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Magnetic Marketing
United States
Registrace 17. 09. 2009
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Episode 83 - Selling Your Course On The Internet: Lessons From One Of The First To Do It (1 of 2)
🎙️ Welcome to the Magnetic Marketing Podcast! Today, hop into the DeLorean with us as we journey back in time to uncover the roots of online marketing. Join Dan Kennedy and Bill Glaser in an exclusive interview with Corey Rudy, a pioneer who started in 1996. In this two-part series, we explore the foundations of digital marketing and rediscover the long-lost lessons essential for success today.
🔴 Order Now: The No B.S. Direct Marketing Book!
If you're ready to take your business to the next level, you NEED this book! Get your FREE copy of "No B.S. Direct Marketing" - just cover the shipping cost.
💡 What You'll Get:
* Proven direct marketing strategies from the best in the business.
* Exclusive access to a 4-hour training with 21 elite marketers.
* Practical tips to revolutionize your marketing and drive massive results.
📦 Don't Miss Out! This is a limited-time offer. Click the link below to claim your free copy now!
👉 www.thedirectmarketingbook.com/?aff=1fa4a360-01b9-4614-a00f-87eef3ec9505-1WzIyLDY1MTNd3
🔔 Subscribe and hit the bell for more game-changing marketing tips!
🔴 Order Now: The No B.S. Direct Marketing Book!
If you're ready to take your business to the next level, you NEED this book! Get your FREE copy of "No B.S. Direct Marketing" - just cover the shipping cost.
💡 What You'll Get:
* Proven direct marketing strategies from the best in the business.
* Exclusive access to a 4-hour training with 21 elite marketers.
* Practical tips to revolutionize your marketing and drive massive results.
📦 Don't Miss Out! This is a limited-time offer. Click the link below to claim your free copy now!
👉 www.thedirectmarketingbook.com/?aff=1fa4a360-01b9-4614-a00f-87eef3ec9505-1WzIyLDY1MTNd3
🔔 Subscribe and hit the bell for more game-changing marketing tips!
zhlédnutí: 110
Video
Episode 82 - How To Identify & Captivate Your Tribe
zhlédnutí 270Před 12 hodinami
🎙️ Welcome to the Magnetic Marketing Podcast! Join Dave D as he interviews Max Simon, CEO and founder of Big Vision Business, and discusses the secrets behind building a multimillion-dollar business by the age of 25. In this episode, Max shares insights on distinguishing between a tribe and a niche, emphasizing the importance of connecting deeply with your audience and alienating those who don'...
Episode 81 - The Hypnotic Selling Formula With Joe Vitale
zhlédnutí 485Před 16 hodinami
🎙️ Tune in to the Magnetic Marketing Podcast as Joe Vitale shares the hypnotic selling formula with Dan Kennedy. Discover the three-piece formula that can transform your sales strategy. From using it in your copy to leveraging it as an info marketer, Joe Vitale provides insights into making sales with this powerful approach. Don't miss this exciting episode featuring two marketing legends! 🔴 Or...
Episode 80 - How One Wildly Successful CEO Gets It All Done
zhlédnutí 305Před dnem
🎙️ Welcome to the Magnetic Marketing Podcast! In today's episode, Dave D interviews Chris Hearn, an under-40 CEO who shares insights on how to dissolve time and achieve success. Discover Chris's journey, from building his core business to managing multiple projects, including an upscale men's barbershop. Learn how Chris uses interns in a unique way to find and nurture future talents. Join Dave ...
Episode 79 - Direct Response Copywriting Dos & Don'ts
zhlédnutí 495Před 14 dny
🎙️ Welcome to the Magnetic Marketing Podcast! Join us as we delve into the world of direct response copywriting with the legendary Doberman Dan and Dan Kennedy. Discover the timeless strategies that double sales in just 30 to 60 days. In this episode, we explore the basics of direct mail, the nuances of online marketing, and the invaluable lessons learned from Gary Halbert. Get ready for a deep...
Advanced Money Math Masterclass with Dan Kennedy
zhlédnutí 838Před 14 dny
Success in marketing boils down to two main factors: understanding behavioral psychology and mastering "money math." In this masterclass, Darcy Juarez and Dan Kennedy dive into advanced money math, exploring how knowing your numbers inside and out leads to greater wealth. Dan emphasizes that those who understand the numbers-rather than just having opinions-tend to be more successful. He breaks ...
Episode 78 - Secrets of Superstar Salespeople
zhlédnutí 441Před 14 dny
🎙️ Welcome to the Magnetic Marketing Podcast! Join Dave D and Steve Clark as they unravel the unvarnished truth about sales success and failure. Whether you're a rookie or a seasoned salesperson, this episode is your golden ticket to assessing, growing, and avoiding key sales mistakes. 🔴 Order Now: The No B.S. Direct Marketing Book! If you're ready to take your business to the next level, you N...
Episode 77 - Direct Mail & Testing Strategies
zhlédnutí 281Před 21 dnem
🎙️ Welcome to the Magnetic Marketing Podcast! In this episode, Dan Kennedy explores the power of split testing in both online and offline marketing. Drawing insights from a Wired Magazine case study and Bob Stone's Direct Marketing Method book, he delves into the nuances of A/B testing and how it can significantly impact your marketing strategies. Discover the secrets of tweaking variables, fro...
Episode 76 - Creating Social Influence & Authority Online (Even Before Building A List)
zhlédnutí 438Před 21 dnem
🎙️ Dive into the world of social influence with Dave D and Alex Mendozan! Discover the grand unification theory of social influence, unraveling the secrets to tripling your time off while letting your business run itself. No list needed! Learn how to build authority, create an irresistible offer, and grow your reach without starting with a list. 🔴 Order Now: The No B.S. Direct Marketing Book! I...
Testimonial from Jack Jostes: Transforming Business with Magnetic Marketing!
zhlédnutí 77Před 21 dnem
Testimonial from Jack Jostes: Transforming Business with Magnetic Marketing!
Episode 75 - Increasing Focus & Overcoming Distractions
zhlédnutí 553Před 28 dny
Episode 75 - Increasing Focus & Overcoming Distractions
Episode 74 - Making Direct Marketing Work in The Food Industry
zhlédnutí 206Před měsícem
Episode 74 - Making Direct Marketing Work in The Food Industry
Episode 73 - Grassroots Marketing Techniques For Local Businesses
zhlédnutí 309Před měsícem
Episode 73 - Grassroots Marketing Techniques For Local Businesses
Testimonial from Ari Galper: 20 Years of Magnetic Marketing Mastery!
zhlédnutí 96Před měsícem
Testimonial from Ari Galper: 20 Years of Magnetic Marketing Mastery!
Episode 72 - Using The Four Pathways Of Differentiation To Set Your Business Apart
zhlédnutí 543Před měsícem
Episode 72 - Using The Four Pathways Of Differentiation To Set Your Business Apart
No B.S Success Masterclass with Dan Kennedy
zhlédnutí 528Před měsícem
No B.S Success Masterclass with Dan Kennedy
Episode 71 - How To Present An Ordinary Product As Extraordinary
zhlédnutí 467Před měsícem
Episode 71 - How To Present An Ordinary Product As Extraordinary
Episode 70 - Using Personality, Persona & Stories To Keep Customers Interested
zhlédnutí 311Před měsícem
Episode 70 - Using Personality, Persona & Stories To Keep Customers Interested
Episode 69 - How To Expertly Position Your Business & Brand In Your Market
zhlédnutí 387Před měsícem
Episode 69 - How To Expertly Position Your Business & Brand In Your Market
Episode 67 - Direct Mail Strategies From The Experts
zhlédnutí 232Před měsícem
Episode 67 - Direct Mail Strategies From The Experts
Creating a Magnetic Referral System with Dan Kennedy
zhlédnutí 669Před měsícem
Creating a Magnetic Referral System with Dan Kennedy
Episode 66 - How To Use Books To Promote Yourself & Your Business With Adam Witty
zhlédnutí 302Před 2 měsíci
Episode 66 - How To Use Books To Promote Yourself & Your Business With Adam Witty
Episode 65 - Lead Generation and Conversion On and Offline
zhlédnutí 393Před 2 měsíci
Episode 65 - Lead Generation and Conversion On and Offline
Dan Kennedy has No Internet?! | Join Dan Kennedy and Russell Brunson
zhlédnutí 721Před 2 měsíci
Dan Kennedy has No Internet?! | Join Dan Kennedy and Russell Brunson
Episode 63 - Effective Business To Business Marketing
zhlédnutí 351Před 2 měsíci
Episode 63 - Effective Business To Business Marketing
History of the No B.S Newsletter with Dan Kennedy and Russell Brunson
zhlédnutí 531Před 2 měsíci
History of the No B.S Newsletter with Dan Kennedy and Russell Brunson
Marketer of the Year Competition Recap | SuperConference 2024
zhlédnutí 149Před 2 měsíci
Marketer of the Year Competition Recap | SuperConference 2024
Episode 62 - When Buyers Say “No” With Tom Hopkins
zhlédnutí 299Před 2 měsíci
Episode 62 - When Buyers Say “No” With Tom Hopkins
Inchinatevi al King dei King!!
Even though I currently don’t have a business, I’ve been listening to these assiduously. I’m going to share them in my social media if you don’t mind.
Hi, did anyone by any chance buy this program? I’m looking for the Fast Start Installation and instructions by Dave Dee.
Very informative interview
Please include a link for those already members so they can quickly find this masterclass. Very powerful insights here.
This is gold!
Love seeing Dan, god I miss the good old days of learning from the legend.
🎯 Key points for quick navigation: 💡 Como transformar um produto comum em algo extraordinário 🌟 A importância do valor percebido ✨ Como conseguir endossos de celebridades 🔁 A importância de testar e iterar ⏱️ Como criar senso de urgência e escassez Ideia de negócio: Comece pequeno e vá escalando Parceiros certos: Encontre pessoas apaixonadas pelo produto Vendas iniciais: Comprovar demanda antes de grandes investimentos Poder da apresentação: Vendedor carismático gera interesse Marketing estratégico: Testar diferentes canais de mídia Cases de sucesso: Aprender com histórias de crescimento Saída estratégica: Venda do negócio para grandes empresas Início discreto: Participação em eventos locais antes da TV nacional Mídia gratuita: Participação em programas de TV para divulgação Oferta irresistível: Isca para capturar o interesse do público Sucesso inicial: Grande volume de respostas a partir de uma única aparição Reforço da divulgação: Envio de folhetos para os interessados Relações Públicas: Construindo credibilidade e direcionando para vendas Estratégia de longo prazo: Testar e refinar o processo antes de investir em infomerciais Seminários presenciais: Complemento à estratégia de marketing inicial Combate à desconfiança: Aumentar a credibilidade com assessoria de imprensa Princípios de marketing atemporal: O básico continua funcionando ➕ Novas mídias, velhas estratégias: A internet oferece mais ferramentas GoPro: Sucesso recente usando métodos clássicos Desafio do empreendedor: Encontrar o extraordinário no ordinário Commoditização: Preço baixo e falta de diferenciação Exemplos de transformação: Produtos comuns em marcas valiosas Caso GoPro: Nicho diferenciado, mas marketing tradicional Próximo passo: Transformando a escova de dentes em algo extraordinário Suco para a saúde: Transformando um espremedor em um dispositivo médico Escova inovadora? Não, foco no combate à gengivite: Benefício na frente da tecnologia Preço alto? Valor percebido: Explicando o valor de uma escova cara Churrasco saudável: Grelha inclinada para separar a gordura da carne Segredo de bastidores: George Foreman nunca havia usado a grelha Ponto-chave 1: Associar a imagem de uma pessoa carismática Ponto-chave 2: Benefício para a saúde: O slogan "elimine a gordura" Churrasco rápido e prático: Outro benefício para conquistar o consumidor Diferencial para produtos comuns: Benefício é a chave para o marketing Ponto de vista do cliente: Entender o que o consumidor precisa Teste e validação: Refinar a mensagem com base na resposta do público Sucesso da GoPro: Nicho inovador + Marketing de conteúdo na "era Facebook" Imagens geradas por usuários: GoPro alavancou o marketing nas redes sociais Conteúdo gerado por usuários + Sorteio = Estratégia para tráfego no site Conceito simples e eficaz: Adaptação para pequenos empreendedores P90X: Case de sucesso que não é da Rick Cesari, mas comprova a fórmula Ideia validada: Vendas comprovam o interesse do consumidor Caso Oxyclean: Sucesso no lar virando sucesso nacional Categorias de sucesso: Limpeza, casa, cozinha, fitness, beleza e autoajuda Validação do consumidor: Feedback e histórico de vendas são essenciais Oferta irrecusável: Exclusividade e valor percebido acima da concorrência Pacote de valor: Informações extras agregam valor ao produto Preço estratégico: Preço certo para o público e a oferta ... (continua no próximo ponto chave) Preço inicial alto: Valor percebido justifica investimento em marketing Pacote de valor crescente: Bônus e ofertas para incentivar a compra Testar diferentes preços: Encontrar o valor ideal para o público Retorno mensurável: Anúncios bem-sucedidos geram ligações e vendas Vantagem do marketing direto: Feedback rápido para ajustes na campanha Celebridade em baixa: Conseguir bons nomes gastando menos Contrato de royalties: Pagamento atrelado ao sucesso do produto Combinação de pagamento: Cash + royalties para celebridades de alto calibre Especialistas em troca de exposição: Autores e médicos divulgam produtos Infomerciais gratuitos para especialistas: Ganho é a exposição na mídia Negociação criativa: Pagamento atrelado ao sucesso do produto Estratégia para reduzir custos: Troca de divulgação por participação Atores em baixa: Boa relação custo-benefício para campanhas Categorias ao invés de celebridades: Flexibilidade na busca de parceiros Time is money: Atores sem trabalho recente cobram menos Escada do sucesso: Começar com nomes menores e ir subindo Made with HARPA AI
This is some of the DanKest stuff!
Yes cause “i dont have to have do it”…..its a distraction
It is 07/27/2024 when I am listening to this. Thank you Russell because this is exactly what I needed today. (I am a Gold member)
Wow! Gold mine of info. MUST LISTEN! ...................... (ofcourse ignore what I think is a flushing sound at the 30:30 minute mark... )
Awesome video! But talking about great titles... This video title could need some of Dan's special sauce (or mine) :)
Great thoughts!!!
Awesome! Thanks!
Thank you Mr. Kennedy!
Anyone know the year this was recorded pls?
I love Jimmy Fallon's monologues
Pure Joy listening to these stories. I grew up dreaming of creating an infomercial. Joe Sugarman and Dan were my sage’s.
Thank you for making this available to us. So grateful
Amazing Trio. I have taken tremendous value out of Magnetic Marketing, Russel's amazingly thoughtful frameworks as well as Stu's Membership Experience program.
Politicians, cult leaders, narcissists, sociopaths... all use this to a T.
This is great 🎉
Dan is the top g
Legend Dan Kennedy.
This guy is pure genius. I read The Ultimate Sales Letter and Ultimate Marketing Plan in the late 90's. Started a carpet cleaning company and mastered Dan's copywriting strategies. From working out of a Volvo station wagon to 86 franchises in just 6 years... All driven by just one legal size marketing piece. Sold that business and started a residential window cleaning business. Same strategy, booked 4 jobs my first day with 250 flyers on doorsteps. Dan Kennedy will make you money time and time again. God Bless You Dan!
98% of businesses NEVER ask for referrals. And the ones that do, there is no real system to help facilitate it, let alone track it to their bottom line/PnL statement.
This is amazing!
I absolutely love this channel. The amount of value provided by Dan is out of this world.
Hard to believe there aren’t more people watching these. I heard Dan’s name in Alex Hormozi’s book and decided to check it out.
Insane.
wowowowowoow
If you follow Dan, then you know!☺️
Great video!
I'm finally on the right path!! 🤍
dollar stores often have smaller products that have less bang for the buck than grocery stores.
I also notice them wearing Sketchers
is this a bad thing?
Dan is so legend
Did anyone get the "3-step customer focus process" I only got one "intelligence information about your target customer." :( A LOT of detail about the one but just the one. I feel dumb. :( lol
It really would have been nice to see this talk and the examples that seemed like were on a projector vs. just hearing it. But dam glad you do have the audio! Thank you.
Agreed!
Dan Kennedy a genius, thank you for the very high leel and extremely intelligent class of marketing.
Dan's brain is an invaluable source of information
Glad to see Dan is a fellow piler like me.
Are you in Dan’s basement?
28:00 Propaganda and Forced Masks