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Lego in the early 2010s was my favorite! Now that I have my own money, I’m able to buy sets that my parents likely wouldn’t have bought for me as a kid (the 2012 Malevolence was one of my white whale sets)

10:10 can you believe that he actually said Damn? How did anybody at LEGO allow that to happen?

This LEGO father, Son & Grandson indeed are born to be Rich & Smart ya! 🤔🧱

0:28 that guy with the flat cap and big mustache looks like Luigi

I first saw this video when I was like 6, unfortunately they left the part out where Godfried’s son bankrupted the family business that he had to sell it to other investors. The management of LEGO within the 2000s was hell as they started to deviate from their original line of toy creation, but all was good when they started Ninjago and City

How did this get uploaded to an official channel? The off color humor is amazing!

The most wonderful toy ❤i built my dreams ❤thank you so much ❤

Can we bring this back please?

10:10 ITS INSPECTOR GADJET!!

0:04 “You’ve probably stepped on one of these, a Lego brick. But have you ever wondered how this plastic torture device was created”.

without ole i would have been sadder nowadays

10:09 he said the d word

🇩🇰🇩🇰🇩🇰🇩🇰🇩🇰🇩🇰🇩🇰🇩🇰🇩🇰🇩🇰

600thousands?!😮😮😮😮😮

I love how the only reason that this isn't marked as being for kids and the version on the official lego channel is is that he says "damn" instead of "darn" at 10:10

10:10 Dayum This Industry

"There's a fire in LEGO warehouse!"

12:28 rip ole 🫡

thumps up

hi

yo 2024??

Ole’s wife:it can’t get much worse. 0.1 second later “Ole lost his wife”

Leo what happened to you Leo old one

Busyin Lego light year one

👏🏻👏🏻👏🏻

For many people, this is nothing more than amusing story. But for those of us who are bootstrap entrepreneur business owners, this is our reality.

Nobody: Elementary schools in New york:

Who is here after 11 years

金ちゃん、もう十分可愛いから、これ以上はどこもいじらないでいいと思うよ。整形の深みにハマってしまうと心配。

Yep

10:10 the word that saved this video from being "Made for Kids"

Sad that lego commercials don't look like this anymore

Lego is amazing, but if your going to tell the story could you not spend 5 minutes on learning pronunciation?

I remember in 1972 (I was 10 yrs old) I received my first lego set in the mail free because I filled out some form and mailed it in. I'll never forget opening it and playing with it. I was home sick from school. It brightened my day.

It is funny that he is speaking English and paychecks were not used on Denmark

"Unfortunately, Ole never got to so see how successful the little brick actually became" *shows frame of his son*

It's inspiring ✨

What a touching story😭😭😭😭😭😭😭😭😭😭 so amazing 😭😭😭😭😭😭😭😭😭😭

Wow!!!!

Love LEGO and the kits Just a lot of fun at any age

Great story.... inspiring, thanks for sharing.

Who is watching this in 2024 and thinking a lot of possibilities come with risks

He don’t know ‘give up’ and challenge continuously from father to son. This made lego big success today. I think. Hehehe.

I love lego 🤗 💙💛💙

Thank you for this movie which provides an oasis of calm. I noticed that the name LEGO also contains the last two letters of the name Ole and the first two letters of the name Gottfried which adds an interesting synchronicity because it was a family built business!

Lego Merci de tout coeur d exister ainsi. Lego a participation de Liam...malade d une tuneur au cerveaux. Lego lui a pemis de ne pas s ennuyer et de lui donner l envie de se battre patce qu il voulait construire. Et aujourd hui...il va bien et il continue de construire. Merci ❤❤❤❤❤

This was seriously one of the best little videos that I've ever seen! I had no idea of the story! My 2 sons (now 34 & 36) lived for Legos even up into their 20's! They still have most of them. This story brought tears and a smile that lasted throughout the entire video! I am so glad that I came across it. Thank you so much for sharing this fantastic story!❤🙏💫

❤❤❤❤ brilliant❤❤❤❤

MY CHILDHOOD IS FINALLY FOUND

did I miss the most important part, the actual invention of lego ?