- 121
- 151 235
Sharethrough
United States
Registrace 2. 04. 2009
Green Media Summit | Empowering Tomorrow’s Consumers: Best Practices in Brand Sustainability Efforts
For the full-length video, visit: greenmediasummit.com/videos-2024/
The urgency of the climate crisis demands action, and clear communication is key. Implicit biases must be addressed, and cultural shifts promoted, with Hollywood and advertisers playing pivotal roles in reshaping societal norms. Hear from Natalia Vega and Molly Voss-Fannon the new era of climate communication, ensuring a sustainable future for generations to come.
Speaker(s):
Natalia Vega | Founder / Executive Director at New Zero World
Molly Voss-Fannon | Senior Advisor New Zero World and Former CEO of Museum of the United Nations - UN Live
The following footage is from the Green Media Summit presented by Sharethrough that took place in April 11, 2024 in New York City.
The urgency of the climate crisis demands action, and clear communication is key. Implicit biases must be addressed, and cultural shifts promoted, with Hollywood and advertisers playing pivotal roles in reshaping societal norms. Hear from Natalia Vega and Molly Voss-Fannon the new era of climate communication, ensuring a sustainable future for generations to come.
Speaker(s):
Natalia Vega | Founder / Executive Director at New Zero World
Molly Voss-Fannon | Senior Advisor New Zero World and Former CEO of Museum of the United Nations - UN Live
The following footage is from the Green Media Summit presented by Sharethrough that took place in April 11, 2024 in New York City.
zhlédnutí: 10
Video
Green Media Summit | How the Javits Center Became One of the Most Sustainable Convention Centers
zhlédnutí 3Před dnem
For the full-length video, visit: greenmediasummit.com/videos-2024/ In the wake of Hurricane Sandy in 2012, the Javits’ community faced challenges that prompted them to rethink their approach to sustainability. By engaging stakeholders and fostering a culture of sustainability internally, hear more about their journey into making sustainability a cornerstone of their identity. Speaker(s): Krist...
Green Media Summit | How Ford is Working with its Stakeholders to Build Sustainable Transportation
zhlédnutí 6Před 14 dny
For the full-length video, visit: greenmediasummit.com/videos-2024/ Ford is spearheading initiatives not just for their company, but for the entire auto and transportation industry. However, a major obstacle remains: many people still don’t fully grasp the benefits of hybrid and electric vehicles (EVs). Learn more about Ford’s commitment to sustainability & their communication strategy amidst a...
Green Media Summit | A Sneak Peak Into the Future of AdTech Sustainability Solutions
zhlédnutí 4Před 14 dny
For the full-length video, visit: greenmediasummit.com/videos-2024/ DSPs have a responsibility to the digital media and advertising industry to make it easier and more accessible to transact on sustainable media. Hear from our DSP panel on how they help buyers consider carbon emissions during their SPO initiatives, as well as promoting Green Media Products and making them easier to execute. Spe...
Green Media Summit | How to Inspire Action by Amplifying Impactful Storytelling
zhlédnutí 2Před 21 dnem
For the full-length video, visit: greenmediasummit.com/videos-2024/ A journey to discover how advertising can reshape how we inspire action by amplifying impactful storytelling. Dave Winslow, CMO of Klever and Editor in Chief at The Momentum will discuss with Josh "Bones" Murphy how storytelling is the start of the journey to inspire consumers and brands to make an impact. Speaker(s): Dave Wins...
Programmatic Advertising in a Cookieless World: Solutions & Strategies
zhlédnutí 54Před 21 dnem
The Future of Programmatic Advertising is Here: Strategies for a Cookieless World. Third-party cookies are crumbling, posing a challenge for programmatic advertising. But fear not! This video dives into effective solutions for navigating the cookieless future. Discover how to leverage first-party data, contextual targeting, and innovative approaches like Data Clean Rooms and PAAPI to deliver im...
Green Media Summit | Markets, Marketing and Sustainability: A Deep Dive with Seth Godin
zhlédnutí 9Před 21 dnem
For the full-length video, visit: greenmediasummit.com/videos-2... Sustainability is a systemic challenge and true progress won’t happen until the system is changed to prioritize sustainability. Hear from Seth Godin, Founding Editor of The Carbon Almanac, as he discusses how marketers can bring about that change through authentic storytelling. Speaker(s): Seth Godin | Founding Editor at The Car...
Green Media Summit | Introducing GMP+
Před 21 dnem
For the full-length video, visit: greenmediasummit.com/videos-2024/ Historically, publishers sought to maximize ad frequency and demand partners, driving revenue but causing inefficiencies and excessive energy consumption. Hear from our publisher panel on how improving efficiency can grow incremental revenue. Speaker(s): Brian O’Kelley | Co-Founder and CEO at Scope3 The following footage is fro...
Green Media Summit | How Publishers are Reducing Emissions While Sustaining Revenue
zhlédnutí 5Před 28 dny
For the full-length video, visit: greenmediasummit.com/videos-2024/ Historically, publishers sought to maximize ad frequency and demand partners, driving revenue but causing inefficiencies and excessive energy consumption. Hear from our publisher panel on how improving efficiency can grow incremental revenue. Speaker(s): Chris Kane | Founder and President at Jounce Media Emry DowningHall | SVP ...
Green Media Summit | How Brands Are Prioritizing Sustainability While Remaining Profitable
zhlédnutí 4Před 28 dny
For the full-length video, visit: greenmediasummit.com/videos-2024/ Brands hold much power in making other companies and organizations more sustainable. Hear from top brand executives on how leading by example can influence others to become more sustainable. Speaker(s): Umair Irfan | Correspondent at Vox Solitaire Townsend | Chief Solutionist & Co-Founder at Futerra Kellyanne Perez-Vera | Susta...
Green Media Summit | Setting Carbon Emission Measurement Standards
zhlédnutí 8Před měsícem
For the full-length video, visit: greenmediasummit.com/videos-2024/ Standardization requires collaboration and enforcement. Hear members from the IAB Tech Lab, Ad Net Zero, and the Association of National Advertisers (ANA) on what collective progress has been made towards standardization and what’s still needed to achieve it. Speaker(s): Brian Murphy | Chief Revenue Officer at Duration Media Hi...
Green Media Summit | How Media Agencies Are Progressing Sustainability
zhlédnutí 10Před měsícem
For the full-length video, visit: greenmediasummit.com/videos-2024/ Agencies have the buying power to quickly influence major changes across the industry. Hear from our agency panel to learn about the solutions and standards needed to secure a sustainable future. Susan Kravitz | Head of Commercial Partnerships, Americas at SeenThis Deva Bronson | EVP, Global Head of Brand Assurance at Dentsu Sa...
Sustainability in Digital Advertising Interview with Michelle Carvill
zhlédnutí 33Před měsícem
In this sustainability interview, Michelle Carvill, Sustainable Marketing Consultant / Author /Co-Founder of Can Marketing Save The Planet, joins us to share some of her thoughts on decarbonizing media and advertising. 00:00 - Introductions 00:41 - Purposeful & Profitable Brands 07:33 - Ultimate Goal of Book & Best Use Cases 11:35 - How Should Brands Think About Sustainability 15:09 - The Europ...
Green Media Summit NYC 2024
zhlédnutí 40Před měsícem
The 2024 Green Media Summit was bigger and better than ever! This year, we saw... - 400 attendees - 200 companies - 35 speakers - 1 exclusive Scope3 announcement Thank you to everyone who came out, we can’t wait to see you next year!
Introducing GreenPMP+™
zhlédnutí 144Před měsícem
Sharethrough, the ad platform leading the industry towards a sustinable advertising ecosystem, is the first to bring GreenPMP ™ to its customers. In partnership with Scope3, GreenPMP ™ is a standardized media offering that will protect advertisers from problematic placements.
2024 Ad Tech Predictions: Trends and Opportunities in the Brand Agency Ecosystem
zhlédnutí 37Před 4 měsíci
2024 Ad Tech Predictions: Trends and Opportunities in the Brand Agency Ecosystem
2024 Ad Tech Predictions: CTV Consolidation
zhlédnutí 52Před 4 měsíci
2024 Ad Tech Predictions: CTV Consolidation
2024 Ad Tech Predictions: AI Driven Dynamic Targeting
zhlédnutí 39Před 4 měsíci
2024 Ad Tech Predictions: AI Driven Dynamic Targeting
2024 Ad Tech Predictions: Redefining the Cookieless Era in 2024
zhlédnutí 46Před 4 měsíci
2024 Ad Tech Predictions: Redefining the Cookieless Era in 2024
2024 Ad Tech Predictions: The Ad Industry's Carbon Countdown
zhlédnutí 46Před 5 měsíci
2024 Ad Tech Predictions: The Ad Industry's Carbon Countdown
Upcoming Trends & Predictions for Ad Tech in 2024
zhlédnutí 490Před 5 měsíci
Upcoming Trends & Predictions for Ad Tech in 2024
Green Media Summit l Welcome to the Green Media Summit by Sharethrough
zhlédnutí 49Před 6 měsíci
Green Media Summit l Welcome to the Green Media Summit by Sharethrough
Climate Week NYC l Unifying An Industry For Climate Change: Advertising's Race To Net Zero Emissions
zhlédnutí 20Před 6 měsíci
Climate Week NYC l Unifying An Industry For Climate Change: Advertising's Race To Net Zero Emissions
Advertising Week NYC 2023 l From Ad Exchange Vision to Green Media Leadership With JF Cote
zhlédnutí 44Před 7 měsíci
Advertising Week NYC 2023 l From Ad Exchange Vision to Green Media Leadership With JF Cote
Climate Week NYC 2023 l Advertising's Race To Net Zero Emissions With Frank Maguire
zhlédnutí 47Před 7 měsíci
Climate Week NYC 2023 l Advertising's Race To Net Zero Emissions With Frank Maguire
Green Media Summit | 5 Steps to Build Your Company’s Path to Net Zero
zhlédnutí 42Před 8 měsíci
Green Media Summit | 5 Steps to Build Your Company’s Path to Net Zero
Green Media Summit | The Power of We: The 5-Point-Plan & How Small Actions Can Amount to Big Change
zhlédnutí 37Před 10 měsíci
Green Media Summit | The Power of We: The 5-Point-Plan & How Small Actions Can Amount to Big Change
9 Questions for Global Chief Sustainability Officer of UM, on Sustainability in Digital Advertising
zhlédnutí 73Před 11 měsíci
9 Questions for Global Chief Sustainability Officer of UM, on Sustainability in Digital Advertising
Green Media Summit | Brian O’Kelley Shares Next Steps to Accelerate Sustainability in Media
zhlédnutí 55Před 11 měsíci
Green Media Summit | Brian O’Kelley Shares Next Steps to Accelerate Sustainability in Media