? Mention it!

  • @sawomirlesniewski4448
    @sawomirlesniewski4448 Před 5 měsíci

    Oh yes! Traditional way of pushing lies debunked! Marketing failures are consequences of corpo reality and fake messages to communities. As long as CEOs go to Davos to be included into the elites, ruling the world. So people are poisoned with food and drugs, while all PR departments have perfectly suited cover-ups with communication aligned to fake mission statements and strategies. That difference between what is told and what is done - in peoples eyes it is totally lost trust, dangerous lies against tmem. This way customer is used to pay for his own destruction with Goliath with acting like soulless their lawyers. And that is a good sign, that awareness is growing, and there is a lot of sadness, too...

  • @John-3692
    @John-3692 Před 5 měsíci

    This is setting a new standard. I recently enjoyed a similar book, and it was setting a new benchmark. "Reclaiming Connection: The Journey of a Digital Detox" by Joshua Ember

    • @GrowthTribe
      @GrowthTribe Před 5 měsíci

      Thanks for the book recommendation

  • @user-zf9ud7zb6f
    @user-zf9ud7zb6f Před 5 měsíci

    Where can we find the full episode?

    • @GrowthTribe
      @GrowthTribe Před 5 měsíci

      Here you can find the full episode: czcams.com/video/SX6-WMkOmyI/video.html

    • @user-zf9ud7zb6f
      @user-zf9ud7zb6f Před 5 měsíci

      Thanks, would love to see you guys doing more growth talks in 2024! @@GrowthTribe

  • @thiago3248
    @thiago3248 Před 5 měsíci

    So simple yet so powerful, most marketers just don't see and keep the linear funnel alive in their arsenal... thanks for sharing.

  • @sobujdesigner24
    @sobujdesigner24 Před 5 měsíci

    Hi Sir? How are you doing? Do you want an SEO specialist & CZcams thumbnail designer to grow your channel?

  • @jure994
    @jure994 Před 5 měsíci

    wait... why was the second guy there? :D hahh

  • @akastewart
    @akastewart Před 5 měsíci

    Side-note… 0:50 The primary/secondary CTAs aren’t the only changes. The off-links to social channels were also moved away from the CTAs, so potentially reduced distraction from the targeted next step, contributing to the uplift. Correct attribution becomes easier the fewer changes there are in the variant. (I’ve never used UnitedWardrobe, so can’t be sure of the purpose/value of even including social links in a product details and purchase screen. I’d do a further A/B, based on the successful ‘Round 1’ variant, or run the test again as a multi-variate, with the social links in the different locations, and without them at all, to ensure that their presence wasn’t harming conversions.)

  • @happyandhealthy888
    @happyandhealthy888 Před 6 měsíci

    But doesn't use look for the family members

  • @happyandhealthy888
    @happyandhealthy888 Před 6 měsíci

    Data insights personal and/or business for opinion

  • @25ronniemac
    @25ronniemac Před 6 měsíci

    So basically I just wasted 10 mins of my life.. this guy is just talking pure dribble.. why do marketers just make simple things sound hard.. no sir you do marketing like everybody else .. nothing new or unique with you

  • @ValkateResearches
    @ValkateResearches Před 6 měsíci

    Thanks for your tips!

  • @md.masudurrahman5852
    @md.masudurrahman5852 Před 6 měsíci

    my dear what are the tools?

  • @mmaguy
    @mmaguy Před 7 měsíci

    🧡🥷🏼🙏

  • @danieltannor6647
    @danieltannor6647 Před 7 měsíci

    This does not explain what growth marketing is.

  • @eredemisimon5895
    @eredemisimon5895 Před 8 měsíci

    Well worst Applications ever!

  • @BobF510
    @BobF510 Před 8 měsíci

    This content is phenomenal. A related book I read was equally miraculous. "Dominating Your Clock: Strategies for Professional and Personal Success" by Anthony Rivers

  • @Tsonganese
    @Tsonganese Před 8 měsíci

    I feel like this video did not simplify what exactly growth marketing is....

  • @JoeM370
    @JoeM370 Před 8 měsíci

    I'm enlightened by this content. A book I read recently was of similar quality. "Dominating Your Clock: Strategies for Professional and Personal Success" by Anthony Rivers

    • @GrowthTribe
      @GrowthTribe Před 8 měsíci

      Glad your enjoyed our content and T thanks for the book recommendation

  • @abdulazizsadiqgambo1818
    @abdulazizsadiqgambo1818 Před 8 měsíci

    I want to lenient me to digital marketing

  • @abdulazizsadiqgambo1818
    @abdulazizsadiqgambo1818 Před 8 měsíci

    ❤hlo

  • @godwinshaibu6328
    @godwinshaibu6328 Před 9 měsíci

    Great content. Please I didn't get how you connected the Pirate Funnel with the OMTM in this presentation

    • @GrowthTribe
      @GrowthTribe Před 9 měsíci

      Step #1 is to identify what each stage of the Pirate Funnel signifies for your business. Ask yourself: What is the most crucial action that customers take at every stage, propelling them further down the funnel? (For instance, during the acquisition stage, significant actions might include product page views or brochure downloads). Step #2 involves translating these actions into measurable metrics, like converting product page views into the percentage of product page visits or brochure downloads into the percentage of brochure downloads. A rule of thumb is to ensure your OMTM is always expressed as a ratio, as this makes it easier to pinpoint where your funnel may be leaking.

    • @godwinshaibu6328
      @godwinshaibu6328 Před 9 měsíci

      @@GrowthTribe thanks a bunch for taking out time to give this reply. It's is appreciated 👍

    • @godwinshaibu6328
      @godwinshaibu6328 Před 9 měsíci

      @@GrowthTribe with this explanation, I feel you just broke me from the bondage of thinking and over thinking it. 😂. I will watch this video again now for it to further sink in.

  • @seanw5735
    @seanw5735 Před 9 měsíci

    Promo-SM 😡

  • @daggerthree
    @daggerthree Před 10 měsíci

    Needlessly esoteric. It doesn’t take much to move on from one fact or practice to another. And it’s not about “unlearning” but rather discarding one thing for another. Remote work, for example, isn’t a tried and true superior way to work than on site work. It’s highly subjective and situational. Crypto replacing fiat currency? Again the jury’s out.

  • @rubencanodiaz
    @rubencanodiaz Před 10 měsíci

    Top top content, please make a Review of the book, lean analytics i was reading years ago and left without finshed